Tag: copywriting

Persuasive Content for Your E-commerce Website, It’s Crucial!

Posted on by Ishmael Os

Thinking about how to write persuasive content to bring those customers in? It is easy to think that when it comes to E-commerce, all you need is descriptions of your products, right?

NOPE!

Basic info regarding your products is necessary. Moreover, it’s eye-catching and interesting content that makes the most impact. Your potential customer’s web experience will improve greatly with good content. Impressively written content and a stellar content strategy will boost your website’s traffic. In addition, it will also solidify how the world recognizes your brand. Additionally, having all of this inline will significantly improve your SEO. InTechnic’s Andrew Kucheriavy concludes that great content is an absolute must. He says this to purposefully interact with your audience and persuade them to action with any of your offers. 

As such, we’re providing you with 7 key, beginner-friendly steps on how to write persuasive content. Use these steps so you can take to establish better marketable content on your E-commerce website. These are sure to take your business to the next level!

Table of contents

1. Hone in on Your Target Audience

Before creating any marketing content whatsoever, you MUST start here: Identifying who your ideal audience is.

Being able to write directly to your targeted audience member will help you write more persuasively, as you’ll know and understand their personal preferences. Be sure to incorporate current events, relevant social trends, age, and any other factor you believe is important to them.

Persuasive content ripe for you audience
Know your target audience!

2. Set Goals With Your Audience in Mind

Goals are important for keeping your content strategy and your brand identity consistently hitting the mark. Think about a few goals, both for the short-term and the long-term, that will speak to your ideal customer, and you’ll find a deeper connection with them based on a shared mindset.

Take Esse Probiotic Skincare, for instance. Their goals include helping to build a more eco-friendly and cruelty-free production method for their products, and this appeals to their ideal customers who wish to see the same in this world. This is a crucial step on how to write persuasive content that is relevant.

3. Get Specific With Keywords

The lynchpin via which SEO works, if you want your material to get picked up by Google, it should focus around keywords. When you employ a lot of keywords and become specific with them, you substantially increase the odds of your content get discovered.

Additionally, those keywords will guarantee that your subject-specific material is most suited for your audience.

4. Give Useful Information

This is probably one of the most underestimated steps: Providing a website that has readily accessible and informative content available right from the get-go. This is a sure-fire way to guarantee users get the most out of your E-commerce site.

If you’ve got things like FAQs, product instructionals, forums, and reviews, amongst other helpful things, make sure that information can be found easily. The fewer clicks, the better!

TIP: Your content must be useful and valuable information – at risk of being docked by Google! Please read this article by us on how to improve your website’s SEO-driven content.

If you need some inspiration, Klook has a noteworthy content strategy. In their River Cruise and Buffet around the Bangkok Arena, they have meticulously outlined activities to take part in, furnished maps, and detailed directions. In addition, include reviews for their audience to digest.

5. Make Use of Some Proofreading

No matter how good your content is – if it’s got tons of grammatical issues and spelling errors, people aren’t going to take it seriously. Whether hiring a professional or using online proofreaders such as Grammarly or Wordy, you will do better than just writing and hoping it sells your products.

Good Persuasive Content needs to be proofread!
Always proofread your content

6. Create Simple, Engaging Captions on Social Media

We’re almost there! Next to last, you must produce short-but-sweet captions all over your brand’s media channels. Great informative content is what you want on your E-commerce site. Nobody wants to see dense loads of text on their feed.

Please keep it simple and summarize your info into one-liners that’ll capture attention.

7. Finish With a Call-To-Action (CTA)

It may be last, but it may also be the most important. If you want your customer to buy your products, you have to tell them to! Do so by including a CTA at the end. How can you have persuasive content without asking customers to do something!

Need some help with that? Click here to see some awesome CTA examples you can freely use in your next advertisement.

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Let’s bring in those sales with good content

Hire a Content Agency in Hong Kong: Work With First Page Digital

Regarding content marketing strategies, we are the premier agency in Hong Kong. We can develop an effective plan together that builds your company’s message and delivers you results.

We constantly make sure that your marketing efforts with us get the most engagement with the least cost from start to finish.

Ready to boost your brand’s reputation and get more leads and sales?

