5 Mind-Blowing SAAS Marketing Campaigns (+ Detailed Case Studies)

Posted on September 23, 2022September 29, 2022 by Aaron Radcliffe

At the pandemic’s beginning, SAAS companies experienced a nearly unprecedented hot streak. Are you a SAAS company looking to improve your marketing strategy? In this article, we’ll cover the best SAAS marketing strategies for you to consider. These will help you increase your conversation rates, decrease your churn rates, and explode your recurring revenue.

SalesForce grew by 51%, Shopify grew by 225%, and the industry as a whole seemed to be completely unstoppable.

But by the end of 2021, things started to cool down. SAAS companies saw a 46 percentage point drop in overall growth.

Nowadays, SAAS is far and away one of the best business models out there. However, the industry as a whole is still experiencing a post-pandemic market correction. The SAAS industry is becoming increasingly competitive and saturated.

This means, now more than ever, your SAAS company needs to use your marketing budget wisely, and in a way that creates the best ROI.

Let’s get started on the best SAAS marketing strategies for your SAAS business. You will be increasing your conversation rates, decreasing your churn rates, and exploding your recurring revenue in no time!

What’s the difference between SAAS marketing an regular marketing?
#1 – Measuring the right data
- Why is data so important?
#2 – Content Marketing
#3 – SEO
#4 – Email marketing
#5 – Branding, messaging, and positioning
SAAS marketing strategies FAQs
Final thoughts on SAAS marketing

What’s the difference between SAAS marketing an regular marketing?

You might be wondering to yourself…

“Is there really any difference between SAAS marketing and marketing for any other company?”

And the answer is sort of ‘yes’… and also sort of ‘no’.

No matter what kind of company you run, or which niche you are in, marketing principles are tried and true. You need a solid brand, a well-oiled funnel, persuasive copy, and the ability to execute a campaign at scale.

But having said that, SAAS companies do run by a different set of rules, and because of that, there are unique marketing strategies that can help optimize your growth.

Let’s look at our 5 favorite SAAS marketing strategies.

#1 – Measuring the right data

This might seem like a strange place to start, but honestly, it’s the most crucial aspect. We guarantee that the large majority of your competitors are focusing on the wrong data.

Why is data so important?

Because recurring revenue is a game of its own, and because of this it needs to be tracked in its own unique ways.

Once you know how to properly track your most important KPIs, you can then focus on optimizing every step of your funnel. This, in turn, lowers your customer acquisition costs.

Here are the metrics that your competitors are probably tracking…

Traffic to website
Monthly revenue
Churn rate
Costs per click
Keyword rankings
Number of social media followers

While these metrics are important, they only show a small part of what’s really happening to your SAAS business. To get a true look under the hood of your engine, you need to also be following metrics such as…

Activation rate
MRR/ARR
Average revenue per account
LVT-to-CAC ratio
And more

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Warning; Tracking the right data for your SAAS business may inspire irrational doses of confidence and excitement

Only when you look at the most granular (and important) metrics, will you be able to see the bigger picture of your SAAS business. Therefore, you can make data-driven decisions that improve your marketing funnel.

The best way to do this is by working with an experienced CRM expert, preferably on a proven platform like Hubspot.

Once the CRM expert fully configures your account, you can invest in growth in a way that is primed for optimization and sales.

#2 – Content Marketing

If there is one thing that all SAAS companies seem to invest heavily in – it’s content marketing.

And there’s good reasons why. SAAS companies that utilize content marketing report 30% higher growth rates while it costs them 62% less than traditional marketing.

Content marketing doesn’t refer to the copy on your homepage or the landing pages that you may be A/B testing.

Content marketing is the process of creating, and scaling, content that is aimed to educate prospects, nurture leads, and retain customers.

This in turn creates awareness, trust, and eventually, sales and brand loyalty.

Content marketing is a vast umbrella that refers to the publishing of many different types of content. This includes, but is not limited to…

Blog posts
FAQs
Webinars
Instagram photos
YouTube videos
Emails
Tik Tok videos
Tweets
And more

But to get the most out of your content marketing, you need to go in with a fine-tuned strategy. This means doing the right research, setting concrete goals, analyzing the data, and iterating where necessary.

While the initial response for most SAAS companies is to invest in SEO, success can be found in other platforms.

