Email marketing is the most powerful of digital marketing tools. Yes, Emails you read that right. They might not be the sexiest thing in your marketing strategy. The thing is though, they still make the most money. In this post, we are going to share some awesome email marketing content tips.
Your customer’s inboxes are filled with offers, promotions, news, and events. How are you supposed to cut through the noise and get your emails open, and read? Here are 3 simple tips to make that happen.
1. Must email marketing be simple?
A successful email marketing campaign starts with knowing precisely what it is you want to achieve. Are you trying to get customers to buy products from your eCommerce store? Do you want to inform them of an upcoming sale or promotion? Are you motivating them to sign up for a new service that you’re offering? Your email marketing efforts need to tie in with your overall marketing strategy.
The entirety of your email should reflect your established goal while remaining as simple and clear as possible. Sending an email that’s packed full of information is unlikely to hold your audience’s attention. According to research by Jakob Nielsen, people will only read approximately 20% of the text on a page.
To counter this, imagine you’re writing for a busy person skimming over their emails. They could be on their commute to or from work, or scrolling through their inbox over a cup of coffee. You want copy that’s short and punchy while still being engaging for your email marketing. Don’t use long paragraphs or sentences. Instead, break your text up with subheadings and bullets, allowing for easily digestible, bite-sized pieces of information.
Finally, make your call-to-action obvious. Include a button with a clear call-to-action in your email, or use a noticeable link.
Take a look at this prime example from Airbnb. This email is short, sharp, and to the point. Users can easily skim through the information. Also, the email is complemented by clean, visually appealing graphics and concluded with a pronounced call-to-action button.
2. Should a subject line be irresistible?
47% of email recipients decide whether or not to open an email based on its subject line. So, yes your subject line needs to make an instant connection. There’s no point in crafting powerful copy if your users engage with your email marketing. It is rare to have a loyal, established following who open every email from you. An engaging subject line is how you get people interested. It’s what motivates your subscribers to click on your message in their inbox.
A subject line has to do several things simultaneously: intrigue the reader, convey the purpose of the email, reflect your brand’s personality, and prompt the reader to take action. Writing an effective subject line can sometimes be the hardest part of writing an email. Getting the subject line with is one of the great email content marketing tips of all time!
So how exactly do you write the perfect subject line? Well, you can approach it from several angles, such as:
Instilling a sense of urgency
Subject lines that include words like ‘urgent’, ‘important’ or ‘breaking’ are proven to increase clickthroughs. Achieve this by stating an offer is valid for a limited time only or saying that x product is close to selling out.
Example:“[WEEKEND ONLY] Get this NOW before it’s gone…”(Digital Marketer)
Piquing your user’s curiosity
Ask a question in your subject line that can only be answered by opening the email, or share something unusual so that your reader just has to know what it means.
Example:“A faster donkey”(The Hustle)
Providing a solution to a problem
Determine what your user’s pain points are, then craft a subject line that promises to fix their issue.
Example: “Your beauty issues, solved” (Sephora)
Retargeting your customer
A highly effective way of reminding a user that they’ve failed to complete an action is to give them something that motivates them to return to it.
Example:“The price dropped for something in your cart” (Target)
Another important thing to take note of is to ensure that your subject line is relevant to the email copy. Don’t make a clickbait subject line to lure your subscribers in. While this may drive engagement temporarily, it will ultimately result in your subscribers losing trust in you and decreasing your clickthrough rate. Keeping your clickthrough rate high will add so many more conversions to your marketing strategy.
3. Can you keep your email marketing mobile-friendly?
Optimizing email content for mobile devices is absolutely essential if you want to boost your clickthrough rate and drive engagement. A massive 88% of users actively check email on their phones, so failing to optimize for mobile would mean losing the majority of your audience.
When creating an email for mobile, keep your subject line short. Data shoes, a typical desktop subject line displays approximately 60 characters while a mobile device shows only 25 to 30 on average. Use larger fonts for ease of readability, and make sure your call-to-action is clearly visible. Stick to single-column layouts and use images sparingly, as many email readers will often block images by default.
An oft-overlooked benefit of mobile is that you essentially get a second subject line known as pre-header text. This is the short description below your title on the main screen of an email reader and can function as another “teaser” to further grab your reader’s attention. This is the perfect place to outline what your email is about and tell your subscriber what they can expect to see if they click on your email.
An example of preheader text
A final point to remember about optimizing for mobile is that your viewers will only see a segment of your email due to the size of a smartphone’s screen. Be strategic in your design and include your most important takeaway “above the fold”, where your readers can easily see what the email is about without scrolling down.
Final thoughts on email marketing
The next time that you go to craft an email to your subscribers, make sure to keep these three simple tips in mind; we guarantee that you’ll start seeing tangible results in your clickthrough rates before you know it.
While email marketing is extremely competitive, these 3 tips will help give you an edge so your emails actually get opened (so you can increase your sales). It will enhance conversions from your overall marketing strategy too. Remember these email marketing content tips are just a start. Keep on top of your email marketing analytics. You can then optimize your emails accordingly.
The Internet has made access to information easier than it’s ever been before. However, this also means that all the figurative noise makes it difficult to discern what’s valuable info and what’s not. It makes things even more so when almost everyone tries to sell you something. As such, if you’re unable to truly reach someone’s real desires and needs, getting their attention will be next to impossible. But, it doesn’t need to be that way!
So then, how do you market your business in this environment? Building relationships with your customers that last and increasing sales is the name of the game. And a well-structured digital marketing campaign can accomplish that with the following strategies.
Have you made a promise to your followers in your content? Then you’ll need a landing page to keep that promise, as this is where you’ll convert visitors into customers. Landing pages are usually solitary web pages with a focused goal, separated from the rest of your website, that a potential customer first “lands” on.
They can be click-through pages that take people to another place, like an e-commerce site or funnel. They can also be for lead generation. These lead generation pages often offer free giveaways or discounts in exchange for a name and an email. If a landing page has convinced a potential customer to divulge their personal information, it has done its job.
However, you can always have more than one landing page active at once. Most marketing experts recommend that you create multiple landing pages, each targeting a different segment of your audience population.
Since landing pages are where people will generally find your website, ensure it’s done well. If potential customers think your site is confusing, difficult to use, or shoddy looking, they’ll be quick to click off. This is no good! So then, how do you make landing pages that keep visitors on your website long enough to see if you’re worth something to them?
Here are some simple tips you can utilize:
Choose a web hosting plan that supports the fastest loading times.
Don’t make your landing page too busy. Give it a professional look, and use just enough images to communicate your message without being over-the-top.
Since most individuals surf the web on their mobile devices, your website and landing pages must be mobile-friendly.
Because people’s attention spans tend to be short, keep your message direct and to the point.
Always offer opportunities to learn more about your products or services via email.
2. Use Creative Videos to Grab Attention
It may take a bit more effort to make, but a well-done video is one of the most effective ways to direct online traffic where you want it. By consulting with social media experts and establishing an interactive presence on TikTok and Instagram, where video is a dominant media, you can easily increase your company’s traffic. It’s pretty much guaranteed that your viewer count goes up when you consistently release content. So, you owe it to your own company’s growth to try out the latest social media trends.
Yes, videography is an expensive endeavor to delve into yourself, but you can find surprisingly affordable services that will assist. For instance, First Page can assist you in optimizing video on your website in conjunction with all of your digital marketing strategies.
