Should I use Google Ads or Facebook Ads?
Are you looking to advertise your business? You might be wondering whether Google Ads or Facebook Ads is the best platform to use. Both Google and Facebook are incredibly popular. It’s important to consider which one is more likely to reach your target audience. In this post, we explore which ad platform could be better for you.
Google Ads tends to be more effective for businesses that are selling products or services online. Why? It allows you to target users based on their search terms.
Facebook Ads, on the other hand, are better suited for businesses that are looking to build brand awareness or promote offline events.
Ultimately, deciding which platform to use depends on your specific goals and objectives. However, both Google Ads and Facebook Ads can be highly effective tools for marketing your business.
There has been rampant debate about whether Facebook Ads or Google Ads are better for business. The answer is very simple, use both. Let’s see why!
A quick one-two – the short answer
“You can work out which advertiser to go with based on what it is you are after,” said YC. “In short, Google AdWords is best for targeted, quick sales. Facebook Ads are more suited to generating new leads and increasing your brand awareness.’’
How this solution is arrived at is actually quite intriguing. And it is also easy to see, by the fluency and enthusiasm YC displays in discussing the topic, that the staff at First Page really know their stuff.
In the red corner – what is a Google Ad?
Google Ads are a form of online advertising that allows businesses to promote their products and services on Google’s search engine. In addition, ads can be shown and other Google-affiliated websites. Google Ads are the most popular form of online advertising, and they can be a highly effective way to reach potential customers.
Google Ads are auction-based, meaning that businesses bid on keywords that they believe potential customers are searching for. The businesses that bid the most can display their ads when someone searches for those keywords.
Google Ads can be an effective way to reach potential customers. However, beware, it is important to understand how they work before you invest in them.
In the blue corner – what is a Facebook Ad?
Facebook ads are a great way to reach out to potential customers on the world’s largest social network. You can target your audience using Facebook’s powerful ad targeting tools. This way, you can make sure that your ad reaches the people who will be interested in what you’re selling.
Facebook ads can be customized to target specific demographics, interests, and even behavior. And Facebook’s ad platform is constantly evolving, so there are always new opportunities to reach your target audience.
So if you’re looking for a way to reach more people with your product or service, Facebook ads are a great option.
How do the judges see it – where is the advantage?
Holistically, both options have great potential to help you reach new clients. As a trusted industry commentator, the First Page senior marketing executive says it is most important to choose the advertising provider, based on your company’s status, industry and goals.
“If your business is already well-established and people often search for the specific products or services you offer, you should choose Google Ads,” said YC. “But, if your business is more aesthetic – like design or entertainment – if you are promoting a fresh approach, or you have a varied range on offer, Facebook Ads are a great way of educating a focused group of consumers, and encouraging sharing and feedback.”
For small and medium-sized enterprises, the advantage of Google AdWords is that it puts you in front of the consumers that want your products right now because this is what they are searching for.
It will then also remind them of your business whenever they are using the internet, through Google display or banner ads.
Where Facebook Ads provide a benefit is in the time factor of feedback, and consumer-driven buzz marketing for specific groups of people. You can quickly receive responses from potential clients who like or dislike your product.
If they like it, there is the potential for them to share your information with their social circle. There is also the potential to target people who already “like” a certain theme. For example, if you are selling skipping rope, you can advertise to the people who “like” boxing.
If you would like some free advice on which option is right for you and your advertising budget, give the specialists at First Page a call today.
