Tag: Youtuber

YouTube has indeed come a long way since its humble beginnings as a proposed dating site back in 2005.  

But what exactly does it mean to become a stand-out content producer and one of the hottest YouTubers in Hong Kong? 

If you are curious about how to become the hottest YouTuber in Hong Kong? This guide will unveil the 7 most popular examples and explore the reasons behind their success. We will also touch on the important elements that make a successful Hong Kong YouTuber and the upcoming trends that define the future local YouTube scene.

Let’s take a look at some of Hong Kong’s top YouTubers in the order we like them…

What is a YouTuber? 

You might think it’s as simple as recording some video and uploading it as is. And while many people take that approach, they’re not (usually) the ones who make it big. It may surprise you that it takes a lot of pre-production planning, sometimes a number of takes, and hours upon hours of editing to create the content you see being pumped out by the popular channels. Sometimes, there is a team of people that have worked on the videos you watch. Of course, though, this level of professionalism doesn’t spread across every piece of content that’s uploaded. 

And when you’re talking about 500 hours’ worth of video uploaded per minute, you can imagine there’s a LOT of subpar content to wade through to get to the good stuff. Unless that is, you go directly to the top players in the market – like the following 7 most popular YouTubers in Hong Kong right now (individuals, not brands). 

(Note: The subscriber and view numbers mentioned were last updated in June 2024.)

1. Emi Wong – 6.76M+ subscribers, 1B+ billion views

The who: 

• Emi Wong is a certified advanced personal trainer.
• Emi uploaded my first YouTube video in 2017 April.
• She was named in Forbes 30 under 30 Asia in 2021.

The why: 

• Emi Wong’s popularity as a YouTuber is credited to her diverse content which covers not only fitness tips but also lifestyle content, appealing to a wide audience.
• Her videos are primarily in English-language, which attracted an international following.
• Her constant brand collaborations,  consistent work ethic and journey from a regular office worker to a successful YouTuber are inspiring to female viewers in Hong Kong.

2. Nikmatul Rosidah – 2.03M subscribers, 525+ views

The who: 

• Indonesian Nikmatul Rosidah Dobson Joined YouTube back in October 2013.
• She resides in Hong Kong with her Canadian husband and their three children.
• Most of her videos covered Indonesian dishes with a few videos about the family and their life in general.

The why: 

• Speaking primarily in Indonesian language, her videos are likely to attract many Indonesian viewers who are possibly interested in Hong Kong.
• Authenticity and simplicity in her video editing contribute to the content’s appeal.

3. Coffee Lam – 1.77M+ subscribers, 290M+ million views

The who: 

• Coffee Lam is a former TVB actress who is also a certified yoga instructor
• Coffee transitioned her career and became a YouTuber after her TVB days.
• She was the first lifestyle YouTuber in Hong Kong to have surpassed 1 million subs.

The why: 

• Coffee is a go-to yoga instructor for many well-known artists in Hong Kong.
• The majority of her content not only covers quick yoga lessons but also self-improvement topics.
• Many local girls hope to achieve the same beautiful curves as Coffee through her yoga exercise on YouTube.

4. Taylor R – 1.39M+ subscribers, 240M+ video views

The who:

• Taylor R was Born in Canada on 14 December 1988
• She is currently living between Hong Kong and Toronto.
• Her YouTube channel was created in 2012 but she first uploaded content in mid-2014.
• She uploads videos covering topics such as makeup, fashion, and lifestyle/vlogs about her life in general.

The why:

• The most-viewed videos on her channel are very clickbait-y (e.g. ‘I wore Kendall Jenner’s boots for a day)
• Her unique story as an aspirational Western woman making her way through life in Asia generated significant interest from local viewers.

The videos are well-edited and have been shot in high quality

5. Dim Cook Guide – 1.19M+ subscribers, 243M+ views

The who:

• Hong Kong YouTuber Jason (Big J) uploaded his first video in 2012
• His channel is mainly centred around game walkthroughs and Vlogs.
• He became the first YouTuber in Hong Kong to exceed 100 million views in 2015.

The why:

• After his viral video reached 100,000 views, a subsequent bet on the popular HKGolden forum set off his channel’s explosive growth.
• By focusing on Japanese culture, lifestyle, and gaming on his channel, he became one of the hottest YouTubers among Hong Kong’s young audience.

6. JASON – 1.04M+ subscribers, 540M+ views

The who:

• Hong Kong YouTuber Jason (Big J) uploaded his first video in 2012
• His channel is mainly centred around game walkthroughs and Vlogs.
• He became the first YouTuber in Hong Kong to exceed 100 million views in 2015.

