Hottest YouTubers in Hong Kong – 7 of the Most Popular

Posted on June 26, 2024June 27, 2024 by Hector Law

YouTube has indeed come a long way since its humble beginnings as a proposed dating site back in 2005.

But what exactly does it mean to become a stand-out content producer and one of the hottest YouTubers in Hong Kong?

If you are curious about how to become the hottest YouTuber in Hong Kong? This guide will unveil the 7 most popular examples and explore the reasons behind their success. We will also touch on the important elements that make a successful Hong Kong YouTuber and the upcoming trends that define the future local YouTube scene.

What is a YouTuber?
1. Emi Wong – 6.76M+ subscribers, 1B+ billion views
2. Nikmatul Rosidah – 2.03M subscribers, 525+ views
3. Coffee Lam – 1.77M+ subscribers, 290M+ million views
4. Taylor R – 1.39M+ subscribers, 240M+ video views
5. Dim Cook Guide – 1.19M+ subscribers, 243M+ views
6. JASON – 1.04M+ subscribers, 540M+ views
7. Mira’s Garden – 740K+ subscribers, 185M+ views
What Are the Key Elements That Make A Successful YouTuber in Hong Kong?
FAQs

Let’s take a look at some of Hong Kong’s top YouTubers in the order we like them…

What is a YouTuber?

You might think it’s as simple as recording some video and uploading it as is. And while many people take that approach, they’re not (usually) the ones who make it big. It may surprise you that it takes a lot of pre-production planning, sometimes a number of takes, and hours upon hours of editing to create the content you see being pumped out by the popular channels. Sometimes, there is a team of people that have worked on the videos you watch. Of course, though, this level of professionalism doesn’t spread across every piece of content that’s uploaded.

And when you’re talking about 500 hours’ worth of video uploaded per minute, you can imagine there’s a LOT of subpar content to wade through to get to the good stuff. Unless that is, you go directly to the top players in the market – like the following 7 most popular YouTubers in Hong Kong right now (individuals, not brands).

(Note: The subscriber and view numbers mentioned were last updated in June 2024.)

1. Emi Wong – 6.76M+ subscribers, 1B+ billion views

The who:

Emi Wong is a certified advanced personal trainer.
Emi uploaded my first YouTube video in 2017 April.
She was named in Forbes 30 under 30 Asia in 2021.

The why:

Emi Wong’s popularity as a YouTuber is credited to her diverse content which covers not only fitness tips but also lifestyle content, appealing to a wide audience.
Her videos are primarily in English-language, which attracted an international following.
Her constant brand collaborations, consistent work ethic and journey from a regular office worker to a successful YouTuber are inspiring to female viewers in Hong Kong.

2. Nikmatul Rosidah – 2.03M subscribers, 525+ views

The who:

Indonesian Nikmatul Rosidah Dobson Joined YouTube back in October 2013.
She resides in Hong Kong with her Canadian husband and their three children.
Most of her videos covered Indonesian dishes with a few videos about the family and their life in general.

The why:

Speaking primarily in Indonesian language, her videos are likely to attract many Indonesian viewers who are possibly interested in Hong Kong.
Authenticity and simplicity in her video editing contribute to the content’s appeal.

3. Coffee Lam – 1.77M+ subscribers, 290M+ million views

The who:

Coffee Lam is a former TVB actress who is also a certified yoga instructor
Coffee transitioned her career and became a YouTuber after her TVB days.
She was the first lifestyle YouTuber in Hong Kong to have surpassed 1 million subs.

The why:

Coffee is a go-to yoga instructor for many well-known artists in Hong Kong.
The majority of her content not only covers quick yoga lessons but also self-improvement topics.
Many local girls hope to achieve the same beautiful curves as Coffee through her yoga exercise on YouTube.

4. Taylor R – 1.39M+ subscribers, 240M+ video views

The who:

Taylor R was Born in Canada on 14 December 1988
She is currently living between Hong Kong and Toronto.
Her YouTube channel was created in 2012 but she first uploaded content in mid-2014.
She uploads videos covering topics such as makeup, fashion, and lifestyle/vlogs about her life in general.

The why:

The most-viewed videos on her channel are very clickbait-y (e.g. ‘I wore Kendall Jenner’s boots for a day)
Her unique story as an aspirational Western woman making her way through life in Asia generated significant interest from local viewers.

