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What Are Pinterest Advertising Services?

What Are Pinterest Advertising Services?

What Are Pinterest Advertising Services?

Promoted Pins, also known as Pinterest Ads, provide brands and businesses with the opportunity to advertise their products or services on the platform. Promoted Pins have the ability to appear in the home feed, category feeds, and relevant search results of your target audience. First Page’s Pinterest Advertising Services include:

1. Promoted Pins

Promoted Pins are Pinterest’s version of ads. They are regular pins that are promoted to a wider audience by paying for increased visibility. Promoted Pins can appear in user’s home feed, search results, and category feeds.

2. Promoted Video Pins

Promoted Video Pins are similar to Promoted Pins, but with the added ability to include a video. These ads can be up to 15 seconds long and autoplay in the user’s feed.

3. Promoted App Pins

Promoted App Pins allow businesses to promote their mobile apps directly on Pinterest. Users can install the app without leaving the Pinterest platform.

4. Promoted Carousel Pins

Promoted Carousel Pins allow businesses to showcase up to five images in one ad. Users can swipe through the images to see more.

5. Pinterest Shopping Ads

Pinterest Shopping Ads allow businesses to promote their products and link directly to their website for purchase.

Our clients can use these advertising services to reach Pinterest’s highly engaged audience, increase brand awareness, and drive traffic and sales to their website.

Why Advertise on Pinterest?

Why Advertise on Pinterest?

Why Advertise on Pinterest?

Do you have an online shop or e-commerce store? Then now is the best time to get your products and brand on Pinterest! Below are a few statistics to showcase Pinterest’s market:

  • Brands can reach over 200 million users by advertising on Pinterest, and the platform is showing exponential year-on-year growth.
  • With over 444 million global users every month, Pinterest affords brands incredible reach and generates over $1.6 billion in revenue annually.
  • 50% of of Pinterest users visit Pinterest with the purpose of shopping

What does that mean for brands? You can take advantage of an extremely lucrative opportunity, skyrocketing your sales and blowing your competition away by using Pinterest Ads!

With a carefully planned and well-executed advertising strategy, you can reach many potential customers.

Many Pinterest users use the platform to find products that meet their needs, and research shows that they don’t mind seeing advertisements – as long as they are relevant to their searches and needs.

Make a bucket load of cash today on Pinterest ads. Don’t delay! Call us now.

First Page's Pinterest Advertising Process

First Page's Pinterest Advertising Process

First Page's Pinterest Advertising Process

At First Page, we work with top brands to help them maximize their potential.

We have created hundreds of campaigns for our clients, and our Pinterest advertising team works closely with you to determine the best targeting strategies that suit your brand and goals. Below are our steps to create you an extremely successful campaign:

1. Onboarding

At the outset of a Pinterest advertising campaign, we consider it crucial to comprehend both your individual brand and your specific objectives. Consequently, our Strategists and Account Managers place great importance on extensive discussion and collaboration to ensure that we are aligned with your vision.

2. Execution

After our onboarding calls, we will construct you a results-driven strategy. Our in-house creative team then employs their understanding of your brand to craft compelling Pinterest ad content. Nothing is outsourced in First Page, from creatives, content to our ads execution team.

3. Monitoring

Our Ads team and Account Managers will actively monitor your campaign. We attack the problem before it occurs, and we will reflect your campaign’s status with monthly, or even bi-weekly calls.

4. Data Reporting

At First Page, we understand the importance of ensuring that your investment in a Pinterest marketing campaign yields positive results. For this reason, we provide regular reports on the data we track, enabling you to gauge precisely how we have contributed to your success.

See what our clients have to say.

Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different agents, First Page is still our go-to agency. Their Senior Digital Strategist, Angela provided us with a lot of insights and recommendations for our company. Very satisfied with their friendly yet professional service. Highly recommend!
EDWARD FINCH
Five Stars Five Stars Five Stars Five Stars Five Stars
If you are looking for a competent agency, I would highly recommend First Page. Jim and Derek have been quite understanding in finding out our business's needs. Our rankings have improved significantly!
YS Y
Five Stars Five Stars Five Stars Five Stars Five Stars
Shirlyn has been very dedicated and helpful in our campaign. Their team was willing to go the extra mile in promoting and updating us on suggestions to further improve our online image.
Liew Youxun
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page has done a fantastic job with our campaign. Their team are great at what they do and have been thorough in ensuring that our keywords are fully optimised to yield Page 1 results.
Insworld Institute
Five Stars Five Stars Five Stars Five Stars Five Stars
Gary has been very helpful in our campaign since day 1. He never fails to constantly update us on our progress and provide resolutions. He definitely deserves 10 stars instead of 5 stars! Good job Gary!
TMH
Five Stars Five Stars Five Stars Five Stars Five Stars
Cherlyn has been my Digital Campaign Manager for almost 3 years. She is responsive and knowledgeable about digital strategies. Considering my industry is highly competitive online, I have seen the amount of hard work she and her team have put into improving my website traffic.
SAMUEL C

Our Recent Work British Connections

A case study by First Page - Pinterest Ads

We used a comprehensive digital campaign to tweak their exposure. The numbers are astounding.

459%
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138%
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Pinterest Ads Agency Hong Kong

An overview of Pinterest advertising services.

If you want to know how to advertise your business on Pinterest, we’ve got you covered. First, you’ll need to have a Pinterest business account, or you can’t take advantage of Pinterest advertising. Once you’ve created an account, you’ll need to set your budget, spend limits, and bids. You can do this by going to the Ads Manager. When you set up your account, you’ll need to select your country and determine your currency, but select carefully – once confirmed, you won’t be able to edit it again at a later time.

Once your account is set up, you’re ready to start advertising on Pinterest. At this point, you’ll need to set up campaigns, select the pins you want to promote, set your target audience, and choose other relevant information. While it’s a relatively simple process, First Page can help you get the most out of your ads by setting up your campaigns to perform optimally.

There are five types of Pinterest search ads that you can use when you advertise on Pinterest:

Standard Pins allow brands to use square (1:1) or vertical (2:3 or 9:16) images and videos to highlight products. These pins typically contain a link that leads users directly to your website upon clicking.

Video Pins can come in two different formats and typically run for four to fifteen seconds. Standard Video Pins are the same height and width as regular pins. Max Width Video Pins will stretch across a user’s feed, reducing the number of pins they see from your competitors.

Shopping Pins allow you to upload products directly from your catalog on Pinterest. That helps drive conversions when you use Shopping Ads. It also allows you to add additional information about the products, including the price and condition and whether it’s currently in stock. The additional information can help convince users to convert into customers.

Carousel Ads are an excellent option if you want to showcase several products within a “single” ad. You can also use Carousel Ads to show different aspects or photos of a single product. These ads can support up to five images, each having its own title, description, and link to help boost website traffic.

Collection Ads consist of one primary image and up to three secondary photos. The purpose of these ads is to showcase different features of your product. For example, the main image can show the product being used while the other images showcase other features or details.

Absolutely, particularly for e-commerce stores. It can drive incredible results for all types of brands, whether you have an online shop or are a retailer. In fact, according to the statistics, weekly conversions from Pinterest advertising increased by 300% in 2020. That number is set to grow as ads on the platform continue to grow in popularity and efficacy. Now is an excellent time to start using Pinterest advertising to boost your online sales.

However, simply running a campaign on the platform doesn’t mean it’s guaranteed to be effective. You need to take certain steps to ensure your campaign delivers stellar results. For example, research shows that 82% of Pinterest’s users browse the platform via mobile devices. To appeal to these users, you’ll need to use stunning visuals in a vertical format, making your ads eye-catching and impactful. Similarly, well-written and compelling copy with an SEO-friendly description will make your Pinterest ads more discoverable and, consequently, even more effective.

On the surface, Instagram and Pinterest may appear to be very similar platforms. Both depend on visuals and descriptions, allowing users to find posts they enjoy through tags and keywords. However, that’s where the similarities come to a very definite end.

Instagram is a social platform designed to help users share content they’ve created with others, which is why it’s such a popular platform amongst digital influencers. On the other hand, Pinterest was designed to help users explore and save visuals they find interesting, inspiring, or fascinating, letting them “pin” these visuals to their boards. Another significant difference is that it can take a lot of work to get a user to go from viewing your Instagram ad to visiting your website. At the same time, links are a key component in Pinterest advertising and posts. They’re designed to lead users to your website, making them an excellent option for converting viewers into buyers.