By working with us, you’ll get inspirational content for your audience that will bring you more traffic, educate your audience, and convince them you’re worth doing business with.

Don’t just hire any company! Contact us today as we’re truly invested in you and your goals.

Helpful Content Tips: Get Noticed Before the Competition

Posted on by Stephanie Wong

Social media and other online content are crucial when it comes to reaching out to people and sharing your company’s message. Unfortunately, because there is so much online content on the internet, there ends up being a ton of noise from other brands, making it difficult to make your mark.

We’ve gathered five helpful tips that could help make your online content stand out. Give some of them a try. You will be pleasantly surprised by the results.

Table of contents

1. What can Augmented Reality (AR) can do for your sales?

Online shopping was already becoming the norm, but the pandemic made it so that more people made their purchases online than ever before.

As COVID-19 becomes less and less severe, advertisers are looking for new and innovative ways to capture and retain customers, through online content. Many of them still prefer to have some sort of in-person factor to their shopping habits.

That’s where AR comes in, solving the main issue people have with online purchases – not being able to try or test out items before buying.

Major brands have taken note of this modern solution and will be utilizing it to make their customer’s online shopping experience much smoother and more enjoyable.

Augmented reality is a new form of online content that can help your sales.
Source: Blake Wisz | Unsplash

2. What is the Benefit of Snackable Content?

If it wasn’t already obvious, people’s attention spans have shortened quite a bit, and most individuals instead choose to digest online content that gives what they need sooner rather than later.

Rather than fight it, the biggest brands of today are continuing to take steps to create content that their followers can absorb as quickly as possible. Even if it’s only just a couple of seconds, super-charged and insightful bite-sized content is the future in 2022!

3. Is Long-form Online Content still useful?

Long-form content is still important. What? Are we contradicting ourselves now?

Certainly not! For sure, even though short-form content is becoming the norm, it doesn’t mean that long-form content will be thrown out the window. Instead, what we will see is a fusion of the two forms to create a hyper-engaging information cocktail that various readers can use and choose to read as little – or as much – as they desire.

Online content like blogs are useful for brands.
Source: Kenny Eliason | Unsplash

4. How to Build Brand Awareness by Drawing the Line?

Last year, there were some huge moments in the prevalent social issues of our current society. As we power through the year, companies are looking not just to retain the customer they already have but to gain new ones by building their brand awareness through clear-cut statements on where they stand on today’s social issues, with things like human rights and building a better planet.

The companies that choose not to make similar stands will likely find themselves on the sidelines soon.

Online Content Creators Aficionados’ Jobs Galore

The need for online content keeps growing, leading to a greater demand for content creators. As you can imagine, there is an ever-higher number of new positions available for online content creators to assert their skillsets.

If you happen to be an excellent online content creator, you’re just a few short conversations away from having the job of your dreams. Don’t miss out!

Stay in the Know with First Page Digital

Social media never stays the same for long – we should know!

If you’re tired of falling behind and chomping at the bit to achieve those dreams for your business on social media this year, First Page’s team is at your beck and call.

With our incredible amount of knowledge, experience and time in the trenches of the digital marketing industry, we can offer nothing except the best results possible. Ready to get started with us? Get in touch with us, learn more about our social media services, and we can talk about how to make your social media goals a reality!

How to Hire a Content Agency? 5 Questions to Ask First!

Posted on by Stephanie Wong

Want to hire a content agency? Is your business online? If you lack a solid online presence, you’re missing out on significant opportunities for exposure and growth. Being online is the way to get the word out about your business.

As such, content agencies make it a point to make content that is not only engaging or entertaining. They ensure content that is also insightful that potential customers would appreciate. These agencies should also give special attention to SEO (Search Engine Optimisation). Content agencies should know that effective SEO practices increase one’s chances of being found online. Moreover, leading to increased business exposure. In this post, we suggest five questions you should ask your potential content agency partner beforehand.

