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What are Google Search Ads?

What are Google Search Ads?

What are Google Search Ads?

Google Search Ads are ads that appear on Google’s search engine result page (SERP). Typically, you’ll find them at the top of the page – you can identify these ads as they’re tagged with a “Sponsored” or “Ad” label. They are designed to help businesses promote their services or products to users who are actively searching for relevant information.  With over 8.5 billion searches per day on Google, it’s common sense for your business to appear on Google!

 

How does Google Search Ads help businesses?

With over a decade of experience in Google products, we can confidently say that Google Search Ads is the most cost-effective platform for driving conversions. The logic is simple – you’re putting your ads in front of people who are actively searching for what your business offers. Google Search Ads is one of the most targeted form of advertising that still helps businesses increase visibility, ultimately helping them improve their bottom-line.

  • 79% of marketers state that Google Search Ads are vital to their company
  • Google Search Ads delivers an 800% ROI
  • 90% of consumers say that ads play a role in their purchase decisions
  • 63% of consumers would click on Google search Ads over other types of paid ads

The data says it all. If you are ready to take your business to the next level quickly, then Google Search Ads are absolutely the way to go. Give us a call to learn more!

Why Use An Google Search Ads (SEM) Agency?

Why Use An Google Search Ads (SEM) Agency?

Why Use An Google Search Ads (SEM) Agency?

Too often, we hear people say, ‘yea, we tried a SEM agency, but they were a waste of money….’

Well, the truth is that a SEM agency is only a waste of money if you engage with the wrong one. We have over 10 years of experience helping businesses like yours increase brand awareness, get more traffic and blow their sales through the roof. Our experience in Google Search Ads (SEM) have earned us the Google Premier Partner status, a status only available to the top 3% of Google Ads Partners in Hong Kong. On top of  experience, your business can also benefit from working with an SEM agency through:

  • Expert advice and optimisation, saving you time and resources
  • In-depth data analysis ensuring nothing gets missed
  • Access to advanced tools & technologies – we pay for it so you don’t have
  • Advanced performance tracking and reporting
  • Increased ROI & brand awareness

Our Google Search Ads (SEM) Team Structure

During your campaign, a number of our in-house teams will be involved:

  • PPC team – We do campaign optimisation, keyword research, tracking, etc.
  • Content team – We help you write converting ad copies
  • Account Managers – We manage your campaign as your singular point of contact
  • Digital Strategists – We help you strategise and scale your campaign

See what our clients are saying!

Five Stars Five Stars Five Stars Five Stars Five Stars
Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.
BOB GREEN
Five Stars Five Stars Five Stars Five Stars Five Stars
Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!
ANDREW WONG
Five Stars Five Stars Five Stars Five Stars Five Stars
We have been working with First Page SEO and SEM Services for few years. I want to thank you Emily Cheuk from First page. Her expertise and dedication to achieving results were truly outstanding. Their transparency and communication approach made me feel valued and confident in their abilities.
TERESA POON
Five Stars Five Stars Five Stars Five Stars Five Stars
I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.
GENEVIEVE ROULEAU
Five Stars Five Stars Five Stars Five Stars Five Stars
We have worked with First Page on our SEO and SEM campaigns and they did an excellent job on them. Their expertise in these areas of digital marketing has delivered great results efficiently, and the results have convinced us that we could not have done this easily by ourselves.
NICK CHAN
Five Stars Five Stars Five Stars Five Stars Five Stars
My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.
SUSAN WU

Other Google Ads services offered by First Page.

Bespoke growth plans for your business.

Google Display

Google Display

The digital marketplace is a vast world. The only obstacles to your growth is your ambition and choice of Google Ads partner. We can help your brand scale new heights by tapping into audiences on Gmail, YouTube, mobile apps and other Google Display channels.

Learn More
Google Shopping

Google Shopping

Google Shopping Ads are a type of online advertising format provided by Google. They allow businesses to promote their products directly within the Google search results when users search for specific products. These are typically used for e-commerce clients.

