6 Ways Google SEO Trends Are Changing And How Your Business Can Stay Ahead!
Google Trends are constantly evolving. That means that Search Engine Optimization (SEO) is also changing constantly.
That’s why keeping up with the latest trends is essential for any business wishing to maintain a solid online presence – especially in a highly competitive market like Hong Kong.
This blog post will discuss 4 of the most significant ways SEO Google trends are changing for Hong Kong businesses.
If you want to stay ahead of your competition, make sure you are following these trends and implementing them!
SEO Google Trend #1: More Emphasis on Quality Human-made Content
Why Quality Content = Human Written Content
With AI becoming more and more available, we’re seeing a surge of marketers using AI to write content.
While AI is good at generating generic content, it isn’t capable of creating unique, creative and expert content.
If everyone relied on AI, brands would lose their unique voice and search results would lose their value, since it would be filled with unhelpful content all saying similar things.
That’s why Google’s “helpful content” algorithm update will have an increasingly important impact on SEO.
Google’s main priority is to provide its users with the most helpful and relevant search results. With a wealth of AI content on the internet, the update seeks to encourage content with human insights and demote AI generated work.
While this may require some changes to current SEO strategies, it ultimately benefits both search engine users and website owners.
Websites with high-quality and informative content would rank higher and be more visible. This will lead to higher traffic and potential conversions for the website.
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How To E-E-A-T For Quality Content:
Now that you’ve decided to get a content writer, you need to E-E-A-T.
All high quality content is based around 4 key points:
- (E)xperience
- (E)xpertise
- (A)uthoritativeness
- (T)rustworthiness
Focusing on these strategies is the best way to create valuable content that is both informative and beneficial.
E-E-A-T can help you include the human touch into your content and show Google’s algorithm that you are worth their time. Doing this can be a great way for you to increase your search rankings and boost traffic to your website.
Experience
Experience refers to the first-hand knowledge and/or skills gained through doing a specific activity or participating in an event. Having first-hand experience in a field can lend you credibility.
For instance, a review from someone who actually stayed at a hotel room would be more believable and convincing than a review from someone who had not.
You can demonstrate your experience through author bios, personal opinions, anecdotes or even visual media.
Expertise
Expertise relates to the knowledge and skills you have in the field. It’s often confused with experience but expertise tends to refer to having deeper knowledge or a higher level of skill.
This can be gained through experience, formal education, and/or training – which allows you to analyze, make judgments, and solve problems.
An expert needs to have one eye on the future, too; with more updates, changes, and competition all the time, you need to be prepared for constant evolution. So keep your expertise up-to-date and fine-tuned – you only get top search engine rankings when you stay ahead of the changing SEO Google Trends!
Authoritativeness
Authoritativeness in E-A-T is a must-have for SEO success. Authoritativeness basically means that your domain and website are considered to be authorities in their subject matter by search engines and users alike.
If you establish yourself as an authoritative figure, your web pages can get rewarded with higher search rankings. To further increase your authoritativeness, remember to create content that is accurate and trustworthy, two aspects of E-A-T that can help bring more visibility to your pages.
So if you want to ensure your website gets the recognition it deserves from both engines and users, make sure you stay on top of Authoritativeness!
Trustworthiness
Trustworthiness in E-A-T has become a crucial component of SEO for anyone looking to increase their chances of getting closer to the top of search rankings in Hong Kong.
Engines like Google want to know that web pages from a particular domain are not only providing up-to-date and accurate information but also are actively telling content that is truthful, honest, and worth trusting.
Trustworthiness should be something established over time based on a website’s track record of delivering quality content consistently.
Having high-quality materials that readers can connect with in terms of relevance and accuracy will go a long way towards ramping up your domain’s trustworthiness.
Being yourself and ensuring you keep an eye on what others in your field offer can help you stay on the path toward creating trustworthy web pages.
What You Can Do To Stay Ahead Of This Trend
- Prioritize human writers: AI assistants can draft outlines, summarize and find errors but it can’t really create valuable content. Get writers familiar with your industry, to deliver nuanced and in-depth insights that appeal to your customers.
- Explore other content formats: You can diversify your content by using videos, podcasts or infographics that align with E-E-A-T principles. These can help you reach out to visually oriented audiences and enhance user engagement.
- Leverage author bios: Highlight the qualifications and background of your content writers that can reinforce their authority. You could also talk briefly about their hobbies and personality to make them more relatable.
