Kee Wah Bakery adopted a multi-pronged approach, using Performance Max to maximize reach across various platforms. This campaign strategy provided coverage across a combination of Search ads for targeted visibility, Google Display to capture broader awareness, Shopping ads to showcase product offerings, and YouTube ads to engage audiences through video content. The campaign targeted potential customers throughout their decision- making journey, from initial awareness to final purchase.

The integrated Google Ads campaign resulted in a significant 40% YoY increase in mooncake online sales conversion value, demonstrating a successful expansion of the company’s digital presence. The campaign effectively drove traffic to both the online e-shop and physical stores, contributing to overall growth in brand awareness and sales during the 2023 Mid-Autumn Festival period.