Learn More
YouTube Ads

YouTube Ads

YouTube ads are a form of online advertising that appear on the YouTube platform. As the world's largest video-sharing platform, YouTube offers businesses the opportunity to reach a vast audience through various ad formats.

Learn More

Our Recent Work Hertz

A case study by First Page - Google Search Ads

In the extremely competitive car rental industry, data driven search campaigns maximise conversions and minimise wastage.

15x
ROI in 3 months
105%
increase in online conversions

Claim your 100% free REVENUE GROWTH strategy session with an experienced digital strategist valued at $2000HKD.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! Limited spots available.

GET MY FREE REVENUE GROWTH SECTION

Google Search Ads Hong Kong

An overview of Google Ads.

Google Ads is, without a doubt, the largest paid ads platform in the world. The goal of Google Ads is to help businesses, both big and small, to target their marketing and boost their sales and conversions. This is done by putting your ads at the top of organic search results for keywords that are related to your business, product, or service. This means that when someone searches for a keyword that you want to target, you can place an ad at the top of the rankings, improving your exposure and increasing the likelihood of a sale. 

Google Ads are done on a pay-per-click model. This means that you can post your ads for free, but you have to pay Google each time someone clicks one of your ads. This is done through a bidding process where the highest bidder is the one that gets the exposure on the search results. It is a bit of a complicated process, especially at first, so many businesses choose to partner with an ads agency that has experience getting killer results with Google Ads services. 

While Google Search ads are the most popular type of ad, there are various ad types that Google offers. It’s important to know the differences of each type of ad as they are served on different platforms and have their own unique set of pros and cons. Aside from Search Ads, Display Ads are quite common. These are the ads that show up across the millions of partner websites and apps – many times, these ads have images and other creative elements. 

Google also offers Video Ads. These types of ads will primarily be shown on YouTube, which is also owned by Google. Video ads are (obviously) in video format and can be shown before, during, or after whatever YouTube videos you wish to target. Google Shopping Ads are also quite popular for eCommerce companies and show up in the search results as well. Finally, Google also offers Retargeting Ads where you can remarket your products on partner websites to people who have already visited your website. 

All of Google’s Ads are done via a bidding process. Google has an enormous amount of ad placement possibilities across the web, so whenever one of those spaces are available, Google holds an auction and gives the ad placement to the highest bidder. Once you place a bid, you commit to publishing your ad and paying Google anytime someone clicks on that ad. 

When making bids for Google Ads, it’s extremely important to have clear goals in mind and ensure that everything is executed correctly. If you set up something incorrectly, you risk spending more money than you have budgeted. This is why we always recommend that your business works with an experienced professional or agency who will be able to set up the campaign in a way that is set up for success. 

While executing a high-level ad campaign can take time to learn, setting up your first campaign is fairly simple. First, you’ll want to head to ads.google.com, where you will set up your account with all of the necessary information. Be sure to select ‘Switch to Expert Mode’ – it will give you access to a wider range of features. From there, you will select which ad campaign you are looking to begin. Do you want to do Search Ads? Video Ads? Shopping Ads? Once you have chosen the ad type, you will focus on targeting. Be sure to select a demographic that is in line with your target audience. 

Next up, you’ll select your budget, as well as your max bid. This is where you’ll pick very important goals for your campaign, such as conversions, conversion value, impression share, clicks, and more. Once everything is ready, you’ll want to select your ad groups and keywords. Finally, you will want to set up your bidding strategy – you can do an advanced automated strategy or choose to set it manually. 

While it’s important to set up your ad campaign correctly, this is only the tip of the iceberg. The real challenge will be monitoring the campaign and making the right decisions to optimize your campaign. We recommend regularly checking your metrics – this includes your clicks, impressions, click-through rates, and (most importantly) how much everything is costing you. 