For example, while Hubspot is renowned for their world-class SEO strategy, they also launched the Hubspot Marketing YouTube channel that has over 220K subscribers….

… and generates over 380K views per month.

Or how Elementor (SAAS website builder) has focused heavily on Instagram.

SAAS with Elementor and using IG for marketing

On IG, Elementor posts helpful content for business owners – some of which has to do with building websites, but other more general tips as well.

Overall, by investing into content marketing you will be able to establish a solid brand identity, attract high-quality leads, and lower your churn rate very quickly.

#3 – SEO

SEO isn’t as easy as it used to be, but that’s because it arguably has the best ROI in all digital marketing. Simply put, it’s hard to beat organic traffic that comes to your website on autopilot.

In fact, nowadays over 80% of consumers do an online search before they make a purchase. By investing in SEO, your SAAS company has the ability to get in front of the customer when it matters most.

But to do SEO right, you can’t just look at it as a way to generate immediate sales. Sure, you need to target transactional keywords that will generate revenue, but SEO is best tackled as an entire funnel in itself – where you target all customers in every part of your their buying journey.

Let’s take a look at Clickup – a project management SAAS company.

Google Analytics for improving your SAAS marketing

As you can see, Clickup has a DR of 84, has generated 3.1 million backlinks, and gets over 1.1 million organic visitors per month. It’s clear that Clickup has invested heavily into SEO over the years.

But what’s so interesting about Clickup is their dedication to creating a wide-range of content. They target transactional obvious keywords like ‘team management software’ and ‘project management template’.

Organic keywords to improve SAAS marketing strategy

But they also target top-of-the-funnel keywords like ‘team building activities’ and ‘calendar on Google doc’.

These keywords result in traffic, and while the traffic probably doesn’t convert as highly as the more ‘transactional’ keywords, they still make searchers aware of their product, therefore bringing more qualified traffic down their funnel.

Also, Clickup has a cheeky SEO strategy where they target branded competitor keywords – often quite aggressively.

SEO strategy for SAAS marketing improvement

You can see in the screenshot above that they are targeting the ‘vs’ keyword in regards to their competitors. This means Clickup can influence people who are comparing two competitor products, like Asana, Monday, Evernote, Airtable, and more.

Clickup are masters of creating awareness through SEO, and because of the evergreen nature of SEO, the traffic will keep coming in on autopilot day after day.

#4 – Email marketing

For SAAS companies, email marketing should be at the core of all your marketing strategies.

This is because email marketing is the best way to directly engage your customers, and it can deliver a staggering ROI of $36 for every $1 spent.

Email marketing helps you accomplish two things…

It helps you convert leads who are already signed up to your email list
It helps you nurture customers who have already converted

But while most SAAS companies have an email marketing strategy, few are taking full advantage of the power of email marketing tools.

For starters, to explode your conversation rate, you need to have an email onboarding sequence. The goal of this sequence is to educate leads about the benefits of your product, while gently pushing them to sign up. In general, this sequence should be 4-7 emails spread over the course of a few weeks.

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The best way to optimize your sequence is by testing different variations. Simply create a hypothesis and run a test to see if your hypothesis is correct. Then, run A/B tests to see which copy, headlines, buttons, and images, help to deliver the best overall conversion rates.

And for existing customers, your goal should be to create so much value for them that they could never dream of leaving your platform.

Be sure to share tips and tricks with them that not only help them get the most out of the software, but that also helps with other problems they are trying to overcome – both in their work and personal life.

Simply put, the more value you create in your email marketing – the more loyal your customers will be to your brand.

#5 – Branding, messaging, and positioning

How much time is your SAAS company putting into branding?

How about its overall positioning?

These are things that are often overlooked by SAAS companies as theytend to focus on acquisition, sales, and metric-driven growth.

But given the competition in the field, focusing on branding and positioning can provide tremendous advantages.

The goal is to distinguish yourself from your competitors. This can be done by practical means (creating a special offer, or USP) or by emotional means (slogans, colors, animations, etc).

Either way, the goal is to create more powerful connections with your customer base.

Be sure that your USP is unique, well-crafted, and immediately identifiable. By doing this you will help further distinguish your brand from your competitors, and create a more unique value proposition for prospective leads.

Another way to do this is by focusing on your positioning and pricing.

Are you moving upmarket? Aka, have you implemented an ‘enterprise’ subscription option?

Are you moving downmarket? Aka, are you offering a ‘freemium’ option?

By putting your brand first, you’ll be able to distinguish yourself in the market, and by testing out different price points and subscription offerings, you’ll be able to cast a wider net and increase your monthly revenue.

SAAS marketing strategies FAQs

What is SAAS content marketing?

SAAS content marketing is the process of strategizing, executing, and measuring a content marketing campaign for a SAAS business. Content marketing can help all kinds of businesses grow, but it’s considered especially important for SAAS companies to invest heavily into it so they can educate, and grow, their user base.

What are some SAAS marketing channels?

The three most common are probably content marketing, SEO, and email marketing. These create the trifecta of SAAS marketing, and should be at the top of any SAAS company’s priority list. From there, be sure to look into social media channels such as Instagram, Twitter, and YouTube.

What are the top SAAS marketing strategies?

Some of the top SAAS marketing strategies are very well known – such as content marketing, SEO, and email marketing.

But one of the most effective (and misunderstood) SAAS marketing strategies is tracking, measuring, and analyzing your data correctly – preferably in a CRM like Hubspot. By doing this you will be able to grow your SAAS company smarter, and optimize every step of your funnel one part at a time.

Final thoughts on SAAS marketing

As SAAS has gotten more competitive, coming up with a SAAS marketing strategy is more important than ever.

By investing in content marketing, SEO, email marketing, and your positioning, you’ll be able to generate new brand awareness, and grow faster than ever before.

If your SAAS business is looking to explode its growth by working with a proven SAAS agency, be sure to reach out to a First Page Digital Strategist today. The call is 100% free, and we’ll show you how we can help take your brand to the top of the SAAS world.

Perfect Your Email Marketing Strategy Now

Posted on July 5, 2022December 19, 2022 by Stephanie Wong

Email marketing is the most powerful of digital marketing tools. Yes, Emails you read that right. They might not be the sexiest thing in your marketing strategy. The thing is though, they still make the most money. In this post, we are going to share some awesome email marketing content tips.

Did you know, that for every $1 you spend on email marketing, you can expect an average return of $36! That is if you run an email campaign correctly. However, you aren’t the first person to join the email party.

Your customer’s inboxes are filled with offers, promotions, news, and events. How are you supposed to cut through the noise and get your emails open, and read? Here are 3 simple tips to make that happen.

1. Must email marketing be simple?

A successful email marketing campaign starts with knowing precisely what it is you want to achieve. Are you trying to get customers to buy products from your eCommerce store? Do you want to inform them of an upcoming sale or promotion? Are you motivating them to sign up for a new service that you’re offering? Your email marketing efforts need to tie in with your overall marketing strategy.

The entirety of your email should reflect your established goal while remaining as simple and clear as possible. Sending an email that’s packed full of information is unlikely to hold your audience’s attention. According to research by Jakob Nielsen, people will only read approximately 20% of the text on a page.

To counter this, imagine you’re writing for a busy person skimming over their emails. They could be on their commute to or from work, or scrolling through their inbox over a cup of coffee. You want copy that’s short and punchy while still being engaging for your email marketing. Don’t use long paragraphs or sentences. Instead, break your text up with subheadings and bullets, allowing for easily digestible, bite-sized pieces of information.

Finally, make your call-to-action obvious. Include a button with a clear call-to-action in your email, or use a noticeable link.

Take a look at this prime example from Airbnb. This email is short, sharp, and to the point. Users can easily skim through the information. Also, the email is complemented by clean, visually appealing graphics and concluded with a pronounced call-to-action button.

2. Should a subject line be irresistible?

47% of email recipients decide whether or not to open an email based on its subject line. So, yes your subject line needs to make an instant connection. There’s no point in crafting powerful copy if your users engage with your email marketing. It is rare to have a loyal, established following who open every email from you. An engaging subject line is how you get people interested. It’s what motivates your subscribers to click on your message in their inbox.

A subject line has to do several things simultaneously: intrigue the reader, convey the purpose of the email, reflect your brand’s personality, and prompt the reader to take action. Writing an effective subject line can sometimes be the hardest part of writing an email. Getting the subject line with is one of the great email content marketing tips of all time!