3. Collaborate with Influencers
People who have amassed an incredible social following and are usually regarded as experts in their respective fields are called influencers in this day and age. Influencer marketing, that is, collaborating with these individuals, can be a tremendous help when it comes to promoting products. These influencers can provide the viral social proof your brand needs with the trust they’ve built with their audience.
By using social media to paint your brand’s story and promote your products and services, influencers can elevate your social media marketing beyond what is typically possible alone. Alongside them, you can show new audience members to your brand that your company is a legit part of the market it inhabits.
Building actual trust with new potential customers is a difficult road with so much shoddy and untrustworthy content online. But with effective community management, marketing collaborations alongside influencers pave a way to interact with those new customers more organically.
This allows companies to share the perceptions and reputability that their influencer of choice happens to own already and make bigger strides in establishing authority in their coinciding markets.
4. Diligently Test Your Customer’s Purchasing Journey
To best convert views to customers, it’s imperative to think about their actual needs and factor them into your business’s equations. A/B testing is one such strategy to convert those followers more effectively. These tests give you feedback in two different forms, showing which version of your campaign is more successful, and illustrating what your consumers best respond to in real-time.
Being able to test with a small population sample first, rather than making assumptions, will help you understand what language and imagery are best to present in your next marketing campaign. By understanding the majority of your viewer’s legitimate desires, increasing your conversion rate is drastically easier. If your goal is to constantly generate consistent marketing leads online, then the A/B test is a sure-fire method.
To be on the winning end in online business, it’s never an option to show incompetence. By using A/B tests, you can ensure that you’re always putting your best foot forward by rigorously trying out prototype campaigns, and only launching the ones that do as exceptionally as possible.
Additionally, you can pick which variables to test and compare, because they all have more than a few aspects you can fine tune. This will help you in defining which landing page is best for each segment of your audience.
5. Prioritize a Solid Keyword Research and SEO Strategy
Last but not least, it’s never been more important to understand the impact of SEO marketing than today. Everyone on the Internet has questions that need answers, and they search for those solutions every day via Google.
With search engine optimization, you can quite literally attract free attention to all of your online presences. SEO is important because it will elevate you above similarly competing companies. When two sites have similar offerings, the one that has better SEO will appear higher up in the search rankings.
People browsing the Internet unknowingly use keywords to search for information all the time. As such, you need to conduct keyword research to properly understand what keywords your ideal customer is using. Simply put, how will anyone ever find your website if you don’t even know what they’re looking for? Also, it’s the search engines themselves that are looking for your keywords, as it is how they rank your website. This is SEO in a nutshell.
Here are just some of the major SEO trends happening at this moment:
Maximizing chances of appearing high up on Google with content optimization. Top-shelf quality will enhance your digital marketing.
Answering real questions. On Google, there is a section specifically devoted to related questions and searches people have asked before, depending on their dialogue. You can drastically improve your chances of appearing higher up by taking the time to consider other relevant questions and searches and including some of this content into your own website.
Mobile-friendly. We’ve already mentioned how most users do their searching on their smartphones. Keeping your content ideally set up for mobile is then, of course, your best SEO strategy.
6. WhatsApp Broadcast acts as a lead generation tool
As the name suggests, WhatsApp Broadcast is a way for you to send a message to multiple users at once. Companies can use it to send promotional messages to customers or make an announcement to the employees. This feature in the personal WhatsApp allows users to send up to 256 messages a day by default, helping companies save considerable time. In contrast, you can send a message to up to 1000 people when utilizing the official WhatsApp Business API. Given the high broadcast messages at scale, more business owners have begun to use the official business API (like SleekFlow) to send bulk messages. The more conversions, the higher price you need to pay. With SleekFlow’s calculator, you can estimate the fee under the new conversion-based model.
Increase Your Number of Leads with First Page Hong Kong
After considering all of that, it’s good to know that First Page checks out in all regards for digital marketing. Throughout all of Hong Kong, we are your best bet for driving ideal customers to your website by using the techniques we’ve just discussed.
Literally, hundreds of brands have seen phenomenal success working with our digital marketing consultants to get on the first page of Google and be the only choice against everyone else in Hong Kong.
Achieving success as a small business is no easy feat, especially when you have to compete with some of the biggest brands out there. So, if you want to have the greatest chance of making it, a well-planned and well-implemented digital marketing strategy is going to be pivotal. How marketing helps business is well known. When we start to think of revenues, sales, and leads, we are thinking of bottom line marketing.
Marketing online is available to everyone no matter the size of your company’s budget. All one needs is an internet connection, and you have a direct path to engaging your customers and convincing them you’re worth doing business with.
Not sure how to get started? No problem! First Page’s world-class team has literally gotten thousands of small businesses like yours to reach their most profitable potential. With that in mind, let’s look at just a few of the best digital marketing tips you can implement to achieve the same.
Why should your small business use digital marketing?
It’s amazing how much we take the internet for granted these days. If there’s something we need, all we have to do is search for it, and we’ll find something relevant in seconds. That’s why if you’re not already making use of digital marketing for your small business, you’re missing out on quite a lot of revenue, seeing as how 51% of online shoppers first use a search engine like Google to research what they plan to buy.
How marketing helps business is simple. It is through digital marketing and it is all about increasing your company’s visibility in SERPs (Search Engine Result Pages) because when this happens, tons more of your ideal customers start to flood into your website. All you need is a strategy that outstrips your competitors, and your business will begin to grow like never before.
No more tallying any further! Here are the main reasons why your small business will profit from a competent digital marketing campaign.
1. What is budget-friendly marketing?
Most small businesses don’t have millions to spend on traditional marketing strategies like TV, radio, newspapers, or the like.
Comparatively, using a digital marketing strategy is much lower in cost and tends to return much better and far superior results for small businesses. Why? Because these laser-focused strategies have the potential to create a huge ROI, the likes of which your company may have yet to see.
Don’t waste your time and money with radio ads that have impossible-to-track results. Using digital marketing is the better approach, as a campaign can easily be modified, and sales are never a vague metric.
2. Can you get more conversions for less cash?
Yes, it is possible! Your company’s conversion rate directly influences your overall ROI. So, if you can level up said rates with minimal financial investment, you’d best believe your returns on investment will go through the roof. That’s the power of a specifically targeted digital marketing strategy.
Here’s an example: Using a data-driven Google Ads campaign, you can follow and reach your target customers at each point along their way to a final purchase. That way, it’s entirely possible to accomplish not just brand awareness across your market but create instant conversions.
As well, when digital marketing strategies like SEO are employed in the long term, your brand can rise through the ranking pages and leave your competition in the dust. Then, with your increased visibility, conversion rates like you’ve always wanted and beyond can be had.
3. Can you level the playing field?
Yes, you can! Even if your business lacks the resources of the biggest brands in your industry, it doesn’t mean you have to let them win. How marketing helps business is by making the playing field level. It’s even possible to make a big impact in digital marketing and beat them at their own game, and claim your piece of the pie.
Clever organizations know that digital marketing is perhaps the greatest promotion strategy because it allows them to pinpoint their ideal customers and convince them to buy with them.
Investing in an engaging social media marketing campaign or utilizing local SEO isn’t just for online businesses either. If you’ve got an actual storefront with tangible products, it’s all the more reason to expand your reach and bring more customers into your doors.
4. How can you send revenue through the roof?
Generating revenue is the lifeblood of any business. Without it, doors can become shuttered faster than you’d know it. And as more and more customers opt to shop online, achieving consistent revenue increases without some form of digital marketing in place will be challenging to say the least.
However, it’s also now easier than ever to make use of the newest technologies and techniques like video campaigns, chatbots, micro-influencer marketing, and so on to persuade consumers to consider your company’s offerings.
Keep in mind, though, those same big brands in your industry are looking at those exact same things. That’s why alongside our team at First Page Hong Kong, you’ll never have to worry about being left behind and leaving profits on the table.
5. Want to engage your ideal customers?
Digital marketing isn’t magic, even if it feels that way sometimes. How marketing helps business is by focusing on ideal customers. All it does is help up-and-coming brands increase sales by reaching and converting their perfect customer through increased brand awareness. A fully optimized marketing campaign will help achieve this, but targeting an audience isn’t as simple as choosing a demographic.
Research is necessary, first and foremost! And not just any knee-deep level of research. Not only must you discover who your ideal customer base is, but you need to internalize their biggest pain points and show how what your company offers in the solution they’ve been seeking all along.
Of course, this will include basic demographic information like age, gender, and interests, but you must also consider the best type of content that will get them to engage with your brand actively. Once this is successfully done, you have a sure-fire method of gaining new customers.
6. How can you stay on top of consumer trends?
Our society, especially over the last couple of decades, has been undergoing incredibly rapid changes. Likewise, consumer behavior has been changing in tandem, and it’s something your company must stay aware of to best shape your message today.
Fortunately, staying current is relatively easy when keeping up with the latest digital marketing strategies. Ever notice how you and just about everyone you know shops online via their smartphones? Then, it’s likely a good idea to have a mobile-friendly website to accommodate these behaviors.
Personal information is more heavily guarded than ever, too. This means communicating to concerned consumers exactly how you plan to use their data in an effective manner of developing public trust for your brand.
7. Should you elevate your brand awareness?
Yes, most definitely! You likely have already heard, “It’s not what you know, but who you know.” But, even more so it’s, “Who knows you.” It’s the same for business! People simply don’t purchase from companies they don’t know and do not trust yet. How marketing helps business is by building trust with prospective customers.
Having a digital marketing strategy helps get your business out there so that potential customers learn why your brand is different from others. Whether it’s faster shipping or the best products, everyone must know exactly what your brand provides and why they should be spending more time on your website.
8. Is it worth promoting a small business with digital marketing?
Yes most definitely! Now that you understand why digital marketing can be such an incredible asset to your small business, it’s time to see the exact ideas that will bring you the most success. How marketing helps business? Here are a few of the most common and advantageous marketing strategies you can implement:
9. Can social media marketing help your business?
Billions upon billions of people spend hours of their day on social media platforms like Instagram, Facebook, and TikTok, and you can make use of this fact to market your business. However, since just about everyone else is doing the same, you can’t just make mediocre content and expect stellar results.
Your content, and the way you reach out to your potential customers, must all work in unison to drive them to your website and influence them to buy your products or services. And, it’s all a lot easier said than done.
However, if you understand what makes your customers tick (remember all that research?), you can connect with them on another level, capture their attention, and get them to take action.
10. Should you try growth hacking?
With how crowded the online landscape has become, brands hoping to reach the next level of success often have to resort to more experimental techniques. This is the realm of “growth hacking,” and it’s a relatively new field that shares quite a bit with digital marketing but focuses more on “hitting gold” rather than a traditional steady marketing approach.
Examples include detailed remarketing campaigns and exit popups, among many others.
11. How about the effectiveness of affiliate marketing?
Affiliate marketing is a digital marketing strategy where you pay participants in your campaign a small commission when they send converting customers your way. When done effectively, you’d be surprised how quickly it can escalate your business.
Doing it well is the rub, of course. And to properly do so, you have first to attract potential partners who can reach your ideal customers. For instance, one type of affiliate marketing involves having other people create freelance SEO campaigns to build interest and sales for your products. Another is requesting popular online influencers to speak to their audience about what you do.
And while you do have to pay out for this tactic constantly, the similarly constant sales conversions will far outweigh such a comparatively tiny sum.
12. What about lead generation for my business?
Getting hot leads is one of the ultimate goals of all businesses. But, it can only be done once your digital marketing strategy is working in sync with the exact objective of your company.
A fundamental understanding of your target market is essential, but you also have to have a method for capturing their attention. For example, a company that sells a muscle recovery drink might spend lots of time on Facebook groups catering to physically active individuals.
Alternatively, any brick-and-mortar business that thrives off local traffic must prioritize responding to online reviews, as even negative ones are an opportunity to demonstrate your ability to listen and improve based on feedback.
13. Should I use content marketing?
Setting aside the time to formulate a solid content marketing strategy is an excellent way to ensure customers spend more time on your website and get to know your company. Whether it be blog posts, infographics, YouTube videos, or podcast appearances, any or all of them can help your brand achieve prominence in your sector.
We live in a world where businesses who maintain a blog get 434% more web traffic than those who don’t. Never overlook the power of content marketing!
14. What about paid media like Google Ads?
When it comes to advertising online, it doesn’t get any bigger than Google Ads, with Google Display Network ads reaching more than 90% of internet users all by themselves. Despite this fact, most small businesses think paying for online advertising is too cost-prohibitive for them.
The reality, though, is that most of these companies have likely never taken part in a truly optimized digital marketing campaign. By using real, research-backed methods that prioritize the most effective audience targeting techniques, creating a campaign that returns multiple times what it takes is well within the realm of possibility.
Our First Page Hong Kong team specializes in performing the most comprehensive keyword research to narrow down your ideal target’s language and reach them via modern-minded and cost-effective Google Ads.
15. Is SEO (Search Engine Optimization) good for my business?
The biggest companies may seem like they own a monopoly sometimes, but it certainly isn’t over SEO. Truly, it’s often most effective for small businesses instead, as it assists them in identifying customers, generating leads, and building a website that best serves their users.
Keyword research is where it’s at, though, and it simply cannot be ignored. Knowing what keywords to include in your content is absolutely critical to optimize your website’s pages with words your most relevant customers actually use. This is how your brand increases its visibility in search engine result pages!
Additionally, SEO can serve as the springboard for building your content plan and around launching your brand’s image into the stratosphere.
What you should you do now?
Start learning! As a small business owner we suggest you learn as much as you can about marketing and digital marketing in general.
We believe that this blog post can help you understand how digital marketing helps business. The tips here may not be a cure-all for every small business owner. However, we know the more you put into practice, the more sales you will get.
Saying that, we invite you to learn more from our recent blog posts on digital marketing:
Of course, more than anything, we would love to help you succeed in digital marketing and drive quality lead growth. If you have any questions, please contact one of our expert digital strategists. It is obligation free, and we would love to chat with you.
Talk with the Experts
Just because you’re a small business doesn’t mean you have to make small moves. These simple marketing ideas are much more powerful than you might expect and can quickly get you to the forefront of your industry.
That being said, a digital marketing campaign will only achieve success if it’s implemented to an incredible standard. You’re in luck though! Because our expert team at First Page successfully operates such campaigns for the world’s biggest businesses each and every day.
Are you ready to experience the life-changing results of digital marketing? Contact us today and learn why we’re thought of as Hong Kong’s leading full-service digital marketing agency.
Even if you don’t know what they are, it’s likely that you’ve at least heard the term “NFT” being mentioned online over the past year. “Non-Fungible Tokens,” as they’re called, are unique representations of items – either real or completely digital – that exist on blockchain systems like Ethereum.
These NFTs can come in many forms, such as photos, games, music, and just about anything else. They are also finding their way into digital marketing, and having an NFT marketing strategy is an emerging trend.
Many NFT co-founders are looking into using an SEO agency for NFT visibility on search. When marketing NFTs SEO could be your golden goose.
Due to their digital structure, every NFT is completely one of a kind, meaning they aren’t exchangeable with one another.
Think of it this way:
If two people each have a $100, they can trade with one another, and neither person loses any value – seeing as how each banknote is worth exactly the same amount.
However, an NFT is a bit different because each one is unique. This means none of them are the same value.
Trading NFTs is a bit like exchanging some baseball cards for someone else’s skateboard. This is where the “non-fungible” part of the name comes from, which means “non-interchangeable.”
When you start your NFT project, all of your NFTs will be unique and one of a kind.
With how strange NFTs may seem, there are a few key things that give them value, such as:
1. Being Unique
If you have an NFT, then you have the only one like that. It is impossible to make the exact same one with identical codes or token numbers. This is constantly backed up and verified by the blockchain ecosystem NFTs are a part of.
2. Scarcity
Because of those previous qualities, each NFT is a scarce commodity. Any artist or creator generally only has, at most, a few NFTs. As such, it’s a safe assumption to make that if you happen to own one, you’re one of the only people to be in possession of such an item.
3. Collectable
There aren’t very many ways to saturate the NFT market, so buying them with the goal to resell them, then holding onto them until their value goes up is a legitimate strategy. There are actually quite a few people today taking advantage of this and making a decent amount of money to live off of.
4. Immutable
Because NFTs exist on the blockchain, they also carry with them the same properties of everything else on that blockchain. Mainly being: they are immutable; their metadata, images, names, or anything else related to it can never be changed, revised, or removed.
5. Everlasting
While it may sound a bit hokey and faddish, due to the fundamental technology, once a Non Fungible Token exists it will never not exist. The data will always be there because the blockchain is an eternal construct. It’s almost like buying a hunk of gold that can never be destroyed, disappear, or be stolen. It’s yours forever.
6. Can be Resold
However, just because you’ve got it forever doesn’t mean you can’t choose to resell it. And, because of their highly volatile nature, you can even make some ludicrous amounts of money doing so. Some have even sold for well over $20,000!
How can NFTs be used for digital marketing?
Telling the story of your brand and interacting with your customers are two of the biggest factors in growing any business.
And even before Non Fungible Tokens existed, there were many ways to accomplish those two things.
However, with NFTs continuing to become more and more relevant, they offer incredible new opportunities to give customers brand experiences like never before. You need to give this a try if you have not done so yet.
Of course, don’t give up whatever you’re already doing – especially if it’s working – in lieu of NFTs.
Instead, consider how including these trendy new concepts in your overall marketing strategy can help build hype around your products and services.
Look at Taco Bell’s recent campaign centered around 25 NFTs. It was a great NFT marketing strategy.
Their goal was to support their charity that helps young individuals advance their careers and education by selling these NFTs, and they all got snatched up in less than 30 minutes! As you can see, Non Fungible Tokens can create an insane buzz around your brand when done effectively.
NFT marketing strategies like this are great for building brand awareness.
We recommend creating a narrative about your NFT project. The narrative can exist on your website, social channels, and more.
You can then do SEO yourself or employ an SEO agency for your NFT project to gain more visibility of your project. We believe the best way to get your NFT marketing strategy off the ground is with SEO.
Here are some other examples of how brands have successfully incorporated NFTs into their marketing (you can create the same!):
Advertisements being converted into NFTs, then sold to customers
Up-and-coming products or services being supported by NFTs
Social media competitions where engagement is rewarded via NFT prizes
Speak with your colleagues about these concepts, and try to think of some innovative ways you can use them to interact with your audience and build a new NFT marketing solution for your business.
Increase Your Brand Awareness with Innovative Digital Marketing Solutions
First Page is Hong Kong’s leading digital marketing agency, and we are constantly devoted to creative new, and innovative marketing solutions.
We offer SEO solutions since we are an SEO agency for NFT projects and also produce white papers.
Make sure to contact us today so we can discuss how we can help you leverage new concepts to grow your business!
Are you a busy entrepreneur in the NFT space? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more revenues from your NFT project:
SEO, or “search engine optimization,” is one of the most critical aspects of digital marketing. It’s what helps your website rank higher on the search engine results page (SERPs), which means more visitors and potential customers. But what many business owners don’t realize is that off-page factors also play a significant role in SEO ranking. You will always want to improve SEO ranking and get on top of Google’s search algorithm. So if you’re looking to boost your Google search results, be sure to focus on these three factors as well!
First, let’s look at SEO ranking holistically. How does SEO ranking work? What do you need to do off-page to boost your search engine ranking? Do you need to change the website structure for search engine crawlers? Write high-quality web content? Do I need to know all the search queries?
We can achieve good Google rankings for a website in many ways. In addition to on-page SEO (quality content, image optimization, core web vitals, site speed, page speed, technical SEO, etc.), off-page SEO is among the most important.
When looking into this for your own website, keep in mind top search results to increase your website visitors. This will help you get an in-depth understanding of website optimization, and search engine results pages. If you would like to learn more, read our other blog here.
But many people ignore the importance of off-site optimization. However, a comprehensive approach and good SEO require each factor to complement each other nicely and effectively improve organic traffic and your website’s Google rankings. Let’s look at three of the most essential factors of off-site optimization.
1. Is SEO page ranking linked to your website’s domain authority?
Each website is rated for its Domain Authority in Google’s algorithm. In short, the higher the domain authority, the better the search engine rankings.
To give this a bit of context: Ahrefs has researched 200K websites to find out the relationship between website authority and keyword ranking. The results show that there is definitely a strong correlation between website domain authority and keyword search engine ranking. In the world of search engine optimization, domain authority is an important ranking factor.
But what constitutes a website’s authority, and how do you improve it? The most straightforward answer is to simply turn to Google and see what factors they use to judge how much a website is trusted.
For example, well-known brands often have websites that Google trusts and assigns a high level of authority, such as the official websites of Apple and Microsoft. In addition, websites that use a .edu or .gov domain are given a high level of authority. But what if you’re neither an educational nor governmental organization? How can I improve my website’s authority and make Google trust it in the same way that Apple or Microsoft is trusted?
The answer is backlinks. If you would like search rankings to improve, looking at backlinks is an SEO ranking factor to consider.
2. What role do backlinks play in search engine rankings?
External backlinks (Link Building or external links) are an integral part of SEO ranking. It is an essential factor contributing to website domain authority. Getting your external links right can really help improve organic traffic and your SEO ranking. This, of course, will lead to more traffic
Imagine a candidate that gets the vast majority of votes. It means that more people trust him and agree with his ideals. The concept of backlinking is similar.
The more backlinks a website has, the more Google trusts it, and in turn, the more authoritative these external links are, the better the website ranking. Increasing the number of external backlinks is a vital search engine optimization off-page factor, and one note to be forgotten.
Natural Links: they are naturally established links that webmasters cannot edit the content of. For example, if a travel blogger writes an article and then adds a link to the restaurant or accommodation they recommend.
Manually Built Links: Intentionally obtained backlinks. This includes connecting customers to your website or asking a KOL (Key Opinion Leader) to share your website content.
Self-created Links: Self-created backlinks on forums, blogs, etc. It should be noted that the creation of many self-created links can be regarded as black hat SEO, which has been recognized and criticized by Google, so be careful.
