Tag: marketing

6 Ways Google SEO Trends Are Changing And How Your Business Can Stay Ahead!

Posted on by Hector Law

Google Trends are constantly evolving. That means that Search Engine Optimization (SEO) is also changing constantly.

That’s why keeping up with the latest trends is essential for any business wishing to maintain a solid online presence – especially in a highly competitive market like Hong Kong.

This blog post will discuss 4 of the most significant ways SEO Google trends are changing for Hong Kong businesses.

If you want to stay ahead of your competition, make sure you are following these trends and implementing them!

SEO Google Trend #1: More Emphasis on Quality Human-made Content

Why Quality Content = Human Written Content

With AI becoming more and more available, we’re seeing a surge of marketers using AI to write content.

While AI is good at generating generic content, it isn’t capable of creating unique, creative and expert content. 

If everyone relied on AI, brands would lose their unique voice and search results would lose their value, since it would be filled with unhelpful content all saying similar things. 

That’s why Google’s “helpful content” algorithm update will have an increasingly important impact on SEO. 

Google’s main priority is to provide its users with the most helpful and relevant search results. With a wealth of AI content on the internet, the update seeks to encourage content with human insights and demote AI generated work.

While this may require some changes to current SEO strategies, it ultimately benefits both search engine users and website owners.

Websites with high-quality and informative content would rank higher and be more visible. This will lead to higher traffic and potential conversions for the website.

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How To E-E-A-T For Quality Content:

Now that you’ve decided to get a content writer, you need to E-E-A-T. 

All high quality content is based around 4 key points: 

  • (E)xperience
  • (E)xpertise
  • (A)uthoritativeness
  • (T)rustworthiness

Focusing on these strategies is the best way to create valuable content that is both informative and beneficial. 

E-E-A-T can help you include the human touch into your content and show Google’s algorithm that you are worth their time. Doing this can be a great way for you to increase your search rankings and boost traffic to your website. 

Experience 

Experience refers to the first-hand knowledge and/or skills gained through doing a specific activity or participating in an event. Having first-hand experience in a field can lend you credibility. 

For instance, a review from someone who actually stayed at a hotel room would be more believable and convincing than a review from someone who had not. 

You can demonstrate your experience through author bios, personal opinions, anecdotes or even visual media. 

Expertise

Expertise relates to the knowledge and skills you have in the field. It’s often confused with experience but expertise tends to refer to having deeper knowledge or a higher level of skill. 

This can be gained through experience, formal education, and/or training – which allows you to analyze, make judgments, and solve problems. 

An expert needs to have one eye on the future, too; with more updates, changes, and competition all the time, you need to be prepared for constant evolution. So keep your expertise up-to-date and fine-tuned – you only get top search engine rankings when you stay ahead of the changing SEO Google Trends! 

Authoritativeness

Authoritativeness in E-A-T is a must-have for SEO success. Authoritativeness basically means that your domain and website are considered to be authorities in their subject matter by search engines and users alike.

If you establish yourself as an authoritative figure, your web pages can get rewarded with higher search rankings. To further increase your authoritativeness, remember to create content that is accurate and trustworthy, two aspects of E-A-T that can help bring more visibility to your pages.

So if you want to ensure your website gets the recognition it deserves from both engines and users, make sure you stay on top of Authoritativeness!

Trustworthiness

Trustworthiness in E-A-T has become a crucial component of SEO for anyone looking to increase their chances of getting closer to the top of search rankings in Hong Kong.

Engines like Google want to know that web pages from a particular domain are not only providing up-to-date and accurate information but also are actively telling content that is truthful, honest, and worth trusting.

Trustworthiness should be something established over time based on a website’s track record of delivering quality content consistently.

Having high-quality materials that readers can connect with in terms of relevance and accuracy will go a long way towards ramping up your domain’s trustworthiness.

Being yourself and ensuring you keep an eye on what others in your field offer can help you stay on the path toward creating trustworthy web pages.

What You Can Do To Stay Ahead Of This Trend

  1. Prioritize human writers: AI assistants can draft outlines, summarize and find errors but it can’t really create valuable content. Get writers familiar with your industry, to deliver nuanced and in-depth insights that appeal to your customers. 
  2. Explore other content formats: You can diversify your content by using videos, podcasts or infographics that align with E-E-A-T principles. These can help you reach out to visually oriented audiences and enhance user engagement. 
  3. Leverage author bios: Highlight the qualifications and background of your content writers that can reinforce their authority. You could also talk briefly about their hobbies and personality to make them more relatable.

SEO Google Trends #2: Schema Markups Are Becoming Very Popular

Schema markup is quickly becoming one of the hottest SEO Google trends in Hong Kong. 

A schema markup is code you include into your website. These codes help search engines better understand the content and importance of your site. The more they understand your content, the easier it will be to categorize your site as ‘relevant’ and rank it higher. 

Implementing schema markup can also make your websites more appealing to search crawlers and more accessible for customers. Including extra information – like star ratings, opening hours, contact details and prices, making customers more likely to click on your site. 

In the grand scheme of search engine optimization, schema markup is an essential tool for those looking to get ahead of the competition – so if you want a higher ranking and improved visibility online, you better step up your schema markup game!

If you’re looking to make your website stand out and on top of changing Google trends, schema markup is a must-have in your SEO toolkit.

What You Can Do To Stay Ahead Of This Trend

  1. Add extra information: Include ratings, prices, or contact details directly in search results. This makes your site more appealing and informative, increasing the likelihood of clicks from potential customers.
  2. Regularly Update Schema Markup: Keep your schema markup up-to-date with any changes to your content or business details. This makes sure that Google has accurate information about your site to keep it relevant.
  3. Test and Validate Markup: Regularly test your schema markup to identify and fix any issues. This makes sure your markup is implemented right and can be identified by Google.  
UX, SEO, and web design

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SEO Google Trends #3: Raise Your Voice (SEO)! Optimize SEO For Voice Search.

biggest SEO Google trends for Hong Kong in 2023 is voice search

Voice Search on Google is a lucrative and rapidly growing trend. 

Voice search is a feature that allows users to search the internet using their voice instead of typing keywords into a search engine. It is a convenient option for mobile users who are on the go and need to get information quickly. 

Voice search is also becoming more popular with smart speaker devices like Amazon Echo and Google Home.

One of the biggest benefits of voice search is that it can help you reach a larger audience. For example, if you have a website optimized for voice search, you could appear in the search results when someone in Hong Kong searches for something in English. 

This is because voice search is becoming more popular in Asia, and many Asian countries have English as their second language.

Another benefit of voice search is that it can help you get better SEO results. As people tend to speak in complete sentences when they use voice search, they are more likely to use long-tail keywords. 

Long-tail keywords are specific and usually have low competition, which can, in turn, be conducive to improving your SEO results.

If you want to stay ahead of the SEO trends, you need to start optimizing your website for voice search. 

This means using long-tail keywords, creating content that answers common questions, and ensuring your website is mobile-friendly. By doing this, you’ll be able to improve your SEO results and reach a larger audience.

What You Can Do To Stay Ahead Of This Trend

  1. Create Conversational Content: People often search using full sentences, as if they were asking a friend. So optimize for conversational queries and long-tail keywords. You can start by thinking about the different questions customers might have about your business! 
  2. Enhance Mobile-Friendliness: Since many voice searches are performed on mobile devices, make sure your website is mobile-friendly. This includes having a responsive design and fast loading times to provide a seamless user experience.
  3. Optimize For Local SEO: Over 55% of people use voice search to look for local businesses! To capture that traffic, make sure you appear on search results when people search for local products or services. Specify your location, hours of operation, photos of your business and more! 

SEO Google Trends #4: SEO Will Become More Focused On User Experience

biggest SEO Google trends for Hong Kong in 2023 is UX

UX design is all about creating a great user experience. It’s about ensuring that users can easily find what they’re looking for. They also should have a positive experience when using your site or app. 

UX design is becoming increasingly important, as more and more people use their mobile devices to access the internet. In fact, UX design is now one of the most important factors in Google’s SEO algorithm. 

This trend means that if you want your site to rank well in Google’s search results, you need to make sure that it has a great UX mobile design.

There are many different aspects of UX design, but one of the most important is readability. 

This refers to how easy it is for users to read and understand your content. If your content is difficult to read, users are likely to click away from your site or app, which will hurt your ranking in Google’s search results. 

That’s why it’s so important to make sure that your content is clear and easy to read. So if you’re looking to improve your site’s ranking in Google’s search results, make sure to invest in UX design.

What You Can Do To Stay Ahead Of This Trend

  1. Increase page speed: In a fast paced world, people want their information instantly. Long load times frustrates potential customers, increases bounce rates and negatively affects your site’s ranking. In fact, 50% of people refuse to wait longer than 2 seconds for a site to load. Prioritize page speed to drive traffic and enhance user experience!
  2. Improve navigation: Navigating on websites should be intuitive and consistent, helping users find what they want easily. Menus, CTA buttons and search bars should be easy to spot and quickly responsive. The lower the friction, the more likely they are to purchase.
  3. Simplify your content: Your content should be easy to read and understand. If your content is hard to follow, users are likely to click away, hurting your rankings. Try to write to a Grade 9 level, this makes sure your site is accessible to a wider audience.

Keen to learn more about on-page SEO?

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UX, SEO, and web design

SEO Google Trends #5: Customers And SEO Are Going Local 

biggest SEO Google trends for Hong Kong in 2023 is local search

Another emerging trend in Hong Kong are the things people search for on Google. 

People are looking for more immediate and specific results. They want to know which businesses are nearby and which services they can conveniently access. 

That makes sense! Why travel for 2 hours to get custom leather shoes when you can buy one 5 minutes away? 

In response, Google has recently been placing more emphasis on local SEO, and this trend will likely only grow.

For businesses, this means that it is more important than ever to optimize their website for local search. 

This can be done by including location-specific keywords – like “Best Dim Sum restaurant in Causeway Bay”, creating a Google My Business listing, and obtaining local backlinks. 

Failure to do so could result in poor SERP results and a loss of customers. While local SEO may require some additional effort, the rewards are clear.

By capitalizing on this trend, businesses can stay ahead of the competition and ensure that they are visible to potential customers amidst changing Google trends. 

What You Can Do To Stay Ahead Of This Trend

  1. Optimize for Local Keywords: Use specific location-based keywords in your content, titles, and meta descriptions. This makes sure your business appears in relevant local search results.
  2. Encourage Local Reviews: Ask satisfied customers to leave reviews. Positive reviews boost your local search rankings and build credibility with potential customers.
  3. Create Localized Content: Develop content that caters to local interests, events, and news. This can help increase the relevancy of your business and appeal to local customers. 

SEO Google Trends #6: Domain Authority Is Still The Key

This might not be a changing Google trend but it’s still on this list because the importance of domain authority can’t be understated.

Despite all these changes and trends, domain authority still remains a critical part of SEO.

Earlier, we talked about the importance of authoritativeness in SEO content. Domain authority is essentially a measure of this.