So how exactly do you write the perfect subject line? Well, you can approach it from several angles, such as:

Instilling a sense of urgency

Subject lines that include words like ‘urgent’, ‘important’ or ‘breaking’ are proven to increase clickthroughs. Achieve this by stating an offer is valid for a limited time only or saying that x product is close to selling out.

Example: “[WEEKEND ONLY] Get this NOW before it’s gone…” (Digital Marketer)

Piquing your user’s curiosity

Ask a question in your subject line that can only be answered by opening the email, or share something unusual so that your reader just has to know what it means.

Example: “A faster donkey” (The Hustle)

Providing a solution to a problem

Determine what your user’s pain points are, then craft a subject line that promises to fix their issue.

Example: “Your beauty issues, solved” (Sephora)

Retargeting your customer

A highly effective way of reminding a user that they’ve failed to complete an action is to give them something that motivates them to return to it.

Example: “The price dropped for something in your cart” (Target)

Another important thing to take note of is to ensure that your subject line is relevant to the email copy. Don’t make a clickbait subject line to lure your subscribers in. While this may drive engagement temporarily, it will ultimately result in your subscribers losing trust in you and decreasing your clickthrough rate. Keeping your clickthrough rate high will add so many more conversions to your marketing strategy.

3. Can you keep your email marketing mobile-friendly?

Optimizing email content for mobile devices is absolutely essential if you want to boost your clickthrough rate and drive engagement. A massive 88% of users actively check email on their phones, so failing to optimize for mobile would mean losing the majority of your audience.

When creating an email for mobile, keep your subject line short. Data shoes, a typical desktop subject line displays approximately 60 characters while a mobile device shows only 25 to 30 on average. Use larger fonts for ease of readability, and make sure your call-to-action is clearly visible. Stick to single-column layouts and use images sparingly, as many email readers will often block images by default.

An oft-overlooked benefit of mobile is that you essentially get a second subject line known as pre-header text. This is the short description below your title on the main screen of an email reader and can function as another “teaser” to further grab your reader’s attention. This is the perfect place to outline what your email is about and tell your subscriber what they can expect to see if they click on your email.

Preheader text on an email. — An example of preheader text

A final point to remember about optimizing for mobile is that your viewers will only see a segment of your email due to the size of a smartphone’s screen. Be strategic in your design and include your most important takeaway “above the fold”, where your readers can easily see what the email is about without scrolling down.

Final thoughts on email marketing

The next time that you go to craft an email to your subscribers, make sure to keep these three simple tips in mind; we guarantee that you’ll start seeing tangible results in your clickthrough rates before you know it.

While email marketing is extremely competitive, these 3 tips will help give you an edge so your emails actually get opened (so you can increase your sales). It will enhance conversions from your overall marketing strategy too. Remember these email marketing content tips are just a start. Keep on top of your email marketing analytics. You can then optimize your emails accordingly.

If you need any help or have any questions about your email marketing, we invite you to check out our email marketing services. Alternatively, you can reach out to us to speak with a Digital Strategist about your email marketing options for your marketing strategy.

What is an Email Marketing Campaign’s Purpose?

Posted on May 11, 2022December 19, 2022 by Stephanie Wong

Many business owners devote their entire digital marketing effort to social media. Is there no love for email marketing? There’s nothing wrong with focussing on social media. A well-executed social campaign can boost brand exposure, website traffic, and revenue.

However, you might be shocked to find that email marketing can provide results that outperform even the most popular social media platforms. In 2021, for example, 4.03 billion people used email, significantly outnumbering the reach of social media sites like Facebook and Instagram.

Furthermore, because email has been there since the dawn of the internet, it remains a popular communication tool for people of all ages.

Why Is Email Marketing Important for Every Business?
Email Marketing Best Practices
Talk to the Experts

Are you ready to learn why email outreach will continue to be one of the most popular marketing techniques in 2022? Consider the following email marketing pointers to help you get the most out of your efforts.

Why Is Email Marketing Important for Every Business?

You may believe that email marketing is no longer effective. However, advances in artificial intelligence and personalization have made it easier than ever to contact and convert clients. Have a look at the following advantages of email marketing to see how a complete strategy may help your business thrive.