The why:

• After his viral video reached 100,000 views, a subsequent bet on the popular HKGolden forum set off his channel’s explosive growth.
• By focusing on Japanese culture, lifestyle, and gaming on his channel, he became one of the hottest YouTubers among Hong Kong’s young audience.

7. Mira’s Garden – 740K+ subscribers, 185M+ views

The who:

• Mira is a full-time Youtuber based in South Korea
• Mira’s channel mainly covers informative videos on Korean culture and travel vlogs.
• She started uploading videos in 2016 and became the fourth in Hong Kong to hit over 500,000 subscribed YouTubers.
• Mira was named “Hong Kong’s Fastest Growing YouTube Star” by Google HK.

The why:

• Mira’s fluency in Korean and understanding of Korean culture set her apart as a popular YouTuber in Hong Kong.
• Talking about lesser-known aspects of Korean culture is a highlight of her content.
• Her YouTube videos in earlier days included Korean subtitles, making them more inclusive for Korean subscribers.
• Mira also diversified her content by making travel and lifestyle vlogs that cover her trips to Hong Kong, Taiwan, Japan and other places.
• Her channel is a go-to for trending Asian lifestyle content.

What Are the Key Elements That Make A Successful YouTuber in Hong Kong?

The common trend across these channels is quality content. Yes, it might seem obvious that uploading low-quality videos won’t do you or your brand any favours or make you a famous Hong Kong YouTuber. But quality doesn’t just stop at video, sound, and editing.

It’s important to know your audience and figure out what type of content they really want. And whether you’re just starting out or have a bunch of videos already uploaded to your channel, always remember – the metrics should dictate the content you create.

Apart from simply creating content your audience wants, building a strong community is also the key. Frequently engaging with your viewers by responding to their comments and building a connection with them helps you create a loyal following that will stick with you for the long haul.

To be successful as a YouTuber in Hong Kong, it isn’t just about creating the most compelling content, but about assembling a passionate and engaged community through your content.

You can also run all your other social platforms with the same concept! Learn more about how you can grow your follower count like Hong Kong’s most popular KOL’s.

What Are the Future Trends for Hong Kong YouTuber Scene?

As an agency who has been following Hong Kong’s YouTube scene for years, we come to notice that the Hong Kong YouTuber scene is only ever going to get more exciting and competitive in the future.

As more super-short videos go viral these days, we predict that YouTubers will produce more bite-sized treats alongside their usual longer-form content, as they become the key to generating more buzz for their videos.

Some of the popular YouTubers on the above list are expats or comfortable with creating content in multiple languages. So, while Cantonese will always be important, producing multilingual content will continue to help draw in more audiences of specific niches.

The competition among YouTubers heats up basically everywhere. In Hong Kong, there’s no exception. To stand out and gain more views, you may need to invest in better equipment, editing tools and even assemble a team to run your channel.

Finally, engagement are interactivity are another key trend going forward in the Hong Kong YouTube scene. More and more YouTubers will host and initiate livestream sessions to connect more with their fans and gain more followers. If you don’t want your popularity to fall behind, you have to put in the work to maintain a strong connection with your followers and viewers.

Note – our list is not ordered by importance or metrics of the YouTuber, it was randomly generated, but in all fairness, it is what we like. Anyhow, All of these YouTubers are equally awesome.

FAQs

How to Partner with Hong Kong Youtubers for Your Brand?

It’s always tricky to find the right YouTuber partner for your brand when there are so many to choose from in Hong Kong. As a full-service agency, we can help you connect with Hong Kong YouTubers whose audience aligns with your brand values, negotiate mutually beneficial deals, like product placement or sponsored content creation.

How to become a YouTuber in Hong Kong?

Becoming a YouTuber in Hong Kong is actually a simple process. Do your research and find your niche and target audience. Get some basic equipment like a camera and microphone to start shooting your first video. Once you have done it, edit your video and start creating a YouTube channel to upload it. Keep making more videos and promoting your channel to ensure its growth.

How do Hong Kong YouTubers gain profit from their channels and videos?

Hong Kong YouTubers can gain profit from their content through several ways. Aside from enabling ads on the videos, partnership with brands for sponsorships or creating sponsored content is another way to bring in money. These affiliate marketing tactics allow you to earn commission on sales generated through their links. In addition, YouTube Premium provides another revenue stream, where YouTubers earn a share of the fees paid by subscribers who watch ad-free content.