6 Future Email Marketing Trends: Not Ready, You Should Be!

Despite email marketing being one of the oldest digital marketing tools around, it’s still one of the most effective. In fact, according to a study by HubSpot, companies that send out automated emails see three times as much revenue as those that don’t.

With 89% of marketers citing email marketing as one of their main marketing tactics, email marketing remains core to marketing spending.

So what does the future hold for email marketing? And what do you stand to gain? Read on! Here are 2023’s top trends:

Table of contents

email marketing is better with interactive elements
Using interactive elements in your email marketing will boost engagement

Trend #1: From still and boring to motion and engaging with email content

If you are simply going to send a static and text-only email, don’t bother. Static emails won’t do your subscribers any favors.

Think of yourself as an entertainer and that your email is your stage. You want users to act and respond to your emails, right?

So, one of the top email trends for 2023 that will help you boost the effectiveness of your emails is interactivity.

Users can interact with interactive email features without leaving their inbox or visiting another page. Some ideas of these inactive features are:

  • gifs or videos that can play for users
  • image carousels of images users can swipe
  • polls, quizzes, or games users can play

Interactivity is a fantastic method to make yourself stand out from the crowd. Your emails will be more engaging and encourage recipients to participate with future ones if they contain interactive elements.

Trend #2: Using artificial intelligence (AI) with email marketing

Move over, robots. There’s a new trend in town, and it’s called AI. That’s right, artificial intelligence is the latest buzzword in email marketing, and it’s here to stay.

AI can be used for a variety of tasks, from personalized content recommendations to automated campaign management.

And according to industry experts, AI will be a major force in email marketing by 2023 and beyond. AI can assist you in providing your subscribers with better experiences.

AI can assist you in analyzing many data points and obtaining insightful data that will help you create effective email marketing campaigns.

You may use this technology to analyze consumer behavior patterns to learn more about how your customers engage with your emails and what they need from you.

With the use of AI email marketing, you may better understand your audience’s trends and changes so that you can plan your marketing more effectively.

So if you’re not already using AI in your email marketing campaigns, you’d better get on board – or you’ll be left behind!

email marketing in 2023 and keeping ahead of privacy
All marketers should be wary of privacy, especially with their email marketing campaigns.

Trend #3: Keeping ahead of privacy concerns in email marketing

The way email marketers monitor the success of campaigns has changed in response to many privacy-related developments over the past year.

Consider Apple’s introduction of new privacy settings that barred advertisers from gathering data from Apple customers, such as:

  • users who open emails
  • where email users open them
  • the machine that a person uses to open emails
  • occurrences on the email-opening device

These moves by apple have made open rate as a metric a lot less trustworthy. Marketers will continue to adjust in 2023, and data protection will take on even more importance.

In the future, metrics like clicks and click-through rates will be even more helpful due to the relevance of declining open rates.

So, sure you are solid with using calls to action in emails, such as reading a blog post on your website, downloading a resource, or requesting a call.

Trend #4: For better engagement, make a connection in your email marketing with storytelling

It’s no secret that people love stories. We’ve been telling them since the dawn of time, and there’s a reason they continue to be such a popular way to entertain and engage audiences. And what better way to take advantage of this than by using storytelling in email marketing?

Think about it: when was the last time you deleted an email without even opening it because it looked boring? Now, when was the last time you read an email all the way through because it had an interesting story? Chances are, the latter is much more recent.

Storytelling can be a great way to capture attention and keep people engaged with your emails. By weaving a tale into your marketing messages, you’ll be more likely to pique curiosity and encourage people to read on. And once you have their attention, you can deliver whatever call-to-action or sales pitch you need to.

So next time you’re planning your email marketing campaign, think about ways you can incorporate storytelling. It could be the key to unlocking higher engagement rates and better results overall.

email marketing on mobile will be important in 2023
Email marketing and mobile, get ahead of the curve now!

Trend #5: It’s going to be mobile-driven, so design your emails for mobile devices

In today’s mobile-centric world, it’s more important than ever to make sure your email marketing campaigns are optimized for mobile devices.

More than half of all emails are now opened on mobile devices, and that number is only going to grow in the coming years. Unfortunately, many email marketers are still designing their campaigns with desktop users in mind.

As a result, mobile users often need a better experience, leading to low engagement rates. Mobile first design can help to solve this problem by putting mobile users first and ensuring that their experience is always paramount.

By focusing on mobile-first design with your email marketing, you can improve engagement rates and deliver a better experience for your mobile users. In short, mobile-first is the way of the future, and it’s time to start making the switch.

Trend #6: Keep your email marketing personalized

In the world of email marketing, personalization is key.

By tailoring content to the specific needs and interests of each individual user, you can improve engagement rates and deliver a truly unique user experience.

In the coming year, personalization will become even more important as email marketers strive to stay ahead of the competition.

In 2023, expect to see more sophisticated personalization techniques, including the use of AI and machine learning to deliver personalized content in real time.

So if you’re looking to improve your email marketing campaigns in the coming year, be sure to focus on personalization. It’s the key to success in the ever-changing world of email marketing.

Wrapping it up! Email marketing… Are you ready or not?

So, there you have it – the top email marketing trends to watch out for in 2023.

Are you ready? No, you’re not. But that’s okay because we are here to help.

At First Page, we pride ourselves on being ahead of the curve when it comes to digital marketing and email is no exception.

We can work with you to create engaging content that will keep your customers coming back for more.

Ready to take your business to the next level? Give us a call today.

What other marketing tactics can help improve engagement with your customer base?

Want a more engaged customer base that will lead to more sales and profits? Here are some useful marketing tactic blogs. You can combine them with your newsletter execution. We invite you to read:

Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales: