How Instagram Shops Can Increase Digital Footprint

The number of internet users is increasing every day. With the increased online shopping platforms, buyers have more options when purchasing items. How to stay competitive as an online retailer? Can having an Instagram shop be helpful? In this post, we explore why it could be helpful to you. 

The world has five billion internet users, which is 63% of the global population. The number of internet users accessing social media platforms like Instagram was 93% of the five billion. Setting up online shops like an IG shop is easy, with the eCommerce industry boasting 12 to 24 million eCommerce websites. With the increased online shopping platforms, buyers have more options when purchasing items.

The eCommerce industry has become very competitive, and online entrepreneurs are forced to develop better and more innovative strategies. In addition, the use of social media for eCommerce has drastically increased, with more businesses targeting their target markets through various social media platforms.

Social media platforms provide businesses with free inbuilt services and products, useful in marketing and advertising. IG shop is an example of eCommerce social media. ECommerce social media generally refers to using social media platforms to market an eCommerce platform. Online businesses use social media to increase brand awareness, generate online sales, and attract new online followers.

Ecommerce social media comes with plenty of businesses when used effectively. Read on and discover how you can utilize IG shop for eCommerce to boost your business.

What is an Instagram Shop?

The Instagram shop is an online store supported by Instagram, which online businesses use to sell their products. Instagram launched the feature in 2020 to provide Instagram users with a new shopping experience. Instagram users can visit the IG shop from the brand’s IG profile or feed and view the available products.

The Instagram shop is equipped with essential features to allow Instagram users to make purchases from the storefront. Online buyers use the Instagram app browser and purchase without leaving the application. Unlike the traditional storefront, an IG shop allows online entrepreneurs to use photos and videos to market and display their products.

The IG shop icon is displayed on the Instagram profile of your business. When individuals click the link, they are taken to your IG storefront, where they can access other products and learn more about your brand. Online buyers can also get in touch with online businesses and get timely responses. IG shops also allow companies to add their contact information to their profile for faster communication.

What are the key features of an Instagram Shop?

Instagram shopping allows Instagram users to buy items while using their accounts. The storefront has unique features that make shopping easy for online buyers and increase brand promotion for businesses. The IG shop has the following key features:

Online storefront

online businesses can sell and share their products and services. Potential buyers can browse through your products and explore your collections. All the products have product descriptions, price tags, and clear pictures of the products.

Product collections

online businesses can customize their IG shop by using the product collection feature. They can curate their products and services into various themes, e.g. new arrivals, clearance sales, summer collections etc. The product collections help buyers find their preferred items more quickly.

Product details pages (PDP)

the Instagram shop has a PDP that allows businesses to provide all the relevant information about their products. Buyers can find the product descriptions, pricing, and how to use the product on the PDP. The content on the PDP can be tagged on Instagram posts, reels, and stories and hence attract more people to your IG profile and shop.

Checkout on Instagram

businesses don’t need to redirect buyers to an external platform when shopping on IG shop. The Instagram shop has a checkout feature that allows buyers to purchase directly via Instagram. Businesses can use the checkout feature to announce an incoming product launch. The IG Businesses with Checkout can promote upcoming exclusive drops, where buyers can preview the product details and also set reminders to purchase the product when it becomes available. The checkout feature is only available to US businesses only.

Product tags

the product tag feature makes highlighting products on your catalog in your videos and images easy. Buyers can easily access the product and the IG shop simply by tapping the photo or video. You can also use ads on your product tags to increase your reach. The Instagram Ads Manager is very instrumental in setting ads on product tags.

Free and Easy to set up

Instagram doesn’t charge fees when online businesses set up IG shops on their profiles. Hence it’s one of the most affordable digital tools to use when marketing your brand on Instagram. Setting up the Instagram storefront for your business is very easy. You only need to have product details about your products.

How can you use an IG Shop for eCommerce

Instagram is one of the world’s most popular social media platforms, with 1.386 billion users globally. The most significant percentage of Instagram users are individuals aged between 18 and 34 years old, taking 62.2% of the total user population. 50.7% of Instagram users were men, while women took 49.3% of the total population. Online businesses can market and advertise their products to a large market base.

As of 2021, more than 200 million businesses were using Instagram to market and advertise their brands. Out of the 1.386 billion Instagram users, over 80% of users follow a business profile, with over 200 million users actively using business profiles daily on Instagram. 81% of Instagram account holders use social media to research products and services before buying. In 2021, it was reported that more than 70% of businesses in the United States use Instagram for marketing and advertising.

There are plenty of marketing opportunities for online businesses on Instagram. With IG shop, Instagram users with online companies can promote their brands and sell products on the platform. You don’t need any technical or to be a social media guru to know how to set up an IG shop. The process is pretty simple and takes a few minutes.

After setting up your Instagram shop, it’s essential to have effective strategies that will boost your storefront and attract buyers to your platform. IG shop is an online storefront, and online entrepreneurs can redirect buyers to their eCommerce website if they have any. The features allow buyers to access the seller’s eCommerce platform using a browser within the IG application. However, they can still purchase using the eCommerce website or the Instagram shop.

Online businesses that want to allow buyers to purchase goods via Instagram must set payment options. Companies are required to use Facebook Pay, and whenever purchases are made, the business owner can access the payments through Facebook pay. When purchasing anything via IG shop, buyers can use PayPal, debit, or credit cards. Online entrepreneurs can also provide alternative payment methods in their product posts.

Instagra
Instagram shop example

Important tips when using IG Shops for your eCommerce business

Below are vital tips to use when using IG shop for eCommerce to promote your brand:

Launching Timely Collections

when creating the collections of your products on your IG shop, understand what the potential buyers are searching for. Create collections or launches which easily attract and connect with the buyers. It’s essential to constantly be updated with your collections’ latest and trending items.

Easy shopping experience

Buyers will most likely make a purchase when they find as much information as possible about a product in one post. Apart from updating your business profile with business information, you should use the “Tag Product” features when posting products. When using a post, reel or story, you must include as much information as possible about the product and a link that takes the buyer directly to your IG shop.

Investing in Instagram ads

Instagram has the feature of using ads, where businesses can launch an ad with clickable tags. These ads can quickly draw people to your business profile and Instagram shop.

Use high-quality images and video

The Instagram shop is a more interactive shopping platform. The pictures you use for your products should stand out. The photos and video should provide as many details as possible about the product on your IG shop.

Using the correct hashtags

Instagram tags offer an easy way for users to search items and profiles by presenting results that are highly relevant to the specific keyword. The tags are categorized into Top, Recent, and Reels. With the correct hashtags, potential buyers can easily find your products in their search results. Tags can be used on any post, reel, and even story.

Instagram Shop vs. Facebook Shops

As an online entrepreneur, you might wonder which is the best option when comparing Instagram and Facebook shops. Corporate Facebook owns Instagram; therefore, Instagram shopping is powered by Facebook. Payments on IG shops are processed through Facebook, and business owners must link their IG shops to their Facebook profiles.

When looking for the best option, it’s crucial to consider the demographics of your target market. If your potential buyers spend more time using Instagram, then an IG shop will be more practical to reach them. If your buyers use both platforms concurrently, you can set up Instagram and Facebook shops.

It’s very instrumental for eCommerce platforms to have various online storefronts, increasing brand awareness and potential sales. Since businesses must use Facebook to launch their IG shops, setting up both shops will be more efficient. You can use the same product collections and details on the same platforms.

What are the benefits of an IG shop

Using an Instagram shop for your eCommerce has several benefits, which are crucial in increasing brand awareness.

