In the age of search AI, businesses must adapt their keyword strategies to keep pace with the latest advancements in Bing Search, now powered by ChatGPT. Google Search will soon release BARD, which will surely change the world of search for all.
With the rise of search AI and the increased sophistication of search engines, traditional keyword strategies that rely solely on exact match keywords may no longer be sufficient to improve search rankings.
To succeed in this rapidly evolving landscape, businesses must understand not only what users are searching for but why they are searching for it. This requires a deep understanding of natural language processing (NLP) and its impact on delivering search results to users.
To stay ahead of the game, businesses must leverage the latest tools and resources to gain insights into the specific long-tail keywords and phrases that are most likely to be associated with user intent.
By tailoring their content and keywords to reflect user intent and needs, businesses can improve their search rankings. Moreover, they and deliver a more relevant and engaging user experience with ChatGPT or BARD-enhanced search results.
All businesses need to be prepared and mindful of the importance of NLP and how it impacts how search engines interpret user queries. Long-tail keywords, which are more descriptive and specific, are often a better match for NLP, providing more context and detail around user intent.
Let’s dive in and explore the role of long-tail keywords and NLP in more detail. We’ll also provide tips for effective keyword strategies to stay ahead of the competition in this new age of search!
Bing’s search results page with ChatGPT on the right of the results.
What are the latest developments in search AI and ChatGPT?
ChatGPT has been out for a while now, and recently the ChatGPT-powered Bing was set free to the world. Now, this is a big deal! As an AI language model, ChatGPT has the potential to revolutionize SEO search in several ways:
Natural Language Processing:
ChatGPT can understand and interpret natural language much more accurately than previous generations of language models. This means that it can better understand the intent behind user queries.
Large-scale analysis:
ChatGPT can process vast amounts of data, including text, images, and videos. This means that it can analyze a much larger data set than human researchers, giving it a broader perspective and potentially giving more in-depth search results.
Improved personalization:
With its ability to understand natural language and analyze large amounts of data, ChatGPT can also help give personalized responses and serve relevant content in a comprehensive manner to search queries.
As technology continues to develop, we can expect to see even more advanced applications of AI in SEO. What’s the tech behind ChatGPT? That would be Natural Language Processing. More on that below.
Natural Language Processing is the tech behind ChatGPT and BARD.
A recap on Natural Language Processing – What is it?
NLP, or natural language processing, is at the heart of GPT (Generative Pre-trained Transformer) and other similar large language models. With natural language processing, the ability of these models to process and understand human language, allows them to analyze and generate text that is both coherent and meaningful.
NLP in GPT involves the use of advanced machine learning techniques to train the model on vast amounts of natural language data, allowing it to learn and recognize patterns in language.
This enables the model to perform a variety of NLP tasks, such as language translation, sentiment analysis, and text classification, among others.
NLP tasks are done at a scale like never before.
One of the key strengths of GPT and other large language models is their ability to perform NLP tasks at scale.
These models are capable of processing huge volumes of text data in a relatively short amount of time, allowing them to identify and learn from a broad range of language patterns and nuances.
In the context of keyword strategy, NLP is particularly important as it aligns with how users would navigate search engines. NLP will identify long-tail keywords that are more likely to match user intent. It does this by analyzing search data and applying NLP techniques to understand the specific language and phrasing that users are using to search for particular topics or products.
Simply put, businesses going forward will need to develop more effective keyword strategies that are more closely aligned with user intent. Focussing on intent with keyword research is not ‘new’ news.
Users will want more from their search results.
We are just at the start of this search AI revolution. As these models continue to improve and evolve, we can expect to see more advanced NLP capabilities in search.
Users will expect more out of search results in terms of helpfulness, context, and accuracy.
Ultimately Bing and Google will deliver on this promise, and surely any business worth their salt will want to too.
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Should you be using long-tail keywords in your keyword strategy? Would this be a better match for NLP?
As NLP and ChatGPT continue to improve, the preferred keyword strategy will likely shift towards a more natural language and conversational approach.
This means using longer, more descriptive phrases that more accurately reflect how people speak and ask questions.
Some best practices for keyword strategy in the context of NLP and ChatGPT might include:
Focus on user intent:
Instead of targeting specific keywords, focus on understanding the intent behind the user’s query. This means creating content that answers specific questions and provides value to the user, rather than just trying to match exact keywords.
Use conversational language:
Use language that reflects how people actually speak and ask questions. This means using complete sentences and phrases, rather than short, disjointed keywords.
Consider voice search:
With the rise of smart speakers and virtual assistants, voice search is becoming more popular. When optimizing for voice search, focus on natural language and conversational queries, as this is how most people use voice assistants.
Prioritize long-tail keywords:
Long-tail keywords are more specific and descriptive, which makes them a better match for NLP and conversational queries. Additionally, long-tail keywords are often less competitive and can be easier to rank for.
Use data to inform strategy:
Use tools and data analysis to identify the keywords and phrases that are driving traffic and engagement, and adjust your strategy accordingly.
As NLP and ChatGPT become increasingly refined, the new keyword strategy we’ll need to adopt challenges us to think more conversationally. By focusing on user intent and those ever-elusive long-tail keywords, this evolution allows us a chance to showcase our ingenuity in creating truly inspiring experiences for users everywhere.
Keen to learn more about on-page SEO?
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Is there still a need for short-tail keywords? How to balance Short and Long-Tail Keywords?
While long-tail keywords can be highly effective at attracting targeted traffic and improving search engine rankings in this new world of search AI, they are not the only type of keyword that businesses should be using in their keyword strategy.
What are short-tail keywords?
Short-tail keywords, also known as “head” keywords, can play an important role in attracting more general traffic and increasing brand awareness.
Short-tail keywords are typically broader and more general than long-tail keywords and consist of one or two words. For example, a short-tail keyword might be “mobile phone,” while a long-tail keyword might be “Best budget mobile phones under $500.”
In this example, “mobile phone” is a short-tail keyword, which is a broad and general search term. The long-tail keyword “best budget mobile phones under $500” is a more specific search phrase that targets users who are looking for affordable mobile phones within a certain price range.
One of the main benefits of short-tail keywords is that they can attract a larger volume of traffic and increase brand awareness. By incorporating relevant short-tail keywords into their content, businesses can reach a wider audience and increase the overall visibility of their brand.
However, it is important to strike a balance between short and long-tail keywords in a keyword strategy. While short-tail keywords can be effective at attracting general traffic, they are also highly competitive and can be difficult to rank for in search engine results pages. In contrast, long-tail keywords are typically less competitive but may have lower search volumes.
The need to balance your short and long-tail keywords.
To strike the right balance between short and long-tail keywords, businesses should start by conducting keyword research to identify the most relevant and valuable keywords for their target audience.
From there, they can create high-quality content that incorporates both short and long-tail keywords in a way that feels natural and organic.
In addition, businesses can use NLP tools (like SurferSEO) and techniques to analyze user behavior and intent, and identify opportunities to optimize their keyword strategy.
By balancing short and long-tail keywords in this way, businesses can improve their search engine rankings, drive more targeted traffic to their site, and increase brand awareness and conversions in the dawn of NLP-powered search engines.
Final thoughts on ChatGPT and search: Where to now?
In the age of search AI, optimizing your keyword strategy is more important than ever before. With the rise of Bing’s ChatGPT and Google Search’s BARD, businesses must adapt their keyword strategy to keep up with the changing landscape of search.
By incorporating long-tail keywords and using NLP tools and techniques, businesses can attract more targeted traffic, improve their search engine rankings, and increase conversions.
However, it is important to strike the right balance between short and long-tail keywords to attract both general and targeted traffic.
At the same time, businesses should not forget the importance of high-quality content and a strong website structure. By providing a positive user experience and delivering valuable content, businesses can improve their online presence and establish themselves as an authority in their industry.
Ultimately, as search technology develops, the key to a successful keyword strategy is to stay up-to-date with the latest trends and changes in search and to adapt your strategy accordingly.
By following the ideas we have put forward, businesses can optimize their keyword strategy and achieve long-term success in the age of search AI.
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What else apart from SEO can drive traffic and sales?
If you’re a busy business owner, you may not have the time to run the marketing tactics you need to make money regularly. We encourage you to review some of our strategic marketing services to drive more sales:
Welcome to the world of search engine optimization (SEO), where Google algorithms reign supreme and a winning strategy requires more than just a sprinkle of magic dust.
But fear not, my friends, because as the experts at Google’s webmaster guidelines, we will tell you, creating an effective strategy is all about following a few universal principles of search engine optimization.
In this guide, we’ll shed some light on the steps to creating a structured, reliable, and actionable search engine optimization strategy that will have your website climbing the search engine rankings in no time.
What is a search engine optimization strategy?
Think of an SEO strategy as a long-term plan to boost your website’s credibility and authority. It involves a variety of techniques like keyword research and optimization, link building, and content creation.
But before you start crafting your strategy, be warned, it’s a challenging task that requires a deep understanding of the latest search engine algorithms and a solid knowledge of your specific industry or niche.
However, having your own SEO road is like having a secret weapon in the world of digital marketing. It can significantly improve your online visibility and drive more traffic and revenue to your business.
So, if you’re ready to embark on your SEO journey, here are the key steps you need to take:
Stay ahead of the curve with algorithm changes:
Google and other search engines are constantly updating their algorithms, so it’s important to stay on top of these changes and adjust your strategy accordingly. Knowing this will ensure that you are ahead of the rest regarding how search engines work.
Find the right keywords:
Keywords are the secret code to unlocking search engine results’ success. To choose the right ones, consider search volume, competition, and relevance to your business’s products or services.
Use a keyword research tool like Ahrefs that can help find relevant keywords for your target audience too.
Remember to consider local SEO. Local SEO is the process of optimizing a website to rank higher in search results for specific local keywords and appear in the maps section of search results for local businesses.
Create high-quality content:
In order to rank well on search engines, you need high-quality, relevant, and engaging content. But creating it in-house can be a time-consuming and resource-intensive task. You can have an SEO company write content for you. Major search engines, like Google, also reward helpful content with higher organic search results.
Measure and analyze results:
Winning the long game in search engine optimization requires ongoing measurement and analysis to see what’s working and what needs improvement.
We recommend that you treat Google Analytics like your mentor that can provide insights to ensure search engines discover you day in and day out.
Before you start, make sure you conduct an SEO audit to lay the foundation for your successful SEO marketing journey.
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An SEO audit is a complete analysis of your website’s performance and visibility, revealing any hidden gems or sunken shipwrecks (aka technical issues) that could hold back your search engine ranking.
How long does an SEO audit take?
It depends on the size and complexity of your website and the level of detail you want to uncover.
On average, a full audit could take anywhere from two to eight weeks, but with the right tools like Google Search Console and Semrush, you can reduce the time it takes to find the treasure.
These tools offer valuable insights into your site performance and provide a detailed diagnostic of your website’s health.
What to do after your SEO audit.
Once you’ve conducted your SEO audit, record the results to see how your website’s SEO has improved over time and identify any trends or patterns that could be impacting your search engine rankings.
Most importantly, make sure the results are easily understood so you can effectively communicate the findings and proposed changes to your team or clients.
Let’s work together towards a common goal and make your website a search engine goldmine!
Setting SMART goals for your SEO game plan.
Setting the bar high and reaching for the stars with your SEO strategy starts with setting SMART goals! Not only does it keep your efforts focused and on-point, but it’s like having a personal trainer for your website. You can track your progress and make any necessary adjustments along the way.
