What is PPC?
What is PPC?
PPC stands for “Pay-Per-Click,” simple as that! PPC advertising is an effective way of generating income for your business, as it is a form of online advertising where the advertiser literally will pay for every click to their website or app.
How does PPC Advertising Work?
PPC advertising may have varying appearances across different platforms, but the general process involves the following steps:
- Select the campaign type that aligns with your advertising objective.
- Fine-tune your settings and targeting by specifying your audience, devices, locations, schedule, and other parameters.
- Determine your budget and bidding strategy.
- Specify the destination URL for the landing page.
- Create your ad content.
After the ad is launched, the algorithm determines the ad’s placement, timing, and cost per click based on factors like budget, bid, campaign settings, and ad quality and relevance.
Because all platforms offering PPC advertising aim to keep users satisfied, advertisers who create trustworthy and relevant pay-per-click campaigns are rewarded with better ad positioning and lower costs.
What is the most popular PPC advertising network?
What is the most popular PPC advertising network?
Currently, Google Ads is the most popular PPC advertising network in the world. This search engine advertising reaches nearly four billion Google users worldwide.
What are Google Ads?
Google Ads is a platform that allows businesses to create advertisements that appear on Google’s search engine and other Google-owned properties.
When a search is conducted, Google selects a group of ads from its pool to appear on the search engine results page. The ads are chosen based on various factors, such as the relevance and quality of the keywords and ad campaigns, as well as the size of their keyword bids.
What are impressions?
Impressions are when your ads appear on certain pages. Every time your ad appears, it is counted as a single impression.