Increase Your Customer Base

Because of email’s extraordinary durability in the ever-changing internet world, practically everyone has their own account. Although social media appeal is undeniable, having an email account to navigate the world provides even more motivation. For example, you’ll need an email address to participate in almost any eCommerce business, as they all use email to deliver confirmation messages and tracking information.

In addition to eCommerce businesses, specific industries such as banking, utilities, and government offices are becoming increasingly reliant on email to communicate with their clients. So, how does this relate to your company? It relates because practically everyone needs an email account to function in modern society; your organization knows that it can reach most customers through their email inbox.

Effectively Deliver Your Message

Every digital marketing strategy aims to get your message in front of interested buyers. While organizations in every industry have had success using social media to create relationships with customers, email marketing has the potential to provide even more significant growth because 90% of emails get delivered to the intended recipient, according to estimates.

This figure outperforms other channels, such as social media, where opaque algorithms determine whether or not your target audience sees your message. Email marketing is also quite effective since you know your consumers want to hear from you. Your business is less likely to become an irritant in their inbox since users must take the initiative to join your contact list.

Increase Conversions

Every company that uses digital marketing aspires to have the best possible conversion rate. Email marketing has consistently surpassed other digital marketing tactics to increase leads, sales, and in-store visits. Knowing that most of your email list wants to hear your brand’s message makes persuading them to take action much easier.

Achieving a phenomenal conversion rate is within reach with professionally produced communications that answer your audience’s demands and emphasize the value of your product. Because targeted email campaigns have a higher click-through rate than other internet marketing strategies, this tactic can help your company accomplish its objectives faster and more precisely.

Obtain a Higher Return on Investment

Given that B2B (Business to Business) email marketing is one of the most effective outreach tactics, it’s no wonder that a well-executed plan may help firms achieve a higher ROI. According to studies, email offers a return on investment (ROI) of $42 for every $1 spent. But how can you make these email marketing strategies even more cost-effective?

You must have a thorough grasp of your clients and create or look for offers relevant to their demands. You can reach the appropriate individuals with the right message by segmenting your audience into precisely defined groups with varied expectations. If you’re successful, you’ll be able to motivate more individuals to take action on your emails.

Emails are Popular Among Consumers

The fact that most people don’t mind getting your communications is part of what makes email marketing so effective. While some users are annoyed by firms that constantly bombard their personal social media feeds with new information, customers have a higher tolerance for emails if they have signed up for your newsletter. Your target market determines the frequency of your emails.

Large-scale enterprises in retail and news, for example, may give updates every day, but smaller businesses only communicate once a month. According to studies, the average client loves to hear from companies once weekly through email. You should continually analyze your analytics to see whether you should be reaching out more or less.

You Have Complete Control Over Your Channel

Although email is one of the oldest types of digital marketing, it is still quite popular with businesses because it gives them total control. What do we mean by that? We mean that, in a social media campaign, even your most devoted consumers may not get your message since these platforms are built on algorithms that control how and when your followers view your updates – and these algorithms are updated regularly.

This implies that the technique that gets your top-notch company engagement now might not be as effective tomorrow. Email marketing, on the other hand, allows businesses to interact directly with potential consumers through their inboxes, and no algorithm changes that.

Real-Time Lead Attraction

Do you have an idea for a flash sale that will make your consumers go crazy? Posting on social media is an excellent way to get people’s attention. However, if your sale does not show at the top of the stream or news feed, it may not receive the attention it deserves. Customers checking their mailbox will get the message and have the option to take action if you send an email campaign offering the same deal.

Given that 81% of emails are opened on mobile devices, engaging clients at the right time is a lot easier. Furthermore, segmenting email users to provide personalized messages is quite advantageous. For example, you may offer a discount coupon to increase brand loyalty and interest on someone’s birthday.

Extremely Measurable Marketing

Metrics are essential in all forms of B2C (Business to Customer) and B2B marketing, but they’re especially important in email campaigns. Because these techniques may attract a lot of traffic to your website, it’s crucial to grasp how your messages are received. So, what measures are critical to achieving your objectives?

The open rate of your email campaigns is an important metric to track because it’s hard to produce conversions if no one reads your messages. Analyze the click-through rate of links in your email in the same way. There’s an issue with your targeting and message if you can persuade folks to open your email but not to commit to visiting your website.