As with any marketing campaign on a social sharing platform, the cost to advertise on Pinterest can vary considerably depending on various factors. Your target market, campaign objectives, industry, niche, and products can all affect the cost of your advertising. That said, Pinterest advertising generates high conversions while being remarkably cost-effective. According to estimates, Pinterest search ads can offer double the return on ad spend (ROAS) than many other social platforms.

There’s no one-size-fits-all approach or budget when it comes to your brand’s ad campaign. That said, Pinterest advertising is particularly effective for e-commerce brands. Consequently, it’s an excellent idea to invest more of your marketing budget into your Pinterest campaigns if you want to boost sales through your online shop. If you partner with a talented team like the one at First Page, we can ensure that your budget – regardless of size – is used to maximum effect, delivering outstanding results and an unmatched ROI.

Whether you advertise on Pinterest or other social media platforms, there are always certain rules and guidelines that you need to follow if you want to run a campaign. For example, several topics, visuals, and themes are prohibited, and promoting products within these categories won’t be allowed. Many of these guidelines cover themes related to violence, restricted or illegal goods, and more. When advertising on Pinterest, clickbait and misleading ads will also be rejected.

If you want to ensure that your ads aren’t rejected, it’s an excellent idea to work with an experienced Pinterest advertising agency like First Page. Our talented team has extensive knowledge and expertise regarding advertising on Pinterest and can help you build a successful campaign that’s guaranteed to deliver stellar results.

Before you can start advertising on Pinterest, there are certain ad requirements you need to meet. First, the pins you want to promote must be saved to your business profile page and public boards. They should also include a link to the relevant page on your website, but these links can’t be shortened (such as bit.ly/link). Finally, they shouldn’t include third-party videos or GIFs.

There are also several other requirements regarding the type of content, themes, and copy you’re allowed to promote. Additionally, there may even be restrictions depending on your target audience’s geographical location. If you don’t meet the requirements, your ad can be denied. To ensure that you can advertise on Pinterest without running into any issues, First Page can help set up your campaigns to meet all the requirements.

If you want to advertise on Pinterest, you’ll first need an account. You need to convert it into a business account if you already have one. You need to follow a few steps to set it up properly, but Pinterest will guide you through the simple process. Next, you’ll need to install the Pinterest Tag on your website or online shop. If you don’t, you won’t be able to track the success of your campaign, user actions, checkouts, searches, etc.

When you start setting up your campaign, you need to select a goal. That can include building brand awareness, getting video views, driving traffic, and more. You’ll also need to select a campaign type and budget before you can start creating the ad groups. The next step involves defining your audience and then selecting your ad placements. After that, you’ll need to select interests and keywords, set your budget and schedule, and determine the pacing.

Finally, you need to select the pins you want to advertise on Pinterest. As long as they follow the platform’s guidelines, your campaign should be approved, and you can start funneling potential clients to your site! At First Page, we can help you set up effective campaigns from start to finish, ensuring you get the best ROI and conversion rates!

How Pinterest can help your business.

Pinterest advertising will likely work for your business – many brands, businesses, and e-commerce stores use Pinterest ads to market their products. That said, some industries and categories perform better than others. The top performers are arts and hobbies, closely followed by flowers, gifts, drinks, and food. Other popular categories include home and garden, health and beauty, clothing, and entertainment.

It’s most important that your ads (or pins) resonate with your target audience. It’s just as critical to accurately define your ideal customer by age, geographical location, gender, income, and interests. You’ll also need to select the best formats to suit your needs as well as your objectives – brand awareness, traffic, or conversions. Finally, you’ll also need a compelling description. At First Page, we can help you set up the perfect campaign for your online shop or business so that you can achieve your goals and surpass your sales targets.

Yes! Pinterest is particularly suited to advertising products. The platform’s visual nature makes it much easier to show your products, while the link requirements quickly point potential clients directly to your website. Consequently, using Pinterest advertising is an excellent and efficient way to increase conversions in your online shop or e-commerce store.