Specific:
Your goals should be clear and concise, leaving no room for misinterpretation. No more vagueness like “improve search rankings”, we’re talking concrete goals like “increasing our keyword domination from 10 to 20 on Google’s first page.”
Measurable:
Next up, Measurable. This is where we break out the scorecard and track our progress. Use tools like Google Search Console and Semrush to see how many keywords are ranking on the first page and Google Analytics to dive into deeper metrics.
Actionable:
Your goals should have a clear plan of action to ensure they are achievable. Conduct keyword research, optimize your on-page elements, and build high-quality backlinks.
Realistic:
Realistic or Relevant, we got you covered. Make sure your goals are achievable with the resources and constraints of your business. No need to set yourself up for failure with unrealistic goals.
Time-bound:
Give your goals a deadline, this creates a sense of urgency and ensures that progress is being made.
Want some examples of SMART SEO goals? Here you go:
Improving indexed pages by 20% in the next month
Boosting organic visits by 10% in the next six months
Reducing bounce rate by 10% in the next three months
Increasing backlinks from high-authority websites by 20% over the next quarter.
Let’s get SMART, folks!
Keen to learn more about on-page SEO?
We have a great post on on-page SEO. You can read it to learn more fast!
So, you want to rev up your SEO engine and make your website the top dog in the online world?
Well, buckle up, because it’s not just about thinking and researching the strategy, executing it, and waiting for the magic to happen.
No sirree! You need the support of the entire pack, from the big bosses to the tech geeks. And let’s face it, trying to convince the suits about the benefits of SEO can sometimes feel like talking to a wall.
But don’t worry, we’ve got you covered. Here’s how to make your case and get the green light to unleash your SEO beast mode:
Selling the SEO dream to management.
Getting approval from the higher-ups is crucial to making your SEO strategy a success. But let’s be real – they may not always understand the technicalities of SEO and its long-term nature. So, it’s up to you to show them the big picture.
Articulating the value of SEO:
Setting clear goals and tracking your progress can help demonstrate the tangible benefits of SEO. Plus, linking it to the business’s overall objectives and communicating the potential risks of not investing in SEO can make a strong case for its importance.
Speaking their language:
Use industry benchmarks and data to illustrate the potential impact of SEO on the business’s bottom line. And if all else fails, remind them of the competition and how SEO can give your business the edge it needs.
So, there you have it. With these tips, you’re ready to sell the SEO strategy and dream and make your website the king of search engine optimization and search engine marketing.
Selling SEO to CFOs: The Art of Wooing with Metrics.
When it comes to winning over the CFO for your SEO roadmap, it’s all about talking the talk – and walking the walk. Yes, management buy-in is important, but getting your CFO to sign off on the budget is the real prize.
Don’t forget to work out your ROI:
Here’s the trick: Speak their language! CFOs are all about the bottom line, so get familiar with their favorite metrics – ROI and CLV. Then, use those buzzwords to show them why investing in SEO is worth every penny.
Have your evidence ready:
Bring case studies and data to back up your claims. Show how SEO has boosted the bottom line for other companies in your industry.
Get your SEO measurement plan done:
Finally, it’s all about monitoring the right KPIs. Keyword rankings, organic impressions, organic traffic, organic click-through rates, conversions, and time spent on site are all crucial indicators of success. So, stay on top of these metrics, and you’ll keep the CFO happy – and, more importantly, secure the funds for your SEO plan.
Collaborating with the web development team.
Get ready to revamp your website and skyrocket to the top of Google’s search results! All thanks to our amazing web development team – the MVPs of our SEO strategy.
Without these tech wizards, we’d still be stuck with outdated content and broken links.
Here’re some tips to keep your web team on track and ensure our SEO game plan is a total home run.
Get an action plan up:
First up, let’s create a game plan. It’s like a to-do list on steroids – everything related to our SEO roadmap in one neat and organized package.
Prioritize your deliverables:
Next, let’s categorize our deliverables. We’re talking six months’ worth of projects, from the must-haves to the nice-to-haves. And remember, the not-so-critical projects can wait until our web team has more bandwidth.
Look out over the horizon:
Last but not least, let’s set some long-term goals. Two or three years down the line, our web team will have a clear roadmap to follow. And as a bonus, they’ll be able to balance their other tasks while delivering on our SEO dream.
So, let’s raise a glass to our amazing web team and the magic they bring us to the top of search engine results.
Skyrocket your SEO search rankings!
Final thoughts – Get yourself ready for SEO stardom!
Well, folks! It’s time to get those SEO gears grinding and create a game plan to take over the search engines.
Now, I know what you’re thinking, “Can’t I just handle my own SEO?” Sure, you can try, but you’ll likely end up being a fish out of water. That’s where an SEO agency like us swoops in like a superhero to save the day!
These folks are like a well-oiled SEO machine, brimming with expert knowledge and an army of professionals who are up-to-date with all the latest SEO techniques.
We’ve got you covered with all the SEO services you could ever dream of. Check it out and bask in the glory of your digital domination.
Ready to reach page one on Google?
We know you want to make real money! Get ready to convert customers like crazy. Please do not delay. Contact us today!
What else apart from SEO can drive traffic and sales?
If you’re a busy business owner, you may not have the time to run the marketing tactics you need to make money regularly. We encourage you to review some of our strategic marketing services to drive more sales:
In today’s digital landscape, search engines are becoming increasingly sophisticated in understanding the intent and context behind a user’s query. This has led to the rise of semantic search. This is a method of understanding the meaning behind a user’s query rather than just matching keywords.
As a result, optimizing for semantic search has become an essential component of any successful SEO strategy. In this article, we’ll explore the concept of semantic search.
We will also discuss its impact on SEO, and strategies for optimizing your content to rank higher in search results.
What is semantic search?
Semantic search is a method of understanding the intent and context behind a user’s query. Unlike traditional keyword-based search, which relies on matching keywords to return results, semantic search considers the meaning behind the query.
For example, if a user searches for “best Italian restaurant,” a semantic search engine would understand that the user is looking for a top-rated Italian restaurant.
On the other hand, a traditional keyword-based search would simply match the keywords “best,” “Italian,” and “restaurant.”
How does semantic search impact SEO?
The shift towards semantic search has a significant impact on SEO. In the past, the focus was on including specific keywords in the content to rank higher in search results. However, semantic search has shifted the emphasis on creating high-quality, informative content that answers the user’s query.
As a result, SEO has become more focused on creating relevant, informative, and valuable content to the user.
This includes optimizing for entities, such as people, places, and things, as well as incorporating structured data and schema markup to help search engines understand the content on your website.
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Optimizing for entities, such as people, places, and things can help search engines understand the context of your content and improve its ranking. This can be done by incorporating relevant entities in your content and using schema markup to provide additional information about those entities.
Here is an example of optimizing for semantic search. Let’s say you run a website that provides information about tourist destinations.
You could create a page about “New York City” and, within the content, mention, and link to entities such as the “Statue of Liberty,” “Central Park,” and “The Empire State Building.”
This way, you’re providing context and additional information to search engines about the entities related to your main topic, “New York City.” This can help search engines, like Google, better understand your page’s content and context.
Additionally, you can use schema markup to provide additional information about these entities, such as their address, phone number, and rating. This will help search engines display this information in the search results, making it more attractive to the user and improving your visibility in search results.
Use structured data and schema markup.
Structured data and schema markup can help search engines understand the content on your website, making it easier for them to return relevant results for a user’s query. This can include adding information such as reviews, prices, and locations to your content.
An example of using structured data and schema markup for a tourist destination like the Statue of Liberty would be using the “Place” schema from schema.org.
Here’s an example of how the code might look like:
“Place” mark-up from schema.org.
Using this structured data, you are providing search engines with information such as the name, image, address, telephone, website, and the opening hours of the Statue of Liberty.
You can also include an aggregate rating from reviews and links to other relevant pages about the Statue of Liberty.
With rich snippets in your search results, it’s easier to draw users’ attention and increase discoverability. Leverage this info to help make searches for your site stand out.
Create High-Quality, Informative Content
Creating high-quality, informative content that answers the user’s query is essential for semantic search optimization. This includes using long-tail keywords, creating comprehensive guides and tutorials and regularly updating your content to keep it relevant.
Using the Statue of Liberty as an example, informative content would be a comprehensive guide to visiting the Statue of Liberty.
This guide would provide valuable information to users who are planning a visit to the Statue of Liberty, such as:
Information on how to purchase tickets and reserve a spot to go inside the statue
Information on the ferry schedule and best times to visit
A map of Liberty Island, including key locations such as the statue, museum, and gift shop
Detailed information on the history and significance of the Statue of Liberty
Tips for visiting with children or with limited mobility
Information on the park’s rules and regulations
List of nearby attractions, such as Ellis Island and the 9/11 Memorial
A list of nearby hotels, restaurants, and transportation options
The guide would be well-organized, with clear headings and subheadings, and use images and multimedia where appropriate. It would also be regularly updated to ensure that the information is accurate and relevant. Here is a high-ranking example from https://www.statueoflibertytour.com/.
Creating this type of content is essential for semantic search optimization, as it provides valuable information to the user, answers their queries, and helps them to make a decision. This will help the user to have a good experience and increase the likelihood that they will return to your site.
It’s also important to note that this guide should be easy to read, have good grammar and spelling, and be well formatted and not too long, providing only the relevant information.
Use latent semantic indexing (LSI) keywords.
LSI keywords are semantically related to the main keywords on your page. Including them in your content will help search engines understand the overall topic of your page and the context of your keywords.
Referring to our Statue of Liberty example, LSI keywords would be using semantically related keywords in a page about the Statue of Liberty.
For example, the main keyword for the page could be “Statue of Liberty.” LSI keywords would include:
“Liberty Island”
“Ellis Island”
“New York Harbor”
“Statue of Liberty National Monument”
“Lady Liberty”
“French gift to America”
“Statue of Freedom”
These LSI keywords are semantically related to the main keyword, “Statue of Liberty,” and provide additional context and information about the topic.
By including these LSI keywords in the content, you’re helping search engines understand the overall topic and context of the page, which can improve its visibility in search results.
It’s also important to note that LSI keywords should be used naturally, not just adding them in the content without any sense.
Remember, it should be part of the context so it doesn’t look forced. It’s also essential to use tools like Google Keyword Planner, SEMrush, and Ahrefs to find the best LSI keywords for your page. These tools can help you to find the LSI keywords that are more frequently used by users and will help to improve your visibility in search results.
Keen to learn more about on-page SEO?
We have a great post on on-page SEO. You can read it to learn more fast!
As search engines evolve and become more sophisticated in their ability to understand the intent and context behind a user’s query, optimizing for semantic search has become an essential component of any successful SEO strategy.
By focusing on entities, structured data, and high-quality, informative content, you can improve your website’s visibility in search results and drive more relevant traffic to your site.
Semantic search and SEO are closely linked. Optimizing for semantic search can be a powerful strategy for achieving higher search engine rankings.
However, it can be challenging to navigate the ever-changing landscape of search engine algorithms and user intent.
That’s why it’s essential to have a professional SEO agency help you to build and execute a strategy that is tailored to your specific business needs.
By working with an experienced agency, you can ensure that your website is optimized for both search engines and users, resulting in more relevant traffic and higher conversions.
So, if you want to get the most out of your SEO efforts and achieve meaningful results, it’s time to consider working with a reputable SEO agency. Please give us a call to learn about how we can help.
Ready to reach page one on Google?
We know you want to make real money! Get ready to convert customers like crazy. Please do not delay. Contact us today!