Sites are given a domain authority score from 0 to 100, with higher scores telling Google how relevant and credible your site is for a specific topic. The higher the score, the more likely it is to rank and perform well on search engine result pages.

A good domain authority score varies from industry to industry. But generally speaking, scores between 50 – 60 are considered good, while scores between 40 – 50 are often seen as average. Regardless, you’ll want a score that’s higher than your competitors.

So when looking for ways to boost your domain authority (and therefore ranking), think outside the box – try out things like link building, content marketing, regular updates, and optimizing how users interact with your website.

What You Can Do To Stay Ahead Of This Trend

There are many factors that influence a site’s domain authority. Here are a few:

  1. Get high quality backlinks from high authority sites: Search engines use backlinks to gauge your credibility, authoritativeness and trustworthiness. Having another domain linking to your site is an endorsement that your content is valuable.
  2. Create quality content: Creating helpful content can lead to more people to share your content, increase the number of sites linking to your content, and even encourage high authority domains (like educational institutions) to backlink your site.
  3. Remove broken or spammy links: Low quality backlinks can decrease your domain authority and even lead to a penalty from Google. Audit your site to see who is linking to your page. You can remove those links or ask Google Search Console to ignore them when crawling your site
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Final thoughts

Google trends are always changing – and that’s especially the case in Hong Kong! 

By being aware of these emerging trends and implementing our tips, you can be sure to stay ahead and keep your business at the top of Google’s result’s page!

At First Page, we provide professional SEO services. These services can help you improve your visibility on search engine results pages and to the top of page 1 on Google!

Implementing effective SEO will take longer if you start out with a new website. However, taking note of these 11 trends will get you some good results in a few months.

If you can’t wait that long… and why would you?

Use an SEO company to help your website rank higher, but there are so many options out there. How do you know who to trust?

It can be hard to know who to trust regarding SEO. Many companies make big promises but don’t deliver results.

First Page is a top-ranked SEO agency in Hong Kong that has helped businesses just like yours see actual results.

We have the experience and expertise necessary to help you beat the competition and reach the top of the search engine rankings.

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What other marketing tactics can you use to beat your competition?

Here are some useful marketing tactic blogs that can help you break all your past sales records, and your competition in the process:

Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:

How to determine the right word count for a Blog in 2023

Posted on by Stephanie Wong

As content marketers, we always try to find the best way to engage our audiences, and blogs are a tried-and-true method to do so. How much should you write and what should the word count be?

And yet, the consumption of digital content is ever-changing, so it’s important to keep up with best practices. In recent years, there was an emphasis on short snappy content. We can see this with the rise of platforms like Tik Tok and IG.

Has this had an impact on blogs and their place in content marketing? What is the ideal length for a blog post? Are blogs still relevant for 2023?

In this blog post, we will explore these questions and more. Also, we’ll share some tips on how you can write blogs to engage your readers!

blog word count in 2023
What should the word count of a blog be?

The average blog post is now 1,600 words long.

While short-form content may be the name of the game across social media platforms, statistics reveal that longer-form posts still reign supreme when it comes to blogs, a key component of content marketing and business strategy. In fact, blog posts are now averaging in 1,600 words in word count.

In line with this, bloggers and brands are now investing more time and effort into creating lengthy, high-quality blog posts. These blog posts allow for a deeper dive into a topic, showcasing the expertise and authority of the writer or brand.

And clearly, this investment is paying off, as longer blog posts tend to rank higher in search engines, as well as generate more shares and engagement on social media. 

So the next time you think about hitting the “publish” button on a shorter blog post, consider investing the extra time and energy into crafting something longer and more comprehensive.

Your readers (and search engines) will thank you for it.

Word count and social sharing
Longer word counts get more social love

Longer word count blog posts are more likely to be shared on social media and generate more leads.

For any content marketer, success means generating leads and engagement. And guess what? It turns out that blog post length may be a determining factor in both of those metrics.

Hubspot noted that blog posts between 2,000 and 2,500 words tend to generate more leads and social shares.

Yes, it can be tempting to skimp by with shorter blog posts. Yet, long-form blogs allow for more comprehensive and helpful content. And in today’s world, where there is abundant information at our fingertips, this proves to be all the more valuable for readers. 

So next time you sit down to write a blog post, don’t neglect the value of longer word counts in driving lead generation and social shares. 

There are several ways to make your blog posts longer without becoming bogged down in unnecessary detail.

Do you struggle to make a blog post longer without adding irrelevant information or filler content?

It can be a tricky balance, but there are definitely ways to ensure your posts are thorough without sacrificing quality. One tip is to include multiple examples or case studies to support your main points.

Another trick is to include a Q&A section where you address frequently asked questions related to the topic at hand. You can also add images, infographics, and videos to break up your text and keep readers engaged.

And don’t forget about the power of storytelling. Using personal anecdotes in a blog can add depth and emotion while also lengthening your post.

Ultimately, the key is to provide value and substance with every word you write, and suggestions are intended to help you do just that.

blog research and word count
Blog research can help give you a better-performing blog

Make sure your content is well-researched and provides valuable insights for readers.

When creating content, remember that users are trusting you to give them valuable insights and answers. This means it’s crucial to take the time to do thorough research and only share reliable information.

Understanding your audience persona can also help guide the direction of your research. It will ensure that you are providing content that will be helpful for them.

Your readers will appreciate the effort you took to make sure your content is well-researched and

informative. By going above and beyond, you can truly provide valuable insights for your users.

Do your due diligence – make sure you know your topic inside and out.

Your content should aim to solve customer pain points. And to do so, it’s crucial that you know your topic inside and out. 

When conducting research, start by asking questions, gathering information, and looking for pattern connections. Good old Google can be a helpful tool, but don’t be afraid to go beyond just using Google with your research either. One can also reach out to experts in the field, or consider conducting surveys or interviews.

In the end, being well-versed in your topic ensures that your content provides true value for your audience.

Write for your audience – be clear and concise, and use easy-to-read language.

As a content creator, it’s important to know your target audience and tailor your writing to their needs and what appeals to them.

Using too much jargon or complex language can be intimidating or make it difficult for them to understand.

Instead, focus on clear and concise language that gets your message across effectively. It’s also essential to consider the role of search engine optimization when crafting your words.

Incorporating target keywords in a natural and readable way can help boost the visibility of your content. Think outside the box with your keyword search terms, and you may be surprised at the valuable content that pops up. Some great tools to use are Google Search Console and Google Trends.

Above all, remember that your goal is to communicate effectively with your target audience. Don’t lose sight of that by getting caught up in flowery language or industry buzzwords.

Write for them, not for yourself or others in your industry.

Proofread, proofread, proofread! – there’s nothing worse than publishing content with mistakes.

At the end of the day, quality content is a reflection of your brand. You wouldn’t walk into a meeting with stained pants and unkempt hair, so why would you publish articles riddled with errors?

Proofreading isn’t just about catching typos and grammar mistakes. It’s about ensuring that all the information in your content is accurate and fact-checked.

Publishing error-free content shows attention to detail and professionalism, setting you apart from your competitors. So remember: proofread, proofread, proofread! It’s the only way to guarantee quality content.

A longer blog will get you more comments.

Readers are more likely to engage with longer posts.

At first glance, it may seem counterintuitive for readers to prefer long blog posts over shorter ones.

However, long-form content allows for deeper exploration and analysis of a topic, providing more value to the reader.

Plus, with longer content comes the opportunity for greater engagement. Writers have room to include interactive elements like polls or quizzes. 

Also, readers can leave longer and more thoughtful comments. If the content written is helpful, your audience will be left with more food for thought.

In an era of soundbites and short attention spans, long-form content offers a refreshing change of pace that keeps readers coming back for more.

As Steve Jobs said, “people don’t know what they want until you show it to them.”

By showing readers the value of long-form content, we can understand and appreciate its appeal.

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Are there any drawbacks to writing longer blog posts?

It may take longer to craft a long-form blog post, but ultimately, they have the potential to generate higher levels of engagement and drive more qualified traffic to your site, whether for B2B or B2C businesses. 

We believe there is power in depth. By providing greater detail and substance in your blogging content, you allow your readers to truly understand and connect with your message.

In our opinion, the reward outweighs any initial time investment. So if you have something valuable to share with your target audience, don’t be afraid to dive deeper and write a longer blog post. It could end up being one of your most successful pieces of content.

When to stop writing and adding to your word count?


When to stop writing and adding to your word count?

How do you know when your blog post is long enough and when it’s time to stop writing?

As a digital agency, one question we often hear is, “how do you know when to stop writing?” The answer ultimately depends on the type of blog you’re running and who your target audience is.

If you’re running a B2B blog, longer posts tend to perform better as they can deeply explore complex topics. On the other hand, if your blog is B2C focused, shorter posts may be more engaging for readers with shorter attention spans.

There’s no hard and fast rule for blog post length, but our guideline is to keep going until you’ve thoroughly analyzed and communicated all the key points relevant to the topic. Aim for around that magical 1600-word count.

At the end of the day, what matters most is creating valuable content that resonates with your audience. So trust your judgment, and don’t be afraid to experiment with post length to see what works for you.

Final thoughts

So, what’s the ideal length for a blog post in 2023? We believe that posts between 1,000 and 2,000 words will generate the most engagement. However, there is no “one size fits all” answer to this question – it varies based on your niche and audience.

Do some research to find out what works best for your audience. It is wise for you to experiment with different lengths too, and see which length generates the most engagement.

Remember, you can increase your chances of engaging with your target audience by writing for them. Your quality content should be tailored to their needs and provide value.

By doing your research and taking the time to produce well-written posts, you’ll be on your way to seeing better results from your blogging efforts.

Once you get a good gauge of the content length that engages your audience the most, stick to that formula! And don’t forget – always include a strong call to action at the end of your post, so readers know what you want them to do next.

For more tips on how to write blog posts that engage your audience, check out our other blog posts, or contact us today if you need premium blogs for your business.

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What else can you do to drive engagement apart from blogs?

Boosting your engagement with content is no easy feat. Any market for customers is fiercely competitive. We have some great blogs on other marketing tactics that can help you beat the competition, learn more today:

If you are a busy entrepreneur, you probably don’t have much time to devote to marketing. If this is the case, we encourage you to review some of our strategic digital marketing services to drive more sales:

Does Your Brand Have What It Takes to Be a Viral Brand?

Posted on by Gary Cheung

If there’s one thing that all marketers hope for, it’s a viral brand. Something that takes off and spreads like wildfire, reaching many passionate customers shortly. But is that something you can plan for? Or does it just happen randomly?

You’ve seen it repeatedly happen: someone will buy the latest iPhone because ‘everyone knows they need an Apple product.’ But why? What makes Apple so memorable that people are so passionate about them? Regardless of technical reasons, their fans will buy the latest iPhone.

What is it that creates a memorable brand, a powerful brand, a brand that people are passionate about? It all starts with the branding process. This process begins early on, and as you might have predicted, it never ends.

You should keep off the pedal with your ongoing objective to grow brand recognition and attract ideal consumers through effective brand marketing. Your marketing messaging, social media postings, advertising campaigns, and how we create and present our visual assets all express our brand.

Teams of professionals in market research, competitive analysis, and marketing collateral work with major businesses. You might not be there yet, and we understand that.

In this post, we’ll look at what goes into making a brand go viral – and whether or not your business has what it takes.

Table of contents

8 branding tips to level up your brand strategy to become a viral brand.

Any brand need purpose and vision to become a viral brand.
Any brand needs purpose and vision to become a viral brand.

Create a brand identity, including a purpose and vision.

First and foremost, your brand’s vision and goal statement need to be crystal clear. If you and every employee don’t see this right away, potential consumers will notice it very clearly when they interact with you.

Consider a company like Apple, which has a distinct visual identity, a unified message, and a professional voice. They are not here to accompany the consumer on their journey; they are here to attend to the customer. Your mission and vision statements must describe the path you are on.

Make use of market trends to be a viral brand.

The most popular marketing channels used by consumers and how a brand promotes on those channels (or doesn’t) are examples of market trends.

Certain brand ambassadors are getting more attention than others for whatever reason. There may be social media sites with rapidly growing user bases. Some marketing initiatives are connecting with the public because of recent global events.

To avoid deviating from your vision and mission statement, avoid manipulating your entire brand to “fit the mold.” But as most successful firms do, it’s crucial to consider consumer behavior and market trends and modify your marketing tactics to capitalize on them.

Formulate viral referral loops.

Do you know the ideal candidate to work as a brand advocate? It might shock you to learn that it’s the customer. You heard us correctly, yes.

One of your best marketing opportunities is to have current customers tell new customers why they should interact with your business. Offer incentives to encourage existing or former customers to recommend others.

Let’s face it. We have all used the free $20 Uber Eats referral offer. It aids in increasing brand recognition and identifies potential customers with similar interests to your present clients. Additionally, it’s a brand-building plan that benefits you, and we love that marketing strategy.

Viral brand, Let organic growth be your shining light!
Let organic growth be your shining light!

Focus on organic growth.

It takes more than just yelling your brand voice to establish a strong brand personality and increase brand awareness. Word of mouth is key.

Customers must hear it from other customers!

Thinking of community-building tactics in your brand creation process is the greatest approach to achieving this. This can entail joining a social media platform where your target audience is most active.

Once there, you can create spaces, groups, or forums where buyers interact with your business’s products or brand history rather than just purchasing them.

By doing this, you may make word of mouth can spread, and others will see your brand message on other platforms.

Keep the sharing process feeling easy and natural.

Many companies invest a lot of time and money into their content marketing strategy. Still, they often need to pay more attention to one important factor: how to make it easy for potential customers.

Studies show that the more natural sharing processes feel, the better your offer is at being seen by someone who needs what you sell!

So next time you write an email or put together some digital media projects like social posts or web content, think about adding share buttons.

Make it clear too! This strategy will help you reach a whole new audience while also boosting engagement rates with current customers – who wouldn’t love being heard by these newcomers too?

A viral brand gets out there and networks on social media too!
Don’t just network in person, get out there and network on social media too!

Make your brand known on the current networks.

Joining popular social media sites and networking platforms is vital to building a strong brand.

It’s important to join popular and trending networks. Nobody will hear your brand’s values and mission if it is on unpopular social platforms. This is especially crucial for a young business striving to establish itself.

Just keep in mind to follow your target audience. It serves no use to promote your business on a network that is current but unrelated to your target customer.

Investigate your rivals.

Don’t be afraid to make awkward brand-to-brand eye contact.

Instead, observe your rivals to see how they’re doing it. Is there something your brand can emulate or avoid?

You could discover they are adhering to some “brand rules” that you might use as a model. By merely observing what they do, you’ll learn additional branding advice.

A viral brand knows its target audience.
A viral brand knows its target audience.

How well do you know your target audience?

Getting caught up in running a successful business is easy, but it often pays off when you take time out for reflection.

The best way we have found success with our agency was by understanding what customers wanted and needed from us – which helped us understand their needs better than anyone else could!

You can use a buyer persona to understand your customer better. Imagine that you were the person who would buy this product or service–what are some of their needs? Why do they need it, and how does buying our product make them feel when compared with other options on the market today (or yesterday)?

Final thoughts on becoming a viral brand.

So, do you want your brand to go viral? It’s more challenging than it sounds. Like anything else, there are a few key things you need to do to increase your chances of success.

Luckily, we’ve outlined some of the most important ones here. If you can use these tips and invest the time and effort into growing your brand organically, you may see those coveted fans (and money) start rolling in.

But don’t take our word for it – give them a try yourself and see what happens! And if you need help getting started or would like us to look at your current branding strategy, don’t hesitate to reach out.

We love helping brands succeed and grow! It is what we live for.

Get in touch

What other marketing tactics can you use to make your brand viral?

All businesses should want to become viral to increase their sales. Here are some useful marketing tactic blogs to help you achieve this:

Are you a busy business owner? You may not have the time to run the marketing tactics you need to make money regularly. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales:

The Google Spam Update: These are the SEO Dos and Don’ts

Posted on by Ishmael Os

Recently, Google made a major change to its search algorithm to combat “spammy” content and reward websites that provided useful, high-quality content. This update, dubbed the “Google Spam Update”, has been a game-changer for many businesses, resulting in wide swings in traffic and rankings.

On October 19, 2022, Google announced plans to roll out a global spam update to Google Search that would affect all languages.

The Google Spam Update is now complete. So it is now or never to have your content user-friendly, helpful and useful. If not, your website will suffer the consequences.

Why does Google want to do this? Because if a user consistently clicks on spammy results, it produces a bad experience and causes them to stop using Google. Now that is bad for Google and its users.

Here’s what you need to know about the Google Spam update and how it can affect your website.

Google Spam Update is here and now
Google Spam Update is here and now!

Table of contents

What is the Google Spam Update?

In short, the Google Spam Update is a change to the way Google ranks websites in its search results. What is the focus of this update?

The update from Google is all about delivering useful, helpful content to users.

The update means that the Google algorithm favors websites that provide valuable information and discourage those who use spammy tactics, such as keyword stuffing or buying links.

Before this update, sites that were heavy on keywords and light on useful content could still rank highly in Google searches.

This update has had a major impact on many businesses, especially those in competitive industries. If you’ve noticed a drop in traffic or rankings recently, it’s likely due to this update.

Following SEO best practices, like creating quality content and building natural, legitimate backlinks, can help bring your website to the top of google’s search results.

In the end, Google’s goal is to weed out those who try to cheat their way to the top and provide the most helpful results to users.

So focus on creating high-quality content for your reader or user rather than trying to trick Google’s algorithm – it will pay off in the long run.

What are some issues for you to know about with Google’s Spam Update?

Many leading SEO experts, including our in-house team, concur on three specific issues.

These three issues will put your website in the crosshairs of the update. In fact, we are almost certain that these issues will have your website penalized.

Superficial content

Superficial content is sometimes referred to thin content. What do we mean by superficial content?

Superficial or thin content can be long or short in word count and does not provide any value to the user or reader.

In essence, the information was superficial, and once you are done reading it, you have gained no new ideas or any useful information.

Keyword stuffing

Did you know that keyword stuffing is still a thing? We would have thought that many content producers would have learned this is not on by now.

Keywords should be used in a natural way that is to the benefit of the reader or user. In other words, do not stuff keywords for search as your primary goal.

Whether it was in their content on meta tags, do not use keywords excessively, which makes for a terrible reading experience!

Terrible meta tags

Take time to craft unique and readable meta tags. If you are doing the copy-and-paste way, your website will suffer!

Whatever you do, do not duplicate meta tags! Worse still, don’t simply create them for search engines.

There must also be the relevance of the meta tag to the content it represents. So, don’t try to be clickbaity with your meta tags. Keep them real!

So no the spam and accept the Google Spam Update
So no the spam and accept the Google Spam Update

How to Recover from the Google Spam Update

If your website was hit hard by the Google Spam update, don’t despair! There are some steps you can take to recover from the drop in traffic and rankings. Here is what you need to do:

First, take a close look at your website’s content

Is it truly useful and informative? If not, make some changes! Add new content or revise existing content to be more helpful to your readers or users.

Backlinks act as digital “votes” for your website and can help improve your rankings. However, not all backlinks are created equal; links from low-quality websites will actually harm your rankings. So, only pursue backlinks from websites that are relevant to your industry and have a good reputation.

Third, keep an eye on your website’s analytics

Analytics will help you identify any further dips in traffic or rankings and take action accordingly. By monitoring your website closely and making adjustments as needed, you can ensure that your website recovers fully from the Google Spam update and continues to perform well in the future.

What are the DOs and DON’Ts to succeed with the Google Spam Update?

Google’s spam update is here and now! As we mentioned, the update is designed to penalize sites with thin or low-quality content and reward sites with more useful and informative content.

Here are some dos and don’ts for the Google Spam Update:

DOsDONTs
Use keywords naturally throughout your content, and focus on providing quality information instead of worrying about keyword density.Have keywords inserted unnaturally in your copy.
Create informative, well-written, and user-friendly content.Copy others’ content!
Refresh thin or unuseful contentKeyword stuff your content and meta tags.
Write for your audience first and foremost.Focus too much on SEO at the expense of user experience.
Break your content up into smaller paragraphs with headlines.Use AI content without humanizing it.
Make it easier for users to scan your content and find the information they want.Write superficial or useless content that provides no value to the user or reader!
Help search engines understand the structure of your page so they can index your content properly.Leave your page with no structure and now H1, H2, H3, etc.
Include images, videos, and other visual elements in your posts.Have a page with no images!
Break up the text and make your content more visually appealing.Write in huge chunks of text that will be hard for the reader to read.
Include relevant keywords in your image tags so that your images are correctly indexed by search engines.Have no image tags,
Utilize credible external sources to add credibility to your data or claims. Work on getting natural, high-quality backlinks for your web pages.Provide no source for your data or claims,

The Google Spam Update will lead to happy readers and users!
Keep your readers happy with helpful content!

Final thoughts

The Google Spam Update is done and dusted. So now is the time to review your website’s content and ensure that it meets Google’s new standards.

Focus on creating informative, well-written, user-friendly content that is easy to read and navigate.

Utilize external sources to add credibility to claims, and include images and videos to break up the text.

Most importantly, don’t sacrifice quality for the sake of SEO—focus on providing a good user experience first and foremost.

The Google Spam Update has been a major shakeup for the online world, affecting both businesses and individuals alike.

Utilize the tips our expert team has given you to stay ahead of the Google Spam Update. If you’ve noticed a drop in traffic or rankings, you can take the aforementioned steps to recover.

Need help? Our team can help you focus on producing high-quality content and building backlinks from reputable websites. We can ensure that your website bounces back stronger than ever before!

Get in touch today

What else can you keep driving traffic to your website?