The videos are well-edited and have been shot in high quality

5. Dim Cook Guide – 1.19M+ subscribers, 243M+ views

The who:

Hong Kong YouTuber Jason (Big J) uploaded his first video in 2012
His channel is mainly centred around game walkthroughs and Vlogs.
He became the first YouTuber in Hong Kong to exceed 100 million views in 2015.

The why:

After his viral video reached 100,000 views, a subsequent bet on the popular HKGolden forum set off his channel’s explosive growth.
By focusing on Japanese culture, lifestyle, and gaming on his channel, he became one of the hottest YouTubers among Hong Kong’s young audience.

6. JASON – 1.04M+ subscribers, 540M+ views

The who:

Hong Kong YouTuber Jason (Big J) uploaded his first video in 2012
His channel is mainly centred around game walkthroughs and Vlogs.
He became the first YouTuber in Hong Kong to exceed 100 million views in 2015.

The why:

After his viral video reached 100,000 views, a subsequent bet on the popular HKGolden forum set off his channel’s explosive growth.
By focusing on Japanese culture, lifestyle, and gaming on his channel, he became one of the hottest YouTubers among Hong Kong’s young audience.

7. Mira’s Garden – 740K+ subscribers, 185M+ views

The who:

Mira is a full-time Youtuber based in South Korea
Mira’s channel mainly covers informative videos on Korean culture and travel vlogs.
She started uploading videos in 2016 and became the fourth in Hong Kong to hit over 500,000 subscribed YouTubers.
Mira was named “Hong Kong’s Fastest Growing YouTube Star” by Google HK.

The why:

Mira’s fluency in Korean and understanding of Korean culture set her apart as a popular YouTuber in Hong Kong.
Talking about lesser-known aspects of Korean culture is a highlight of her content.
Her YouTube videos in earlier days included Korean subtitles, making them more inclusive for Korean subscribers.
Mira also diversified her content by making travel and lifestyle vlogs that cover her trips to Hong Kong, Taiwan, Japan and other places.
Her channel is a go-to for trending Asian lifestyle content.

What Are the Key Elements That Make A Successful YouTuber in Hong Kong?

The common trend across these channels is quality content. Yes, it might seem obvious that uploading low-quality videos won’t do you or your brand any favours or make you a famous Hong Kong YouTuber. But quality doesn’t just stop at video, sound, and editing.

It’s important to know your audience and figure out what type of content they really want. And whether you’re just starting out or have a bunch of videos already uploaded to your channel, always remember – the metrics should dictate the content you create.

Apart from simply creating content your audience wants, building a strong community is also the key. Frequently engaging with your viewers by responding to their comments and building a connection with them helps you create a loyal following that will stick with you for the long haul.

To be successful as a YouTuber in Hong Kong, it isn’t just about creating the most compelling content, but about assembling a passionate and engaged community through your content.

You can also run all your other social platforms with the same concept! Learn more about how you can grow your follower count like Hong Kong’s most popular KOL’s.

What Are the Future Trends for Hong Kong YouTuber Scene?

As an agency who has been following Hong Kong’s YouTube scene for years, we come to notice that the Hong Kong YouTuber scene is only ever going to get more exciting and competitive in the future.

As more super-short videos go viral these days, we predict that YouTubers will produce more bite-sized treats alongside their usual longer-form content, as they become the key to generating more buzz for their videos.

Some of the popular YouTubers on the above list are expats or comfortable with creating content in multiple languages. So, while Cantonese will always be important, producing multilingual content will continue to help draw in more audiences of specific niches.

The competition among YouTubers heats up basically everywhere. In Hong Kong, there’s no exception. To stand out and gain more views, you may need to invest in better equipment, editing tools and even assemble a team to run your channel.

Finally, engagement are interactivity are another key trend going forward in the Hong Kong YouTube scene. More and more YouTubers will host and initiate livestream sessions to connect more with their fans and gain more followers. If you don’t want your popularity to fall behind, you have to put in the work to maintain a strong connection with your followers and viewers.

Note – our list is not ordered by importance or metrics of the YouTuber, it was randomly generated, but in all fairness, it is what we like. Anyhow, All of these YouTubers are equally awesome.

FAQs

How to Partner with Hong Kong Youtubers for Your Brand?