Semantic search is a method of understanding the intent and context behind a user’s query. Unlike traditional keyword-based search, which relies on matching keywords to return results, semantic search takes into account the meaning behind the query.
How does semantic search impact SEO?
The shift towards semantic search has a significant impact on SEO. In the past, the focus was on including specific keywords in the content to rank higher in search results. However, with semantic search, the emphasis has shifted to creating high-quality, informative content that answers the user’s query.
What are some strategies for optimizing for semantic search?
Strategies for optimizing for semantic search include: optimizing for entities, such as people, places, and things; using structured data and schema markup to help search engines understand the content on your website; creating high-quality, informative content that answers the user’s query; and using Latent Semantic Indexing (LSI) keywords.
What is the difference between semantic search and traditional keyword-based search?
Semantic search takes into account the meaning behind the query. Whereas traditional keyword-based search relies on matching keywords to return results.
Why is optimizing for semantic search important for SEO?
Optimizing for semantic search is important for SEO. Why? Because it helps search engines understand the intent and context behind a user’s query. Also, it helps create high-quality, informative content that answers the user’s query. This can improve visibility in search results and drive more relevant traffic to the website.
What other digital marketing tactics can you use to beat your competition?
Here are some useful digital marketing tactic blogs that can help you break all your past sales records, and your competition in the process:
Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:
When it comes to website rankings, E-E-A-T is king.
Hold on… Is that an extra E?
Yes, that is right. Google has added an E to E-A-T. What the heck for?
What are these mysterious letters? To cut to the chase, these letters stand for experience, expertise, authoritativeness, and trustworthiness.
These four words are the essence of what Google expects from a top-quality website. Think of E-E-A-T as a royal acronym, if you will.
It’s the driving force behind Google’s search engine rankings. If your website and its content follow these four simple rules, it has great potential to climb up in SERPs!
So what does this wonderful quartet entail? Let us discover together…
Experience in E-E-A-T really matters
Experience – the new kid on the block!
This “Experience” is the new must-have E in Google’s E-A-T criteria, and it’s causing a stir.
In December 2022, Google updated its quality rater guidelines to include this element. What does this mean?
The long and short of it is that the search engine giant is now on the lookout for content written by those who have truly lived it up in Bali (for example).
Want to rank for hiking in Bali? Make sure your writer has trekked Mount Agung. Promoting a specific activity in Bali? Google wants a pro who’s been there, done that, and has the Instagram photos to prove it.
You see, Google wants to ensure that the information about products or services comes from a credible and reliable source, and nothing screams reliability like personal experience.
So, if you want to up your SEO game and make sure your content stands out among the sea of Bali-based websites, it’s time to make sure your content is coming from real experts!
It could be from locals or travelers who have actually been to Bali and have first-hand experience. Don’t have a Bali expert on your team? Time to start networking and forming partnerships with people who do.
In short, the new “E” in E-E-A-T means that you can’t fake it to make it. Google wants the real deal.
In this Bali example, to achieve a higher ranking in search engine results, it’s important to ensure that your website’s content comes from experienced and knowledgeable locals or travelers who have actually been to Bali and have practical experience visiting and knowing the place.
So don’t get left behind. Make sure you have the experience to back up your content, and you’ll be on your way to the top of Google’s search engine results.
Now the new kid is out of the way, let’s recap on the rest (of E-E-A-T)…
Expertise
So don’t get left behind. Make sure you have the expertise to back up your content, and you’ll be on your way to the top of Google’s search engine results.
Expertise and trustworthiness go hand-in-hand – when it comes to content, you’ve got to know your stuff if you want Google’s stamp of approval.
That means medical advice should come from doctors; financial advice is best left up to the pros!
But all hope isn’t lost for those less “formally trained” authors out there – as long as they can prove their in-depth knowledge via reviews or forums, we’d say they’re still good contenders when addressing expert topics…as long as that ‘knowledge’ has a purpose behind it too.
Authority
Authority, the “A” in E-A-T, is what makes Google sit up and take notice. It’s like having a squad of cheerleaders for your website, but way cooler.
Authority is all about showing the world that you’re the go-to expert in your field, and the best way to do that is by collecting backlinks from the coolest kids on the block (aka, reliable and relevant websites).
For example, suppose your website is the new hot thing in fashion, and all the cool fashion publications start linking back to your site in their articles. In that case, Google will take notice and consider your site trustworthy and worth recommending.
It’s like being in the “in-crowd,” but instead of popularity, it’s all about being seen as an authority in your field.
So make sure to network and get those backlinks, and you’ll be well on your way to being the authority in your niche.
Trustworthiness
Trustworthiness, the “T” in E-A-T, makes Google trust you. It’s like being in a relationship, but instead of with a person, it’s with a search engine.
Trustworthiness is all about showing Google that your site is a safe and reliable place for users to visit. And just like in a relationship, communication is key.
A secure domain that keeps users’ personal information under wraps is the equivalent of being a good listener in a relationship. Positive customer reviews, on the other hand, are like having a squad of wingmen vouching for you.
But just like in a relationship, too many negative reviews and Google will start to see your site as a red flag, and your position on the SERPs will take a hit.
So, keep your site secure and your reviews positive, and you’ll be on your way to a solid, trustworthy relationship with Google.
Is E-E-A-T an Algorithm?
Ever wondered how Google decides which websites are the cream of the crop? It’s not a secret algorithm, but rather insight from experts who evaluate sites using criteria set out by ‘Quality Rater Guidelines’.
This feedback helps to shape and refine what results appear when we use our favorite search engine – so these evaluators have an important job in helping us find exactly what we’re looking for!
Want to improve your SEO E-E-A-T? Of course, you do!
E-E-A-T is the secret sauce to a high-ranking website. It’s like a four-course meal, with each element complementing the other.
Experience tells Google you have first-hand experience, and expertise shows Google that you know your stuff.
Authority proves that others think you know your stuff, and trustworthiness, well, it’s the cherry on top that lets Google know that you’re a safe bet.
Improve your E-E-A-T, and you’ll see your website rise through the ranks faster than a hot air balloon.
What we recommend to improve your E-E-A-T (top tips)!
SEO can be a tricky thing to master, but you don’t need to be an SEO expert to score big… just a few basic tips on E-E-A-T can go a long way toward improving your SEO success.
If you want to uptick your SEO standings, then it’s time for you to get EEAT-ing!
So put down the SEO dictionary and get ready for some quality chow time with these SEO improvement tips.
With E-E-A-T for SEO, give your website a healthy SEO diet!
Want to get the most out of your experience?
Imagine you’re trying to decide between two products, one with a glowing review from a satisfied customer who’s actually used the product and another with a glowing review from someone who’s just repeating what they’ve read online.
Which one are you going to trust? The answer is obvious, right? People trust those who have first-hand experience.
So, the question is, how do you show off your experience and prove to your audience that you’re the real deal?
Here you go:
Share case studies or personal anecdotes that demonstrate your expertise and experience
Include testimonials or reviews from satisfied customers who have used your products or services
Create a detailed and informative product or service guides that show off your in-depth knowledge
Share behind-the-scenes looks or process overviews that give insight into your experience and expertise
Use data, statistics, and research to back up your claims and demonstrate your authority in your field
Create a detailed “About Us” page that showcases the qualifications and experience of your team members
Use multimedia such as videos, images, or infographics to showcase your experience and process
Show off any certifications or awards that demonstrate your expertise in your field
Share your work and experience through social media, such as LinkedIn and Medium
All these suggestions are ways to demonstrate your experience and prove to your target audience that you are the real deal. By incorporating them into your website, you can build trust and increase your website’s E-E-A-T score, which will improve your website ranking.
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Want to show off your website’s expertise? It’s all about understanding what your audience is really craving and giving it to them.
Think of it like being a chef. You need to know your customers’ taste buds before you can whip up a dish they’ll love.
What steps should you take? The first is conducting some serious keyword research and developing a solid strategy. It’s like a menu for your website. It’ll guide you in serving up the right content for your audience.
Here are some more tips:
Understand user intent and tailor your content to meet their needs
Create useful and informative content that addresses your audience’s specific concerns and interests
Regularly blog about topics related to your products or business
It goes without saying that one key SEO skill is understanding your audience and trying to anticipate their intent when making SEO choices.
Knowing what kind of content your readers are looking for, as well as how they may search for it, will give you an edge over the competition.
Knowing the basics is important, but showing expertise in SEO requires an understanding of user intent and how you can use SEO to meet those expectations.
Just think – with some clever tactics, SEO could move you up the ranks just as swiftly as it gotcha down!
How to dominate your industry and show your authority?
Authority is like the coolest kid at school–the one everyone wants to be friends with. When it comes to ranking in Google, you can show them “even cool kids think I’m cool” by collecting backlinks from relevant and credible sources.
Our top authoritative tips:
Build relationships with influencers and other authoritative figures in your industry. By getting them to link to your website, you can establish your own authority by association.
Guest post on other authoritative websites in your industry. Not only will this give you exposure to a new audience, but it will also give you a backlink from a reputable source.
Sharing is caring, and that’s especially true when it comes to building your brand. By spreading your content around and interacting with leads and customers, you’ll be doing wonders for your website’s authority.
Improving the authority of your website is like It’s like throwing a party.
The more people you invite, the better the party will be. Plus, the more people find out about your party from others, the more that will surely want to come.
Consistency is key. The more you put yourself out there, the more authoritative you’ll be. So, don’t be shy. Get your content out there and watch your website’s authority grow sky-high.
Keen to learn more about on-page SEO?
We have a great post on on-page SEO. You can read it to learn more fast!
Want to show Google your a safe bet and worth the ‘trustworthiness’?
Trustworthiness may not have the ‘cool factor’ of other SEO tactics, but it’s like having a good lock on your front door – essential for keeping out any unwanted guests.
Let Google know that you’re playing by their rules – keep spam and malicious content far away from your site and provide reliable information users can trust!
Our top trustworthiness tips:
Make sure your website has an SSL certificate. It’s like a digital “Fort Knox” that tells Google your website is a safe place.
Collect positive customer reviews and testimonials. It’s like having fan groupies cheering and vouching for you.
Handle negative reviews promptly and professionally. It’s like having a fire extinguisher. It shows you’re prepared for any situation.
Keep your website updated, fresh, and free of broken links. Just like a well-maintained garden, a well-maintained website is a sign of care and attention.
Ensure that your NAP (Name, Address, Phone number) is consistent across all platforms. It’s like having a business card. It shows you’re a legitimate business.
Showing Google that you’re reliable and secure is key for getting recommended in search engine results; after all, no one wants to come across bad or malicious information when looking up something online!
So don’t think twice about letting trustworthiness be your website’s bodyguard!
Demonstrate that reliability in every way possible, then sit back and watch those search engine rankings climb higher than ever before.
It’s a wrap on E-E-A-T!
So there you have it, folks! E-E-A-T is the recipe for a high-ranking website, no doubt about it.
We’ve just served up some tasty tips to improve your website’s Experience, Expertise, Authority, and Trustworthiness.
By following these tips, you’ll be well on your way to impressing Google and making your website the top dog in your industry.
But remember, just like a chef can’t cook a Michelin-starred meal without the right tools, you can’t achieve high rankings without the right help.
If you’re feeling overwhelmed and need a hand with improving your E-E-A-T, don’t hesitate to contact First Page for expert assistance.
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Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:
Search Engine Optimization (SEO), typically refers to the process of improving a webpage’s ranking on search engines like Google through natural means, and thereby driving traffic to the website (also known as organic traffic).
