Why Are Advertisers Switching To Digital Advertising?
Video Transcript
Lars Maehler:
Good morning everybody. Today we’re sitting here with Diego, one of our digital strategists, and we’re going to be talking about the Hong Kong landscape. So, what do you see our clients taking advantage of in Hong Kong currently when it comes to traditional marketing?
Diego Ortiz:
Yeah, so it’s pretty easy to see that Hong Kong companies shift towards a more traditional approach in their marketing strategies, where you take the matter every day, it’s really easy to see how much they prefer that kind of approach. But then at a traditional versus digital marketing, it’s just how hard it is to measure the return over the investment you’re making in that kind of advertising.
Lars Maehler:
Yeah, okay. And then when it comes to digital, why are more of our clients looking to make that transition now?
Diego Ortiz:
Digital is extremely precise. You can target your audience throughout a series of variables, such as age, location, behaviour, and everything else. So you know you are spending money on people that are actually more likely to buy something from you, as opposed to just getting your ad out there to anyone that wants to see it or wants to interact with it.
Diego Ortiz:
Not only that, but now on an interaction basis, you only pay for your ads when you’re running them on the line when someone actually engages with them.
Lars Maehler:
Right.
Diego Ortiz:
So for each measure return over that kind of marketing campaigns, it’s much easier and much more effective. The reality is that we spend an average of four hours a day on our mobiles.
Lars Maehler:
Maybe more.
Diego Ortiz:
Maybe more depending on who you are. People do over 40,000 searches every second on Google search engine, so you know, it’s a … we’ll spend an average of five years on social media throughout our lifespan, more if you like taking selfies and posting on Instagram. But the reality is that digital is here to stay, and you either adapt to it, or you’re going to lose a huge chunk of your market to your competitors now.