To properly manage your campaign, it’s important to look at your Google Ads like a funnel. Start at the top, and look for opportunities to optimize every step of the process. Are impressions low? If so, you might want to reconsider your bidding strategy. Are clicks low? Maybe your copy isn’t magnetic enough. Are your conversions not up to par? Then you might want to consider redesigning your landing page. One of the best ways to optimize your campaign is to run A/B tests.

The simple answer is, it varies. You see, the great thing about Google Ads services is there is no universal cost. Google understands that every company has its own niche and unique business model. Therefore the cost per click for an injury law firm will vary drastically from the cost per click from a company that sells leather wallets. The cost of your Google Ads campaign will also vary depending on your budget and your company’s goals. 

This is why it’s absolutely crucial to have someone experienced running your ad campaign. Bidding, in particular, can be a complicated process, so if you want to stay within your budget (while still generating a stellar ROI), someone needs to monitor and manage the campaign on a day-to-day basis. A truly great advertising agency will have a detailed approach to auction-time bidding, and they will know how to take advantage of contextual signals. 

A landing page on your website is designated for one singular purpose – typically to generate sales or leads. Landing pages need to be very detailed, very focused, and designed in a way that optimizes conversions. Regarding Google Ads, it’s essential to have a landing page that is directly related to your advertisement. The more relevant your landing pages are to your Google Search Ad, the higher your likelihood of generating conversions. 

For example, let’s say that you own an eCommerce business, and you want to run ads promoting a discount code for a specific product. Once someone clicks on your ad, what do you think will convert better… Sending that user to your general homepage? Or send them to a landing page specific to the product of the ad they clicked on? If you guessed the landing page, then you are correct! The better and more specific your landing pages, the more conversion you can expect to generate. 

In this day and age, competition for businesses like yours can be brutal as there are more options than ever before. You know that you need to market your products, but it needs to be done in a smart way and deliver a strong return on investment. Google Ads are important for your business because they allow you to market your products and services in a highly targeted and endlessly scalable way. This means that you can develop a digital presence that simultaneously helps to grow awareness and revenue. 

That’s the power of digital marketing. Google Ads allow you to show your products and services to people who are in your target audience. No more waiting for new customers – you can go directly to them! And the traffic you will get will be highly-qualified, meaning that you will have to spend less for conversions. Once you add remarketing into the mix, you will see the true power of investing in Google Ads. 

How Google Ads can help your business.

Absolutely! In fact, working with an advertising agency is the best way to get started with Google Ads. You see, advertising agencies have experience… Google Ads is literally what they do! A truly stellar digital ads agency will have years of experience and (most importantly) data. This experience and data give them a competitive edge when executing ad campaigns.

Some business owners try to handle Google Ads themselves or consider hiring an expert to handle it in-house. While this certainly can work for some businesses, the truth is that it can be complicated. To truly run a jaw-dropping ad campaign, you will need an entire team of copywriters, ad specialists, and digital strategists who work together to create a fully optimized campaign. Finding, hiring, and training this kind of talent can take months… if not years! In contrast, an advertising agency already has the team and tools in place, and they can start executing your campaign right away. 

Firstly, speed and cost. Handling Google Ads in-house takes time. You’ll have to find the right talent, hire them, and train them up. And to create a truly excellent ad campaign, you will need multiple specialists – this includes ad experts, digital strategists, copywriters, and more. In contrast, hiring an agency to manage your ads is significantly cheaper and exponentially faster. You can get started in just a few weeks!

Secondly, experience. If you hire an advertising agency with stellar reviews, it probably means that they know what they are doing. An agency like this will have worked closely with hundreds of businesses and will have executed thousands of ad campaigns. This type of experience gives agencies access to data and information that is extremely powerful and especially difficult to replicate in-house.