SEO’s relationship to webpage ranking is crucial for any business. Having a good understanding of SEO will let you know what steps to take to improve organic search results (search rankings) and beat those search engine algorithms. The purpose of your web pages is to drive quality traffic and, therefore, sales.
One knowledge bite for SEO 101 basics is that if your webpage ranking is low, it means that potential customers cannot find you.
Search Engine Optimization, popularly known as SEO, is the practice of driving website visitors – also called “traffic” – to a website via organic means while raising its search engine ranking based on certain criteria.
In other words, the goal of SEO is to get your website ranking higher on search engine result pages (SERPs). It sounds like a difficult task, but there are countless ways website owners can optimize their website. These help you rank better, get more traffic and drive conversions – win-win!
A strong SEO strategy optimizes a website to provide the optimal user experience, utilizing different techniques to appeal to search engines bots too. There are so many techniques and ways to go about it, SEO can be viewed as an art as well as a science. But this begs the question – why do it at all?
SEO Vs PPC Results for SEO Hong Kong
What is Organic Traffic?
The term “organic traffic” refers to searchers who locate your website by:
Directly typing in your website URL
A link from another website
Unpaid Google search listings
The third point is the one site owners have the most direct power to influence, and therefore will be our main focus in this guide.
An unpaid Google search listing is also called an organic listing, which means that the site achieved its webpage ranking by using SEO to get there rather than using paid search engine marketing (SEM) methods.
Websites that achieve rank 1 for their webpage ranking on a set of search terms in Google, Baidu, Bing, or any other search engine for a search term receives the most organic traffic. According to our own research with First Page clients, over 90% of search users click only on the first page of organic search results. Moreover, the top five search results account for 80% of all clicks.
It is evident that organic traffic is crucial for attracting potential customers, and SEO is of utmost importance in digital marketing.
What is the difference between SEO, SEM and PPC?
In the world of First Page and other search marketing circles, you will often come across two common terms, SEM and PPC.
Continue reading to learn more about these two terms and their relationship with SEO.
Search Marketing is a type of digital marketing that encompasses both SEO and PPC, which generate traffic through both organic and paid search.
In simple terms, Search Marketing is the process of obtaining traffic and visibility from search engines through both paid and non-paid means.
So, what’s the difference between SEO and SEM? Technically, they are not different – SEO is just a part of SEM:
SEO = Obtaining organic traffic from search engines.
SEM = Obtaining both organic and paid traffic from search engines.
Now, things can get a bit confusing.
Today, many people use SEM and PPC (which we will discuss in the next section) interchangeably.
This concept seems to undermine the value of SEO. However, SEO itself is marketing, just as PPC is marketing.
Here’s the best way to think about SEO and SEM:
Imagine SEM as a coin. SEO is one side of the coin, and PPC is the other.
SEO Vs PPC
PPC stands for Pay-Per-Click, which is a type of digital marketing where advertisers pay a fee each time their ad is clicked.
Basically, advertisers bid on specific keywords or phrases in search engine results. When a user searches for one of these keywords or phrases, the advertiser’s ad will appear at the top of the results.
PPC Results have “Sponsored” on the top left corner
So, if we imagine Search Marketing as a coin, SEO and PPC are the two sides of the same coin – SEO being the free side and PPC being the paid side.
Also, never think of it as “SEO vs. PPC” (i.e. which one is better), as these two channels complement each other. It’s not an either-or issue – both should be used together for best results (if your budget allows).
As we mentioned earlier, in the industry, the terms SEM and PPC are often used interchangeably. However, at First Page, we do not confuse them.
Whenever we mention “SEM,” we refer to both SEO (organic search) and PPC (paid search).
Why is SEO Important?
Improve your ranking today!
Firstly, according to our clients’ comprehensive data, organic search provides over half of the website’s traffic (approximately between 55-60%).
Whenever people want to go somewhere, do something, find information, research, or purchase a product/service, their journey usually starts with a search.
Moreover, today’s search has been “fragmented” across different search platforms. Users may search on traditional web search engines (such as Google, Microsoft Bing), as well as on social platforms (such as YouTube, TikTok) or retailer websites (such as Amazon).
According to the latest report “Online Shopping Behavior of Hong Kong Residents” by the Census and Statistics Department, the average monthly online shopping expenditure is HKD 889,000 per household. Among the households surveyed, 889,000 made online food ordering, while other types of goods or services purchased online include:
393,000 households used digital media, online services, and online booking services.
353,000 households purchased travel and leisure-related services online.
234,000 households purchased electrical appliances, audio-visual equipment, and information and communication technology equipment online.
217,000 households purchased clothing online.
For the 1.4 million households who engage in online shopping, their average monthly online shopping expenditure is HKD 1,668. This means that improving your visibility and ranking higher than your competitors in search results can have a positive impact on your bottom line.
SEO is a must-do because search engine results pages (or SERPs) are filled with search features (and PPC ads). SERP features include:
Another critical reason why SEO is vital for brands and businesses is that, compared to other marketing channels, SEO traffic is sustainable. In contrast, when PPC ends, traffic ends as well.
SEO is the foundation of overall marketing, and everything your company does matters. Once you understand what users need, you can apply that knowledge to:
SEO is a channel that helps bring the traffic you need to achieve your core business goals (such as conversion, visits, and sales). It also helps build trust. A website with a higher ranking is often seen as authoritative or trustworthy, which are critical elements that Google wants to reward with better rankings.
For businesses, building a website is not enough. A professional SEO strategy can help you optimize website content and structure, improve website ranking, and maximize returns through your website.
In summary, the higher your ranking, the easier it is for users to see your website on search results pages, increase website traffic, and ultimately bring more business.
What is Search Engine Results Page (SERP)?
A search engine results page (SERP) is the page displayed to a user after entering a query in a search engine.
Overview of a SERP
Websites on the SERP are ranked by relevance, with the most relevant website appearing at the top. In addition, the SERP also provides other features such as advertisements and images. Search results continue to change with the constantly increasing content on the internet, and more relevant website content is ranked higher. Therefore, it is crucial for businesses to maintain their ranking on the SERP!
SEO Optimization Factors
SEO, or search engine optimization, is the process of improving the visibility of a website in search engine results pages (SERPs). Four different factors can influence a website’s ranking in the SERPs, and SEO professionals work to optimize websites for as many of these factors as possible. These factors are:
Technical SEO includes optimizing a website’s code and structure for better indexing and crawling by search engine bots.
On-page SEO, or Content SEO refers to creating high-quality, keyword-rich content that will help to improve a website’s ranking in the SERPs. On-page SEO involves optimizing the content and design of individual web pages to make them more relevant and engaging for users and search engines.
Off-page SEO encompasses activities like link building and social media engagement that can help to raise a website’s profile.
Think of SEO as a football team. To achieve victory, you need a strong offense and defense, as well as fans (i.e., audience). Technical SEO can be seen as your defense, on-page SEO as your offense, and off-page SEO as a way to attract and retain loyal fans. By improving and optimizing all aspects of SEO performance, businesses have a better chance of succeeding in the fiercely competitive digital world.
You have 100% control over content and technical optimization, but not offsite-SEO, as links from other websites cannot be controlled. Like fans, you have to earn them.
These three elements are critical parts of SEO success.
Technical SEO
The success of SEO is closely tied to the optimization of a website’s technical elements.
It all starts with the structure – creating a website that can be crawled and indexed by search engines. As Google Trends Analyst Gary Illyes said in a Reddit AMA, “Make this damn thing crawlable.”
You want search engines to easily discover and access all the content on your pages, such as text, images, and videos. Technical elements to consider here include URL structure, navigation, and internal linking.
Another aspect of technical optimization is structured data (also known as schema). Adding this code to your website can help search engines better understand your content and enhance your display in search results.
In addition, website hosting services, content management systems (CMS), and website security all play a role in SEO.
On-page SEO
In SEO, your content needs to be optimized for two primary audiences: humans and search engines. This means prioritizing helpful, high-quality content. You can achieve this by understanding the needs of human search users and following the data and guidance provided by Google.
When optimizing content for human search users, you should ensure that the content:
Is relevant to the topic you have expertise or knowledge in.
Includes keywords that people use to search for content.
Is unique or original.
Has high-quality writing with no grammar or spelling errors.
Is up-to-date and contains accurate information.
Includes multimedia (e.g., images, videos).
Outperforms your SERP competitors.
Is easy to read – makes it easy for people to understand the information you are sharing (subheadings, paragraph length, use of bold/italic, numbered/bullet lists, readability level, etc.).
For search engines, some content that needs to be optimized includes:
Title tags
Meta descriptions
Heading tags (H1-H6)
Image alt text
Open Graph and Twitter Card metadata
Off-page SEO
Although some of these elements may not strictly fall under the category of “SEO,” they are closely related to SEO and indirectly help with SEO.
Link building (the process of increasing the number of links from other websites to your website) is the most important element of off-page SEO. Obtaining a large number of links from other relevant, authoritative, and trustworthy websites can bring you significant benefits (such as ranking and traffic). Quality of links is more important than quantity – and the goal is to obtain a large number of high-quality links.
So how do you get these links? There are several promotion methods, including:
Brand building and brand marketing: Techniques aimed at increasing awareness and reputation.
Public relations (PR): Techniques aimed at obtaining editorial links.
Content marketing: Some popular forms include creating videos, ebooks, research reports, podcasts (or guesting on other podcasts), and articles (or blogs).
Social media marketing and optimization: Obtaining your brand’s exclusive name on all relevant platforms, fully optimizing and sharing relevant content.
Listings management: Claiming, verifying, and optimizing information on platforms where your company or website information may be found by searchers (such as directories, review sites, and Wikis).
Ratings and reviews: Obtaining, monitoring, and responding to them.
Typically, off-page SEO does not directly affect your ranking. However, it is important to reiterate that everything your brand does is important. You want your brand to be found wherever anyone might search for you. Therefore, some people try to redefine “search engine optimization” as “search experience optimization” or “search omnipresence optimization.”
Now that we’ve outlined how search engines work, it’s time to get into the nitty-gritty of what criteria search engines use to actually rank pages in their index.
To provide relevant results, Google first needs to determine what search users are looking for – the intent behind search queries. To do this, Google’s language model attempts to decipher the match between the relatively few words that search users enter in the search box and the most useful available content.
This involves some seemingly simple steps, such as identifying and correcting spelling errors, and extends to a sophisticated synonym system, so that even if a document doesn’t contain the exact words you’re using, Google can find relevant documents. For example, a search user might search for “change laptop brightness,” but the manufacturer wrote “adjust laptop brightness.” Google’s system understands the relationship between words and intent, linking search users to the correct content. This system took over five years to develop and significantly improved results in over 30% of cross-language searches.
Next, Google’s system analyzes the content to evaluate whether it contains information that may be relevant to what search users are looking for.
The most basic signal of relevance is whether the content contains the keywords that search users are using. For example, do the keywords appear in the title or elsewhere on the page? And how frequently do they appear?
3. Content Quality
After identifying relevant content, Google’s system prioritizes promoting the most helpful content to search users. To do this, they use the expertise, authority, and trustworthiness of the content as signals of content quality.
Backlinks are one of the ways that Google defines expertise, authority, and trustworthiness.
4. Page Accessibility
Google’s system also considers the usability of the content. When all ranking factors are relatively equal, whether search users can easily access your webpage can be the winning key.
For example, Google’s system will examine webpage experience, such as whether the layout is suitable for mobile devices, so that those using mobile devices can easily view it. Similarly, they will look at whether the content can load quickly, which is also important for mobile users.
5. Search User’s Background
Information such as search users’ location, past search history, and search settings helps ensure that users get the most useful and relevant results at the moment they search.