Google is smart. Your search engine ranking will drop sharply if you start excessively creating self-created backlinks. Google can understand and differentiate artificial and random backlinks and can punish the website. The critical takeaway is that quantity isn’t going to help. On the contrary, low-quality or spammy links will make the website fall behind, and you won’t be getting more traffic.
Source: gotchseo.com
3. Is social media important with search engine rankings?
On the surface, social media may not appear to have anything to do with search engine results. However, it may serve as a link between websites, bringing in additional prospective users and organic traffic. From this perspective, social media is among the most important ranking factors and any search engine.
To improve clients’ perceptions of your business, try to establish your social media, produce new material, upload appealing pictures, and even promotional content. You may even ask customers to share material from your website on their social media networks.
This activity is similar to backlinks in that it can help your website to some level if individuals with a decent following share your material.
Remember that an essential SEO off-page aspect is social media, which should constantly be considered.
What else can you do to improve your search results?
There are also a number of other ways to improve search ranking. These include:
Ensure that you know about search intent
As anyone who has ever tried to search for something online knows, search engines are complicated beasts. They take into account a multitude of factors, from the relevance of the results to the user’s location, in order to determine the best possible outcome.
However, one of the most important factors that search engines take into account is search intent. In other words, what is the user looking for? Are they looking for information, or are they looking to make a purchase?
Understanding search intent is essential for a good SEO ranking. Local businesses, for example, should focus on local SEO in order to ensure that their website appears when people in their area are searching for relevant keywords.
Similarly, e-commerce sites should focus on keywords associated with buying intent in order to appear at the top of search results. Understanding search intent is essential for any business that wants to rank well on search engines.
Get on top of your mobile ranking factor (Mobile first indexing)
With mobile phones becoming the primary device for most people online, it’s no surprise that mobile ranking factors are starting to play a more important role for a good SEO ranking.
With mobile first indexing, Google is now taking mobile compatibility into account when ranking websites. This means that if your website isn’t mobile-friendly, you’re likely to see a drop in your SEO ranking.
In addition, mobile phones are generally used on the go, which means that people are more likely to look for quick, convenient results. As a result, say a mobile ranking factor like as load time, and click-through rate are becoming increasingly important.
If you want to ensure a good SEO ranking for your website, it’s essential to make sure that it’s ready for mobile first indexing, has mobile-friendly images and is optimized for mobile users.
Have internal links in your website
When it comes to SEO, most people focus on external factors, such as building links from high-authority websites. However, internal linking is also an important ranking factor that should not be overlooked.
Internal links and your internal link structure help Google understand the structure of your website and find new pages. They also provide a way for visitors to navigate your website and find the information they want.
As a result, internal linking can positively impact your SEO ranking and your website’s usability. When adding internal links, be sure to use relevant keywords and links to relevant pages. We highly recommend that you consider forming an internal link structure strategy. This will help improve your website’s visibility in search results and make it easier for users to find the information they need.
Use local SEO and local ranking factors to your advantage
Local SEO and local search is essential for good search engine rankings. Here’s why: when someone does a Google search, the Google algorithm looks at several factors to determine what results to show.
One of those factors is the location of the searcher. So, if someone in Hong Kong searches for a “plumber,” Google is more likely to show results for plumbers in Hong Kong than plumbers in Singapore.
This is where local ranking factors come in. Local SEO is the practice of optimizing your website and online presence to rank higher in google search results for searches done by people in your local area.
By Optimizing your Local search and local search results, you can increase your chances of getting search visibility from people who are searching for businesses like yours. And, as we all know, traffic = conversions.
So, Local SEO on Google search is not only important for good search visibility, but it’s also important for getting search queries that generate leads and sales for your business. If you’re not optimizing your Local search, you’re missing out on potential local organic traffic – and customers.
Make sure your website has quality content
Quality content is essential for a good SEO ranking. The Google algorithm looks for a variety of factors when determining where to rank websites in the search results, and quality content is one of the most important factors.
Websites with high-quality, informative, and keyword-rich content are more likely to rank higher in the search results than those with low-quality, thin, or duplicate content.
In addition, quality content helps to build trust and credibility with potential customers and clients, which can lead to higher conversion rates.
Quality content is an essential component of any successful SEO strategy, and businesses should focus on creating quality content if they want to improve their SEO ranking.
Final thoughts
While on-page ranking factors (quality content, image optimization, core web vitals, site speed, page speed, technical SEO, etc.) are important SEO ranking factors, off-page factors are also vital to achieve good google rankings.
In order to improve your website’s search engine ranking, it is essential to focus on building high-quality links and developing a solid social media presence.
By following the tips we’ve outlined in this blog post, you can start improving your website’s visibility and driving more organic traffic your way. Moreover, search engine crawlers will love your website too!
Do you have any questions about how to improve your website’s search ranking and search results? Want to know how First Page uses SEO strategies to help you achieve higher rankings for your search results on Google? Feel free to contact us for a free SEO analysis report!
Off page ranking factors FAQs: Get help with your SEO strategy
What are some SEO tools that can help with off page SEO?
There are many tools you can use. Here are our recommendations:
What role can Google Search Console play in off page SEO?
Google Search Console is a powerful tool that can help you improve your SEO ranking. By tracking search visibility for your website, you can identify potential issues and take steps to fix them. In addition, Google Search Console can help you understand how the Google works and make sure that your website is compliant with all the latest changes. As a result, Google Search Console can be an essential part of your SEO strategy.
How can I use Google image search to improve SEO?
Google image search is a powerful tool that can be used to improve your SEO ranking. By including relevant keywords in the tags and descriptions of images, Google will be more likely to include those images in search results. In addition, Google’s algorithm considers the number and quality of links to an image when determining its ranking. As a result, optimizing images for image search can help to improve a website’s position in SERP. Finally, image search can also be used to generate traffic to a website. By including links to websites in the tags and descriptions of images, Google image searchers will be directed to those websites. As a result, using Google image search can help increase SEO ranking and website traffic.
What are web core vitals?
Google’s web core vitals are a set of metrics that measure the performance of a website. They include things like loading time, interactivity, and stability. Google uses these metrics to help determine SEO rankings and search visibility. The web core vitals are an important part of Google, and they can have a big impact on a website’s traffic. That’s why it’s important for website owners to understand what web core vitals are and how they can improve their website’s performance. By optimizing their website for web core vitals, they can ensure that their site is visible in search and attract more traffic.
How important is keyword research in SEO?
If you want to improve your ranking and have better search visibility, keyword research is essential. By understanding what people are searching for, you can ensure that your content is optimized for the right keywords. This will help you to attract more organic traffic and improve your SEO ranking. Furthermore, keyword research can also help you to understand the latest trends and changes in Google’s and other search engine algorithms. By keeping up-to-date with this information, you can make sure that your website is always compliant with the latest rules and regulations. In short, keyword research is an essential part of off page SEO and should not be overlooked.
Do you want to know how to increase followers on LinkedIn? Well, let us tell you a story. Rewind to July 3rd, 2020…
It was hot out. Covid was in full swing. Tom Cruise turned 57 years old (don’t ask us why we know that).
But something else important happened that day…
We, as a company, decided to seriously improve our social media efforts.
Especially on Linkedin.
Sure, up until that point, we had done OK with Linkedin – we published some decent content and saw some slow growth, but we knew we could do better. LinkedIn has 810 million members and we wanted to be relevant and known. I mean who doesn’t?
So we set to improve our Linkedin efforts across the board – this meant better content, greater engagement, and faster growth.
Fast forward to June 2021, and we are now celebrating over 10K followers on the platform – 100% of which is organic (this means we didn’t use LinkedIn ads, although these are pretty awesome too).
How did we clean up our act, improve our game, increase engagement by 142%, and grow 5,000+ followers in one year?
Here are our 5 takeaways…
Takeaway #1 – Can diversifying your content on LinkedIn help?
You see different types of content on Linkedin.
Behind-the-scenes photos showing off a company culture.
In-depth guides showing you how to improve your business skills.
Memes about drinking too much coffee.
The list goes on.
And truth be told, all types of content can perform well on Linkedin.
So our recommendation?
Try it all.
Over the past year our content strategy has been a mix of sniper-like-precision, as well as a heavy dose of throw-it-against-the-wall-to-see-what sticks. This gives us the ability to create highly-targeted marketing strategies, while also going completely off the cuff and experimenting with new types of content.
We’ve published behind-the-scenes photos…
In-depth guides…
And totally hilarious memes (OK, we think they are hilarious)
By doing a bit of everything, you are ensuring that your Linkedin page is always publishing new, fresh content that interests different types of people.
And the results might surprise you! Here are the 4 posts that we published that got the most impressions over the past 12 months.
As you can see, there’s a bit of variety – 1 behind the scenes, 1 poll, and 2 ‘new employee welcome’ posts.
Should you be having a hard time knowing what content you should publish, read our blog on how to easily create a social media strategy. This will guide you on the type of content you should produce and when you should publish it!
By mixing up the types of content that you publish, you’ll be able to identify which content generates the most impressions, shares, and overall engagement rates.
Speaking of engagement rates….
Takeaway #2 – Are carousels a BEAST for engagement on LinkedIn?
If you are looking to increase the engagement on your Linkedin, our #1 suggestion is to publish carousels.
Well, technically speaking, Linkedin doesn’t allow you to publish ‘carousels’. You can either publish multiple photos, that looks like a collage, like this…
Or you can upload a multi-page PDF (which looks strikingly similar to a carousel) that looks like this…
No matter if you publish a PDF ‘carousel’ or a collage of images, they both create the same emotion within your followers – curiosity.
And curiosity = higher likelihood of engagement.
Notice how high the engagement numbers are for the two prior examples (49% and 32%). This is 10x’s the engagement that we get from posts with a single photo, and these high engagement rates have remained consistent throughout the past year.
In fact, by consistently publishing high-quality carousels, we were able to increase our engagement rate from 7% to 15% across the entire platform. This is especially encouraging since the average engagement rate for Linkedin business accounts are around 3%.
But! This isn’t an excuse. Don’t feel like you can just whip up a poorly made PDF ‘carousel’ and call it a day. Your followers know the difference between good and bad quality content – so your carousels better look stellar and bring immense value. If they don’t then you will see your engagement drop – and quickly.
That’s why all of our carousels are treated with a bit of extra love. In fact, many of our carousels took us over 2 hours to create!
But if you are looking to improve the engagement you have with your followers, the juice is worth the squeeze.
Takeaway #3 – Do People love people on LinkedIn?
When we began on this journey, we noticed that when we published culture content, it performed very, very well.
And it makes sense. While Linkedin is technically a social media platform for business, at the end of the day, it’s still social media – people still are drawn to people.
That’s why posts like this get HUGE engagement (97%!)…
And posts like this don’t really move the needle as much…
BUT!
We wouldn’t recommend posting a bunch of behind-the-scenes culture photos every day. Culture pictures are fun, and absolutely bring value to your business, but not always in a way that impacts your bottom line. Culture photos are great for building trust with your followers, and ESPECIALLY helpful when you are recruiting for new talent, but do remember that balance is still the name of the game.
That’s why we try and publish around 1 ‘culture’ post for every 2-3 ‘business’ posts.
Takeaway #4 – Does video underperform on LinkedIn?
In October of last year, we put more resources into video production, with the specific goal of having it perform well on Linkedin. This is one of the ways on how to get more followers on LinkedIn.
We put a TON of time into scripting, shooting, and editing a few original videos, and we also created a plan to uploaded the video feed from our podcast.
When we hit the publish button on the first video, we were so confident that the video would be a raging success, that we were nervous that our computers would explode from how fast the video went viral. ⚡️
Well, unfortunately, that never happened…
We published an entire series of videos like this based around the concept ‘1 Minute Digital Strategy’.
All of them had ‘meh’ engagement, ‘meh’ views, and ‘meh’, impressions.
We had the same problem when we edited, and uploaded video clips from our podcasts.
Nothing specatcular.
To be very clear though – we aren’t saying DON’T do a video on Linkedin. Many content creators are killing it on Linkedin with video content. We are just saying that it just didn’t work very well for us, especially from an engagement perspective.
We do think that to really get traction for Linkedin video content, it requires a lot more time, effort, and long-term commitment.
But don’t worry about us, we’re totally OK that our videos didn’t go viral.
Takeaway #5 – Should you oost consistently on LinkedIn?
We know, we know, this is the same generic advice you read on every listicle regarding how to grow your social media following. This is one of the secrets on how to increase more followers on LinkedIn.
Well, that’s because that advice is very, very true.
When it comes to organic content, more is certainly merrier.
In the last 365 days, we published 336 pieces of content on Linkedin. This high frequency of publishing enabled us to A/B test different types of content, which helped us identify what types of content performs best, which helped us greatly expedite our growth.
If you can, we recommend trying to publish content on Linkedin at least 3-4 times a week… 5-7 if you can swing it.
But again, remember to never push for quantity at the cost of quality. Linked users are sophisticated and savvy – boring, spammy, and low-quality content does not survive on this platform. If you have resources, you need to focus on quality AND quantity.
Final thoughts on to how to increase more followers on LinkedIn
Linkedin is an incredibly powerful platform and has helped us grow our brand awareness, identify hot leads, and close some pretty big sales. How to increase followers on Linkedin is not an easy formula to come up with. We believe though we have it.
So take your Linkedin growth seriously – invest the time into a content strategy that serves your business goals, and focus on executing that strategy consistently.
If you do, the results can be pretty damn stellar.
Also worth noting, if you’re struggling with other platforms like Facebook, maybe check out this epic blog on how to get more followers on Facebook.
Is there anything in this guide I missed? If so, let me know in the comments below, or feel free to reach out to us more directly using the big red ‘Get in touch’ button!
By including powerful keywords, achievements, and professional successes, LinkedIn for entrepreneurs can assist in building a strong business profile. As a result, other businesses, potential partners, vendors, and clients in your niche will learn about you and your company.
Is LinkedIn free for entrepreneurs and businesses?
It costs nothing to have a corporate page on LinkedIn; anyone may have one.
With LinkedIn, what is LinkedIn Premium?
LinkedIn imposes a business use restriction that limits searches and profile views for free accounts to a modest number. Users of LinkedIn Premium receive limitless searches, additional filters, and excellent sales, hiring, and employment insights.
Exactly why do companies use LinkedIn?
By using LinkedIn for business, you may establish credibility, develop a valuable network, and obtain insider knowledge from recognized authorities in your field.
What else can you learn to make an impact online?
There are many digital marketing tactics can be used to boost your brand’s online profile.
If you are interested in knowing more, here are some useful blog articles that we recommend you read:
Of course, more than anything, we would love to help you succeed online, get noticed, and build your business. If you have any questions, please contact one of our expert digital strategists. It is obligation free, and we would love to chat with you.
If there is one global truth these days, it’s that everyone is ready for the COVID-19 pandemic to be over and for life to return to normal.
