5 Easier Ways To Build Links With Outreach

Posted on June 10, 2021 by Arran Saunders

Digital outreach campaigns have become a big part of online marketing. If you want to build better outreach, you’re going to have to contact a lot of people! But successful outreach campaigns aren’t that simple.

Here, you’re dealing with a single person instead of a general demographic as your target audience. Depending on who they are and what impression you make, the answer to whether they want to work with you can change.

That’s why you have to be very careful how you go about outreach campaigns. If you deem digital PR outreach necessary for your online business, you need to put in some effort to get it right.

Let’s look at some tried and tested methods to help your brand get better outreach that’ll lead to better brand awareness, and most importantly, quality backlinks for your website.

1. Make The Most Of Current Events
2. Be Personal
3. Be Direct
4. Keep Emails Short
5. Provide Value

1. Make The Most Of Current Events

There is always something happening on social media—some new trend or event that could bring you into the spotlight. If you have something of value to provide to people’s stories, like an expert opinion or information about the trending topic, don’t hesitate to reach out to them!

But make sure you do so in an organized way. Don’t just throw a pitch together at the last minute. Keep track of what events will be happening throughout the year, and get in touch with your contacts in advance to tell them how you can add value to their stories.

Remember—only make use of current events if they relate to your niche. Don’t bend stories around to make them relevant because this will undermine you and your reliability, even if you have relevant information in the future.

2. Be Personal

You’re working with people, so you should treat them as such! Nobody wants to open an automated email that starts with a generic ‘Dear Sir/Madam.’ If you’re pitching yourself or a story to someone, be personal about it. Don’t focus on making a sale but on starting a conversation.

Of course, you can’t contact everyone personally, but if you’re using automation tools, test them out on yourself first to see if they come across as personable, even if not 100% so.

You also need to know the people you’re pitching to before you try to start a conversation: who are they? What kind of stories do they usually work on? Check out all their publications and socials before contacting them to make sure you’re reaching the right person for the right thing. Nothing is more offensive to a professional than being mistaken for someone else!

3. Be Direct

When you actually send that email, don’t beat around the bush. Be direct about what you want, what you’re trying to pitch and how it will provide value to the person you’re speaking to. And while the content of your email is important, this starts with the email subject line. If your subject line isn’t clear or interesting enough, you may risk not even having your email opened. Vague subject lines don’t work and might even be considered spam! Tell your contact what your email is about and what value it holds.

Struggling to write professional content? Our premium content writing service is here to help you!

4. Keep Emails Short

The fact is, none of us like reading long blocks of text. Most of us don’t even fully read important documents because we skim through them for important information.

Similarly, nobody likes reading long emails, especially those filled with unnecessary buzzwords.

Keep your emails short—ideally under 150 words, but never more than 300—and concise. Attach material to the email for more detailed information, but the primary email should only have enough to make an impact and draw your contacts in. If your email body is good enough to convince your contact that you can provide value, they will open and read the attachments.

Should you be stuck with your email marketing strategy, you may wish to read our blog with 3 tips on how to perfect your email marketing strategy.

5. Provide Value

Long emails may be a big no, but that doesn’t mean emails can’t provide value. Just because you can’t get all your information across in your email doesn’t mean that what you can talk about isn’t important. Tell your recipients why your topic is trending and how, and give them all the information they’ll need to cover your story. This could be statistics, images, research, and information needed to write an article about you as easily as possible in the shortest amount of time.

Make sure to ask for feedback at the end of the email! This could be about your attachments or your story, but also about whether your recipient needs any extra resources to write about you.

Having the right approach towards your contacts is vital for PR outreach. Once you incorporate these tips into your strategy and figure out what influencers and journalists want from you, you’ll start seeing results.

So, what are you waiting for? Reach out to us today, and one of our specialists will be happy to get back in touch as soon as possible! First Page is the leading digital marketing agency in Asia, helping our clients exceed their expectations and grow their online presence.

Get in touch

Should You Invest in Facebook Ads or Google Ads?

Posted on May 27, 2021 by Katharina Hwang

Facebook Ads and Google Ads have rapidly become the two largest platforms for online advertising. Ideally, you’d want to run ads and take advantage of the unique features offered by both, but sometimes you have to choose between the two.

So which of these should you go for? Let’s look at a few things you should consider.

1. Campaign Goals
2. Budget
3. Stages of the Buyer Journey
4. So which is better?

1. Campaign Goals

Determining your goal for the campaign is an essential part of deciding what platform would be best suited for you.