Google uses a user’s country and location to provide content relevant to the user’s location. For example, if you search for “football” in Chicago, Google is likely to show you results related to American football and the Chicago Bears first. But if you search for “football” in London, Google will show you results related to football and the English Premier League. Search settings also affect the results that appear in SERPs, such as if you set a preferred language or choose to use SafeSearch (a tool that helps filter out certain types of results).
Types of SEO
SEO needs to be categorized according to the needs of different industries. These specialized fields require additional SEO strategies to address different challenges.
Here are five types of SEO:
E-commerce SEO: Additional SEO strategies include optimizing category pages, product pages, multi-dimensional navigation, internal linking structure, product images, product reviews, schema, etc. Enterprise SEO: This is large-scale SEO, typically dealing with websites with tens of thousands of pages (or multiple websites/brands) – or may be based on organizational scale (typically organizations with annual revenue in the millions or billions). Enterprise-level SEO optimization requires considering cross-departmental communication, delays, and planning from multiple stakeholders’ perspectives. International SEO: This is global SEO for international enterprises – optimizing for multi-regional or multilingual websites – international search engines like Baidu or Naver can also be included in this category. Local SEO: Here, the goal is to optimize visibility in local organic search engine results through managing and acquiring reviews and business listings, etc. News SEO: Speed is crucial for news – especially ensuring that you can get into Google’s index as quickly as possible and appear in places like Google Discover, Google’s top stories, and Google News.
What is a search engine, and which one is commonly used in Hong Kong?
A search engine is a tool that helps you find information on the internet. The most common search engine is Google, which is used by billions of people around the world.
However, there are other search engines available, such as Bing and Yahoo.
In Hong Kong, the most popular search engine is Google. This is because it provides reliable results and has a user-friendly interface.
What is the most popular search engine in Hong Kong?
It’s Google! Read more about some of the latest Google SEO trends for Hong Kong.
Additionally, Google offers many useful features, such as search suggestions and web history. As a result, it is no surprise that Google is the go-to search engine for many people in Hong Kong.
How Does a SEO Campaign Work?
These creepy bots job is to crawl your website.
When you enter keywords into a search engine, the search engine will present related websites to users based on their search intent and algorithms.
To achieve better Google search ranking results, it’s important to understand how Google SEO algorithms work.
Overall, the operation of SEO primarily involves the following aspects:
Personnel: responsible for executing or ensuring that SEO tactics and work are implemented.
Process: actions taken to make the work more effective.
Technology: platforms and tools used.
Activities: final product or output.
There are many other factors that affect how SEO works. Here’s a high-level overview of six of the most important knowledge and process elements.
1. Understanding how search engines work
The internet is full of endless information, and when you use a search engine to find the information you need, it’s like finding a needle in a haystack. How can search engines provide you with the information you need?
The search process is mainly divided into four steps: crawling, rendering, indexing, and ranking.
Crawling: Search engines use crawlers to discover pages on the web by following links and using sitemaps.
Rendering: Search engines generate the display of pages using HTML, JavaScript, and CSS information.
Indexing: Search engines analyze the content and metadata of discovered pages and add them to their database (although there is no guarantee that every page on your website will be indexed).
Ranking: Complex algorithms look at various signals to determine if a page is relevant and of high enough quality to display when a searcher enters a query.
2. Research
Research is a key part of SEO. Some types of research that can improve SEO performance include:
Search user research: Understanding your target audience or market is crucial. Who are they (i.e., their country and psychographic characteristics)? What are their pain points? What questions can you answer for them?
Keyword research: This process can help you identify and incorporate relevant and valuable search terms that people use into your pages – and understand the demand and competition for those keywords.
Competitor research: What are your competitors doing? What are their strengths and weaknesses? What types of content do they publish?
Brand/enterprise/customer research: What are their goals – and how can SEO help them achieve those goals?
Website research: Various SEO audits can reveal opportunities and issues that impact organic search success on the website. Recommended audits to consider include: technical SEO, content, link profile, and E-E-A-T.
Search engine results page (SERP) analysis: This will help you understand search user intent (i.e., whether it’s commercial, transactional, informational, or navigational) and create content that is more likely to rank.
3. Planning
SEO strategy is your long-term action plan. You need to set goals – and plan how to achieve those goals.
Think of your SEO strategy as a roadmap. The path you take may change over time – but the destination should remain clear.
Your SEO plan may include:
Setting goals (e.g., OKRs, SMART) and expectations (i.e., timeline/milestones).
Identifying KPIs and metrics to stay aligned.
Deciding how to create and implement projects (internal, external, or hybrid).
Coordinating and communicating with internal and external stakeholders.
Choosing tools/technology.
Hiring, training, and building a team.
Setting a budget.
Measuring and reporting results.
Documenting the strategy and process.
4. Implementation
After all the research and planning is complete, it’s time to put your ideas into action. This means:
Creating new content: This includes recommending what type of content your content team needs to create.
Suggesting or implementing changes or improvements to existing pages: This may include updating and improving content, adding internal links, incorporating keywords/themes/entities, or identifying other ways to further optimize.
Removing old, outdated, or low-quality content: This includes content types that have not performed well in ranking, have not brought in convertible traffic, or have not helped you achieve SEO goals.
5. Maintenance
When your website experiences issues or malfunctions, such as a decrease in traffic, slow page load times, unresponsiveness, disappearing from the index, the entire website going offline, broken links, or other potential catastrophic issues, you need to respond promptly. Therefore, monitoring is a critical part of SEO.
6. Data Analysis & Reporting
If you don’t analyze, you can’t improve it. To make SEO decisions based on data, you need to use:
Tools and platforms: You can consider an “all-in-one” platform (toolkit) or choose specific SEO tools. If you have resources and the tools on the market don’t fully meet your needs, you can create your own tools.
After collecting data, you need to report progress. You can use software or create reports manually. SEO reports should tell a story, usually compared to the previous reporting period (e.g., year-over-year comparison). This will depend on the type of website (monthly, quarterly, or other intervals).ShareLikeDislike
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Google’s algorithm updates are enough to make even the most seasoned SEO expert pull their hair out.
The seemingly endless cycle of changes can be frustrating, but it’s important to remember that Google is just trying to improve the user experience.
After all, that’s what its algorithm is designed to do. The most recent updates target two types of content: helpful content (aka Helpful Content Update) and spam content (Spam Content Update).
Helpful content will be rewarded with higher rankings, while spammy content will be demoted.
This update is just one more example of how Google is constantly working to ensure that its users get the best possible results when they search for something.
Like to learn more Google’s recent updates?
We have a great on-page Google Helpful Content Update post you can read to learn more fast!
Common SEO tools (e.g. keyword research tools / Website Audit tools / Performance Analysis Tools).
Any good SEO campaign starts with keyword research. After all, how can you optimize your website for search engines if you don’t know which keywords people are using to find your site?
Once you’ve identified the right keywords, it’s time to audit your website. This will help you identify areas that need improvements, such as broken links or duplicate content. There are many website audit tools available, including Screaming Frog and Lumar.
Finally, you need to monitor your website’s performance to ensure that your SEO efforts are paying off. Google Analytics is a great option for this, as it provides detailed insights into your website’s traffic and engagement levels.
Can you do SEO by yourself?
SEO is a tricky business, and there’s a lot of misinformation out there. You might be thinking to yourself, “Can I really do SEO myself?” The answer is maybe.
If you’re the type of person who’s always tinkering with your website, trying to get just the right mix of keywords and content, you might be able to pull it off.
But SEO is also a full-time job, and if you’re already working full-time on your business, you might not have the time or energy to tackle it yourself.
How easy is SEO to do by yourself?
SEO is also a full-time job, do ask yourself… Do I have the time? If not, best to leave it to professionals or an SEO agency. Contact us!
That’s where an SEO agency comes in. An SEO agency can help you create optimized content for search engines and get your site in front of potential customers.
So if you’re wondering whether you can do SEO yourself, the answer is maybe.
But if you want to ensure that your website gets the most traffic possible, it might be worth hiring an SEO agency.
What issues could you face if doing SEO by yourself?
Doing your own SEO can be incredibly rewarding. After all, who doesn’t love getting free organic traffic from Google and being top of search results?
However, it can also be a bit of a minefield – especially if you’re not up-to-date with the latest algorithm changes. Also, using tools like Google Search Console can be difficult to master.
One of the biggest issues you could face is ranking. If your page cannot get keyword ranking, then it’s basically invisible to Google.
Another issue is that your page might not be crawled by Google at all. This means that even if you do have great content, no one will ever see it.
So, unless you’re confident that you know what you’re doing, it might be worth leaving the SEO to the professionals. This is so much better than trying to have search engines discover your website blindfolded!
Why an SEO company or agency can help you succeed!
There’s no denying that SEO is a complex and ever-changing field. Trying to keep up with the latest algorithm updates and best practices can be a full-time job in itself.
And that’s where an SEO company or agency can really help you succeed. By staying on top of the latest industry developments, they can help you ensure your website is always optimized for the search engines.
In addition, they can provide valuable insights into your website’s performance and offer recommendations for improvements.
So if you’re looking to give your website a boost in the search engine rankings, an SEO company or agency can definitely help you achieve your goals.
Why should you pick First Page as your reliable SEO company?
You’re looking for an SEO company to help your website rank higher, but there are so many options out there. How do you know who to trust?
It can be hard to know who to trust when it comes to SEO. Many companies make big promises but don’t deliver results.
First Page is a top-ranked SEO agency in Hong Kong that has helped businesses just like yours see real results. We have the experience and expertise necessary to help you beat the competition and reach the top of the search engine rankings.
Ready to reach page one on Google?
We know you want to make real money! Get ready to convert customers like crazy. Please do not delay. Contact us today!
Unsure of getting in touch? We don’t bite! If you’d prefer, we invite you to learn more about our SEO services. Don’t delay, get ahead of the competition now!
You know how your mom always told you to focus on one task at a time if you wanted to get something done, right? It turns out that Google’s taking the same approach with its search engine results! Utilizing cutting-edge artificial intelligence, Google is making substantial efforts to raise the caliber of search results with Google MUM.
First, it was the release of RankBrain in 2015, then BERT in 2019, and now the search engine giant is ushering in yet another era with the introduction of its Multitask United Model or MUM.
It is insane to think just how much more powerful this Natural Language Processing Model MUM is. When multitasking, it is 1000 times more powerful than BERT. MUM can analyze text, pictures, and video in 75 languages to provide users with the answers to difficult search questions.
Google’s Multitask United Model, or MUM, is a new Artificial Intelligence (AI) system designed to improve the accuracy of Natural Language Processing (NLP) models. NLP is a branch of AI that deals with understanding and generating human language.
MUM is a Multitask Learning (MTL) model, which is trained on multiple tasks simultaneously to learn how to generalize to new tasks better.
The idea behind MUM is that by training on multiple tasks at once, the model will be better able to learn the commonalities between them and thus achieve greater accuracy on new tasks.
Google has said that MUM outperforms state-of-the-art NLP models on several standard benchmarks, including sentiment analysis, question answering, and textual entailment.
In addition, MUM is also more efficient than previous models, requiring less training data and fewer computational resources.
This implies that MUM will integrate various elements of the user’s search query and attempt to comprehend feelings, context, entities, and, most crucially, the user’s purpose/intent to give results that are remarkably similar to what the user anticipated.
It is still the early days for Google’s MUM, and it will have a few iterations to come in the future. Whatever the case, MUM matters, meaning searches will serve information that provides helpful, related insights. So how to prepare and get ready?