If there is another, it’s that COVID-19 cemented the fact that the internet is the most important tool available to humans.
Since it first went live in 1991, the internet has been the most dominant piece of technology at our disposal. Over the past 30 years, we’ve evolved from sending tiny bits of information through a connected cable, to downloading entire movies to a personal, pocket-sized computer in a matter of seconds. It’s even estimated that some 50% of the world’s population has regular access to the internet, and tech billionaires are working to provide access to the other 50% through glorified weather balloons!
Yet, despite all the advances in internet technology and the dramatic adoption of the internet as a global marketplace, some businesses are still reluctant to be a part of the digital age and have yet to fully invest in digital marketing.
You may be reading this and be thinking, “well, digital marketing doesn’t fit with my industry”, or, “my business is doing just fine without it.”
Sorry to say, but here is another truth: the present and future of marketing and sales are digital.
If you are still unconvinced that investing heavily in digital marketing is right for your business, here are three reasons why you should.
Many have called COVID-19 a Black Swan Event, a singular event that came as a surprise and made a significant impact on the world at large. In many ways, this is true. If there were people who predicted the pandemic and its potential impact, they were a silent micro-minority. Even now, over a year after the onset, we don’t fully understand the pandemic’s long-term effects.
But as digital marketers, we immediately identified one outcome as soon as the world went into lockdown, and that was the fast-tracking of the digital economy’s ascension to dominance.
Much like what happened during the SARS outbreak in the early 2000s, when e-commerce giant Alibaba was born out of necessity, varying degrees of lockdown around the world during COVID-19 signalled that commerce, social interactions, and business was going digital. Marketers were quick to jump on the opportunity to grow their business by reallocating their budgets to focus on the digital sphere.
The businesses that were successful during the pandemic already had a robust digital presence and were well-equipped to augment their strategies to take advantage of an influx of new business. Those that were unprepared faltered.
There is no reason to believe that the world will go back to pre-pandemic commerce as we look forward. The digital economy was burgeoning and becoming dominant before the first wave of infections, and COVID-19 has only expedited the transition.
There is no turning back.
E-commerce is Dominating Asia
Around 2 billion people live in Southeast Asia and Greater China. With e-commerce logistics being what they are today, it’s never been easier to reach potential customers outside your country’s borders. Today, both Hong Kong and Mainland China have free trade agreements with ASEAN countries, making it cost-effective for brands to export their goods and sell overseas.
E-commerce players like JD, Lazada, and Shopee have also made it simple to list your products online and sell them to customers around the region, even if you don’t have a proper distributor. But, as any good salesperson or marketer knows, listing products is just “step one” in the sales process.
To take advantage of the explosive growth of e-commerce, in part due to COVID-19, and to find success overseas, businesses need to invest in digital marketing in the countries where they wish to sell. A Hong Kong company with products available for sale in Thailand, for example, would be wise to partner with an online marketing company in Bangkok.
Working with a digital agency in a foreign market ensures that your brand and products will be marketed correctly to your target audience. Tailoring marketing content to a new audience in a new market is called “localisation” and is one of the most critical facets of international marketing. Despite geographic proximity, no two markets in the region have the same consumer and cultural behaviour, putting the onus on marketers to adapt.
While pursuing multinational expansion may seem daunting, it can be executed well if you choose the right business partners. The potential for growth is so great that your local and foreign competitors are likely already ahead of you.
That said, an impactful digital marketing strategy can elevate your brand’s value and equity and help you gain market dominance.
Digital Natives are Driving the Bus
Whether you are in the FMCG industry or focus on B2B sales, your main customers are likely digital natives. Digital natives are people who grew up in the internet age, with unlimited information at their fingertips.
Digital natives use modern technology to solve their problems and are easily influenced by things they see online. The internet is their primary resource for everything. Considering that the percentage of adults who have grown up in the digital age is only increasing, it makes logical sense for brands to market to them on the platforms they use.
Today, most shoppers learn about new brands through digital marketing. They search generic keywords on Google and trust that the top-ranking website is the best. They see influencers on social media promote a product and assume that it must be good. They talk about things with their friends and start to see advertisements for related products across their social media channels. Your end-users or B2B buyers are young, have money, and trust that the internet shows them the best products available. But as marketers, we know that a brand’s internet presence is only as good as its digital marketing strategy.
To conquer the growing digital native consumer segment, businesses need to make sure that all of their digital marketing bases are covered.
From Google Ads and Search Engine Optimisation to catchy graphic design and engaging social media content, digital marketing has many different outputs. Having a strong digital presence is no longer a competitive advantage. Today, and moving forward, it is and will be the most essential aspect of a brand’s overall marketing strategy.
So, what are you waiting for? Reach out to us today, and one of our specialists will be happy to get back in touch as soon as possible! First Page is the leading digital marketing agency in Asia, helping our clients exceed their expectations and grow their online presence.
Digital outreach campaigns have become a big part of online marketing. If you want to build better outreach, you’re going to have to contact a lot of people! But successful outreach campaigns aren’t that simple.
Here, you’re dealing with a single person instead of a general demographic as your target audience. Depending on who they are and what impression you make, the answer to whether they want to work with you can change.
That’s why you have to be very careful how you go about outreach campaigns. If you deem digital PR outreach necessary for your online business, you need to put in some effort to get it right.
Let’s look at some tried and tested methods to help your brand get better outreach that’ll lead to better brand awareness, and most importantly, quality backlinks for your website.
There is always something happening on social media—some new trend or event that could bring you into the spotlight. If you have something of value to provide to people’s stories, like an expert opinion or information about the trending topic, don’t hesitate to reach out to them!
But make sure you do so in an organized way. Don’t just throw a pitch together at the last minute. Keep track of what events will be happening throughout the year, and get in touch with your contacts in advance to tell them how you can add value to their stories.
Remember—only make use of current events if they relate to your niche. Don’t bend stories around to make them relevant because this will undermine you and your reliability, even if you have relevant information in the future.
2. Be Personal
You’re working with people, so you should treat them as such! Nobody wants to open an automated email that starts with a generic ‘Dear Sir/Madam.’ If you’re pitching yourself or a story to someone, be personal about it. Don’t focus on making a sale but on starting a conversation.
Of course, you can’t contact everyone personally, but if you’re using automation tools, test them out on yourself first to see if they come across as personable, even if not 100% so.
You also need to know the people you’re pitching to before you try to start a conversation: who are they? What kind of stories do they usually work on? Check out all their publications and socials before contacting them to make sure you’re reaching the right person for the right thing. Nothing is more offensive to a professional than being mistaken for someone else!
3. Be Direct
When you actually send that email, don’t beat around the bush. Be direct about what you want, what you’re trying to pitch and how it will provide value to the person you’re speaking to. And while the content of your email is important, this starts with the email subject line. If your subject line isn’t clear or interesting enough, you may risk not even having your email opened. Vague subject lines don’t work and might even be considered spam! Tell your contact what your email is about and what value it holds.
Struggling to write professional content? Our premium content writing service is here to help you!
4. Keep Emails Short
The fact is, none of us like reading long blocks of text. Most of us don’t even fully read important documents because we skim through them for important information.
Similarly, nobody likes reading long emails, especially those filled with unnecessary buzzwords.
Keep your emails short—ideally under 150 words, but never more than 300—and concise. Attach material to the email for more detailed information, but the primary email should only have enough to make an impact and draw your contacts in. If your email body is good enough to convince your contact that you can provide value, they will open and read the attachments.