Email Marketing Best Practices

After reading about the top reasons to incorporate email campaigns in your digital marketing plan, you might be curious about email marketing best practices. Consider the following approaches to offer yourself the best chance of accomplishing your goals since these strategies may help you move your business to the next level.

Welcome Emails Can Help You Build Trust

When someone joins your company’s email list, they effectively permit you to contact them whenever you want. However, sending a welcome email to thank them for their trust is a terrific idea. With a 91% open rate and a 27% click-through rate, these customized emails are proven to outperform regular email campaigns.

Additionally, including tailored offers in welcome emails increases revenue per email far more than any other promotion. If you want to see instant results from your email subscribers, make sure your company implements a crisp welcome email strategy.

Prioritize Personalization

Personalization is one of the fastest-growing sectors in the digital marketing industry, thanks to advances in artificial intelligence and machine learning. Capturing attention for your business becomes considerably easier with this technology since it allows you to provide messages that are tailored to particular customers. You may send a message to a subscriber that includes their name in the subject line and body content by gathering information about them throughout the signup process.

In fact, customized subject lines increase the likelihood of an email being opened by 26%. If you want to take things a step further, dynamic email campaigns may adjust product recommendations based on prior user activity, allowing your company to engage more customers.

Success Is Fueled by Automation

Many parts of email marketing may be intricately automated, which is why it is so popular among B2B marketing professionals across many industries. Naturally, this may save your firm a significant amount of time, money, and effort. This requires some planning at first, but once these “triggered programs” are in place, the benefits of email marketing may be enormous.

How do you know which triggers to employ, though, when every brand’s choice is different? Triggers are often used to capitalize on individual consumer actions. For example, when a consumer makes a purchase or visits a particular site, an automated email may be delivered. Alternatively, you may send emails in response to customer anniversaries, loyalty discounts, comments, and much more, enhancing your relationship with your most valuable customers.

Create Audience Segments

When you want to deliver communications to the most relevant people, email marketing shows the best results. Divide your subscribers into chosen groups, also known as audience segmentation, to enhance your open and click-through rates. Given that non-personalized emails cause annoyance for 42% of consumers, avoiding a one-size-fits-all strategy is clearly in your best interests.

Brands looking for email marketing suggestions for the first time, on the other hand, might be unsure where to begin. Although the possibilities are practically endless, geography, gender, inactivity, and previous purchase history are some popular audience segmentation concepts. Using these and other principles to your advantage, your company may increase website traffic and revenue.

Make a Campaign Schedule

While segmentation aids in the optimization of email marketing, creating a plan that distributes your messages at the optimal time is also beneficial. You won’t have to worry about forgetting when your campaign is planned since you won’t need to log in to the dashboard ahead of time to deliver your message.

Popular email marketing solutions, such as Campaign Monitor, allow emails to be delivered automatically at the best moment for each recipient. This tool determines when your subscribers will most likely receive your message, resulting in increased engagement and conversions with each email sent.

Spam Should Be Avoided

The worst thing that can happen to an email campaign is for it to end up in the spam folder. While you may have spent a lot of time crafting the ideal message, it will be lost entirely if it gets caught in the spam filter. So, how can you avoid this aggravating result? If you use a trustworthy email marketing service like Campaign Monitor or Mailchimp, your chances of being scammed are reduced.

Additionally, you must always utilize a genuine mailing address, prevent spamming subject lines, and include unsubscribe links. If you follow these guidelines, subscribers to your email list will be less likely to designate you as spam. Furthermore, built-in spam filters will not delete your message before it reaches the recipient’s mailbox.

Your Messages Should Be A/B Tested

The most successful digital marketing strategies are those ready to experiment with their concepts. You could crack the code to a higher open and click-through rate by A/B testing your email marketing. You may analyze the results of sending comparable but slightly different versions of an email to different segments of your subscribers to see which one performs better.

The practice of tinkering with different subject lines, word counts, graphics, and voice tones could show you the best implementation techniques to use. Because customer behavior is continuously changing, testing your emails frequently allows your company to get the most from email marketing.

Talk to the Experts

Once you grasp the fundamentals of email marketing, it’s evident that this communication technique is hugely beneficial for businesses wanting to contact and convert their clients. You may use unique concepts and provide an optimized message that exceeds your objectives by utilizing best practices for email marketing to your company’s advantage.

