How Stamford American School of Hong Kong grew its
admissions by 179% in just 6 months
admissions by 179% in just 6 months
Our team conjured up a fantastic integrated campaign reaching 642% increase of total leads, turning the result into a success story.
-51.8%
CPA
+642%
Total Leads
Meet Stamford American School of Hong Kong
Stamford American School in Hong Kong provides international education for students aged 5-18, integrating an inquiry-based approach with American academic standards. The curriculum includes a cutting-edge STEMinn program, athletics, arts, and language programs, with a bilingual option available for elementary students. Graduates are equipped for entry into top global universities with an American or optional IB Diploma.
Services Used:
SEO, SEM, Pmax, GDN, Meta, Discovery, Bing
Industry:
Education
The challenges initially discovered.
Stamford had the goal of boosting student admission, but it has been deterred by their complicated and over-segmentation of paid media campaigns and low organic visibility in a saturated industry for digital marketing.
The outcome after implementing First Page’s strategy.
We implemented a strategic restructuring of our marketing campaigns, adopting a phased approach to enhance manageability. In an effort to broaden our spectrum of conversion signals, we incorporated upper-funnel conversions into our strategy, acknowledging the importance of early customer engagement. Additionally, we introduced a hierarchy of conversion values as well as migrated our campaign focus towards value-based bidding. We also sustained an enhanced remarketing pool leveraging GDN, Meta & Discovery. The results were so great that we had to change campaign objectives because we filled up all their student slots!