Should you be stuck with your email marketing strategy, you may wish to read our blog with 3 tips on how to perfect your email marketing strategy.
5. Provide Value
Long emails may be a big no, but that doesn’t mean emails can’t provide value. Just because you can’t get all your information across in your email doesn’t mean that what you can talk about isn’t important. Tell your recipients why your topic is trending and how, and give them all the information they’ll need to cover your story. This could be statistics, images, research, and information needed to write an article about you as easily as possible in the shortest amount of time.
Make sure to ask for feedback at the end of the email! This could be about your attachments or your story, but also about whether your recipient needs any extra resources to write about you.
Having the right approach towards your contacts is vital for PR outreach. Once you incorporate these tips into your strategy and figure out what influencers and journalists want from you, you’ll start seeing results.
So, what are you waiting for? Reach out to us today, and one of our specialists will be happy to get back in touch as soon as possible! First Page is the leading digital marketing agency in Asia, helping our clients exceed their expectations and grow their online presence.
Facebook Ads and Google Ads have rapidly become the two largest platforms for online advertising. Ideally, you’d want to run ads and take advantage of the unique features offered by both, but sometimes you have to choose between the two.
So which of these should you go for? Let’s look at a few things you should consider.
Determining your goal for the campaign is an essential part of deciding what platform would be best suited for you.
Google Ads, for example, is the best option for demand capture—that is, it will reach users who you know for sure are looking to make a purchase. If someone looks up the keyword “customisable phone covers,” chances are they’re trying to find one for themselves. Keeping that in mind, the ads shown on Google will align with this search intent and possibly result in sales.
On the other hand, Facebook Ads is ideal for reaching consumers who are at the top of the funnel, making it a better option if you’re not actively trying to make a sale yet, and are aiming for brand awareness.
You could use both platforms to reach consumers at different stages of the buying process, but if you know the goal of your campaign, you could narrow down your options and pick the platform that provides the greater benefit.
2. Budget
As with anything else, sometimes your budget can also make the choice for you. For any ad campaign, the main goal is to maximise the return on ad spend (ROAS), i.e. the profit you earn on every dollar you spend on ads.
For Google Ads, specific keywords have a higher cost-per-click than others, which means that if the keyword you’re targeting is expensive and you have a smaller budget, your ad campaign wouldn’t be bringing you much benefit.
On the other hand, within that same budget, you could reach a much wider audience on Facebook Ads, as well as take into account consumer behaviour and get a better idea of what kind of marketing strategy would work on your target audience.
Look at how far a single dollar can take you with respect to your goals, and make your choice.
3. Stages of the Buyer Journey
Facebook and Google are two very different platforms, meant for different things. As such, users on each will also be in different stages of the buying journey, so you wouldn’t be able to find the same audience on both.
For example, Facebook is a social media platform, which is meant for interaction. Most people on Facebook are not looking to make a purchase, but they do explore their interests on the platform. This makes Facebook Ads a great way to target users who may not be aware of your brand or products, especially if your brand is somewhat niche and you think users wouldn’t be actively searching for it.
On the flip side, Google receives more than 5 billion searches every day, and these searches can fall on every stage of the buyer’s journey. However, the keywords within those searches let you know what stage they’re at. If someone searches “water bottle price,” the likelihood is that the user wants to buy a water bottle. In comparison, if a user searches for “water bottle design,” they might not necessarily be looking for a purchase.
The use of specific keywords indicates which users are most likely to make that purchase decision. That way, you can target users who you know for sure are at the bottom of the funnel.
4. So which is better?
While it’s important to look at your goals and budget etc., when deciding which platform you want to go for, there is no doubt that each offers unique benefits.
For example, Facebook allows you to create a ‘lookalike audience’ for yourself and then targets people who are similar to this persona. With so much information about the audience’s interests and preferences available, this is easily done on Facebook. That means that Facebook Ads is much more detailed in targeting users when you make an advertisement on Facebook.
On the other hand, Google ads have the highest click-through rate compared to other platforms because Google prioritises relevance and shows users ads that are most relevant to them, given their search history.
Google also uses remarketing, where users are reconnected to brands that they have interacted with before. This makes it more likely that consumers will go through with their purchase instead of adding your product to their cart and closing the window.
Still, neither one is inherently better than the other, so once you’ve decided on your budget, your marketing objectives and your target audience. You’ll be able to make a better and more informed decision about which platform will be more beneficial to your brand.
Starting a digital marketing campaign can be a very daunting prospect for many businesses. Should you need any more convincing, perhaps read our blog about why now is the time to start digital marketing!
So, what are you waiting for? Reach out to us today, and one of our specialists will be happy to get back in touch as soon as possible! First Page is the leading digital marketing agency in Asia, helping our clients exceed their expectations and grow their online presence.
It’s not about spending more, it’s about spending smart. Before you plan your next social media marketing strategy, know exactly how to divide your capital.
Social media advertising, otherwise referred to as social media marketing, is especially powerful for businesses on a budget. This form of online marketing proves cost-effective, ongoing, easy to measure and of course, impressionable.
When executed correctly, you’re provided the potential to generate a continued ROI (Return on Investment). Promote your product or service, define who your business is, and boost your brand.
Here, we outline the 6 most effective social media platforms and how your brand can benefit from each.
1. Facebook
Over 50 million small businesses use Facebook to grow and connect with consumers. However, Forbes report that only 4 million of these businesses are successful. What sets these 4 million apart? They actually pay for social media advertising, whereby a staggering 68% use video content.
Aside from using visual content to generate results, one of the most effective ways to convert Facebook users into customers is through direct ads. Present an ad, which directly links straight to a landing page and entice visitors with a special offer.
2. Pinterest
It’s no secret that women hold a greater buying power than men – $20 trillion in fact. While Pinterest may seem like a less obvious choice, its power is undoubtedly immense; especially for businesses both online and offline.
Instagram, the visually-driven platform taking the digital world by storm, exhibits remarkable potential for demographic targeting. Use high-quality images and videos to express your brand, gain a large following and promote your product or service.
This incredibly popular platform enables you to target users based on their interests, include a call-to-action and to group products within videos. Instagram is a phenomenal tool for e-commerce in particular, whereby businesses are equipped to deliver an enriched shopping experience.
Since its powerful launch in 2002, LinkedIn remains a powerful social media marketing tool. As 44% of users make an annual income of $75,000, LinkedIn proves an exceptional platform for generating business leads.
First released in September 2016, TikTok has become one of the most popular social media platforms in recent years. In just 4 years, the number of TikTok users has grown at an impressive rate as the app currently boasts 800 million active monthly users worldwide, leading Pinterest, Snapchat and other well-known social media.
With TikTok, users can record short videos and upload them to share with other users. But the astonishing fact is how much time users spend per day on the platform – a whopping average of 52 minutes per day. This means that using TikTok to advertise is a good choice as your adverts can be viewed by group of users that are obsessed with the app.
Marketers can create TikTok pay-per-click (PPC) videos and banner advertising campaigns, and only when someone clicks on the ads need to pay, making it easy – and affordable – to reach potential customers.
6. Twitter
You’ve learned highly effective ways to boost your brand using paid traffic, but how about organic traffic? This is where Twitter comes in.
On average, Snapchat generates more than 10 billion daily video views. Of all the platforms listed here, Snapchat is the newest. Launched in 2011 (just one year after Instagram was founded), Snapchat reveals the fast route to capturing a younger audience.
Our network of partners gives us access to first in-market media products, collaboration plans and inside intel, so we can keep you ahead of your competition.