It’s always tricky to find the right YouTuber partner for your brand when there are so many to choose from in Hong Kong. As a full-service agency, we can help you connect with Hong Kong YouTubers whose audience aligns with your brand values, negotiate mutually beneficial deals, like product placement or sponsored content creation.

How to become a YouTuber in Hong Kong?

Becoming a YouTuber in Hong Kong is actually a simple process. Do your research and find your niche and target audience. Get some basic equipment like a camera and microphone to start shooting your first video. Once you have done it, edit your video and start creating a YouTube channel to upload it. Keep making more videos and promoting your channel to ensure its growth.

How do Hong Kong YouTubers gain profit from their channels and videos?

Hong Kong YouTubers can gain profit from their content through several ways. Aside from enabling ads on the videos, partnership with brands for sponsorships or creating sponsored content is another way to bring in money. These affiliate marketing tactics allow you to earn commission on sales generated through their links. In addition, YouTube Premium provides another revenue stream, where YouTubers earn a share of the fees paid by subscribers who watch ad-free content.

Master YouTube Video Ads for Affiliate Marketing Today! Act Now!

Posted on March 6, 2023March 3, 2023 by Gary Cheung

Nearly everyone knows that YouTube is one of the most well-known websites on the internet, where billions of people consume Youtube videos from a wide range of genres. Nevertheless, by utilizing a variety of innovative content marketing techniques, like YouTube video ads, affiliate marketers may also achieve enormous success with YouTube advertising.

Reaching your ideal target audience before, during, and after their favorite content is made feasible by the platform’s comprehensive advertising tools. Besides, the fact is that it effectively acts as a colossal video search engine.

Whether you’ve identified the right item to sell on an e-commerce site or an educational booklet offering sound financial advice, YouTube video advertising can help you reach your objectives. Here, we’ll look at how to develop a Youtube marketing strategy that drives traffic to your product pages.

YouTube video ads: What are they?

YouTube Video Ads are ads that play before, during, or after other videos on the site. They are an effective marketing strategy that may assist companies of all sizes to expand their customer base, promote their goods and services, and boost conversion rates.

YouTube Video Advertising comes in a variety of formats, including bumper commercials, overlay ads, non-skippable ads, and sponsored cards. Non-skippable commercials play in full and cannot be skipped. Skippable video ads are the most popular variety and allow viewers to do so after a brief period of time.

One of the main benefits is that they allow businesses to target specific audiences based on demographics, interests, keywords, and location. This means that you can reach the right people with the right message. Moreover, you can do this at the right time, increasing the chances of conversion.

Another advantage of YouTube Ads campaigns is that they are measurable. You can track your ad’s performance in real-time, monitor your budget, and adjust your targeting and messaging as needed. You get this all started from your Google Ads account.

Why Use YouTube Video Ads for affiliate marketing?

Affiliate marketing is a popular way for businesses to promote their products or services. This is done by partnering with affiliates who earn a commission for each sale or lead generated through their unique affiliate link.

There are many ways to promote affiliate products. However, YouTube Video Ads offer several advantages that make them a valuable tool for affiliate marketers.

YouTube Video Ads are a powerful tool for affiliate marketers. Here are five reasons why:

High Engagement: Video content is more engaging than text or images, making it more likely that viewers will watch your ad and take action.
Targeted Reach: YouTube allows you to target specific audiences based on demographics, interests, keywords, and location. This means that you can reach people who are more likely to be interested in your affiliate products, increasing the chances of conversion.
Cost-effective: YouTube Video Ads can be more cost-effective than other forms of advertising, such as TV or print ads. You only pay when someone interacts with your ad, such as by clicking on it or watching it for a certain length of time.
Measurable: YouTube provides detailed metrics on your ad’s performance, including views, clicks, impressions, and engagement rates. This allows you to measure your ROI and adjust your targeting and messaging as needed.
Creative Flexibility: YouTube Video Ads allow you to showcase your affiliate products in innovative ways, such as through storytelling, demonstrations, or testimonials. This can help you differentiate your brand and stand out from competitors.

How should you optimize videos for YouTube Ads and affiliate marketing?

Want to make your affiliate marketing efforts more successful than ever? These YouTube video advertising techniques persuade viewers to complete their purchases on your affiliate marketing partner’s website. In addition, this will guarantee you a sizable fee.