  1. IG shop is free and easy to set up. Since Instagram doesn’t charge fees, online businesses can easily incorporate an IG shop as one of the digital storefronts that target potential buyers who frequently use the platform. Using the platform is pretty easy, especially for individuals who are savvy with the platform.
  2. The Instagram shop is a reliable online storefront that allows online entrepreneurs to diversify their digital presence. Online entrepreneurs need to have several digital storefronts where buyers can easily purchase if one storefront isn’t functioning. Multiple storefronts are very handy for small eCommerce businesses, primarily when they are run on social media platforms like Instagram.
  3. It’s a reliable mobile catalog for businesses. Instagram users access the application using their mobile phones. When using the IG shop, they can scroll through a company’s product catalog while using their phone. With the IG shop, eCommerce stores can create a comprehensive product catalog and avail it on their IG shop and profiles.
  4. Online businesses can increase brand awareness and grow their followers using Instagram shops. Instagram users can easily share a product post or a reel, raising the brand awareness of the business. Using the relevant and correct hashtags on the product posts will also increase the number of people who view the product and business profile.

Final thoughts

The Instagram shop is an interactive online storefront for businesses to easily interact with their buyers promptly. In addition, the collections features allow e-commerce platforms to create a customized catalog of products on their Instagram shops, making it easier for buyers to find what they are looking for. An Instagram shop might not be the only solution to increase your digital footprint as an online entrepreneur, but it will be a crucial component of your Instagram sales strategy.

Like some advice or help with your Instagram Shop? Then drop us a line and talk to one of our digital strategists, obligation fee.

We also invite you to consider that your products with images optimized for eCommerce SEO, and First Page Digital can also help. You’ll be able to drive more traffic to your store and site and services with the right image data, targeting audiences looking for more details for specific photos.

FAQs about IG shops for eCommerce

We don’t want to leave you with any further questions on how you can use Instagram shopping to your advantage when it comes to eCommerce. Here are some of the more common questions with our answers.

Yes, you can, but it involves linking your business account to your website, which is also linked to your Facebook account.  You need to keep in mind that the IG shop usually has its own checkout, so purchases can be made there. On your Instagram business bio, you can also place a link to the shop on your website.

Who is eligible for an Instagram shop?

Firstly, you need to have a Facebook business page or account that you can link to your IG shop. Also, there are only some eligible markers for Instagram Shopping, as it’s not available worldwide as yet. You can find the list of eligible countries on the IG Shop page.

Does it cost to have an Instagram shop?

You don’t have to pay to open an IG shop, as it’s completely free of charge. As long as you have a Facebook page and an Instagram business account in an eligible market, you can get started.

Why is my Instagram not eligible for shopping?

Once you establish your IG shop, the Facebook team needs to review and assess it for eligibility. If it doesn’t pass this scrutiny, you’ll receive a notification on Instagram as to why it failed. For example, it may be due to an unavailable market or something being wrong with your products or business account.

Do you need a business license to sell on Instagram?

One of the IG shop requirements is that you represent your registered business, brand, or domain. In essence, that means you don’t need a business license to sell on Instagram, which is great news for entrepreneurs and freelance designers.

Is Dropshipping with Shopify Worth It for Your Business?

The Stampede is coming! Are you prepped to capitalize and make more money? If you haven’t heard, dropshipping is a goldmine just waiting to be exploited. Dropshipping with Shopify is a proven way to make huge amounts of cash.   

More than 2.1 million people use Shopify every day. More than one billion orders have been processed by Shopify. $319 billion of worldwide economic activity is attributed to Shopify. The third-largest eCommerce platform in the US is Shopify. Get into Shopify dropshipping, and you can share some of these amazing numbers!

Shopify has revolutionized the dropshipping business by turning inventories into profits and dropshippers into CEOs. It is designed to help anyone from an eCommerce beginner to retail tycoons who want to scale their business and growth at hyper speed.

In this post, we will cover why you should use Shopify for your dropshipping business. We’ll share some tips on driving traffic to your Shopify store too. You’ll be ready to make money in no time!

How can Shopify dropshipping increase your business revenue?

What is dropshipping?

Dropshipping is a type of retail operation where the vendor takes orders from customers without maintaining inventory. 

Instead, the seller sends the orders and their shipping information to the manufacturer, a wholesaler, another retailer, or a fulfillment company, who then distributes the products directly to the buyer. 

This is a sort of supply chain management. As a result, the merchant is in charge of product marketing and sales but has little to no control over the goods’ quality, storage, inventory control, or transportation. 

This reduces the expenditures associated with running a warehouse, or even a physical storefront, buying and storing products, and hiring the necessary people to carry out such tasks. Dropshipping is a business model allowing anyone to run an e-commerce store anywhere in the world.

What is Shopify?

Shopify is a comprehensive e-commerce platform that enables you to launch, develop, and run a an eCommerce store.

Due to the experiences of millions of merchants using their platform, Shopify has developed knowledge and leadership in the field of eCommerce. 

The success of several sellers on the platform enables them to predict and develop the great features that will not only drive eCommerce today but also define the future of the eCommerce industry.

Shopify is a great platform for dropshipping. It is awesome if you want to start an online business but don’t know how to drive traffic to your store or get it noticed in the ocean of eCommerce websites. The platform has many apps that can help to manage the operation of your eCommerce store. 

For example, Shopify apps make it easy for users to create professional designs for their storefronts, manage products and fulfill orders with their user-friendly platform. 

Ready to get started with Shopify? Hang on a second, are there alternatives to Shopify?

Can I do dropshipping with other platforms?

By default, when we think of dropshipping, we think of Shopify. However, there are some other platforms for dropshipping too. 

We have covered many dropshipping platforms in previous blog posts. Here is a list here:

  1. More on Shopify
  2. Magento
  3. Bigcommerce
  4. Wix

There are several other platforms too, but we will leave covering all of them for another time.

setting up your dropshipping store

How to set up a Shopify dropshipping store? 

We will now tell you how to set up a Shopify dropshipping store. There are five key steps.

Step 1: Create an account on Shopify

The first thing you must do is sign up with Shopify and activate your free trial. To do this, go to Shopify, and type in your email address, the name of your company, and a password.

Don’t let the fact that you are still unclear about your company name or your business concept prevent you from trying out Shopify and DSers.

The name of your store and even your email address can be changed at any moment under the Shopify store settings. Investigating dropshipping merchandise with Shopify and the DSers app is a great method to generate and test various business concepts.

Shopify will lead you to your store dashboard after you sign up and verify your email address.

A dropshipping app needs to be connected to browse and add products to your Shopify store. There are many options that you can check out here. All the apps are quick and simple to install and utilize.

Once you have integrated the dropshipping app, you will have a fully integrated dropshipping supplier network. 

Shopify’s top-recommended dropshipping platform is DSers, as Oberlo shut down in June 2022.

Step 3: Locate Products to Sell in Your Shopify Dropshipping Store

Once the dropshipping app is installed in your Shopify store, you can start having fun discovering new products. 

With a few keystrokes, you can quickly do broad or in-depth product searches. 

We recommend starting by researching numerous goods associated with your business idea (or ideas) to see what you can come up with.

Step 4: Locate Products to Sell in Your Shopify Dropshipping Store

It’s easy to add products to your Shopify store once you decide the ones you want to sell. With most dropshipping apps, you can easily import a list of products to your store.

Before importing products into your Shopify store, we advise you to modify the product information within your dropshipping app. Once that is done, import your list to your store.

Once done, you can organize your products into categories or collections within the Shopify store.

Step 5: Set up to ready your Shopify dropshipping store for going live

Once your product collections are configured, it’s time to finish up Shopify’s essential store information. These consist of:

  • Setting up a Shopify store’s design theme
  • Finalize shipping information and customer service
  • Adjusting menus that make it easier for customers to navigate
  • Adding information on taxes, shipping, and payment
  • Have a domain name for a store (create or connect one)

We won’t go into great depth here because Shopify guides you through each of these setup processes within your dashboard. 

How to find good suppliers for your dropshipping store?

Finding high-quality products for your store is crucial when operating a dropshipping business. Additionally, dropshipping providers take care of product inventory, order shipping, client complaints, and more.