In any competitive market, getting quality traffic to your website is not easy. We have some great blogs you can read that will help you drive traffic like never before:

If you are a time-strapped entrepreneur, you may not have time to do digital marketing. If this is the case, we encourage you to review some of our strategic digital marketing services to drive more sales and quality web traffic:

Is Dropshipping with Shopify Worth It for Your Business?

Posted on by Ishmael Os

The Stampede is coming! Are you prepped to capitalize and make more money? If you haven’t heard, dropshipping is a goldmine just waiting to be exploited. Dropshipping with Shopify is a proven way to make huge amounts of cash.   

More than 2.1 million people use Shopify every day. More than one billion orders have been processed by Shopify. $319 billion of worldwide economic activity is attributed to Shopify. The third-largest eCommerce platform in the US is Shopify. Get into Shopify dropshipping, and you can share some of these amazing numbers!

Shopify has revolutionized the dropshipping business by turning inventories into profits and dropshippers into CEOs. It is designed to help anyone from an eCommerce beginner to retail tycoons who want to scale their business and growth at hyper speed.

In this post, we will cover why you should use Shopify for your dropshipping business. We’ll share some tips on driving traffic to your Shopify store too. You’ll be ready to make money in no time!

Table of contents

How can Shopify dropshipping increase your business revenue?

What is dropshipping?

Dropshipping is a type of retail operation where the vendor takes orders from customers without maintaining inventory. 

Instead, the seller sends the orders and their shipping information to the manufacturer, a wholesaler, another retailer, or a fulfillment company, who then distributes the products directly to the buyer. 

This is a sort of supply chain management. As a result, the merchant is in charge of product marketing and sales but has little to no control over the goods’ quality, storage, inventory control, or transportation. 

This reduces the expenditures associated with running a warehouse, or even a physical storefront, buying and storing products, and hiring the necessary people to carry out such tasks. Dropshipping is a business model allowing anyone to run an e-commerce store anywhere in the world.

What is Shopify?

Shopify is a comprehensive e-commerce platform that enables you to launch, develop, and run a an eCommerce store.

Due to the experiences of millions of merchants using their platform, Shopify has developed knowledge and leadership in the field of eCommerce. 

The success of several sellers on the platform enables them to predict and develop the great features that will not only drive eCommerce today but also define the future of the eCommerce industry.

Shopify is a great platform for dropshipping. It is awesome if you want to start an online business but don’t know how to drive traffic to your store or get it noticed in the ocean of eCommerce websites. The platform has many apps that can help to manage the operation of your eCommerce store. 

For example, Shopify apps make it easy for users to create professional designs for their storefronts, manage products and fulfill orders with their user-friendly platform. 

Ready to get started with Shopify? Hang on a second, are there alternatives to Shopify?

Can I do dropshipping with other platforms?

By default, when we think of dropshipping, we think of Shopify. However, there are some other platforms for dropshipping too. 

We have covered many dropshipping platforms in previous blog posts. Here is a list here:

  1. More on Shopify
  2. Magento
  3. Bigcommerce
  4. Wix

There are several other platforms too, but we will leave covering all of them for another time.

setting up your dropshipping store

How to set up a Shopify dropshipping store? 

We will now tell you how to set up a Shopify dropshipping store. There are five key steps.

Step 1: Create an account on Shopify

The first thing you must do is sign up with Shopify and activate your free trial. To do this, go to Shopify, and type in your email address, the name of your company, and a password.

Don’t let the fact that you are still unclear about your company name or your business concept prevent you from trying out Shopify and DSers.

The name of your store and even your email address can be changed at any moment under the Shopify store settings. Investigating dropshipping merchandise with Shopify and the DSers app is a great method to generate and test various business concepts.

Shopify will lead you to your store dashboard after you sign up and verify your email address.

A dropshipping app needs to be connected to browse and add products to your Shopify store. There are many options that you can check out here. All the apps are quick and simple to install and utilize.

Once you have integrated the dropshipping app, you will have a fully integrated dropshipping supplier network. 

Shopify’s top-recommended dropshipping platform is DSers, as Oberlo shut down in June 2022.

Step 3: Locate Products to Sell in Your Shopify Dropshipping Store

Once the dropshipping app is installed in your Shopify store, you can start having fun discovering new products. 

With a few keystrokes, you can quickly do broad or in-depth product searches. 

We recommend starting by researching numerous goods associated with your business idea (or ideas) to see what you can come up with.

Step 4: Locate Products to Sell in Your Shopify Dropshipping Store

It’s easy to add products to your Shopify store once you decide the ones you want to sell. With most dropshipping apps, you can easily import a list of products to your store.

Before importing products into your Shopify store, we advise you to modify the product information within your dropshipping app. Once that is done, import your list to your store.

Once done, you can organize your products into categories or collections within the Shopify store.

Step 5: Set up to ready your Shopify dropshipping store for going live

Once your product collections are configured, it’s time to finish up Shopify’s essential store information. These consist of:

  • Setting up a Shopify store’s design theme
  • Finalize shipping information and customer service
  • Adjusting menus that make it easier for customers to navigate
  • Adding information on taxes, shipping, and payment
  • Have a domain name for a store (create or connect one)

We won’t go into great depth here because Shopify guides you through each of these setup processes within your dashboard. 

How to find good suppliers for your dropshipping store?

Finding high-quality products for your store is crucial when operating a dropshipping business. Additionally, dropshipping providers take care of product inventory, order shipping, client complaints, and more.

In the end, we may encounter numerous issues if we don’t have a reliable source. This is the reason why we require the greatest supplier for our dropshipping company to guarantee total client pleasure.

In light of this, we have compiled all the facts that any online business owner must know when looking for the top dropshipping provider.

Delivery speed

First, delivering items on time is one method we can earn our customers’ trust. So, to accomplish this goal, a dropshipping supplier’s delivery speed is essential.

Product selection

To meet the expectations of customers, a dropshipping supplier must be able to offer a wide range of high-quality goods.

Competitive pricing

The supplier’s price for the intended dropshipping item is something we must pay close attention to because it will serve as a guide for our own store’s pricing. Remember that if we price our things competitively, we can make large profits.

Customer reviews

Fourth, we must check customer reviews of potential vendors’ products before choosing them. To reduce returns, we must ensure that our consumers receive high-quality goods.

Order tracking

The next step is to select vendors who can offer real-time tracking information. We manage orders more effectively when we receive frequent updates on the whereabouts of customers’ packages.

Customer service

The supplier we choose must also be effective at offering customer service. This is so that we can provide our clients with suppliers’-quality service.

Return and refund policies

The return and refund policies of a supplier should also be trustworthy. Fair practices foster greater communication between our company and its clients.

Payment options

To make online transactions more convenient, we must cooperate with vendors who offer workable payment solutions. For instance, users can pay for their online purchases using credit cards or bank transfers.

Global shipping

Finally, because we serve a global dropshipping market, our suppliers must be able to fulfill orders anywhere in the world. We can reach more clients globally if our suppliers allow for international shipments.

Taking these points into consideration will help you find a reliable supplier for your store. Keeping that in mind, a good supplier will be one who will be essential to your sales success. So, being prudent with your supplier selection can help you achieve high sales and huge profits.

What makes Shopify so good for dropshipping?

Shopify is one of the most widely used platforms for dropshipping. The reasons are simple:

Beginner and user-friendly all around

Shopify is accessible to anyone. Therefore, Shopify streamlines the process of putting up your store, hosting it, and marketing it. Shopify also offers a variety of apps. This enables you to expand your business without fear while using your time more productively.

Cost-effectiveness, value, and scalability

Shopify is relatively cost-effective, with most newly established online retailers choosing the Basic Plan, which costs USD 29 per month. 

We believe this represents great value. Try making your eCommerce website from scratch for this monthly amount. 

Once you require more features, prices rise; however, still, the higher-priced plans represent great value.

SEO and marketing tools

It’s one thing to set up an internet store. But another is learning how to run a successful online business. Many may launch their businesses without having complete comprehension of this eCommerce component.

However, Shopify makes the procedure as simple as possible for new users. Shopify gives the tools to get you there. Marketing and SEO are crucial to the success of any store.

Shopify offers you a vast collection of professional articles, tutorials, and courses as part of your free trial to assist you in learning these concepts so you may rank highly on Google and expose your products to a specific audience.

App integration

You may add functionality to your Shopify admin and interface with external services with the aid of Shopify apps. The Shopify App Store is where you can find apps.

Not Shopify, but third-party developers, create the majority of Shopify apps. Contact the developer directly if you require assistance with a third-party-built app or sales channel.

Additionally, you may extend your online store to other platforms using custom storefronts, add functionality to your Shopify admin, or directly access your store’s data using Shopify’s APIs. With all these apps, you can have a powerhouse of a dropshipping Shopify store.

We hope we have convinced you how good Dropify is for a dropshipping business. But could you do the same thing on Amazon Marketplace?

What are the differences between the Shopify Online Store and the Amazon Marketplace?

As an eCommerce platform, Shopify primarily makes its money through a monthly subscription fee that you pay if you have an active store with them. Shopify also offers services like customer service support or advanced analytics tools that you can add separately from the basic monthly fee.

Shopify is an eCommerce platform for selling products online. It has many features that make it easy to create and manage an online store, such as the ability to add products, customize your shop with themes, and process payments.

Amazon is a marketplace, meaning it’s an online platform where brands, manufacturers, and sellers can sell their products to consumers. What makes Amazon unique is the number of different sellers it has on its site (over 2 million) and the fact that almost everyone can list items for sale—not just manufacturers. Still, even individual sellers are welcome to sell on Amazon.

The bottom line is that Shopify and Amazon are different solutions to different problems. If you’re looking for a way to create your store and sell products online, Shopify can be a great option. But if you’re looking for the flexibility and convenience of an online marketplace, Amazon offers much more than just eCommerce options.

Shopify is a specialized eCommerce platform that allows you to sell your products online. Amazon is an online marketplace where people can buy and sell goods and services.

dropshipping

How to grow sales for your dropshipping business?

Starting with the basics, let’s take a look at some of the most crucial things you need to do to make sure your Shopify dropshipping store is successful.

Adding product pages with SEO-optimized images and descriptions

When someone searches for a product online, they’ll often find your Shopify dropshipping store among the search results. The only thing that will set you apart from the competition is your product page. It should be designed with search engine optimization in mind, so optimize it with relevant keywords and include high-quality images and descriptions.

Starting a blog to boost your search engine presence

If you want more traffic from search engines, then starting a blog is one of the ways to go about it. A blog can help improve your search engine ranking and give potential customers an insight into what you do as an eCommerce Shopify owner/seller.

Integrating with Social media for sharing products

Your website must have social sharing buttons so users can share products on social media platforms such as Facebook, Twitter, etc. These buttons help get more sales since people like to share things they like on social media platforms with their friends and family members. This way, you’ll reach more people and get more sales from referrals from friends who bought from your store before them.