You must research the competition.

You cannot simply launch an affiliate marketing strategy and anticipate getting a return on your investment. Instead, look through the search engine results to locate pertinent examples from companies selling similar products.

If a brand’s YouTube channel or video campaign receives millions of views, it must be doing something right. Even though their product can become viral, consider how the video was produced to reach its intended audience.

You can use all of these ideas in your campaign, including the images, voiceovers, and long-tail keywords used in the title. Research effective video campaigns to start out on the right foot when making video commercials.

It is essential to understand your target audience.

If your YouTube advertising efforts aren’t producing results, they can get quite expensive quickly. The greatest approach to prevent costly errors is to thoroughly grasp your target market.

Fortunately, the top ecommerce companies will give you helpful information about the target market if you decide to offer a product as an affiliate marketer. Finding appropriate terms that draw in potential buyers can be done using this data.

The brand’s product pages may also offer suggestions about the types of customers who are most interested in a given product. Use this data to find keyword suggestions that can help you attract the right kind of search traffic.

For success, you need to optimize your landing pages.

Conducting a successful affiliate marketing campaign using YouTube video campaigns requires exceptional landing pages. As directly linking to your affiliate offer can get you banned from YouTube, you’ll need to produce an ecommerce website that gets results.

This online store should focus on achieving your goal of converting both paid and organic traffic. However, use this opportunity to increase your reputation by adding internal links. The internal links can go to the about page, a contact page, a convincing blog post, and social links.

Alongside on-page SEO and technical SEO efforts, including keyword research, product and category pages, and stellar site architecture, you can impress your audience and ensure your YouTube video ad campaign smashes your sales targets.

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Remember to target the perfect audience.

Using YouTube advertisements to launch a successful affiliate marketing campaign requires careful consideration of your audience targeting. So, how can you reach clients that have a high possibility of converting using the platform’s targeting features?

Using Custom Intent Audiences is one approach. This enables you to look for YouTube users who have already searched for a particular keyword on Google, such as an appropriate brand name or even the specific item you’re selling.

Another effective tool for affiliate marketing is Affinity Audiences. This strategy attracts YouTube subscribers who have consistently shown interest in a subject over time. Depending on the nature of your goods, this could be the ideal targeting strategy.

It is essential to A/B test each offer.

With the intricacy of online advertising, you might be surprised to see how a minor adjustment to your strategy can provide noticeably better outcomes. You should, therefore, always A/B test your offers.

Determine the strategy that works best for your audience and product by making a lot of video ads, each with a slightly different title tag, target keyword, or call-to-action in the script.

You can rapidly identify the campaign approach worth the most investment, saving time, money, and effort on one that fails to achieve your goals. You may revolutionize your affiliate marketing e-commerce firm in conjunction with Google Analytics.

Using YouTube analytics is a no-brainer.

You cannot create efficient YouTube ads for affiliate marketing without a thorough understanding of your campaign’s effectiveness. In-depth data about your content and how it helps your own shop is provided by YouTube Analytics.

YouTube provides comprehensive data on cost-per-click and conversions if your campaign’s goal is Sales, Website Traffic, or Leads. This can immediately reveal whether your plan is generating enough revenue to warrant keeping it up.

You may get data on user demographics to assess whether your targeting is effective, in addition to a variety of other indicators that offer keyword suggestions. Use this knowledge to get a fantastic ROI.

Keen to learn more about on-page SEO?

We have a great post on on-page SEO. You can read it to learn more fast!

Learn more

Always enhance existing affiliate marketing content.

Once you’ve selected a product to advertise with YouTube ads for your latest affiliate marketing campaign, many merchants provide existing video content. You can edit this content using newly created or stock footage to increase its performance.

For example, you might decide to have a professional voiceover artist record a highly engaging interpretation of your script. By splicing this in with the brand’s existing content, you can save time while producing even better results.

Alternatively, some affiliate marketers partner with influencers to shoot product footage that levels up their video content. With the right approach, you can produce a unique marketing video that achieves incredible results for your YouTube advertising campaign.

Final thoughts: Boost your affiliate marketing with YouTube Ads today!

In the market to start a successful affiliate marketing campaign? Delivering excellent results for ecommerce firms of all sizes and shapes depends on your ability to plan and carry out a very engaging YouTube advertising strategy.