In the end, we may encounter numerous issues if we don’t have a reliable source. This is the reason why we require the greatest supplier for our dropshipping company to guarantee total client pleasure.

In light of this, we have compiled all the facts that any online business owner must know when looking for the top dropshipping provider.

Delivery speed

First, delivering items on time is one method we can earn our customers’ trust. So, to accomplish this goal, a dropshipping supplier’s delivery speed is essential.

Product selection

To meet the expectations of customers, a dropshipping supplier must be able to offer a wide range of high-quality goods.

Competitive pricing

The supplier’s price for the intended dropshipping item is something we must pay close attention to because it will serve as a guide for our own store’s pricing. Remember that if we price our things competitively, we can make large profits.

Customer reviews

Fourth, we must check customer reviews of potential vendors’ products before choosing them. To reduce returns, we must ensure that our consumers receive high-quality goods.

Order tracking

The next step is to select vendors who can offer real-time tracking information. We manage orders more effectively when we receive frequent updates on the whereabouts of customers’ packages.

Customer service

The supplier we choose must also be effective at offering customer service. This is so that we can provide our clients with suppliers’-quality service.

Return and refund policies

The return and refund policies of a supplier should also be trustworthy. Fair practices foster greater communication between our company and its clients.

Payment options

To make online transactions more convenient, we must cooperate with vendors who offer workable payment solutions. For instance, users can pay for their online purchases using credit cards or bank transfers.

Global shipping

Finally, because we serve a global dropshipping market, our suppliers must be able to fulfill orders anywhere in the world. We can reach more clients globally if our suppliers allow for international shipments.

Taking these points into consideration will help you find a reliable supplier for your store. Keeping that in mind, a good supplier will be one who will be essential to your sales success. So, being prudent with your supplier selection can help you achieve high sales and huge profits.

What makes Shopify so good for dropshipping?

Shopify is one of the most widely used platforms for dropshipping. The reasons are simple:

Beginner and user-friendly all around

Shopify is accessible to anyone. Therefore, Shopify streamlines the process of putting up your store, hosting it, and marketing it. Shopify also offers a variety of apps. This enables you to expand your business without fear while using your time more productively.

Cost-effectiveness, value, and scalability

Shopify is relatively cost-effective, with most newly established online retailers choosing the Basic Plan, which costs USD 29 per month. 

We believe this represents great value. Try making your eCommerce website from scratch for this monthly amount. 

Once you require more features, prices rise; however, still, the higher-priced plans represent great value.

SEO and marketing tools

It’s one thing to set up an internet store. But another is learning how to run a successful online business. Many may launch their businesses without having complete comprehension of this eCommerce component.

However, Shopify makes the procedure as simple as possible for new users. Shopify gives the tools to get you there. Marketing and SEO are crucial to the success of any store.

Shopify offers you a vast collection of professional articles, tutorials, and courses as part of your free trial to assist you in learning these concepts so you may rank highly on Google and expose your products to a specific audience.

App integration

You may add functionality to your Shopify admin and interface with external services with the aid of Shopify apps. The Shopify App Store is where you can find apps.

Not Shopify, but third-party developers, create the majority of Shopify apps. Contact the developer directly if you require assistance with a third-party-built app or sales channel.

Additionally, you may extend your online store to other platforms using custom storefronts, add functionality to your Shopify admin, or directly access your store’s data using Shopify’s APIs. With all these apps, you can have a powerhouse of a dropshipping Shopify store.

We hope we have convinced you how good Dropify is for a dropshipping business. But could you do the same thing on Amazon Marketplace?

What are the differences between the Shopify Online Store and the Amazon Marketplace?

As an eCommerce platform, Shopify primarily makes its money through a monthly subscription fee that you pay if you have an active store with them. Shopify also offers services like customer service support or advanced analytics tools that you can add separately from the basic monthly fee.

Shopify is an eCommerce platform for selling products online. It has many features that make it easy to create and manage an online store, such as the ability to add products, customize your shop with themes, and process payments.