Email marketing

Using Email marketing is great if used correctly, as it allows retailers like yourself to send targeted messages directly into the inboxes of people interested in your products or services. Email marketing is also important for any business because it helps build relationships with customers by sending them coupons and discounts through email newsletters – one of the most cost-efficient ways to reach potential buyers online today.

Final Thoughts: The pros and cons of using Shopify dropshipping over other platforms

There is a growing number of companies focusing on Shopify dropshipping. We hope that this post was useful in showing how powerful Shopify is for dropshipping. In summary, we will share the pros and cons of using Shopify dropshipping to help you decide if it’s right for your side hustle business.

Pros

  • Setting up an online store is instantly and easy.
  • Setting up an online store with Shopify requires no coding.
  • Shopify hosting is secured with SSL
  • They offer a 14-day free trial.
  • Eliminating the inventory
  • Increasing sales immediately
  • Introducing products from suppliers to the Shopify store
  • Expanding your product line easily and fast (mass customization)

Cons

  • it’s not a free platform
  • There’s always some element of middleman, which means it may be harder for customers to get reliable information about their orders from you.
  • Having to find dropshipping suppliers regularly to keep inventory stocked
  • Low-quality product images can negatively impact potential sales with your Shopify dropshipping store.

We have covered a lot of ground in this post. If you have any questions regarding dropshipping, feel free to drop us a line. We have helped hundreds of Shopify store owners to boost their sales. We can help you get those sales up with your Shopify business. 

FAQs

This section aims to answer some of the most common questions about Shopify dropshipping and how you can use this business model for success.

Is it profitable to dropship?

Shopify dropshipping is profitable because it is a way to sell products without having to store or ship them yourself. You sell your customers the ordered items and let the retailer handle those logistics. It’s a great option for people who want to start an online business but don’t have the capital to invest in inventory.

It is legal to dropship. With dropshipping, you act as a middleman between the manufacturer/wholesaler and your customer.

How long does it take to succeed in dropshipping?

There’s no definite answer to this question. It all depends on how much time and energy you’re willing to put into it and your business goals.

Do you need a website to dropship?

You can dropship without a website, but if you have a website, it will be easier to advertise your products and drive more traffic to your store.

Helpful Content Tips: Get Noticed Before the Competition

Posted on by Stephanie Wong

Social media and other online content are crucial when it comes to reaching out to people and sharing your company’s message. Unfortunately, because there is so much online content on the internet, there ends up being a ton of noise from other brands, making it difficult to make your mark.

We’ve gathered five helpful tips that could help make your online content stand out. Give some of them a try. You will be pleasantly surprised by the results.

Table of contents

1. What can Augmented Reality (AR) can do for your sales?

Online shopping was already becoming the norm, but the pandemic made it so that more people made their purchases online than ever before.

As COVID-19 becomes less and less severe, advertisers are looking for new and innovative ways to capture and retain customers, through online content. Many of them still prefer to have some sort of in-person factor to their shopping habits.

That’s where AR comes in, solving the main issue people have with online purchases – not being able to try or test out items before buying.

Major brands have taken note of this modern solution and will be utilizing it to make their customer’s online shopping experience much smoother and more enjoyable.

Augmented reality is a new form of online content that can help your sales.
Source: Blake Wisz | Unsplash

2. What is the Benefit of Snackable Content?

If it wasn’t already obvious, people’s attention spans have shortened quite a bit, and most individuals instead choose to digest online content that gives what they need sooner rather than later.

Rather than fight it, the biggest brands of today are continuing to take steps to create content that their followers can absorb as quickly as possible. Even if it’s only just a couple of seconds, super-charged and insightful bite-sized content is the future in 2022!

3. Is Long-form Online Content still useful?

Long-form content is still important. What? Are we contradicting ourselves now?

Certainly not! For sure, even though short-form content is becoming the norm, it doesn’t mean that long-form content will be thrown out the window. Instead, what we will see is a fusion of the two forms to create a hyper-engaging information cocktail that various readers can use and choose to read as little – or as much – as they desire.

Online content like blogs are useful for brands.
Source: Kenny Eliason | Unsplash

4. How to Build Brand Awareness by Drawing the Line?

Last year, there were some huge moments in the prevalent social issues of our current society. As we power through the year, companies are looking not just to retain the customer they already have but to gain new ones by building their brand awareness through clear-cut statements on where they stand on today’s social issues, with things like human rights and building a better planet.

The companies that choose not to make similar stands will likely find themselves on the sidelines soon.

Online Content Creators Aficionados’ Jobs Galore

The need for online content keeps growing, leading to a greater demand for content creators. As you can imagine, there is an ever-higher number of new positions available for online content creators to assert their skillsets.

If you happen to be an excellent online content creator, you’re just a few short conversations away from having the job of your dreams. Don’t miss out!

Stay in the Know with First Page Digital

Social media never stays the same for long – we should know!

If you’re tired of falling behind and chomping at the bit to achieve those dreams for your business on social media this year, First Page’s team is at your beck and call.

With our incredible amount of knowledge, experience and time in the trenches of the digital marketing industry, we can offer nothing except the best results possible. Ready to get started with us? Get in touch with us, learn more about our social media services, and we can talk about how to make your social media goals a reality!

What Web3 Will Look Like? (+ 5 Crucial Things to Know)

Posted on by Aaron Radcliffe

The internet has gone through two ‘stages’.

The first stage is known as Web1, which started around 1991 and ended sometime around 2004.

Then, Web2 took over, and it’s still the way most people use the internet to this very day. 

But soon – very, very soon – all of that will change. 

You see, whether you know it or not, you are currently in the midst of a monumental digital transition. 

You are about to enter a new era of the internet. 

This is an era that will be defined by enhanced privacy and security, and new concepts of digital ownership through things such as blockchain, digital wallets, and community tokens.  

Welcome to the world of Web3. 

And it’s going to change everything. 

Here’s exactly what you need to know…

Web1, Web2, and Web3

To fully understand Web3, you need to have a solid understanding of Web1 and Web2, so you can understand the relationship (and transitions) between the three stages. 

In a nutshell, the transition from Web1 to Web3 will look something like this…

From Web 1.0 to Web 3.0

Let’s break it all down one by one.

What is Web1? (You’ve got mail!)

class=
Web1 was a wild ride

Web1 is the internet as we first came to know it. Think screeching dial-up noises, slow-as-molasses loading speeds, buying junk used goods off Craigslist, and websites that generally looked like this.  

But the single most identifying trait of Web1 is the fact that there were not many content producers – nearly everyone who used the internet was a content consumer. 

People got news from major publications, including MSN, AOL, and Yahoo. They searched for answers on Ask Jeeves and Google. They bought things on eBay and Craigslist. 

But everyone basically looked at the internet as a digital location to consume content. That was about it. 

Then, things started to get a little weird…

What is Web2? (The Social Network)

class=
Web2 is defined by social media (and cat memes)

So if Web1 is defined by internet users mostly consuming content, Web2 is defined by internet users being able to consume and publish their own content.

It started with our friend Tom in 2003. Mark began his villain-origin-story in 2004. Finally, Jack put the cherry on top in 2006. 

And by 2008, the internet had completely transformed.

Now? Content is omnipresent. It’s literally everywhere. 

Between Twitter, Facebook, Instagram, Tik Tok, YouTube, email, and WordPress, there are literally billions of pieces of content being published every single day.

This sounds like a good thing, yes? 

Well, while internet users felt empowered by their ability to publish content, many of us weren’t aware that there was a tradeoff for this “privilege”… We didn’t realize that this empowerment came at the cost of our personal privacy. 

You know the story. Facebook started to monetize. Ads started creepily following us around the web. Then we discovered our personal information was being sold to the highest bidder. Cambridge Analytica happened. Yada yada. 

So while Web1 may have felt like a golden era of new possibilities, Web2 betrayed our trust a bit. 

But if you take the good and the bad parts of Web2, you can see how we have gotten to this new (see; improved) frontier of Web3.

What is Web3? (New kid on the blockchain)

class=
This dude has literally changed the world (welcome to Web3)

It should be noted that Web3 is only in its infancy. Like Web2 in 2001, Web3 is still in the early adoption stages – we are all still trying to figure out what the heck it even is.

Speaking of which, let’s define what Web3 is…

  • The technical definition of Web3 – Web3 will be an open, permissionless, and trustless network that enables a future where distributed users and machines can interact with data, value, and other counterparties via a substrate of peer-to-peer networks without the need for third parties.
  • My attempt at a simpler definition – Web3 will be a decentralized, more secure internet, where we own our data. Tokens will be used as a form of incentive, payment, and validation, and everything will center around your digital wallet, where your tokens, digital assets, and digital identity will remain safely in your hands. 

Let’s break Web3 down bit by bit so you can get a better understanding of why it is so revolutionary, and how it will change the way that we look at community, ownership, and identity in the digital world. 

Here are the 5 things to know to be able to understand what Web3 is. 

#1 – Web3; Powered by blockchain

Blockchain was most famously used as the technology behind Bitcoin. 

Then one day, a skinny Russian-Canadian named Vitalek Buterin (pictured above) started a crowdfunding campaign for his new blockchain technology called Ethereum.

Once the sale ended he had raised a total of 17.3 million USD and laid the path for an entirely new digital world. 

class=
Bitcoin is futuristic-digital-gold. Ethereum is futuristic-digital-everything.

What’s so special about Ethereum?

Simply put, the founders of Ethereum created a code that allows it to run any decentralized application – not just digital currency (like Bitcoin). Through Ethereum’s smart contracts, anything digital can be safely run, tracked, and stored, on the Ethereum blockchain network. 

Because of Ethereum (and other Ethereum-inspired technology such as Solana, Terra, and Cardano) we now have the foundation for Web3. 

The most important thing to know about anything that is run on blockchain is that it is completely decentralized. This means that the owner of the data is the only person that has access to data. No banks, no governments, no 3rd party platforms – just you as the owner of your blockchain-stored information. 

When you compare this with the current state of the internet (Web2), you will see a stark contrast to the online infrastructure and servers owned by powerful Fortune 500 companies. 

#2 – Blockchain means better security 

In Web2 you don’t have any control over your data. Your cookies, browsing history, profile, interests, and personal information can be tracked and saved – oftentimes without you even knowing it’s happening.

Because of programming, an internet built on blockchain is an internet where your data is much safer.

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Crypto can be a bit stressful now, but safety protocols should improve security tremendously in the upcoming years

It’s important to note that this development will be crucial for businesses around the world. If consumers have control over their data, it means they can’t be tracked, which means that we need to change the way we look at online marketing as a whole.

Marketer Ryan Stewart says of performance media marketing…

“We are moving to a cookie-less internet. The ability to track people, advertise, remarket, it’s not going to be there. All that 3rd party data is going away. Our advertising is going to be much less effective.”

Ryan Stewart

And writer Frank Calvino adds his thoughts about SEO…

“Will Web3 be the end of SEO? Yes, at least the way we understand it. Web3 will transform – entirely – the way search engines work. Obviously, this will render absolutely ineffective the current SEO techniques, because the ranking criteria will change. It will change so much, that current SEO will mean nothing.“

Frank Calvino

Strong words from both sources, but it’s crucial to think about. Web3 will decentralize the internet (therefore making SEO/Google less powerful), and it will give people their own data back (therefore making Facebook/performance media less powerful).