You give yourself the best possibility of obtaining first-rate commissions on your sales efforts by utilizing excellent keyword research, link-building campaigns, and SEO tools.

Get in touch with the experts at First Page to learn how we design and implement exceptional SEO and paid advertising campaigns for businesses operating at every level. Supported by our talented team, we can help you outgrow the competition and surpass your sales targets.

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Want to beat your competition? Read on!

Here are some useful digital marketing tactic blogs that can help you break all your past sales records, and your competition in the process:

Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:

SEO for your business to drive qualified leads
Social media management for improved brand awareness
Link building to drive organic traffic to your website
Top converting landing pages to convert your leads
Email marketing campaigns to bring in referrals

Frequently Asked Questions

How long should YouTube video ads be?

The length of your YouTube video ad is an important factor to consider when creating your ad. The length of your ad should be based on your target audience, your message, and your marketing goals. Here are some things to keep in mind when deciding on the length of your YouTube video ad:

Short and Sweet: Keep in mind that most viewers have short attention spans, so it’s best to keep your ad short and sweet. A 15-second ad can be just as effective as a 30-second ad, and it’s more likely to hold your audience’s attention.
Get to the Point: Your ad should get to the point quickly and clearly. Start with a hook that grabs your audience’s attention and delivers your message in a concise and compelling way.
Consider Your Message: If you have a lot of information to convey, a longer ad may be necessary. However, if your message can be conveyed in a shorter time frame, a shorter ad is recommended.
Test and Optimize: The length of your ad should be based on your target audience and your marketing goals. Test different lengths to see what works best for your audience, and optimize your ad based on the results.

In summary, the length of your YouTube video ad should be based on your target audience, your message, and your marketing goals. Keep your ad short and sweet, get to the point quickly, consider your message, and test and optimize for best results.

What are some effective ways to leverage influencers and affiliate networks in my marketing strategy?

Influencer marketing and affiliate networks are powerful tools that can help you reach new audiences and drive conversions for your affiliate products. Here are some effective ways to leverage these strategies in your marketing strategy:

Identify Relevant Influencers: Identify influencers who have a relevant audience for your affiliate products. Look for influencers who have a following that aligns with your target audience and whose content is relevant to your niche.
Build Relationships: Build relationships with influencers by engaging with their content, sharing their posts, and collaborating with them on content creation. This can help you build trust with influencers and increase the chances of them promoting your affiliate products.
Offer Incentives: Offer incentives to influencers who promote your affiliate products, such as commission on sales or free products. This can motivate them to promote your products more frequently and help you reach new audiences.
Join Affiliate Networks: Join affiliate networks that are relevant to your niche and products. These networks can provide you with access to a large pool of affiliates who can promote your products to their audiences.
Provide High-Quality Marketing Materials: Provide affiliates and influencers with high-quality marketing materials, such as images, videos, and copy. This can help them effectively promote your products and increase the chances of conversion.

By leveraging influencers and affiliate networks in your marketing strategy, you can reach new audiences, drive conversions, and boost your affiliate earnings. Remember to identify relevant influencers, build relationships, offer incentives, join affiliate networks, and provide high-quality marketing materials to maximize your success.

How do I choose the right products for my affiliate marketing campaign?

Choosing the right products for your affiliate marketing campaign is crucial to its success. Here are some tips to help you choose the right products:

Choose Relevant Products: Choose products that are relevant to your niche and target audience. This will help you promote products that your audience is interested in and increase the chances of conversion.
Consider Product Quality: Consider the quality of the products you promote. Promoting high-quality products can help you build trust with your audience and increase the chances of repeat business.
Look for High Commission Rates: Look for products that offer high commission rates. This can help you earn more money per sale and increase your overall earnings.
Research Product Demand: Research the demand for the products you want to promote. Look for products that are in high demand and have a large market.
Check Affiliate Program Reputation: Check the reputation of the affiliate program you’re considering. Look for programs with a good reputation and track record of paying affiliates on time.
Test Products Yourself: Test the products yourself before promoting them. This can help you determine the quality of the product and give you a better understanding of its features and benefits.

By choosing relevant products, considering product quality, looking for high commission rates, researching product demand, checking affiliate program reputation, and testing products yourself, you can choose the right products for your affiliate marketing campaign and increase your chances of success.