What is the MUM’s impact on the future of search?
Search engines impact how content is created since they prioritize keywords, phrases, purpose, and other essential components.
Therefore, should AI change how businesses, SEOs, and agencies attract clients and keep them engaged while ensuring we optimize the visibility Google MUM can offer?
This is a far more complex, intelligent search algorithm that will surface more relevant and helpful information by considering many factors simultaneously and in multiple languages.
Indeed Google is preparing us for the total onslaught of MUM by introducing the recent “Helpful Content Update” and “Spam Update.”
Already, inappropriately positioned content via keyword stuffing will vanish faster than before.
This affirms how crucial user experience, content, general SEO, accessibility, and intent are for success in the digital age.
Ultimately, content must be superior to a few strategically placed keywords to rank anywhere on a page. It must make the best use of the multimedia formats that Google MUM considers.
Remember, Google’s core concern will be its end users, the searcher. Therefore content marketers must approach their job with this in mind.
How can you improve your website’s search ranking and prepare for MUM?
Anyone who has tried to improve their website’s search ranking knows it can be a challenge.
Many different factors go into SEO, and it can be challenging to keep track of all of them.
However, there is a straightforward principle that can help you to get ahead of MUM. Work hard to make your content more helpful and usable for humans.
Here are a few tips from us:
Be helpful and use keywords and other optimization techniques in a way that makes sense for humans, not just search engines.
Utilize organized data. The markups on each website feed Google’s Knowledge Graph, where it gets all this information.
Leave keyword stuffing behind. Put greater emphasis on humanized content that speaks to the audience’s concerns and problems they want to be solved.
Consider long-form content. Since long-form content can offer a significant portion of the information consumers are looking for, this content will rank well.
Get ready because MUM will soon be here. Therefore, it is preferable to keep the text straightforward and easily understandable.
Remember, as little jargon as possible. Jargon-filled content decreases the likelihood that MUM will find it relevant.
Pay attention to design. Google likes websites that are easy to navigate and visually appealing. It’s time to redesign your site if it’s cluttered.
Improve your user experience. Google wants visitors to have a positive experience on your site, so make sure your pages load quickly, and that navigation is easy to understand.
Consider adding features such as social sharing buttons or customer testimonials.
By following these principles, you can improve your website’s search ranking (anyway) and make it more user-friendly and ready for MUM in the meantime.
Final thoughts on Google’s MUM
Google’s MUM is powerful and soon to be at our doorsteps. All the recent updates from Google, like the Spam and Helpful Content updates, indicate that Google Search is changing.
Google’s MUM expands the search landscape to a more global experience. Google’s MUM tries to comprehend more about what we could be looking for than any search engine has ever before.
Preparing for Google’s MUM should be at the forefront of any digital marketing team, SEO professional, or content producer. The time is now, not tomorrow, to be ready.
While some of these link-building strategies may be more effective than others, it’s important to remember that there is no one-size-fits-all solution.
What works for one business might not work for another, so you’ll need to experiment until you find the techniques that produce the best results for your company.
That said, if you’re looking for help to get ahead of MUM, feel free to give us a call or review our SEO and premium content services. We would be happy to share our expertise and help you prepare your website for Google’s MUM NLP future. We will take your website to the next level. Thanks for reading!
What else can you do to improve your digital marketing ROI apart from SEO?
As you know, keeping ahead of the competition requires constant investment. SEO has always been an excellent digital tactic to boost your authority on search (and drive web traffic). What more can you do to improve your marketing ROI? We have some great marketing blogs that can guide you to marketing success:
You probably have a lot on your plate if you are a busy entrepreneur. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales and keep you ahead of the competition:
Recently, Google made a major change to its search algorithm to combat “spammy” content and reward websites that provided useful, high-quality content. This update, dubbed the “Google Spam Update”, has been a game-changer for many businesses, resulting in wide swings in traffic and rankings.
On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that would affect all languages.
The Google Spam Update is now complete. So it is now or never to have your content user-friendly, helpful and useful. If not, your website will suffer the consequences.
Why does Google want to do this? Because if a user consistently clicks on spammy results, it produces a bad experience and causes them to stop using Google. Now that is bad for Google and its users.
Here’s what you need to know about the Google Spam update and how it can affect your website.
In short, the Google Spam Update is a change to the way Google ranks websites in its search results. What is the focus of this update?
The update from Google is all about delivering useful, helpful content to users.
The update means that the Google algorithm favors websites that provide valuable information and discourage those who use spammy tactics, such as keyword stuffing or buying links.
Before this update, sites that were heavy on keywords and light on useful content could still rank highly in Google searches.
This update has had a major impact on many businesses, especially those in competitive industries. If you’ve noticed a drop in traffic or rankings recently, it’s likely due to this update.
Following SEO best practices, like creating quality content and building natural, legitimate backlinks, can help bring your website to the top of google’s search results.
In the end, Google’s goal is to weed out those who try to cheat their way to the top and provide the most helpful results to users.
So focus on creating high-quality content for your reader or user rather than trying to trick Google’s algorithm – it will pay off in the long run.
What are some issues for you to know about with Google’s Spam Update?
Many leading SEO experts, including our in-house team, concur on three specific issues.
These three issues will put your website in the crosshairs of the update. In fact, we are almost certain that these issues will have your website penalized.
Superficial content
Superficial content is sometimes referred to thin content. What do we mean by superficial content?
Superficial or thin content can be long or short in word count and does not provide any value to the user or reader.
In essence, the information was superficial, and once you are done reading it, you have gained no new ideas or any useful information.
Keyword stuffing
Did you know that keyword stuffing is still a thing? We would have thought that many content producers would have learned this is not on by now.
Keywords should be used in a natural way that is to the benefit of the reader or user. In other words, do not stuff keywords for search as your primary goal.
Whether it was in their content on meta tags, do not use keywords excessively, which makes for a terrible reading experience!
Terrible meta tags
Take time to craft unique and readable meta tags. If you are doing the copy-and-paste way, your website will suffer!
Whatever you do, do not duplicate meta tags! Worse still, don’t simply create them for search engines.
There must also be the relevance of the meta tag to the content it represents. So, don’t try to be clickbaity with your meta tags. Keep them real!
So no the spam and accept the Google Spam Update
How to Recover from the Google Spam Update
If your website was hit hard by the Google Spam update, don’t despair! There are some steps you can take to recover from the drop in traffic and rankings. Here is what you need to do:
First, take a close look at your website’s content
Is it truly useful and informative? If not, make some changes! Add new content or revise existing content to be more helpful to your readers or users.
Second, focus on building backlinks from high-quality websites
Backlinks act as digital “votes” for your website and can help improve your rankings. However, not all backlinks are created equal; links from low-quality websites will actually harm your rankings. So, only pursue backlinks from websites that are relevant to your industry and have a good reputation.
Third, keep an eye on your website’s analytics
Analytics will help you identify any further dips in traffic or rankings and take action accordingly. By monitoring your website closely and making adjustments as needed, you can ensure that your website recovers fully from the Google Spam update and continues to perform well in the future.
What are the DOs and DON’Ts to succeed with the Google Spam Update?
Google’s spam update is here and now! As we mentioned, the update is designed to penalize sites with thin or low-quality content and reward sites with more useful and informative content.
Here are some dos and don’ts for the Google Spam Update:
DOs
DONTs
Use keywords naturally throughout your content, and focus on providing quality information instead of worrying about keyword density.
Have keywords inserted unnaturally in your copy.
Create informative, well-written, and user-friendly content.
Copy others’ content!
Refresh thin or unuseful content
Keyword stuff your content and meta tags.
Write for your audience first and foremost.
Focus too much on SEO at the expense of user experience.
Break your content up into smaller paragraphs with headlines.
Use AI content without humanizing it.
Make it easier for users to scan your content and find the information they want.
Write superficial or useless content that provides no value to the user or reader!
Help search engines understand the structure of your page so they can index your content properly.
Leave your page with no structure and now H1, H2, H3, etc.
Include images, videos, and other visual elements in your posts.
Have a page with no images!
Break up the text and make your content more visually appealing.
Write in huge chunks of text that will be hard for the reader to read.
Include relevant keywords in your image tags so that your images are correctly indexed by search engines.
Have no image tags,
Utilize credible external sources to add credibility to your data or claims. Work on getting natural, high-quality backlinks for your web pages.
Provide no source for your data or claims,
Keep your readers happy with helpful content!
Final thoughts
The Google Spam Update is done and dusted. So now is the time to review your website’s content and ensure that it meets Google’s new standards.
Focus on creating informative, well-written, user-friendly content that is easy to read and navigate.
Utilize external sources to add credibility to claims, and include images and videos to break up the text.
Most importantly, don’t sacrifice quality for the sake of SEO—focus on providing a good user experience first and foremost.
The Google Spam Update has been a major shakeup for the online world, affecting both businesses and individuals alike.
Utilize the tips our expert team has given you to stay ahead of the Google Spam Update. If you’ve noticed a drop in traffic or rankings, you can take the aforementioned steps to recover.
Need help? Our team can help you focus on producing high-quality content and building backlinks from reputable websites. We can ensure that your website bounces back stronger than ever before!
What else can you keep driving traffic to your website?
In any competitive market, getting quality traffic to your website is not easy. We have some great blogs you can read that will help you drive traffic like never before:
If you are a time-strapped entrepreneur, you may not have time to do digital marketing. If this is the case, we encourage you to review some of our strategic digital marketing services to drive more sales and quality web traffic:
If you’re like most business owners, you’re always on the lookout for new and innovative ways to increase your MRR (monthly recurring revenue). Luckily, there are several SAAS marketing tools available that can help you do just that.
In this blog post, we’ll introduce you to three such tools and show you how they can help triple your MRR. So without further ado, let’s get started!
But with great opportunity comes great competition – SAAS businesses are now fighting tooth and nail for their piece of the pie.
Simply put, it’s an all-out war for attention and customers.
Which is why if your SAAS business wants to stand out from the pack, you need to make sure your marketing game is primed for domination.
In this article, we’ll uncover the three best SAAS marketing tools for your business, so you can scale faster than your competitors, generate leads on autopilot, and triple your MRR in record time.
It doesn’t matter how much you spend on your Google Ads campaigns.
The fact is if your landing pages don’t AMAZE your target audience when they visit your site, then all of your marketing budgets are basically going to waste.
And frankly, your landing pages need to be more than just amazing – they have to follow the best practices to ensure they are optimized for leads and that they convert like crazy.
This is why the first entry in our best SAAS tools is Leadpages.
Leadpages is one of the best landing page builders on the market and is especially helpful if your business doesn’t have a large in-house coding team.
Leadpages allows the marketers on your team to create optimized landing pages that will increase conversions and customer LTV, while reducing your bounce rate and overall marketing costs.
Pros & Cons of Leadpages
✅ Simple to use
✅ Dozens of templates
✅ Integration with other software
❌ Quirky backend
❌ Limited access to A/B testing
❌ Can’t replace a professional developer
Is Leadpages for you?
At the end of the day, there is no substitute for a custom-made landing page. It will win in any landing-page-battle, ten times out of ten.
But not every SAAS business has access to, or the budget to support, a full-time team of developers.
If this is the case with your business, then using software like Leadpages can help you effectively create, and publish, optimized landing pages that drive leads from day one.
Also, due to its ease of use, Leadpages allows you to work fast, meaning you can get new landing pages up quickly to test them.
Leadpages alternative
There is no lack of great landing page builders out there. Be sure to also check out Unbounce and Clickfunnels.