So what does this mean for marketing and Web3 SEO?

That we need to focus our attention on first-party data. This means building and cultivating hyper-engaged communities on channels like Discord and Telegram. This is something that the NFT community knows best and is something we have been helping clients with at First Page. If you are interested in building your own hyper-engaged community, be sure to reach out to us for a free consultation.

#3 – Blockchain means less middlemen

Blockchain technology is also allowing us to surpass the ‘middleman’ in ways we were never able to before. 

This started with banks – Bitcoin’s decentralized nature means you frankly don’t need a bank. Skipping the bank means skipping monthly fees, overdraft penalties, slow bank transfers, etc.

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banks be like…

But we are seeing the removal of the middleman elevated in new ways as well –  mainly through NFTs.

The NFT revolution has been in full force for some time now, and while it’s cooled off a bit in recent weeks, NFTs are absolutely here to stay. 

Just in the way that Bitcoin is giving us the ability to skip the middleman of banks, NFTs are giving artists and creators the ability to skip middlemen such as brokers and platforms. 

For Web3, this removal of the middleman will continue in ways we haven’t even considered yet. 

Personally, I’m interested in seeing how up-and-coming artists and start-up corporations will raise capital through NFTs. This is going to be a very exciting space, keep an eye out for it. 

#4 – The token economy is the REAL game changer

So now that we have established the benefits of blockchain, it’s time to piece it all together to get a clearer picture of how Web3 will actually function.

And to get that clear picture of what that looks like, you need to understand what the token economy is. 

‘Token’ is a loose term that refers to the ownership of any asset that is stored on the blockchain network. In essence, a token can give ownership, identity, governance, and access rights. 

Some tokens are fungible (like Bitcoin), others tokens are non-fungible (like NFTs). 

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Get ready for even more tokens in web3

Here’s a hypothetical example of what this could look in Web3…

Let’s say Instagram built a web3 application, and started a token of its own – we’ll call the token ‘$IG’. This token would be automatically awarded to any users who take the actions that Instagram deems important. For each ‘like’ you give a post, you get 1 $IG token. For each post you publish, you get 10 $IG tokens. 

Therefore you are being rewarded for the behavior that the company wants you to take (in this case, engagement). 

Then, let’s say that for every 1,000 $IG tokens that you collect, you get a Twitter-like blue check that ‘verifies’ you. And after 10,000 tokens, you get $100 USD in free advertising credits. After 50,000 tokens, you sent free swag. 

Now let’s take it a step further…

In this hypothetical situation, the $IG token would be a fungible token that is stored on the Ethereum blockchain, which means that it can be traded on the open market. This means you would be able to transfer your coin to platforms like Coinbase or Gemini and therefore exchange it to Bitcoin, Ethereum, fiat, or anything else.

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The token economy will incentivize behavior in Web3 like no version of the internet before it

You see how this is getting interesting? Although tokens are in their infancy, they will be used by companies and creators to incentivize the behaviors they want people to take.

It’s like Gold or Karma on Reddit, but with real-life applications, and actual financial incentives.

For example, the Brave Browser is already doing something similar.

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Brave is a pioneer in the Web3 space

Brave offers BATs (Brave Attention Tokens) as a reward for anyone who views an ad. Brave is getting what they want (ad revenue) while rewarding you for your participation (in tokens).

Currently, BATs aren’t worth much, but adoption is too low right now. As Web3 continues to expand, so will the value of digital tokens like these.   

#5 – Your digital wallet will be the center of your digital life (aka, read-write-own)

We just talked about tokens, and how in essence, they will give you ownership of what you do online. Whether it’s writing a blog post, posting a photo on IG, or publishing a meme – the decentralized web and the blockchain behind it will give you ownership over all of these digital actions. 

But where does all of this ownership go? Where are all of these assets stored?

This is the final piece of this puzzle – your digital wallet. 

Here are three reasons why your digital wallet will be so important in Web3…

Connection to Web3

Simply put, without a wallet, you won’t be able to connect to any Web3 applications!

You know this if you have ever bought an NFT from OpenSea. No wallet = no access. 

Currently, some of the most popular wallets are Meta Mask, Phantom, TrustWallet, and Coinbase Wallet, but more will certainly launch in the coming months/years. 

Ownership

This one is fairly obvious. If you buy and earn tokens, then you need somewhere to store them, right?

Your digital wallet(s) will be the centralized location that you store all of your digital assets and tokens – think NFTs, tokens, and crypto holdings. 

But eventually, it will be so much more than that, as your digital wallet can store your medical records, housing title, and ownership receipts for other physical goods. 

Identity 

The most interesting thing to consider with your digital wallet is what it will mean for your digital-identity.

For example, it will likely get to a point where part of your digital wallet can be made public and easily shared. This means that you can showcase the things that you digitally own, and therefore paint a picture of who you are as a person.

This is why NFTs are so big right now – they give people a way to express themselves. It’s status. It’s perception.

We as humans do this all the time in the real world – it’s the reason we buy Dior purses and Omega watches – it says something about who we are and our status in the world we live in. 

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Luxury brands have always understood the value of status

And we are already doing this in the digital world with followers on Tik Tok, photos on IG, and blue check marks on Twitter. Our digital reputation will become just as important as your real reputation, and as Web3 continues to take over, your wallet will be an increasingly important part of your identity. 

Final thoughts

It should be noted that Web3 is not going to be the perfect utopia that many people think it will be. 

Bitcoin is still slower than Visa/Mastercard. Gas fees for Ethereum can be outrageous. And the environmental factors are starting to get out of control. Even prominent tech voices aren’t sold on the future of Web3.  

But amidst the things that need to be worked on, there is an exciting future in Web3 that most experts think is inevitable. 

And if the explosion and crash of crypto and NFTs have shown us anything, it’s that this is just the tip of the iceberg. 

If you are interested in getting your business ready for Web3 – whether that be by growing your following, strengthening your community, or starting your own NFT project – please reach out to First Page today. We’ll give your business a bespoke blueprint and show you how we can take you to the top of your niche. 

Disclaimer – this article is meant to educate and entertain, but it is not financial advice. Please always be sure to do your own research.

What are NFT smart contracts? (+ 3 jaw-dropping examples)

Posted on by Aaron Radcliffe

NFT-awareness is growing exponentially. Especially with its rise and fall!

But amidst all of the growing awareness, most people only know about NFTs in their most basic form – as a piece of digital art or a rare digital asset. 

Even with the recent fall in value of NFTs, more and more celebrities are starting projects, NFT commercials appeared during the Super Bowl, and now over two-thirds of freelancers on Fiverr are marketing their own NFT services.

And yet, the value of NFTs can be so much more than that. 

Sure, a Crypto Punk selling for 23 million USD is cool and all, but this is only scraping the surface of what blockchain technology is capable of.

Enter; NFT smart contracts & royalties. 

Smart contracts are the REAL game-changing value of NFTs because they allow businesses, creators, and artists to monetize their brand perpetually, while also empowering their customers and fans with the financial rewards of digital ownership.

In this article, we’ll give you a behind-the-scenes look at how NFT smart contracts work, so you can see for yourself why they are so revolutionary. 

You’ll also see a few real-life examples of people who are innovating NFT smart contracts and changing the way creators, businesses, and their customers can generate income.

Royalties IRL (in real life)

Royalties are nothing new. The concept has existed in its most basic form for as long as money has existed. 

But technology has helped creators and businesses achieve royalty at scale. 

royalties then vs now
Larry David and Jerry Seinfeld made 400 million EACH from royalties on ‘Seinfeld’

It started with television, and then with the advent of the internet, it developed into a whole new world – streaming. Now artists can put their music on Spotify or Apple and earn money (a royalty) every time someone streams one of their songs. 

Royalties are also collected in other industries including sales of books, patents, concerts, and even natural resources. 

But while royalties exist in the real world, there are limits to their use cases. 

For instance, if an artist paints a picture and sells it for $100 to a buyer… it’s over. The artist has given up ownership of the picture, and if the buyer of the picture resells it at a later point in time, the original artist might never see a piece of that action.

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This is where NFTs are changing the game. 

Royalties in NFTs

NFTs give artists, creators, and businesses the ability to collect royalties perpetually. 

Let’s use the same scenario as before. If the artist were to sell the picture as an NFT for $100 and the buyer resold the picture at a later point in time, the original artist could receive a royalty on that sale.

And not only on that sale – ALL future sales. 

Every time the asset is resold, the royalties are automatically taken from the sale price and deposited into the crypto wallet of the original creator. 

This is possible because of smart contracts. 

What is an NFT smart contract?

NFTs exist because of crypto technology, and they are most commonly minted and traded on the Ethereum blockchain. 

We don’t need to get into the technical jargon regarding Ethereum’s coding structure. I’m a marketer, not a blockchain engineer. 

But ultimately Ethereum is coded in a way where you can create smart contracts that set rules for all future transactions related to the digital asset.

In their essence, smart contracts help create secure relationships over the internet. Smart contracts are similar to ordinary contracts – but the main difference is they are entirely digital, which means the contract is self-executing, trackable, and irreversible. 

Smart contracts also help to eliminate 3rd parties in contracts. Fewer middlemen equals faster execution and more money for the creator. 

And it should be noted, you can get very creative with smart contracts. I’ve seen NFTs that automatically destroy themselves after they exceed too many sales. Why you would want to implement that in your smart contract, I have no idea, but with smart contracts, anything is possible. 

Let’s take a look at some real-life smart contract examples in a few different industries. 

Example #1 – Nas 

Nas gave his fans ownership of streaming rights to his music
Nas gave his fans ownership of streaming rights to his music

Nas is an award-winning and critically acclaimed American Hip Hop artist. In January of 2022, he sold a portion of the rights to two of his songs – ‘Ultra Black’ and ‘Rare’ – as NFTs on Royal. Royal is a blockchain-based music investment platform that is looking to change the way music is distributed and owned, as well as how artists get paid. 

For the drop, Nas split ownership of these two songs in half. Nas kept 50% ownership of both songs, and he sold the other 50% to the owners of the 1,870 NFTs that were minted. 

The NFTs varied in price, costing anywhere from $50 USD to $10,000 USD. The more you spent, the larger percentage of ownership of the song you had – ownership percentages range from .01% to 1.5%.

And here’s the amazing part – because of the smart contract, owners of this NFT will collect royalties anytime these songs are streamed. AND, certain NFTs in the collection give owners up to 21% earned royalties for every single resell. 

The NFT collection sold out in less than 5 seconds. Nas made millions of dollars worth of ETH, and his fans now own a digital asset that not only expresses who they are, but that can also greatly appreciate in value, and give them royalties of their own.                    