SEO Google Trends #2: Schema Markups Are Becoming Very Popular
Schema markup is quickly becoming one of the hottest SEO Google trends in Hong Kong.
A schema markup is code you include into your website. These codes help search engines better understand the content and importance of your site. The more they understand your content, the easier it will be to categorize your site as ‘relevant’ and rank it higher.
Implementing schema markup can also make your websites more appealing to search crawlers and more accessible for customers. Including extra information – like star ratings, opening hours, contact details and prices, making customers more likely to click on your site.
In the grand scheme of search engine optimization, schema markup is an essential tool for those looking to get ahead of the competition – so if you want a higher ranking and improved visibility online, you better step up your schema markup game!
If you’re looking to make your website stand out and on top of changing Google trends, schema markup is a must-have in your SEO toolkit.
What You Can Do To Stay Ahead Of This Trend
- Add extra information: Include ratings, prices, or contact details directly in search results. This makes your site more appealing and informative, increasing the likelihood of clicks from potential customers.
- Regularly Update Schema Markup: Keep your schema markup up-to-date with any changes to your content or business details. This makes sure that Google has accurate information about your site to keep it relevant.
- Test and Validate Markup: Regularly test your schema markup to identify and fix any issues. This makes sure your markup is implemented right and can be identified by Google.
Want to learn more about mobile and SEO?
We have a great post on UX, mobile, and SEO. You can read it to learn more fast!
SEO Google Trends #3: Raise Your Voice (SEO)! Optimize SEO For Voice Search.
Voice Search on Google is a lucrative and rapidly growing trend.
Voice search is a feature that allows users to search the internet using their voice instead of typing keywords into a search engine. It is a convenient option for mobile users who are on the go and need to get information quickly.
Voice search is also becoming more popular with smart speaker devices like Amazon Echo and Google Home.
One of the biggest benefits of voice search is that it can help you reach a larger audience. For example, if you have a website optimized for voice search, you could appear in the search results when someone in Hong Kong searches for something in English.
This is because voice search is becoming more popular in Asia, and many Asian countries have English as their second language.
Another benefit of voice search is that it can help you get better SEO results. As people tend to speak in complete sentences when they use voice search, they are more likely to use long-tail keywords.
Long-tail keywords are specific and usually have low competition, which can, in turn, be conducive to improving your SEO results.
If you want to stay ahead of the SEO trends, you need to start optimizing your website for voice search.
This means using long-tail keywords, creating content that answers common questions, and ensuring your website is mobile-friendly. By doing this, you’ll be able to improve your SEO results and reach a larger audience.
What You Can Do To Stay Ahead Of This Trend
- Create Conversational Content: People often search using full sentences, as if they were asking a friend. So optimize for conversational queries and long-tail keywords. You can start by thinking about the different questions customers might have about your business!
- Enhance Mobile-Friendliness: Since many voice searches are performed on mobile devices, make sure your website is mobile-friendly. This includes having a responsive design and fast loading times to provide a seamless user experience.
- Optimize For Local SEO: Over 55% of people use voice search to look for local businesses! To capture that traffic, make sure you appear on search results when people search for local products or services. Specify your location, hours of operation, photos of your business and more!
SEO Google Trends #4: SEO Will Become More Focused On User Experience
UX design is all about creating a great user experience. It’s about ensuring that users can easily find what they’re looking for. They also should have a positive experience when using your site or app.
UX design is becoming increasingly important, as more and more people use their mobile devices to access the internet. In fact, UX design is now one of the most important factors in Google’s SEO algorithm.
This trend means that if you want your site to rank well in Google’s search results, you need to make sure that it has a great UX mobile design.
There are many different aspects of UX design, but one of the most important is readability.
This refers to how easy it is for users to read and understand your content. If your content is difficult to read, users are likely to click away from your site or app, which will hurt your ranking in Google’s search results.
That’s why it’s so important to make sure that your content is clear and easy to read. So if you’re looking to improve your site’s ranking in Google’s search results, make sure to invest in UX design.
What You Can Do To Stay Ahead Of This Trend
- Increase page speed: In a fast paced world, people want their information instantly. Long load times frustrates potential customers, increases bounce rates and negatively affects your site’s ranking. In fact, 50% of people refuse to wait longer than 2 seconds for a site to load. Prioritize page speed to drive traffic and enhance user experience!