#2 – AHREFs (for SEO)
SEO and SAAS are sort of like tacos and tequila… they just go so well together!
In fact, out of all the industries in the world, few have embraced SEO the way that SAAS businesses have.
Which is why most SAAS companies don’t consider SEO to be a potential marketing channel – they look at it as an essential part of their growth.
And many of them are doing so with the help of AHREFs.
The world’s premium SEO software, AHREFs gives you access to a powerful suite of SEO tools that will take your presence on Google to the next level.
AHREFs allows you to spy on your competitors, identify low-competition keywords, track your positions on search engines, and discover exactly where your backlinks are coming from.
And over the years, AHREFs has expanded its capacities, not only helping with SEO, but content marketing, PPC, trending topics, and much more.
Pros and cons of AHREFs
✅ Incredibly robust
✅ Best keyword research tool
✅ Growing to be more than just an SEO tool
❌ Complex to use
❌ Knowing what to do with data can be tricky
❌ SEMRush is better for PPC + SEO
Is AHREFs for you?
While SEMRush is a very close second, we just think that AHREFs is as good as it gets for an SEO tool.
If you are looking to elevate your SEO – not only through evaluating your own site but by also evaluating where your competitors are getting their traffic and links from – then AHREFs is a no-brainer.
We’ve used AHREFs to help countless SAAS businesses get more organic traffic by working smarter. This means targeting the right keywords, and improving and building upon proven competitor strategies.
AHREFs alternatives
While we slightly prefer AHREFs for SEO, the truth is that SEMRush brings basically just as much to the table and also can help greatly with your Google Ads campaigns.
It should also be noted that if your team is on a budget, Google Search Console can give enormous insights into your website’s performance – and it’s completely free!
#3 – Hubspot (for CRM)
While one could argue you don’t need landing page software like Leadpages (you can just hire in-house developers) and you don’t need SEO software (you can just hire an agency), you absolutely DO need a CRM tool.
CRM stands for ‘client relationship management’, and is the software that helps you convert cold traffic into blazing hot evangelists of your brand.
Hubspot is one of the best options on the market for CRM, not only because of the CRM capacity but also because the software integrates seamlessly within your entire SAAS funnel.
Hubspot allows you to generate leads, but most importantly, continue to nurture them through your funnel. This includes email, SEO, social media, and more.
Pros and Cons of Hubspot
✅ Can optimize your entire funnel
✅ Simple UX
✅ More tools frequently added
❌ Confusing pricing tiers
❌ Limitations with the free plan
❌ Simple to start but complex to scale
Is Hubspot for you?
If you are looking for a single CRM program that helps optimize every part of your digital funnel, we’ve found Hubspot to be one of the best options.
But it’s important to understand that while Hubspot is intuitive and easy to set up, it takes a professional to run the software at scale and to get the most bang for your buck.
Be sure whoever is running your Hubspot campaign has experience tracking and nurturing leads, so you can be sure that you are getting the most out of your investment.
Hubspot alternatives
Although SalesForce has a bit of a dated backend, it’s a favorite for many in the industry. Zoho is another robust CRM with plenty of features and a great pricing structure.
Final thoughts on the best SAAS marketing tools
No matter if you are a scrappy SAAS startup, or an established brand already dominating your vertical, these 3 SAAS marketing tools will help you outgrow your competitors, and increase the LTV of your customers.
Here at First Page, we have been helping SAAS companies like yours achieve immense growth by helping them create a detailed digital marketing strategy, and designing a holistic funnel that helps turn cold traffic into blazing-hot superfans of your product.
Getting greater YouTube views with SEO is crucial to your brand. Given how much effort goes into creating a high-quality video, you’ll want to ensure it gets the attention it deserves. There are several strategies to improve your views of your YouTube channel. The thing is, if you want to beat the competition, you need a crisp approach. We can tell you that YouTube SEO is likely the most successful strategy to increase your views.
Getting things right on YouTube for your brand is a must. Google’s YouTube is the second-largest search engine in the world, with more than 500 hours of video posted every minute and more than one billion hours of video watched daily. You do not want to miss out on this qualified traffic do you?
With our helpful tips below, you can get a specialized optimization plan. It is a plan to boost that helps your business obtain visibility with its target market on YouTube. It won’t be long until more engaged visitors find your videos. Remember, most customers want to see more video marketing from their favorite businesses. So, you must make sure your channel stands out is crucial to your success.
Are you ready to increase the number of views on your YouTube videos? Unless you post a viral phenomenon, your channel is unlikely to increase by orders of magnitude in a single day. However, this does not rule out the possibility of taking immediate action to improve your performance.
There are a variety of tactics that you can use to improve your content. These tactics ensure that it ranks better in YouTube search results. Remember that YouTube is effectively an extensive search engine. As such, a well-thought-out YouTube SEO plan may help you increase your reach and, as a result, your views.
You can guarantee that your channel attracts like-minded customers. You’ll want to persuade them to become regular watchers of your content. It is easy to do this by applying many keyword-driven approaches and changing your content strategy.
It’s natural to want more people to see what you’ve created. Adopting a tailored YouTube SEO plan based on your brand’s individual objectives is the best method. Aim high and achieve this goal of helping your channel expand and increase conversions. We’ll look at a few search engine optimization tactics to help you get more views.
Research Keywords
Without keyword research, you won’t be able to employ an effective YouTube SEO strategy. Here marketers identify search phrases that their target audience uses. These keywords are incorporated into this strategy across your channel to attract the attention of YouTube’s engines. You can boost the exposure of your content to the appropriate people by finding phrases that are highly relevant to them.
As a result of this process, more individuals will find your content. Maybe then they will subscribe or convert to your website. The keyword research strategy for each brand will be unique. Choose phrases with a high search volume but minimal competition for the best results. You can design a winning plan by measuring performance, creating clear targets, and analyzing your rivals.
Create video titles that people want to click
Keyword research is an integral part of any SEO strategy since these phrases are utilized to improve your content’s searchability. When it comes to keyword input, your titles should be the first place that you start. You may create attention-grabbing snippets using a keyword-driven strategy, ensuring that the right visitors see your material in search results.
Not only will these phrases help you climb the rankings, but users notice terms that are personally relevant when they scan search results on the page. Remember that YouTube users are aware and suspicious of clickbait. As a result, make sure your titles organically contain keywords and avoid using exclamation marks or capital letters.
When you submit a new video to YouTube, you must use the tagging system to correlate it with similar topics, themes, and categories. You’ll notice that your videos rank higher with more relevant visitors because it aids the YouTube algorithm in understanding what your material is about. So, in terms of SEO, what tags should you use?
Your primary keyword is the most significant starting point. A 3D printing company may utilize the “3D printing” tag to reach highly engaged customers. Longer phrases, in addition to short-tail tags, are a fantastic way to grab a specific audience. Because this box has a limit of 120 characters, make sure you only use the most relevant terms for content.
Create optimized descriptions
Every YouTube video’s description may be beneficial to your SEO efforts. Presenting a keyword-driven and compelling message will assist in persuading viewers to stay and subscribe to your page, given that you have up to 5,000 characters to work with. Because snippets of your description are displayed in YouTube’s search results, it’s crucial to devote time and care to this part of your post.
With this in mind, put the most important information at the top of the description to get more hits. The system also evaluates your description for important keywords to improve your exposure. Converting your viewers becomes simpler and more efficient when you include information about your business, connections to your social media accounts, and an enticing call-to-action.
Use more descriptive file names
The importance of file names for your video uploads is one of the most ignored parts of YouTube search engine optimization. When saving a file on your computer, use your primary keyword instead of creating an incomprehensible name. Although the YouTube algorithm can’t watch your video, it’s always looking for clues to figure out what it’s about.
This includes the file name you used to submit your video, which you might be shocked to learn. The algorithm is more likely to place your material appropriately in relevant searches if the file name matches the keywords incorporated in your title, tags, and description. This may look like a small step to you, but it might give you an advantage over your competitors.
Include captions and transcriptions
We already know that YouTube’s algorithm uses whatever text and code it can discover to provide consumers with accurate search results. As a result, including transcriptions and captions in your content is an excellent approach to improving your SEO rankings.
Creating your own SRT file guarantees that your movies show in relevant search results and attracts significantly more viewers since the system sifts through this data in search of keywords.
Also, keep in mind that many users use English as a second language or have hearing problems, so transcriptions and subtitles may be quite beneficial in terms of engagement.
Increase your video lengths
In-depth research has revealed that films with longer durations on YouTube acquire more views over time. Although many marketers claim that people’s attention spans are shortening, the statistics tell a different tale regarding YouTube’s success. A study of 100,000 movies found a positive link between rank performance and video length, with a video length of 11 minutes and 44 seconds generating the highest views.
As a result, there’s a strong incentive to make longer and more detailed YouTube material. However, be mindful of dragging out your films needlessly since publishing movies with needless filler content can damage your reputation. Your viewers will get bored and not watch the entire video.
Encourage user engagement
The more viewers engage with your films, the more likely they are to rank higher in search results. The search engine optimization ideas we’ve given are about making technical adjustments to make this a reality, but communicating with your audience may also enhance engagement. Every video you upload, for example, should have a call-to-action encouraging viewers to subscribe to your channel.
Along with this request, emphasize how this simple step assures that you will be able to continue producing high-quality material in the future. You might conclude your videos with thought-provoking questions and invite people to like your videos. The questions will help ignite comment conversations between viewers, and these indicators all signal to YouTube’s algorithm that your video serves users successfully.
Add hashtags
Hashtags are commonly used in conjunction with social media material, although many YouTube creators do not take advantage of this function. It is a terrific technique to find like-minded viewers because visitors are prompted to click on hashtags to watch videos researching the same topic. Hashtags appear on a video page in two places: above the title and in the description box.
Furthermore, hashtags are another signal the algorithm uses to organize information in search results. You can lead more users straight to your content if you utilize hashtags correctly on your channel. Each video can only have 15 hashtags, so it’s important that you don’t go overboard if you employ this strategy.
Cross-promote your content
A successful YouTube SEO plan considers the different channels available in your company. Most businesses have social media sites where their fans already engage with their material. By adding a new video to your YouTube channel and announcing it with a new post on Instagram, Facebook, or LinkedIn, you ensure that more people, those already familiar with your company, come to view it.
If they like what they see, there’s a strong possibility they’ll sign up as a subscriber to your YouTube channel as well. Think about how you can leverage your existing communication network to get additional views and also consider promoting new films through email campaigns.
What software can improve your Youtube views with SEO and for ranking?
Every organization that creates content wants to get its films in front of the most relevant YouTube users. While this is undoubtedly a complex undertaking, there is a broad range of YouTube ranking tools that may assist you in gaining a significant advantage over your competitors.
TubeBuddy
TubeBuddy is one of the most popular options for YouTube ranking software. It features a wide range of tools to assist brands and marketers in improving their strategies. You can attract more viewers by increasing productivity and simplifying KPIs (Key Performance Indicators).
TubeBuddy, for example, gives you detailed information on the video rankings of your own material and your primary competitors. It also comes with a keyword explorer and a best practice auditor, ensuring that you always post material with the highest chance of success.
Using this tool for YouTube SEO might be precisely what you need to increase your view count, thanks to efficiency enhancements, bulk processing features, and extensive research analytics.
VidIQ
VidIQ provides a comprehensive audience-building toolkit based on the most up-to-date SEO tactics. This comprehensive tool offers a wealth of tools for keyword research, allowing marketers to evaluate phrases right in YouTube’s search box using features like its Keyword Score. Furthermore, the Keyword Inspector tool guarantees that you know whether or not a particular keyword is relevant to your target market.