Email marketing, on the other hand, has a steep learning curve that most businesses simply do not have time to understand. Instead, let the specialists at First Page Hong Kong handle your plan so you can take advantage of the most up-to-date email marketing advice and tools. Contact us to see how we can help your company achieve its goals, as we’ve provided excellent outcomes for thousands of clients.

5 Easier Ways To Build Links With Outreach

Posted on June 10, 2021 by Arran Saunders

Digital outreach campaigns have become a big part of online marketing. If you want to build better outreach, you’re going to have to contact a lot of people! But successful outreach campaigns aren’t that simple.

Here, you’re dealing with a single person instead of a general demographic as your target audience. Depending on who they are and what impression you make, the answer to whether they want to work with you can change.

That’s why you have to be very careful how you go about outreach campaigns. If you deem digital PR outreach necessary for your online business, you need to put in some effort to get it right.

Let’s look at some tried and tested methods to help your brand get better outreach that’ll lead to better brand awareness, and most importantly, quality backlinks for your website.

1. Make The Most Of Current Events
2. Be Personal
3. Be Direct
4. Keep Emails Short
5. Provide Value

1. Make The Most Of Current Events

There is always something happening on social media—some new trend or event that could bring you into the spotlight. If you have something of value to provide to people’s stories, like an expert opinion or information about the trending topic, don’t hesitate to reach out to them!

But make sure you do so in an organized way. Don’t just throw a pitch together at the last minute. Keep track of what events will be happening throughout the year, and get in touch with your contacts in advance to tell them how you can add value to their stories.

Remember—only make use of current events if they relate to your niche. Don’t bend stories around to make them relevant because this will undermine you and your reliability, even if you have relevant information in the future.

2. Be Personal

You’re working with people, so you should treat them as such! Nobody wants to open an automated email that starts with a generic ‘Dear Sir/Madam.’ If you’re pitching yourself or a story to someone, be personal about it. Don’t focus on making a sale but on starting a conversation.

Of course, you can’t contact everyone personally, but if you’re using automation tools, test them out on yourself first to see if they come across as personable, even if not 100% so.

You also need to know the people you’re pitching to before you try to start a conversation: who are they? What kind of stories do they usually work on? Check out all their publications and socials before contacting them to make sure you’re reaching the right person for the right thing. Nothing is more offensive to a professional than being mistaken for someone else!

3. Be Direct

When you actually send that email, don’t beat around the bush. Be direct about what you want, what you’re trying to pitch and how it will provide value to the person you’re speaking to. And while the content of your email is important, this starts with the email subject line. If your subject line isn’t clear or interesting enough, you may risk not even having your email opened. Vague subject lines don’t work and might even be considered spam! Tell your contact what your email is about and what value it holds.

Struggling to write professional content? Our premium content writing service is here to help you!

4. Keep Emails Short

The fact is, none of us like reading long blocks of text. Most of us don’t even fully read important documents because we skim through them for important information.

Similarly, nobody likes reading long emails, especially those filled with unnecessary buzzwords.

Keep your emails short—ideally under 150 words, but never more than 300—and concise. Attach material to the email for more detailed information, but the primary email should only have enough to make an impact and draw your contacts in. If your email body is good enough to convince your contact that you can provide value, they will open and read the attachments.

Should you be stuck with your email marketing strategy, you may wish to read our blog with 3 tips on how to perfect your email marketing strategy.

5. Provide Value

Long emails may be a big no, but that doesn’t mean emails can’t provide value. Just because you can’t get all your information across in your email doesn’t mean that what you can talk about isn’t important. Tell your recipients why your topic is trending and how, and give them all the information they’ll need to cover your story. This could be statistics, images, research, and information needed to write an article about you as easily as possible in the shortest amount of time.

Make sure to ask for feedback at the end of the email! This could be about your attachments or your story, but also about whether your recipient needs any extra resources to write about you.

Having the right approach towards your contacts is vital for PR outreach. Once you incorporate these tips into your strategy and figure out what influencers and journalists want from you, you’ll start seeing results.

So, what are you waiting for? Reach out to us today, and one of our specialists will be happy to get back in touch as soon as possible! First Page is the leading digital marketing agency in Asia, helping our clients exceed their expectations and grow their online presence.

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1. Must email marketing be simple?