What is Negative SEO?
Video Transcript
Lars Maehler:
Hi everyone. We’re in First Page HQ. I’m here with Kieran, a digital strategist of ours and we’re gonna be talking about negative SEO. So, first question. What is negative SEO?
Kieran Hervieu:
Yes, essentially SEO is a complete opposite of SEO. So, SEO is ranking organically on search engines.
Lars Maehler:
Yeah.
Kieran Hervieu:
You know, being on the first page. Negative SEO is essentially any tactics to kind of push you down the page or the rankings you currently have.
Lars Maehler:
So, like what?
Kieran Hervieu:
Kind of essentially like an attack. Like someone hacking your website trying to make sure that you don’t appear on the first page.
Lars Maehler:
Okay. I understand. So, uniquely, we’ve been getting quite a few of these inquiries lately. How does one protect themselves against negative SEO?
Kieran Hervieu:
Yeah. Essentially, when you look at negative SEO, you kind of want to understand whether you’ve been attacked or it’s something that actually’s been done by yourself. Maybe you didn’t index your website properly.
Lars Maehler:
Right.
Kieran Hervieu:
Really to protect yourself, there’s not really a proactive way other than really having a secure website. Having a campaign that is, or SEO campaign that is actually trying to do positive things. The moment when you realize that you have been attacked, there’s more of a reactive sort of approach.
Lars Maehler:
Right.
Kieran Hervieu:
Essentially is making sure that you go in your search console, trying to disallow some of the links that are linking to your websites. Really there isn’t really any protective measures to be put in place. It’s really more of a continuous effort that you have to do in order to protect yourself.
Lars Maehler:
Okay. Got it. Well, Kieran, thanks for that. If you want to learn more about the world of digital, we’ll be doing these videos weekly. Check in with us again next week.