- Improve navigation: Navigating on websites should be intuitive and consistent, helping users find what they want easily. Menus, CTA buttons and search bars should be easy to spot and quickly responsive. The lower the friction, the more likely they are to purchase.
- Simplify your content: Your content should be easy to read and understand. If your content is hard to follow, users are likely to click away, hurting your rankings. Try to write to a Grade 9 level, this makes sure your site is accessible to a wider audience.
Keen to learn more about on-page SEO?
We have a great post on on-page SEO. You can read it to learn more fast!
SEO Google Trends #5: Customers And SEO Are Going Local
Another emerging trend in Hong Kong are the things people search for on Google.
People are looking for more immediate and specific results. They want to know which businesses are nearby and which services they can conveniently access.
That makes sense! Why travel for 2 hours to get custom leather shoes when you can buy one 5 minutes away?
In response, Google has recently been placing more emphasis on local SEO, and this trend will likely only grow.
For businesses, this means that it is more important than ever to optimize their website for local search.
This can be done by including location-specific keywords – like “Best Dim Sum restaurant in Causeway Bay”, creating a Google My Business listing, and obtaining local backlinks.
Failure to do so could result in poor SERP results and a loss of customers. While local SEO may require some additional effort, the rewards are clear.
By capitalizing on this trend, businesses can stay ahead of the competition and ensure that they are visible to potential customers amidst changing Google trends.
What You Can Do To Stay Ahead Of This Trend
- Optimize for Local Keywords: Use specific location-based keywords in your content, titles, and meta descriptions. This makes sure your business appears in relevant local search results.
- Encourage Local Reviews: Ask satisfied customers to leave reviews. Positive reviews boost your local search rankings and build credibility with potential customers.
- Create Localized Content: Develop content that caters to local interests, events, and news. This can help increase the relevancy of your business and appeal to local customers.
SEO Google Trends #6: Domain Authority Is Still The Key
This might not be a changing Google trend but it’s still on this list because the importance of domain authority can’t be understated.
Despite all these changes and trends, domain authority still remains a critical part of SEO.
Earlier, we talked about the importance of authoritativeness in SEO content. Domain authority is essentially a measure of this.
Sites are given a domain authority score from 0 to 100, with higher scores telling Google how relevant and credible your site is for a specific topic. The higher the score, the more likely it is to rank and perform well on search engine result pages.
A good domain authority score varies from industry to industry. But generally speaking, scores between 50 – 60 are considered good, while scores between 40 – 50 are often seen as average. Regardless, you’ll want a score that’s higher than your competitors.
So when looking for ways to boost your domain authority (and therefore ranking), think outside the box – try out things like link building, content marketing, regular updates, and optimizing how users interact with your website.
What You Can Do To Stay Ahead Of This Trend
There are many factors that influence a site’s domain authority. Here are a few:
- Get high quality backlinks from high authority sites: Search engines use backlinks to gauge your credibility, authoritativeness and trustworthiness. Having another domain linking to your site is an endorsement that your content is valuable.
- Create quality content: Creating helpful content can lead to more people to share your content, increase the number of sites linking to your content, and even encourage high authority domains (like educational institutions) to backlink your site.
- Remove broken or spammy links: Low quality backlinks can decrease your domain authority and even lead to a penalty from Google. Audit your site to see who is linking to your page. You can remove those links or ask Google Search Console to ignore them when crawling your site
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Final thoughts
Google trends are always changing – and that’s especially the case in Hong Kong!
By being aware of these emerging trends and implementing our tips, you can be sure to stay ahead and keep your business at the top of Google’s result’s page!
At First Page, we provide professional SEO services. These services can help you improve your visibility on search engine results pages and to the top of page 1 on Google!
Implementing effective SEO will take longer if you start out with a new website. However, taking note of these 11 trends will get you some good results in a few months.
If you can’t wait that long… and why would you?
Use an SEO company to help your website rank higher, but there are so many options out there. How do you know who to trust?
It can be hard to know who to trust regarding SEO. Many companies make big promises but don’t deliver results.
First Page is a top-ranked SEO agency in Hong Kong that has helped businesses just like yours see actual results.
We have the experience and expertise necessary to help you beat the competition and reach the top of the search engine rankings.
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What other marketing tactics can you use to beat your competition?
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- Top converting landing pages to convert your leads
- Email marketing campaigns to bring in referrals