Table of Contents

Hire a content agency for blog content.
Blog content can be produced by a content agency

The 5 questions to ask when you hire a content agency:

1. Do you help with SEO? (You are about to hire a content agency, right)

As we mentioned, SEO stands for Search Engine Optimisation. It is the process by which your site’s “ranking” is improved. This process can include ensuring your site’s speed is up to speed. Also, the process will ensure your content contains the appropriate number of relevant keywords. When you talk with your prospective content agency find out more about their SEO skills. You should ask how they make unique content that is seen favorably by Google.

Here are some examples:

  • Can you give me some examples of keywords you will use? And the search volume for each one?
  • In what way will your content be structured?
  • Will you also make it a point to optimize titles and meta descriptions?

Since it’s not just about making sure that people who search for your keywords actually end up on your website. Google will check your site’s loading speed as well. Think about it – how often do you stick around on a website that takes forever to load? Exactly. Ensure that the agency you want to work with takes this into account, too!

2. In what ways will you help my business? (Think about quality content when you hire a content agency.)

Content is king – especially online. But even more so, it’s truly quality content – whether it’s blog posts or social media presences – content that makes the biggest difference in enticing new customers. Things like invisible text and keyword stuffing just don’t cut it anymore, so avoid agencies that focus on just those things. Content that is relevant, readable, and well-researched is where it’s at.

Just as well, it’s always important to make sure written content has consistent word order changes, uses synonyms, and is free of any major errors. Let’s look at just a few examples any competent content agency can create:

  • Blog posts
  • Webpage content
  • Emails
  • Website squeeze pages
  • Infographics
  • Video and image galleries

Since they are experts in what they do, content agencies stay in touch with the most up-to-date trends that their clients can take advantage of. This allows you to gain access to perspectives and fresh ideas that you or your team may have never considered when it comes to marketing online.

To summarize, by taking part in a content agency’s services, you’ll get your company’s SEO rankings and overall productivity to increase through stellar content and marketing techniques, which will get you more customers. When thinking to hire a content agency, we stress that they should know SEO.

3. What kind of results we will see? (Think of the impact you will get.)

Upon hiring a content marketing agency, you should expect to see at least an increase in your business’s online presence and exposure. By appearing on “page one” (or close to it) on Google’s SERPs (search engine results pages), you’ll see a greater amount of traffic to your websites. What elevates a truly competent content agency above the rest is that they only provide content of the utmost quality.

Keep in mind that engaging content, SEO improvement, and all the marketing campaigns in the world don’t work instantaneously. However, given time and the chance to consistently build relationships with your potential clients based on trust via awesome content, you’ll begin to see results.

4. How will you inform me of the results? (Get an idea of the reports you need.)

A content agency that uses the correct tools to translate performance data and then communicate such data to their clients is one worth seriously considering. Make sure to inquire with your potential content agency about what tools they may use to do so and how they work.

The best tools aren’t always necessarily the most expensive ones. Instead, it’s the tools that most seamlessly report on processes and give you a better understanding of what’s going on with your business’s marketing plans in conjunction with your marketing agency.

5. What kind of industries do you write about? (Think about your niche.)

Most content marketing agencies don’t work with just one type of business. This means that their writers are adaptable and able to internalize difficult concepts, break them down, and rehash them into simple blogs and posts for their ideal audience. Content agencies that have done a decent job of this will have at least some testimonials ready to show you, and you can view the results of their work for yourself.

However, it is important to check what sort of fields a content agency may focus on. General writing on more open subjects can be accomplished with some simple research, but other, more in-depth projects will require special attention.

Research projects, white papers, or similar such work – you’ll need to know with some certainty that the content agency you’re talking to can return the exact type of writing you require.

Unsure of who to go to? First Page Digital Hong Kong is your best bet.

Hire a content agency for social media.
Hire a content agency for social media.

Hire a content agency in Hong Kong: Working with First Page Digital

Regarding content marketing strategies, we are the premier agency in Hong Kong. With our company, we can develop an effective plan together that builds your company’s message and delivers you results with no nonsense.

We constantly make sure that your marketing efforts with us get the most engagement with the least cost from start to finish.

Ready to boost your brand’s reputation and get more leads and sales?

By working with us, you’ll get inspirational content for your audience that will bring you more traffic, educate your audience, and convince them you’re worth doing business with.

Don’t just hire any company! Contact us today as we’re truly invested in you and your goals. 

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