Become an eCommerce CMS Master: Everything You Need to Know (and More)
It is so crucial to become an eCommerce CMS platform master! Why?
Well, if you sell products in your online store, then your CMS is your vehicle to success! The current economic instability has not stalled eCommerce sales as it is rising steadily.
Currently, it represents 14.3% of retail sales worldwide, but that figure is expected to surge up to 23% by 2023 (see, the insane growth of Amazon).
With more people making the switch to online shopping, eCommerce shop owners will be scrambling to take full advantage of this.
In order to boost grow their eCommerce business, they will need to establish their online presence or fortify the solid footholds they have already entrenched.
Needless to say, this will be a lot easier said than done, especially since competition is rife in the eCommerce industry and what the best eCommerce website is.
Nonetheless, entrepreneurs have an incredible opportunity to reap the rewards should they be up to the challenge.
If this aligns with your aspirations to dominate the eCommerce industry, the first order of business is to get to grips with the eCommerce CMS (content management system) landscape.
In this article, we will delve into the depths of eCommerce CMS to give you a better understanding of what they are and how they can benefit you.
Also, we will look at a selection of eCommerce CMS solutions in detail and give you an in-depth understanding of what an eCommerce store is and how you can profit from it.
Table of contents
What is an eCommerce CMS?
CMS stands for Content Management System. Essentially, it is software that makes it easy for eCommerce shop owners to create an online shop without the need to write code.
CMS makes it easier for users to alter the appearance and feel of their online stores, thus providing an efficient route to better market their products
Constituting an online shopping system, an eCommerce platform enables you to efficiently manage the products you want to sell without any hassle or need for a third party.
Put simply, it is a user-friendly system that handles an online store’s backend administrative operations.
To make it easier to understand, eCommerce content management can be separated into two categories:
Category #1 – Open-Source CMS
An open-source content management system is often free to download and gives the user complete control over the functionalities of the e-shop.
Some examples of well-known open-source CMS are Magento and WooCommerce.
With this type of platform, the maintenance, hosting, server, and software responsibilities fall on the store owner.
Category #2 – SaaS CMS
With a SaaS content management system or hosted CMS, the eCommerce shop is cloud-based and doesn’t require a separate server.
The software vendor handles data storage, updates, and everything is conveniently in one place.
In exchange for this simplified process, the user will be required to pay a subscription fee.
Examples of SaaS CMS are Shopify, Wix, and Squarespace.
Why is a CMS necessary?
Depending on their content marketing plan, most people will require a content management system for their online shop.
The more updates you post on your eCommerce site, such as blogs and product pages, the more you will benefit from a CMS.
Indeed, a well-chosen CMS makes your content creation and website design easy.
It reduces the development time, ensures your content is organized, accessible, and shareable, and facilitates collaboration with your team by allowing different users to work on the website simultaneously.
When choosing a CMS, ensure it is easy to use, SEO-friendly, automatically optimized for user experience and offers a range of useful integrations.
Top 3 eCommerce CMS platforms
There are many eCommerce content management platforms available out there, but picking the right one can be a time-consuming process.
To make your decision easier, we’ve presented three of the most popular eCommerce CMS platforms.
1. BigCommerce
BigCommerce is the biggest eCommerce platform to date on the market.
With over 60,000 merchants of all sizes, it is a powerful platform to start and grow your eCommerce business.
Its popularity stems mainly from its SEO integration, fully hosted system, Level 1 PCI compliant, and attractive payment plans.
2. WordPress
WordPress is one of the most-used CMS platforms and, as an added incentive, it is free.
To open an online shop through WordPress, you simply need to install the WooCommerce plugin.
Furthermore, WordPress offers a wide range of other plugins and themes that can resolve the problem of missing features in no time. It also makes it easy to integrate backbend shop benefits, such as abandoned cart recovery.
3. Magento
Magento is one of the most popular open-source CMS platforms. With more than 260,000 online stores worldwide, it offers great functionality and integrations.
In addition to Magento, you might want to consider WooCommerce, Shopify, Squarespace, Prestashop, Sitecore, Drupal, or Wix.
Benefits of combining eCommerce with CMS platforms
Combining eCommerce with a CMS platform can propel your e-shop to the next level.
Here’s why:
1. It turns your blog into an online shop
2. It boosts traffic to your website
3. By driving demand for your products, you’ll become a leader in your industry
4. It makes shop orders, inventory, and content creation easy
5. Integrated secure payment provider available
Ecommerce CMS is the Way to Go
Ecommerce CMS helps users create and grow their online shop. Choosing the right CMS platform is essential for running a successful business and making it profitable.
It’s time to make a choice and watch the money come rolling in! Please give us a call if you’d like some support with setting up your eCommerce site.
What are some marketing tactics can you use to grow your sales for your online store?
All businesses should want to increase their sales. Here are some useful marketing tactic blogs to help you achieve this:
- Perfect Your Email Marketing Strategy Now
- What Are The Top Ppc Ideas You Ought To Know?
- Social Media Strategies: Successful Ones You Can Learn From
- Helpful Content Tips: Get Noticed Before The Competition
- 6 Easy Digital Marketing Hacks To Increase Your Leads
Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:
- SEO for your business to drive qualified leads
- Social media management for improved brand awareness
- Linkbuilding to drive organic traffic to your website
- Top converting landing pages to convert your leads
- Email marketing campaigns to bring in referrals