Amazon is a marketplace, meaning it’s an online platform where brands, manufacturers, and sellers can sell their products to consumers. What makes Amazon unique is the number of different sellers it has on its site (over 2 million) and the fact that almost everyone can list items for sale—not just manufacturers. Still, even individual sellers are welcome to sell on Amazon.

The bottom line is that Shopify and Amazon are different solutions to different problems. If you’re looking for a way to create your store and sell products online, Shopify can be a great option. But if you’re looking for the flexibility and convenience of an online marketplace, Amazon offers much more than just eCommerce options.

Shopify is a specialized eCommerce platform that allows you to sell your products online. Amazon is an online marketplace where people can buy and sell goods and services.

dropshipping

How to grow sales for your dropshipping business?

Starting with the basics, let’s take a look at some of the most crucial things you need to do to make sure your Shopify dropshipping store is successful.

Adding product pages with SEO-optimized images and descriptions

When someone searches for a product online, they’ll often find your Shopify dropshipping store among the search results. The only thing that will set you apart from the competition is your product page. It should be designed with search engine optimization in mind, so optimize it with relevant keywords and include high-quality images and descriptions.

Starting a blog to boost your search engine presence

If you want more traffic from search engines, then starting a blog is one of the ways to go about it. A blog can help improve your search engine ranking and give potential customers an insight into what you do as an eCommerce Shopify owner/seller.

Integrating with Social media for sharing products

Your website must have social sharing buttons so users can share products on social media platforms such as Facebook, Twitter, etc. These buttons help get more sales since people like to share things they like on social media platforms with their friends and family members. This way, you’ll reach more people and get more sales from referrals from friends who bought from your store before them.

Email marketing

Using Email marketing is great if used correctly, as it allows retailers like yourself to send targeted messages directly into the inboxes of people interested in your products or services. Email marketing is also important for any business because it helps build relationships with customers by sending them coupons and discounts through email newsletters – one of the most cost-efficient ways to reach potential buyers online today.

Final Thoughts: The pros and cons of using Shopify dropshipping over other platforms

There is a growing number of companies focusing on Shopify dropshipping. We hope that this post was useful in showing how powerful Shopify is for dropshipping. In summary, we will share the pros and cons of using Shopify dropshipping to help you decide if it’s right for your side hustle business.

Pros

  • Setting up an online store is instantly and easy.
  • Setting up an online store with Shopify requires no coding.
  • Shopify hosting is secured with SSL
  • They offer a 14-day free trial.
  • Eliminating the inventory
  • Increasing sales immediately
  • Introducing products from suppliers to the Shopify store
  • Expanding your product line easily and fast (mass customization)

Cons

  • it’s not a free platform
  • There’s always some element of middleman, which means it may be harder for customers to get reliable information about their orders from you.
  • Having to find dropshipping suppliers regularly to keep inventory stocked
  • Low-quality product images can negatively impact potential sales with your Shopify dropshipping store.

We have covered a lot of ground in this post. If you have any questions regarding dropshipping, feel free to drop us a line. We have helped hundreds of Shopify store owners to boost their sales. We can help you get those sales up with your Shopify business. 

FAQs

This section aims to answer some of the most common questions about Shopify dropshipping and how you can use this business model for success.

Is it profitable to dropship?

Shopify dropshipping is profitable because it is a way to sell products without having to store or ship them yourself. You sell your customers the ordered items and let the retailer handle those logistics. It’s a great option for people who want to start an online business but don’t have the capital to invest in inventory.

It is legal to dropship. With dropshipping, you act as a middleman between the manufacturer/wholesaler and your customer.

How long does it take to succeed in dropshipping?

There’s no definite answer to this question. It all depends on how much time and energy you’re willing to put into it and your business goals.

Do you need a website to dropship?

You can dropship without a website, but if you have a website, it will be easier to advertise your products and drive more traffic to your store.