Example #2 – Justin Aversano

A photograph from the 'Twin Flame' NFT collection by Justin Aversano
A photograph from the ‘Twin Flame’ NFT collection by Justin Aversano

Justin Aversano is a portrait photographer. He was trying to sell physical prints of his photographs, but someone recommended he look into selling them as NFTs. 

So he transferred his photographs to the digital world and minted his ‘Twin Flames’ collection as an NFT.

The 100 NFTs in the collections sold out in 5 months, netting Aversano over $130,000 USD in sales.

Not bad eh? 

Well here’s where it gets more interesting…

Even though the collection completely sold out, his revenue has grown tenfold.

How is it still growing? 

Because of the smart contract. 

In it, Aversano made sure that he received a 10% royalty every single time his NFTs were resold. 

Well, since then, Aversano’s collection blew up, and has a resell volume of over 12 million USD on OpenSea, netting him an additional 1.2 million USD in royalty sales. 

Example #3 – VeeFriends

Gary Vee promoting his VeeFriends NFT
Gary Vee promoting his VeeFriends NFT

Entrepreneur, investor, and one of the biggest influencers in social media, Gary Vaynerchuk launched his NFT project VeeFriends in April of 2021. 

And while Vaynerchuk is a bit of a controversial figure, there’s no denying that his collection truly raised the NFT-bar. 

Not only does every NFT owner get their digital asset, but they also get access to VeeCon in 2022, 2023, and 2024. VeeCon is an annual business and marketing conference that is ONLY available to owners of a VeeFriends NFT.  This year, the conference has an impressive list of speakers including Snoop Dogg, Charli D’Amelio, Beeple, Logan Paul, and more. 

Let’s talk money. 

There were 10,250 NFTs in the collection, and it sold out in a few days, which generated over 51 million USD in revenue. 

Vaynerchuk also implemented a 10% royalty in his smart contract for any resells on OpenSea. Vaynerchuk claims that this has generated him an additional 40 million USD in revenue. 

Final thoughts on smart contracts and royalties with NFTs

While royalties and contracts exist outside of the digital world, they don’t function with the same efficiency as smart contracts.

Smart contracts are changing the way we look at digital assets, ownership, and royalties as a whole. They are not only empowering artists, creators, and businesses, but they are also giving fans and customers the ability to have ownership over digital assets that can appreciate in value. 

It’s all really game-changing stuff! And while NFTs are only in their infancy, the future looks bright for the world of digital assets minted on the blockchain.

If you are considering starting your own NFT project and want to take it to the moon, be sure to reach out to one of our Digital Strategists. We’ll put together a next-level marketing plan that explodes awareness and sales of your unique collection. 

Disclaimer – this article is meant to educate and entertain, but it is not financial advice. Please always be sure to do your own research.

eCommerce SEO Tips in Hong Kong: 5 Tips for your eCommerce Store

Posted on by Stephanie Wong

eCommerce in Hong Kong is huge! Many consumers in Hong Kong, like the rest of Greater China, love to shop online. Ensuring that you are prepared for SEO for your eCommerce website will make sure that your eCommerce store can drive revenue and outpace your competition. Here we will give you some excellent SEO eCommerce tips.

Did you know that the revenue of online marketplaces is projected to grow to US$38 billion in 2025— a staggering amount for eCommerce in Hong Kong? Fashion accounts for the largest percentage of eCommerce revenue in Hong Kong.

Many verticals are leveraging online marketplaces, such as Amazon and Alibaba. Many have thrived despite the economic uncertainty brought about by the COVID-19 pandemic. Make sure your brand does, too, and participate in this explosive eCommerce growth in Hong Kong.

While specialist marketplaces such as ASOS continue to invest in brand engagement strategies, large retailers with deep pockets can enter the field with the resources to steal your business long before consumers can even find your shop.

Are you eager to ensure that your products and services are visible to your valuable customers? What can you do to minimize cart abandonment rates?

We believe incorporating SEO into every step of your eCommerce business in Hong Kong may be the key to your success. These eCommerce SEO tips will get you killer sales in Hong Kong.

Table of contents

What are five quickfire eCommerce SEO tips you need to know?

1. Sell Yourself in Your Title

Potential customers are more likely to check out your website if you appear at the top of their search results on search engines. To improve your chances of making a sale, mention your unique selling proposition (USP) in your title.

If you sell computers, simply stating that “We sell computers” won’t catch the attention of your target consumers. On the other hand, if you state that you provide the best customer service for the lowest prices, you are giving your consumers a reason to choose you over your competitors. This would lead to more visits, clicks, and sales.

Offer a solution that meets their needs, and communicate that solution loud and clear. eCommerce in Hong Kong is super competitive. This is one tip that can help you beat the competition. You’ll see an increase in traffic to your website if you can narrow down your target audience – be it luxury brands or local SMEs.

2. Do Your Keyword Research

Being successful in eCommerce in Hong Kong relies on excellent keyword research. Before you launch a digital campaign or a product, you need to ensure that you have done your research—specifically, keyword research.

As fuel for the SEO engine, keywords that are meticulously chosen are the key to an eCommerce SEO strategy that commands results. Getting your target keywords right is one of the foundations of our eCommerce SEO tips.

While short, one-word target keywords are sufficient when building out your eCommerce SEO, take the time to research and develop long-tail keywords. This will make it much easier for your target consumers to find your products and services.

Google Trends - Ecommerce Shop Example
Google Trends – Ecommerce Shop Example of Keywords

Google Trends – Ecommerce Shop Example of Keywords

For example, instead of using “shoes” as your SEO keyword, consider adding descriptive words that supplement the basic keyword: “popular men’s urban tennis shoes for fashion”. The more specific keywords you apply to your product page SEO, the more likely it is for your online shop to skyrocket to the top of the results on search engines.

We also recommend including the location modifier in your keyword – such as, ‘tennis shoes Central,’ ‘eCommerce SEO services in Hong Kong, or ‘buy fresh vegetables in HK.’

Now that you know the importance of long-tail keywords, how do you find out which to use? We suggest reviewing the results on search engines of online marketplaces frequented by your target consumers.

For Hong Kong search engines, sites such as Taobao and HKTVmall are fantastic starting points if you are interested in conducting quality keyword research. Getting your keyword research right will really help with search engine optimization and drive organic search traffic to your eCommerce pages.

3. Improve Your Website’s Speed

A website that loads slowly is sure to turn away potential customers. In the age of high-speed connections, people simply are not likely to stick around and wait for your page to load. That’s why it is so important to ensure that your site loads quickly.

So, how can you go about this? The key is compression. Compress everything you can, and your page will load a lot faster. There are some incredible tools available that you can start implementing today that yield effective results.

Try to get your HTML files as small as you can. Images are another factor that can cause your page to be sluggish. Employ an image resize API to get those high-resolution pictures shrunk down. Many will retain the original image’s visual clarity while giving you a much smaller file to work with.

Pagespeed example - Optimize your load times

Pagespeed example – Optimize your load times

You may also want to look at the speeds you’re being provided by your website host. This can significantly impact your website speed, so it could be worth spending a bit extra on a high-quality host.

4. Make buying easy for on your Hong Kong eCommerce store

Did you know that one of the main reasons customers back out of sales is due to a convoluted buying process? Too many additional offers and requests can hurt your business. Streamline your checkout so that customers can quickly buy your product or service. This will be one way to beat your competition in eCommerce in Hong Kong.

The less hassle they are confronted with, the more likely you are to see sales go through. Ensure that your customers can clearly see what they have added to their cart, as well as a fast and easy way to get straight to checkout when they’re ready.

You can tell if your customers find your buying process difficult by looking at your abandoned cart rate. If it seems higher than it should be, your buying process could be to blame.

A great way to increase brand awareness is to provide internal links to other parts of your eCommerce site. This allows customers to see things they might normally miss during their first visit. You could even link them to other product pages.

When used correctly, internal links can help to boost website visitors traffic and sales. But it’s important that you don’t overdo it.

Have you ever visited a page that has links to nearly every other word? While it may seem beneficial to do this, too many links can overwhelm the customer, resulting in them going elsewhere to do business.

6. Get under the hood – Update your SEO schema and add structured data

If you want to succeed with an eCommerce website in Hong Kong, then you must update your SEO Schema and add structured data. When you are searching for a product or service online, are you more likely to click through to a site with reviews and stars, or one that has none?

That’s right – consumers are more likely to click on results on search engines that have a preview of “average reviews” or “stars” on their search description. The best way to ensure that your high product reviews appear on your website is through structured data.

Structured data sounds technical and complicated, but it is actually an easy way to ensure that your website is better understood by a search engine like Google.

With a simple bit of coding on your website, search engines can better search your pages and pull content reviews for searches. This will also help to improve the online shopping journey for your customers.

An easy way to get started is with a product such as Google’s Structured Data Mark-up Helper. Plugin the code, and your site’s product and services will look even more enticing with legitimate reviews!

Structured Data Helper - Google can help with eCommerce SEO tips

Structured Data Helper – Google

Final thoughts on eCommerce SEO tips

We want you to continue to rise in the ranks when it comes to eCommerce SEO in Hong Kong!

With a strong, SEO-backed digital marketing strategy, you can help your brand break through the online blockades created daily by mega-retailers who want to consume and snuff out smaller entities.

The good news? You don’t need to be a programming expert or business whiz to implement a great eCommerce SEO strategy. Let’s take a look at a few tried-and-true practices you can implement today to build a competitive advantage in the Hong Kong e-commerce market.

As you can see in the list of steps above, getting started with SEO optimization isn’t hard. Yet, so many Hong Kong companies lose out on valuable consumer revenue by leaving their online shops and digital presence lacking in SEO.

Right now, you can easily rise above the competition by simply implementing a couple of easy steps to help your site climb the ranks on search engines.

If you begin to optimize your SEO alongside a powerful content marketing strategy, your competitive edge will overcome even the big-box retailers when it comes to online shopping!

We invite you to learn more about how to improve your eCommerce revenue by contacting our team to find out more about our services.

eCommerce SEO tips FAQs

Is Google Analytics a good SEO tool for eCommerce websites?

All website owners should utilize Google Analytics, but anyone who runs an online business will find it very helpful. This is due to a unique feature of GA called E-commerce tracking, which enables you to keep track of all the crucial indicators about your online shop and the E-commerce industry as a whole. Using Google Analytics is a great eCommerce SEO tip to get you more traffic immediately.

How to fix duplicate content for Ecommerce SEO?

Use canonical tags to inform search engines that a certain piece of content is a copy of another page if you have two pages with duplicate content. By telling Google or any other search engine about your source, you will avoid any penalties. This is one of those important eCommerce SEO tips to remember. It will help optimize product pages that will not be penalized for having the same keywords. Website visitors will finally find your product pages, which is what we want as online retailers.

Is SEO important for eCommerce?

An essential requirement for e-commerce websites is SEO. In order for potential consumers to locate the things they want in the SERPs and pick your website to click on, your products must rank higher than those of your rivals and must be shown correctly.

How long should an eCommerce SEO product title be?

Your product title should only be 20–70 characters long. However, avoid making your product title appear spammy by keeping it short.