Google Ads, for example, is the best option for demand capture—that is, it will reach users who you know for sure are looking to make a purchase. If someone looks up the keyword “customisable phone covers,” chances are they’re trying to find one for themselves. Keeping that in mind, the ads shown on Google will align with this search intent and possibly result in sales.

On the other hand, Facebook Ads is ideal for reaching consumers who are at the top of the funnel, making it a better option if you’re not actively trying to make a sale yet, and are aiming for brand awareness.

You could use both platforms to reach consumers at different stages of the buying process, but if you know the goal of your campaign, you could narrow down your options and pick the platform that provides the greater benefit.

2. Budget

As with anything else, sometimes your budget can also make the choice for you. For any ad campaign, the main goal is to maximise the return on ad spend (ROAS), i.e. the profit you earn on every dollar you spend on ads.

For Google Ads, specific keywords have a higher cost-per-click than others, which means that if the keyword you’re targeting is expensive and you have a smaller budget, your ad campaign wouldn’t be bringing you much benefit.

On the other hand, within that same budget, you could reach a much wider audience on Facebook Ads, as well as take into account consumer behaviour and get a better idea of what kind of marketing strategy would work on your target audience.

Look at how far a single dollar can take you with respect to your goals, and make your choice.

3. Stages of the Buyer Journey

Facebook and Google are two very different platforms, meant for different things. As such, users on each will also be in different stages of the buying journey, so you wouldn’t be able to find the same audience on both.

For example, Facebook is a social media platform, which is meant for interaction. Most people on Facebook are not looking to make a purchase, but they do explore their interests on the platform. This makes Facebook Ads a great way to target users who may not be aware of your brand or products, especially if your brand is somewhat niche and you think users wouldn’t be actively searching for it.

On the flip side, Google receives more than 5 billion searches every day, and these searches can fall on every stage of the buyer’s journey. However, the keywords within those searches let you know what stage they’re at. If someone searches “water bottle price,” the likelihood is that the user wants to buy a water bottle. In comparison, if a user searches for “water bottle design,” they might not necessarily be looking for a purchase.

The use of specific keywords indicates which users are most likely to make that purchase decision. That way, you can target users who you know for sure are at the bottom of the funnel.

4. So which is better?

While it’s important to look at your goals and budget etc., when deciding which platform you want to go for, there is no doubt that each offers unique benefits.

For example, Facebook allows you to create a ‘lookalike audience’ for yourself and then targets people who are similar to this persona. With so much information about the audience’s interests and preferences available, this is easily done on Facebook. That means that Facebook Ads is much more detailed in targeting users when you make an advertisement on Facebook.

On the other hand, Google ads have the highest click-through rate compared to other platforms because Google prioritises relevance and shows users ads that are most relevant to them, given their search history.

Google also uses remarketing, where users are reconnected to brands that they have interacted with before. This makes it more likely that consumers will go through with their purchase instead of adding your product to their cart and closing the window.

Still, neither one is inherently better than the other, so once you’ve decided on your budget, your marketing objectives and your target audience. You’ll be able to make a better and more informed decision about which platform will be more beneficial to your brand.

Starting a digital marketing campaign can be a very daunting prospect for many businesses. Should you need any more convincing, perhaps read our blog about why now is the time to start digital marketing!

Get in touch

Tips to Make Your Website Design Convert

Posted on August 8, 2019July 7, 2022 by Arran Saunders

Website design is so crucial to your business’s success. There are many easy mistakes so many of us make when it comes to website design. These mistakes can drive consumers away rather than get them to engage and convert.

Let’s turn that ship around. It’s easier than you might think to boost your conversions and create a much better experience for your clients. In this blog, we’ll explore some key psychological principles you can leverage to enhance your site visitors’ experience.

The secret is, that you need to consider how a web user’s mind works when creating your website design.

We’ll teach you how to take decision-making, meaning, and connection into account. At the same time taking into account typography and color, so you can maximize your site’s effectiveness.

1. Present ‘wow’ moments
2. Reduce the effort required
3. Choose the right typeface
4. Use Storytelling in Website Design
5. Consider how colors work
FAQs
Final thoughts

1. Present ‘wow’ moments

Evoke a sense of wonder and a meaningful experience for clients and leads when they visit your page with great website design, whether that’s with visual content such as a beautiful, colorful image or with something playfully interactive.