If you want to boost your conversions, advertising on Pinterest is an excellent approach. However, if you want to ensure that your campaign delivers stellar results, you should work with an experienced agency like First Page. We know exactly how to optimize and enhance Pinterest advertising campaigns to ensure your online shop achieves a massive increase in sales.

Having a large following on many social media platforms means you already have an interested audience you can target (or retarget). On Pinterest, your follower count isn’t such an important metric. That’s because the platform is designed to make it easy for users to find content related to their interests and search terms. Whether you have 100 or 10,000 followers, you can still run a very successful advertising campaign.

That said, it’s also critical to understand how targeting works when you advertise on Pinterest, ensuring that you reach your ideal audience. First Page has a highly skilled team that knows exactly how to optimize your Pinterest ads to help you reach potential clients with the highest chance of converting into buyers.

There are a few ways to make your ads look and perform better. First, and most importantly, make sure that you use eye-catching images while focusing on your brand. Your branding should be easily recognizable, including having your logo clearly visible.

Other excellent practices include text overlays, highly compelling calls to action (CTAs), and descriptions that add context and value to the images. It’s also extremely important to include a link to a relevant page or product. Additionally, you should take advantage of seasonal descriptions, images, comments, and imagery. Finally, take advantage of interactive experiences. These can engage users while they’re still on Pinterest before leading them to a personalized landing page, whether that’s on your website or on the platform itself.

Once your Pinterest ads are live, you’ll be able to track their performance in the Ads Manager dashboard. From there, you can view reports regarding key metrics like total impressions, click-through rates, engagement rates, cost per action, ROAS, link clicks, pin saves, conversions, awareness, traffic, video views, and more. With these insights, you can make changes to improve your campaign’s performance, target your audience better, adjust your spending, or find out which formats generate better results.

Continually monitoring and enhancing your campaigns can take quite a bit of time, particularly if your goal is to funnel potential customers to your online shop. At First Page, we can interpret these reports and analytics to make key enhancements and improve overall performance.

There are two primary ways to target your audience when you advertise on Pinterest. The first is keyword targeting. When potential customers search for products using the keywords you’ve specified, your ads may appear. You can also target seasonal keywords.

The second is to target users by their interests. Since users can search for pins, images, topics, or products that they’re interested in, you can have your ads show up in relevant searches. It has a broader potential reach than keyword targeting, but it’s trickier to utilize effectively. Additionally, you can target “Actalike Audiences,” which will allow you to show your Pinterest ads to users who behave similarly to your customers.

There are also retargeting options available so that you can show your ads to users you’ve previously engaged with your content, bought from your store, or visited your online shop without making a purchase.

As with any digital marketing campaign, you’ll need to set your target audience when you advertise on Pinterest. Luckily, the platform has several options you can select to define and target those customers who are the most likely to want and purchase your products. When you set up your ads, you can target your audience by gender, age (particularly if you’re advertising age-restricted products), geographical location, language, and device.

At First Page, we can help you find out how to best define and target your ideal customer while pushing your budget to its limits. If you cast your net too wide, you might be wasting your budget on irrelevant users. Similarly, if you narrow your target audience too much, you might be missing out on valuable opportunities. Our experienced team can work with you to find out just how to boost your sales.

Pinterest ads have several amazing benefits for your online shop. However, before you start advertising on Pinterest, you need to find a trustworthy, successful Pinterest advertising agency that prioritizes your campaign goals and needs. To do that, you’ll need to do your research. While many of these agencies may claim to be capable of delivering stellar results, that’s rarely the case.

First, start by researching all your available options. You might find several Pinterest advertising agencies but opt for those that are well established and have a strong reputation. You’ll also need to look at reviews from previous customers – these you can find on Google, social media, and other relevant review platforms. These should indicate each agency’s positive and negative traits, helping you determine if any – or one in particular – suit your needs. The reviews will also help you determine whether the agency treats its clients well and delivers top-quality work.

Finally, take the time to interview the agency. You need to ask them several questions that’ll help you determine if they’re your best choice. For example, do they have the experience in your industry or niche to understand your goals? Can they prove that they’ve run successful campaigns on Pinterest? Do they understand your goals and objectives, and are they committed to pursuing and achieving them? Is their team capable of managing your Pinterest advertising? These are just some of the questions you can ask, but they’ll help determine which agency is your perfect fit.

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