Which is better? Shopify or Wix

Whether you are an upcoming entrepreneur or a thriving online retailer, you must have heard of Shopify or Wix. If you haven’t, then maybe online retail is not for you! Just kidding! This article will be useful to all and sundry who are wishing to grow their sales online.

Shopify and Wix are used by business owners that need an online store for either small or large products. Both are easy ways for people to set up their shop in the cloud.

The great thing with Shopify or Wix, is that one can build an online shopfront using drag and drop tools. It it so simple! Of course you can use professional website designer to further enhance your Shopify or Wix site.

Choices are many when it comes to eCommerce. Although, either platform is relatively easy to use, which one should you choose?

Choosing the right platform for your needs will have implications in the long run. Although Shopify and Wix share certain capabilities, Shopify wins the contest if you’re primarily interested in ecommerce capability. Let’s take a deeper look, shall we?

Many have been torn between which is better, Wix or Shopify, so we’ll try to answer the question to the best of our abilities in this guide.  

What is Wix?

Have a small selection of goods for sale? Then Wix could be for you. Wix is for business owners who want to have fewer than 300 products for sale. It is a perfect tool for users that want a simpler way to build an online store.

The proof of this is that is comes with over 600 templates to build a website. It doesn’t require any special skills or hiring web developers.

However, Wix is ideally a website builder for small or medium eCommerce businesses. The builder has accumulated 100 million registered users across the world. It also has the largest number of customers in the US (57%), followed by the UK (6%) and Canada (6%), according to statistics. 

Wix has many advantages: it allows you to create a custom, small online store, promotion banners, and sell products. It’s also affordable and customized to a large extent depending on how large or small your business needs are.

What is Shopify?

We can tell you that Shopify is far better than any other online business store platform. With Shopify, you can sell multiple products, handle shipping, offer different kinds of payment options, etc., unlike Wix. If you have more than 300 products, then consider Shopify.

Shopify is the best solution for users who need an online store. You might not see it as easier to use because of its complex configuration requirement, but this experience with people entails that you only need a few options to create your first store in minutes. 

Setting up a Shopify store is a serious affair and users will need time to configure everything, although it is easier to add products, and it has tutorial links for beginners. In terms of themes and flexibility, Shopify has over 50 of the best eCommerce templates. They look great on mobiles and desktops for users. 

Wix or Shopify: Which one should you go for?

As a business owner, whether you choose Wix or Shopify, eCommerce is based on the number of products you intend to sell online.

For example, it may not be easier when editing the front end of your site with Wix, especially with its drag-and-drop option, while Shopify is easy to use, especially when you need to manage your inventory, but it can be heavy for minute details. 

Also, Wix offers free access to build a store, but there is a paid plan which is affordable and has many features, while Shopify only gives a short free trial before moving to the paid stage, and for large stores which require advanced features worth a higher cost.

A Wix based online store

Why You Should Pick Wix

You should pick Wix because it remains the better option for content-driven websites. It is difficult to pick between Wix or Shopify, but below are some good reasons to pick Wix.

Wix pricing

  • Wix has a number of pricing plans. In the US, eight paid plans are available. These are divided into three categories: Website, Enterprise, Business, and E-commerce. If you are outside of the US, the pricing is quite similar, but plans might be different.

Storage space

  • This varies according to plan. Your plan will cost more if you need more storage space for more media types.

Large template selection

  • With the Wix editor’s default settings, you may select from over 800 gorgeous templates for your eCommerce business and change them with whatever content you like. Both novices and experts may benefit from the variety of built-in dynamic templates, which range from homepages to product pages to landing sites. Wix has more than 70 free templates, all of them are trendy and cool.

Inbuilt drag-and-drop feature

  • Wix’s core functionality is the drag-and-drop feature, which makes it incredibly user-friendly. Wix is now rather simple to use and open to users of all ability levels, whether novice, moderate, or expert. By enhancing the style and functionality of your outdated website, it has the ability to turn it into a true powerhouse.

Integration of an online store

  • Adding an online store to your website is free of charge. Wix is simple to use, so integrating an online store is straightforward. Furthermore, you don’t even require an outside shopping option.