Do product descriptions help eCommerce SEO?

Benefit descriptions for products are far more beneficial to your readers than feature lists. Your description becomes more consumer-relevant by including product advantages, which is also better for SEO.

How important are meta descriptions for eCommerce stores?

When they appear on Google searches, meta descriptions and open graph meta descriptions act as adverts for your website. Ecommerce meta descriptions may function as brief, 140-character advertisements that can draw website visitors from social media and outrank more highly placed rivals on search engine results pages.

3 Off-page Ranking Factors Affecting SEO Ranking on Google Search

Posted on by Arran Saunders

SEO, or “search engine optimization,” is one of the most critical aspects of digital marketing. It’s what helps your website rank higher on the search engine results page (SERPs), which means more visitors and potential customers. But what many business owners don’t realize is that off-page factors also play a significant role in SEO ranking. You will always want to improve SEO ranking and get on top of Google’s search algorithm. So if you’re looking to boost your Google search results, be sure to focus on these three factors as well!

First, let’s look at SEO ranking holistically. How does SEO ranking work? What do you need to do off-page to boost your search engine ranking? Do you need to change the website structure for search engine crawlers? Write high-quality web content? Do I need to know all the search queries?

We can achieve good Google rankings for a website in many ways. In addition to on-page SEO (quality content, image optimization, core web vitals, site speed, page speed, technical SEO, etc.), off-page SEO is among the most important.

When looking into this for your own website, keep in mind top search results to increase your website visitors. This will help you get an in-depth understanding of website optimization, and search engine results pages. If you would like to learn more, read our other blog here. 

But many people ignore the importance of off-site optimization. However, a comprehensive approach and good SEO require each factor to complement each other nicely and effectively improve organic traffic and your website’s Google rankings. Let’s look at three of the most essential factors of off-site optimization.

1. Is SEO page ranking linked to your website’s domain authority?

Each website is rated for its Domain Authority in Google’s algorithm. In short, the higher the domain authority, the better the search engine rankings.

To give this a bit of context: Ahrefs has researched 200K websites to find out the relationship between website authority and keyword ranking. The results show that there is definitely a strong correlation between website domain authority and keyword search engine ranking. In the world of search engine optimization, domain authority is an important ranking factor.

domain ranking and off-page SEO

But what constitutes a website’s authority, and how do you improve it? The most straightforward answer is to simply turn to Google and see what factors they use to judge how much a website is trusted.

For example, well-known brands often have websites that Google trusts and assigns a high level of authority, such as the official websites of Apple and Microsoft. In addition, websites that use a .edu or .gov domain are given a high level of authority. But what if you’re neither an educational nor governmental organization? How can I improve my website’s authority and make Google trust it in the same way that Apple or Microsoft is trusted?

The answer is backlinks. If you would like search rankings to improve, looking at backlinks is an SEO ranking factor to consider.

External backlinks (Link Building or external links) are an integral part of SEO ranking. It is an essential factor contributing to website domain authority. Getting your external links right can really help improve organic traffic and your SEO ranking. This, of course, will lead to more traffic

Imagine a candidate that gets the vast majority of votes. It means that more people trust him and agree with his ideals. The concept of backlinking is similar.

The more backlinks a website has, the more Google trusts it, and in turn, the more authoritative these external links are, the better the website ranking. Increasing the number of external backlinks is a vital search engine optimization off-page factor, and one note to be forgotten.

Backlinks can be classified into three basic types:

  • Natural Links: they are naturally established links that webmasters cannot edit the content of. For example, if a travel blogger writes an article and then adds a link to the restaurant or accommodation they recommend.
  • Manually Built Links: Intentionally obtained backlinks. This includes connecting customers to your website or asking a KOL (Key Opinion Leader) to share your website content.
  • Self-created Links: Self-created backlinks on forums, blogs, etc. It should be noted that the creation of many self-created links can be regarded as black hat SEO, which has been recognized and criticized by Google, so be careful.

Google is smart. Your search engine ranking will drop sharply if you start excessively creating self-created backlinks. Google can understand and differentiate artificial and random backlinks and can punish the website. The critical takeaway is that quantity isn’t going to help. On the contrary, low-quality or spammy links will make the website fall behind, and you won’t be getting more traffic.

backlinks are important for SEO

Source: gotchseo.com

3. Is social media important with search engine rankings?

On the surface, social media may not appear to have anything to do with search engine results. However, it may serve as a link between websites, bringing in additional prospective users and organic traffic. From this perspective, social media is among the most important ranking factors and any search engine.

To improve clients’ perceptions of your business, try to establish your social media, produce new material, upload appealing pictures, and even promotional content. You may even ask customers to share material from your website on their social media networks.

This activity is similar to backlinks in that it can help your website to some level if individuals with a decent following share your material.

Remember that an essential SEO off-page aspect is social media, which should constantly be considered.

What else can you do to improve your search results?

There are also a number of other ways to improve search ranking. These include:

Ensure that you know about search intent

As anyone who has ever tried to search for something online knows, search engines are complicated beasts. They take into account a multitude of factors, from the relevance of the results to the user’s location, in order to determine the best possible outcome.

However, one of the most important factors that search engines take into account is search intent. In other words, what is the user looking for? Are they looking for information, or are they looking to make a purchase?

Understanding search intent is essential for a good SEO ranking. Local businesses, for example, should focus on local SEO in order to ensure that their website appears when people in their area are searching for relevant keywords.

Similarly, e-commerce sites should focus on keywords associated with buying intent in order to appear at the top of search results. Understanding search intent is essential for any business that wants to rank well on search engines.

Get on top of your mobile ranking factor (Mobile first indexing)

With mobile phones becoming the primary device for most people online, it’s no surprise that mobile ranking factors are starting to play a more important role for a good SEO ranking.

With mobile first indexing, Google is now taking mobile compatibility into account when ranking websites. This means that if your website isn’t mobile-friendly, you’re likely to see a drop in your SEO ranking.

In addition, mobile phones are generally used on the go, which means that people are more likely to look for quick, convenient results. As a result, say a mobile ranking factor like as load time, and click-through rate are becoming increasingly important.

If you want to ensure a good SEO ranking for your website, it’s essential to make sure that it’s ready for mobile first indexing, has mobile-friendly images and is optimized for mobile users.

When it comes to SEO, most people focus on external factors, such as building links from high-authority websites. However, internal linking is also an important ranking factor that should not be overlooked.

Internal links and your internal link structure help Google understand the structure of your website and find new pages. They also provide a way for visitors to navigate your website and find the information they want.

As a result, internal linking can positively impact your SEO ranking and your website’s usability. When adding internal links, be sure to use relevant keywords and links to relevant pages. We highly recommend that you consider forming an internal link structure strategy. This will help improve your website’s visibility in search results and make it easier for users to find the information they need.

Use local SEO and local ranking factors to your advantage

Local SEO and local search is essential for good search engine rankings. Here’s why: when someone does a Google search, the Google algorithm looks at several factors to determine what results to show.

One of those factors is the location of the searcher. So, if someone in Hong Kong searches for a “plumber,” Google is more likely to show results for plumbers in Hong Kong than plumbers in Singapore.

This is where local ranking factors come in. Local SEO is the practice of optimizing your website and online presence to rank higher in google search results for searches done by people in your local area.

By Optimizing your Local search and local search results, you can increase your chances of getting search visibility from people who are searching for businesses like yours. And, as we all know, traffic = conversions.

So, Local SEO on Google search is not only important for good search visibility, but it’s also important for getting search queries that generate leads and sales for your business. If you’re not optimizing your Local search, you’re missing out on potential local organic traffic – and customers.

Make sure your website has quality content

Quality content is essential for a good SEO ranking. The Google algorithm looks for a variety of factors when determining where to rank websites in the search results, and quality content is one of the most important factors.

Websites with high-quality, informative, and keyword-rich content are more likely to rank higher in the search results than those with low-quality, thin, or duplicate content.

In addition, quality content helps to build trust and credibility with potential customers and clients, which can lead to higher conversion rates.

Quality content is an essential component of any successful SEO strategy, and businesses should focus on creating quality content if they want to improve their SEO ranking.

Final thoughts

While on-page ranking factors (quality content, image optimization, core web vitals, site speed, page speed, technical SEO, etc.) are important SEO ranking factors, off-page factors are also vital to achieve good google rankings.

In order to improve your website’s search engine ranking, it is essential to focus on building high-quality links and developing a solid social media presence.

By following the tips we’ve outlined in this blog post, you can start improving your website’s visibility and driving more organic traffic your way. Moreover, search engine crawlers will love your website too!

Do you have any questions about how to improve your website’s search ranking and search results? Want to know how First Page uses SEO strategies to help you achieve higher rankings for your search results on Google? Feel free to contact us for a free SEO analysis report!

Off page ranking factors FAQs: Get help with your SEO strategy

What are some SEO tools that can help with off page SEO?

There are many tools you can use. Here are our recommendations:

  1. Google Search
  2. Ahrefs
  3. Majestic
  4. Moz’s Link Explorer
  5. SEOquake
  6. Screaming Frog’s SEO Spider
  7. BuzzStream
  8. SEMRush
  9. Kerboo
  10. SurferSEO

What role can Google Search Console play in off page SEO?

Google Search Console is a powerful tool that can help you improve your SEO ranking. By tracking search visibility for your website, you can identify potential issues and take steps to fix them. In addition, Google Search Console can help you understand how the Google works and make sure that your website is compliant with all the latest changes. As a result, Google Search Console can be an essential part of your SEO strategy.

How can I use Google image search to improve SEO?

Google image search is a powerful tool that can be used to improve your SEO ranking. By including relevant keywords in the tags and descriptions of images, Google will be more likely to include those images in search results. In addition, Google’s algorithm considers the number and quality of links to an image when determining its ranking. As a result, optimizing images for image search can help to improve a website’s position in SERP. Finally, image search can also be used to generate traffic to a website. By including links to websites in the tags and descriptions of images, Google image searchers will be directed to those websites. As a result, using Google image search can help increase SEO ranking and website traffic.

What are web core vitals?

Google’s web core vitals are a set of metrics that measure the performance of a website. They include things like loading time, interactivity, and stability. Google uses these metrics to help determine SEO rankings and search visibility. The web core vitals are an important part of Google, and they can have a big impact on a website’s traffic. That’s why it’s important for website owners to understand what web core vitals are and how they can improve their website’s performance. By optimizing their website for web core vitals, they can ensure that their site is visible in search and attract more traffic.

How important is keyword research in SEO?

If you want to improve your ranking and have better search visibility, keyword research is essential. By understanding what people are searching for, you can ensure that your content is optimized for the right keywords. This will help you to attract more organic traffic and improve your SEO ranking. Furthermore, keyword research can also help you to understand the latest trends and changes in Google’s and other search engine algorithms. By keeping up-to-date with this information, you can make sure that your website is always compliant with the latest rules and regulations. In short, keyword research is an essential part of off page SEO and should not be overlooked.

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