You can make the best selections for your next upload by looking at how keywords change in popularity over the year. There are also powerful tools for competitive analysis. VidIQ, for example, gives information on your competitors’ keyword choices, their most popular content, and more. This program is excellent for YouTube SEO and many other functions.
Google Trends
Google Trends has long been a popular research tool for organizations and digital marketers wanting to figure out what’s making waves with customers. As a result, it’s really useful for improving your content strategy. It’s an excellent tool for finding out how issues are being discussed by customers worldwide, even though it lacks comprehensive research capabilities like the previously stated SEO software.
You may, for example, look for specific categories to discover how your sector intersects with other popular subjects. You may also look at seasonal trends to see whether a video on a given topic might be a significant hit in the run-up to the holiday season.
KeywordTool.io
Keywordtool.io is a freemium web tool (free to use, but with in-app purchases for premium tools) that makes optimizing your SEO strategy simple. It’s a speedy approach to identifying keywords that will fuel your channel’s success because the service provides up to 750 long-tail keywords for each search.
This single solution can streamline how you place content throughout your organization by simultaneously including search choices for Google, Amazon, Bing, Instagram, etc. It is, however, equally effective for people who are just interested in raising their YouTube views.
This straightforward tool can be the best way to learn the ropes if you’re new to keywords.
FAQs on YouTube views and SEO
Is YouTube free for businesses?
The exclusive location for your company’s videos on YouTube is your free brand channel. You should personalize the landing page banner to highlight your company’s distinctive features and include your logo and business name. It’s a collaborative effort since you may invite partners to post videos and manage material.
Why is YouTube good for brands?
Because YouTube displays your videos to users who are interested in similar goods or services to yours, it is an excellent source of qualified traffic that is valuable to your company. This makes it simpler for you to grab their interest and convert them into paying subscribers or clients.
What is a brand account on YouTube?
You may activate and administer a YouTube Brand Account using your own personal channel. With the help of this brand account, your firm may have a distinct YouTube presence with its own name, branding, and content. You may also add channel managers to the account on YouTube.
Final thoughts on increasing YouTube views with SEO
Creating YouTube content may be a time-consuming and costly procedure, so don’t allow your hard work to go to waste. Rather, use the most up-to-date YouTube SEO tactics to get the attention your high-quality material deserves. Working with a competent team means that you won’t have to worry about this challenging duty.
First Page Hong Kong has managed hundreds of video SEO campaigns for both domestic and international customers. Our track record proves that we understand what it takes to reach your target demographic. Are you interested in learning more? Contact one of our SEO experts to see how we can boost the number of views on your YouTube channel.
SEO writing can be a great way to improve your website’s traffic and search engine ranking. But it can also be difficult to do well. In this blog post, we’ll discuss some of the basics of SEO writing and offer tips for becoming a great SEO copywriter.
Any great SEO content writer knows that the process is anything but easy, as there are many hurdles to clear along the way, including research, outlining, content creation, and website optimization.
Once you clear all these obstacles, only then will you be able to attain the objective of ranking for a certain keyword.
Being featured on the first page of a search engine results page can drastically catapult your business to the next level. What spearheads this goal is the SEO-optimized content on your website.
Essentially, you must ensure that any copy (blog post, meta descriptions, title tag, etc.) targets a certain audience and answers the search queries they are likely to search for.
In this article, we will teach you the tricks of the trade to become a top-class SEO copywriter.
You will be able to write a killer meta description, be a master of SEO article writing, and also be spot on for user intent.
You will be able to produce flawless content that lights up the search engine algorithms and ranks on the first page. Of course, this will add to the impact of your content marketing and digital marketing.
We’ll also provide some resources that can help you get started. So without further ado, let’s get started!
What is an SEO writer, and why is SEO content writing important?
There is no denying that SEO writing is pivotal to making sure your content drives organic traffic and can be seen by the right audience.
In order to do this, certain SEO techniques have to be adopted and implemented when writing SEO content. This is the only way for your content to rank high and be seen on a search engine. Period.
So, does an SEO Writer do exactly? An SEO writer is a writing specialist that uses the known aspects of search engine rankings to create content that is well optimized for them.
The higher your website ranks in search engines; the more people will visit your website. It means it can boost organic traffic, which subsequently leads to an increase in sales and profit.
Without it, your content will join the multiple articles that languish in the doldrums and are never seen by readers. And we’re 100% sure you don’t want that!
Simply put, SEO content writing matters because it is a key factor of success when it comes to ranking on the first page of Google or any other search engine.
What are the right 5 steps to SEO Writing?
SEO writing revolves around crafting top-quality content that ranks highly on search engines. Amongst the many distinguishing factors on Google’s algorithm guidelines, user experience is right up there with target keywords.
Therefore, it is essential to keep your target audience in mind when writing any content for your website and focus on the search queries they will likely be searching for.
To do this, you need to have an in-depth understanding of your audience and what they might search for to come across the products or services you offer.
Understanding this will allow you to see things from their perspective and, thus, tailor your content and include keywords that speak their language.
The path to becoming a great SEO writer is filled with many twists and turns, but to ensure you stay on the right track and don’t get derailed, here is a beginner-friendly 5-step approach to writing for SEO.
1. Find relevant target keywords with organic traffic potential
To begin with, it is important to find the right keyword ideas that will drive traffic to your business.
To identify what these keywords are, think about what people search for on search engines like Google according to your niche. Build a crystal-clear picture of the ideal audience in your head and think like them.
When doing your keyword research, write down all keyword ideas that come to mind and classify them by traffic potential.
As voice search is growing quickly, consider some specific keywords or phrases your target customer could ask when using voice search for your products or services. and add them to the list.
Add the target keyword or keywords to your ideas list.
Local search intent refers to any query in which the user is looking for a result. It’s one of the key reasons why someone conducts a specific search.
After all, everyone who does an online search is hoping to find something in their search engine results.
But is someone looking for an answer to a question they have? Are they looking to visit a specific website? Or, are they using a search engine because they want to buy something?
To determine search intent, you can test your keywords and look at the top results on a search engine’s results page and identify what we call the three Cs:
Content type: the type of content that ranks at the top of search engines (web page, landing pages, blog posts, videos, etc.).
If you see your keywords on the questions report, it means that the top results are most likely to be an informative blog post or video.
This gives you a great indication of where the people that are searching are in the consumer journey.
For example, if the top results are eCommerce pages, you know that people looking for this keyword are willing to buy.
Content format: This is a great indication of how you need to structure your post (how-to, list, blog post, opinion piece, web page, etc.).
You want to write in the same format that the top-ranking results do.
Content angle: Refers to a common theme amongst the top-ranking pages and adopts the perspective they are taking. This is very important when writing blog posts. For example, a common angle for “how to develop a photo” is that you can do it from home.
Search intent is a generally overlooked ranking factor that is useful to re-optimize existing content.
For example, if after posting an article you realize that your target audience is looking for something else, you should revise your content with that in mind.
In SEO writing, understanding your audience is key to creating targeted and effective articles that rank high on search engines. Knowing this will ensure that you are producing SEO friendly content that will add value to your content marketing.
Just note that you want to provide relevance and value to your audience so you can become an authority in your niche.
3. Determine the subtopics you need to cover
Now that you have a strong keyword list and know your content type, format, and required angle, it is time to delve into the depths of what the top-ranking pages are doing and use it to your advantage.
You don’t need to reinvent the wheel. It’s much simpler than that, as you must adopt what your competitor is doing for this keyword and make it work for you.
Below are three methods you can use to identify the subtopic you need to cover:
METHOD 1: Analyze your competitors’ content and list their headings. It helps to understand their content and is an excellent indicator of the subtopics you should cover.
Go to the top-ranking pages for the selected keywords and look at their outlines. Use this information to understand what people are on the lookout for.
METHOD 2: Check the People Also Ask boxes. Go back to Google and enter your primary keyword. It shows you a PAA box that gives you an idea of what people are searching for when typing this specific keyword.
METHOD 3: Analyze and find out what keywords are helping your competitors rank at the top. Look for the similarities between the top-ranking pages and the keywords they utilize.
4. Create an outline
Start creating an outline by writing the working title for your page. Then, start with the essential information about the topic and keep building the arguments with logical content.
Use an inverted pyramid approach to write a logical heading structure (H1, H2, H3).
It should always start with the most important information people need to know about the topic and trickle down to the less essential, but nice-to-know details.
For example, in this article, we started with a hook and defined what SEO writing is and why it matters. Then, it continued with the step-by-step explanation to teach you how you can do it too.
The tips are less essential than the fundamental definition, which is why it comes at the end of the article.
A good outline is a place to start for SEO friendly content and may also lead to you having a featured snippet on search engines.
To make this clearer, have a look at the example below:
Example
H1: What Is SEO Writing and How To Become a Great SEO Writer
H2: Why is SEO writing important?
H2: HOW TO WRITE FOR SEO WRITING? A 5-STEP APPROACH TO SUCCESS
H3: 1. Find relevant keywords with traffic potential
H3: 2. Determine Search Intent
H3: 3. Determine the subtopics you need to cover
H3: 3. Create an Outline
H3. 4. Write the draft
H2: Quick tips for successful SEO writing
5. Write the draft
Once an outline has been mapped out, you will have a crystal-clear layout about what needs to be included in the article and the type of content you need to write.
It is now time to start writing in a conversational and natural tone. Keep your target audience in mind and remember that you are talking to them, answering their issues, and positioning your products or services as the solution.
To do this effectively, make sure that you are using their language and tone of voice.
Also, don’t forget to add the selected keywords 3-5 times throughout your copy.
What Quick SEO Writing Basic Tips do we have for you?
In this section, we share additional advice to ensure your SEO copywriting and content are on point.
Follow these tips and optimize your content accordingly:
1. Ensure your title is compelling
Look at the titles of the top-ranking pages and try to use numbers, adjectives, freshness, brand name, value proposition, and uniqueness where possible.
Make sure the title offers a clear representation and insight into what the article is about. People get disappointed when the article doesn’t match their expectations!
2. Optimize for featured snippets
Featured snippets are the short summary you see on top of Google’s search results, with a common example being a list.
3. Use short and straightforward URLs
Make your URL short, easy to read, and straight to the point. Use your H1 as the indicator of the URL title.
4. Use relevant internal links for context
Use link-building with internal links to kill two birds with one stone, as you will provide additional resources for your readers while increasing your own website’s ranking simultaneously.
One cool tip is that you can link to other websites, but better still, you can link to other blog posts on your website. Writing content this way helps spread the ‘link juice’ across your website.
5. Strengthen your content with appealing images
Add images to make your content more appealing and easier to read. You can also use Pinterest and pin your image for extra visibility.
Remember with your images to add image alt text. This will help you with page SEO and further improve the SEO performance of your high quality content.
Time to Become an SEO Writing Guru
SEO writing is not simply about adding keywords to your copy. It is not keyword stuffing.
It is much more complex than that, as it revolves around writing a compelling and smart piece of content that adds value to your readers, makes you show up as an expert in your niche, and is optimized for search engines.
When you write content, and the SEO optimized your articles are, the more likely you are to rank higher and on the top pages. You can also look next at improving the meta description and title tag of your web pages.
To know if you are making progress, always use Google Analytics. Doing so makes tracking performance so much easier than taking a stab in the dark.
Remember, whoever ends up on the first page of Google benefits from an immense amount of traffic for years to come.
Got questions? Need help with SEO writing? Schedule a free call with a First Page SEO expert today!
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