SEO guidance

  • Wix assists you in optimizing your online store for search engine optimization by highlighting areas that need more focus. It allows you to edit each page’s URL and add keyboard tags and information, which makes it ideal for Google optimization.

Shopify offers some great templates

Why You Should Pick Shopify

Considering when you look at what you get for your money, Shopify gives business owners a strong online store that can increase sales and conversions, reduce administrative tasks, and analyze valuable management data. Advantages of picking a Shopify are below;

Features that make eCommerce easier

Shopify is made exclusively for online shops. It has practical capabilities for an online business to handle every step of the sales process. Additionally, it features more storage management capabilities, interfaces with third-party platforms, shopping carts, and payment methods than you can imagine (more than 100). Due to Shopify’s tremendous scalability, you can grow along with your expanding company needs.

Quick setup

  • If you want to set up your online e-store, it’s easier and quicker to do that on Shopify.

Strong security and constant reliability

  • Since E-commerce involves handling people’s private information, Shopify is secure and reliable, ensuring the full security of its users. 

Mobile functionality

  • Shopify has made it easier for users to use mobiles with great themes and designs.

Custom domain name

  • With a custom domain name, you may more effectively brand your eCommerce store and company. On the same website as the domain shop, it enables domain management. In turn, this functionality makes it simple for you to manage your domain while making adjustments.

Shopify’s app store

  • This app store has almost all eCommerce plugins because it is such a well-known platform. Shopify offers distinctive marketing and content management services as free or expensive add-ons. A good illustration is an augmented reality feature that enables people to quickly browse with their cellphones and view every last detail.

Faster checkout options

  • Shopify has worked hard to improve the login and checkout processes for consumers. Before making checkout required, voluntary, or restricted, new users may register. Additionally, creating a user account is simple; all you need to do is enter the required information.

Unmatched Built-In Analytics

  • Shopify goes above and beyond by offering a plethora of built-in analytics features. These include Google Analytics, stock levels, lead tracking, conversion tracking, client behavior, etc. You have all the data to determine how well your eCommerce store is performing.

FAQs about Shopify vs. Wix

Is Shopify cheaper than Wix?

Actually, Shopify is more expensive than Wix due to the number of products it accommodates.

What types of products do they support?

Both Shopify and Wix support physical, digital, and service products. 

Can Shopify or Wix go with various brands?

Yes, both options can help you build an online presence for any niche you want to focus on. 

Is it better to use Wix or Shopify?

Wix is more affordable for small businesses that have limited products. It has plenty of features you can use, but you may want to move to Shopify if you plan to scale to a larger business. Both are exceptional for eCommerce stores.

Is Shopify easier to use than Wix?

Both platforms are easy to learn how to use, but both have unique preference points. For instance, Shopify is brilliant if you have an online store that you plan to expand in the future. Wix is better if you have only a few products, and your main focus on the site is content creation.

Final Thoughts

I hope that the above comparison on Shopify vs Wix will help you figure out what both platforms entail, and help you make a decision based on what you would need for your online business in the future. Undoubtedly, the one you will pick is dependent on your business and what you’re looking to achieve with the technology.  

We hope that the above comparison on Shopify vs Wix will help you figure out what both platforms entail. I can help you make a decision based on what you would need for your online business in the future. Undoubtedly, the one you will pick is dependent on your business and what you’re looking to achieve with the technology.  

If you need assistance with determining the best platform for your sales strategy, feel free to contact us. We have an expert team that can help establish your online store, whether it’s Wix or Shopify.

Make sure you start on a online sales CMS platform that will stead you well for the long term. Investing wisely upfront, will save you more in the long run.

If you have the means, time, and technical knack, we highly recommend Shopify.

Shopify is a well rounded platform, and its technology continues to develop. It can scale well. This is important as your store grows and grows!

Maybe you already have an online store? If so, and you need more traffic and therefore sales, please review our eCommerce SEO and Shopify SEO services.

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