Make emotional marketing design principles work for your site by leveraging elements that trigger a visceral – i.e. gut – reaction rooted deep in our psyche and biology. If you can stimulate emotions such as surprise, delight, hatred, or disgust, you may just get your audience to ‘care and share’ (and convert).

Such ‘wow’ moments are inherently shareable which makes the visceral content you create ideal material for your Social Media Marketing strategy. Remember that posts with images result in 180% more engagement than those without while consumers are 85% more likely to invest in a brand after watching a video about it.

2. Reduce the effort required

Website design and choice — When presented with too much choice, the likelihood to convert is less

Cut down your form fields. Eliminate supplementary CTA buttons. Minimize the consumer’s options. This is called the Paradox of Choice, or Hick’s Law. The more effort required of a person to fill in fields or pick one of many, the longer they’ll take to respond and, ultimately, the less likely it is they’ll convert. Even a distracting website can have the same effect.

People just don’t like being overwhelmed. This principle is best exemplified in the world-famous jam study, whereby researchers had 24 jams on sale at a food market, then the next day just 6. By greatly reducing the varieties of jam on offer, sales increase tenfold. Fewer options = More sales.

Providing this kind of subtle direction gives your leads a simple, enticing action they can do, resulting in quicker and easier conversions. Everyone’s a winner!

3. Choose the right typeface

Logos and copy in specific kinds of font elicit significant emotion in readers. This is why choosing the right typeface to communicate your brand correctly is so important in website design. Read through the examples below for some basic feelings and psychological associations with each kind of typeface, and take a look at this for some ideas.

Script connotes elegance, sophistication, and affection (example: Cadillac)
Serif is traditional, respectable, reliable, and comfortable (example: Google)
Sans Serif is clean, modern, chic, and objective (example: Appscore logo)
Display fonts are amusing, friendly, expressive, and unique (example: Disney logo)

4. Use Storytelling in Website Design

Website design and storytelling — Storytelling is a powerful tool in website design

Use storytelling in your site copy to draw users in. Humans like other humans, so be real. Evoke wonderful scenarios your readers can transport themselves into with your words and watch your conversions soar.

Relative findings suggest a product’s value can increase more than 40-fold with good storytelling. Experimenters put a selection of cheap and tatty thrift-store goods up for auction and asked notable writers to pen purpose-written short stories in place of the standard description. The 100 objects bought for $1.25 each on average sold for $8,000 total. So tell your story from the heart, using these handy tips.

5. Consider how colors work

You can do better than pick a color scheme just because you like it: you need to think about what those colors signify. For example, green is calming and evokes trust, while blue remains the overall most popular ‘favorite’ color. Do your colors speak to your target demographic? Among women, purple is popular, while among men it’s less so.

There are some differences between genders and ages but, the bottom line is, color matters. Research consistently finds similar results stating that around 85% of consumers value color as a primary reason for making a purchase decision

Famous psychologist Robert Plutchik developed a revolutionary theory of emotion in the 1980s, visualized with a graphic color wheel. The reference material is used by marketers around the world to aid decision-making to this day, albeit with slight adaptations.

FAQs

What are the 3 types of web design?

Web designing is of three kinds, to be specific static, dynamic or CMS, and eCommerce.

How many hours does it take to design and build a website?

A website may be developed in between 150 and 500 hours. If you are having a technical partner develop your website, the process will go through several stages. the phases of project discovery, design, development, and website updates.

Is it hard to create a website?

With website builders like Squarespace, it’s quite simple and doable to design and create your own website. However, if you want something more personalized and made to your exact specifications, it will take some time to understand the platforms and technologies required.

How much money do websites make?

When users interact with adverts on websites, usually by producing impressions, interactions, or clicks, websites make money. For instance, an advertiser may provide a publisher 20 cents for each click. The publisher makes $10 per day, or $300 each month if their advertisement results in 500 clicks each day.

Final thoughts

After all that we hope you’ve learned some useful tips for optimizing your website design based on psychological research. Is it playing mind tricks? Nope – just effective marketing!

It is likely that you will not be doing the website design by yourself. So, design psychology should be discussed when you meet a professional web design business. Experts in the field always take into account how particular site components will persuade visitors to do, or refrain from taking, particular activities.

Now you know how the psychology of web design includes how colors, spacing in the design, and even typeface can affect a viewer’s mood. These elements come into play along with emotional elements in web design to give viewers certain impressions and feelings about your business and product.

Once your website design is done and complete, an essential step to look at is SEO. We highly recommend this digital marketing activity to boost conversions. If you have time, we invite you to an obligation-free consultation with our team.