At first glance, it might seem like all Google Advertising agencies more or less do the same thing. But this couldn’t be further from the truth. There is an enormous disparity in the quality of work and results, especially in Hong Kong. Google’s ecosystem is constantly evolving, and many advertising agencies are stuck in the past and are not applying modern strategies and solutions. If you want a great campaign, you have to go with the best.

A great Google advertising agency won’t just execute a campaign for you – in contrast, they will become a part of your business. You want an agency that takes a truly holistic approach to digital marketing. This means understanding your business, researching your niche, and creating a bespoke strategy designed to enhance your unique business model within the confinements of the most important KPIs. This is what separates the first-class agencies from everyone else.  

Google Ads are, without a doubt is one of the fastest ways to grow your small business. Whether you are looking to increase brand awareness, get more traffic, or generate more revenue, Google Ads allows you to do it in a way that is efficient and scalable. Yes, like all advertising, it will require an investment, but we have seen some amazing results on even the most modest of budgets (around HKD $5000 per month). 

Here at First Page, we have helped hundreds of small businesses like yours explode their growth with next-level Google Ads campaigns. We know that your business is your livelihood, so we make sure to use our most powerful strategies and techniques to ensure you are getting the ultimate bang for your buck. It doesn’t matter if you’ve just launched or have been around for decades. A tailored Google Ads campaign will give your small business the exact boost it needs. 

Measuring your Google Ads performance is easy in some ways and complicated in other ways. It’s easy because Google loves to give you data. There’s tons of it! You can find statistics about your impressions, click-through rate, clicks, bidding, and so much more. But, with so much data available, it can be complicated to know exactly what to look for and (just as importantly) what changes you need to make. 

If you are running a Google Ads campaign yourself, we recommend starting by looking at your click-through rate. This metric is the basis of any Google Ads campaign – after all, you can’t make a sale if you aren’t getting clicks! If your click through is not what you were hoping for, consider modifying the keywords you are targeting or running an A/B test with a different copy. Cost-per-conversion is another crucial metric as it will give you a better idea of your customer acquisition costs. 

Not directly, no. Although Google Ads and Google search results might seem related, the truth is that they are different ecosystems and have no direct influence on one another. But while this might be the case, there is no doubt that investing in both is the best way to generate growth for your business. Doing so gives you a holistic marketing strategy – both paid and organic – and will increase your exposure and sales across the board. 

Another way that Google Ads can help with your SEO is by increasing your company’s revenue. A profitable Google Ads campaign will give your business the firepower it needs to invest in other forms of digital marketing like SEO, Facebook Ads, and more. If you have the budget and are interested in exploding the growth of your business, investing in both is absolutely the way to go. 

Absolutely! Google Ads and eCommerce businesses go together like tacos and tequila. We have helped hundreds of eCommerce businesses like yours explode their growth, traffic, sales, and revenue with our Google Ads campaigns. Your most desired customers are online, searching for their favorite products every day. By investing in Google Ads, you will get your products directly in front of them and steal crucial market share from your competitors. 

If you are interested in running Google Ads for your eCommerce business, then it’s important to craft a campaign that targets your buyers depending on where they are located in the buyer journey. At the top of your funnel, you’ll want to run ads that increase your brand awareness. At the middle and bottom of the funnel, you’ll want to run ads that are optimized for conversions. Once you have a truly comprehensive strategy, you can see your sales go through the roof. 

You might be thinking to yourself… why would a competitor click on my ad? Unfortunately, not all businesses are honest, and some like to play dirty. This means that they will intentionally click on your ads to drive up your marketing costs (remember, you gotta pay for every click you get!)

Fortunately, while there is no way to stop this sort of behavior, there are ways to identify fraudulent clicks and make sure that you don’t have to pay for them. Google has implemented a range of filters that help identify fraudulent clicks – this is done via IP addresses. But the BEST way to protect yourself is by hiring an agency. Here at First Page, we have a range of tools and fraud detection software to ensure that this sort of thing never happens to your ads. 

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