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What are local SEO ranking factors?
Let’s say your business is based in Hong Kong. With a decade of client data insights, we’ve identified key local SEO factors that influence search rankings:
- Google Business Profile Optimization: Formerly Google My Business (GMB), a complete and active profile is crucial.
- NAP Consistency: Your business’s name, address, and phone number must be uniform across all online mentions.
- Domain Authority: A strong domain authority signals to Google that your website is a reputable source in Hong Kong.
- Local Citation Quality: The accuracy and prominence of your business listings on Hong Kong directories matter.
- Click-Through Rate (CTR): High CTR from search results indicates that users find your listing relevant.
- Keyword Relevance: Using keywords that match Hong Kong searchers’ intent can boost your visibility.
- User Experience (UX): A seamless, mobile-friendly website encourages longer visits and interaction.
- Review Signals: Consistent positive reviews, a steady flow of new reviews, and responses to reviews can improve rankings.
- Link Signals: Backlinks from authoritative and relevant sources strengthen your local SEO. If your content is mostly Traditional Chinese, it is best that your backlink anchor texts are also Traditional Chinese.
Understanding and optimizing these factors based on historical client data can significantly improve your local search presence.