Backlinks, also known as inbound links, are links that lead from other websites to your own. Search engines like Google use backlinks to determine a website’s popularity. Search engines also use them to evaluate the credibility of a website. Backlinks are among the most important ranking factors used by Google. Backlinks are one factor in determining how popular a site is.
Quality backlinks are an important tool for search engine marketing. Backlinks can boost search engine rankings, improve click-through rates, and drive traffic when done properly. There are several ways to build backlinks to your website, including paying for them or earning them for free by exchanging links with other website owners. Backlinks are difficult to have; it takes time and resources.
Here Are Some Agency That Offers Quality Backlinks for Your Website
Links Management, one of the leading link-building companies in the world, can now provide subscriber-based high-quality backlinks for your site and content. With links management, you can build links for your site and content. Link building for SEO is a vital part of SEO.
Authority Builders
Authority Builders is one of the best SEO companies for your online needs. These guys are the best SEO solution you could ever find. If you are looking for SEO services, then look no further and contact Authority Builders today. Their SEO services will skyrocket your rankings, and the grantee that you will be happy with their services.
WickedFire
WickedFire is a website promotion service that includes a website, social media, blogging, and SEO (Search Engine Optimization). These services promote your website by increasing your visibility on search engines. In addition, your visibility on major social media networks and directories will be increased. As your website becomes more visible to search engines, more traffic will be directed to your website.
Upwork
Upwork has a meticulous screening process to ensure clients get the best freelancers, but freelancers can also choose to be screened in case a client is not satisfied with their work. If you’re looking for an SEO expert, Upwork is a great place to get started.
Advantages and Disadvantages of Backlinks
Advantage
Ranking. Backlinks, or incoming links to a website, are one of the factors that contribute to a website’s ranking in Google’s search results. When Google gives a particular URL a high ranking, it is an indication that users found the content useful, authoritative, and worth linking to. A site’s backlink profile is a reflection of its commitment to creating valuable content.
Website Traffic. Backlinks are links from other websites pointing back to your website. They are like digital references for your website. Backlinks help improve your website’s ranking in search engines, which is what helps drive traffic from other websites. Backlinks are especially important to websites in competitive industries that are trying to establish their authority.
Disadvantage
Penalized. Having a backlink profile that is penalized by Google can not only be detrimental to your website’s rank in the SERPs, but it can also harm your website’s traffic and overall user experience. It can even impact your website’s rankings off-page. It is against Google’s Webmaster Guidelines to engage in link schemes and link-building activities that are intended to manipulate Google’s ranking algorithm.
Uncertain Difficulty. Backlinks are the key component of SEO. Backlinks help your website rank higher, and they can be huge contributors to your SEO efforts. But, as with any strategy, earning backlinks isn’t easy. Some sites have very easy backlinking processes; others can be a lot more difficult. When backlinking, you have to remember that not all backlinks are created equal.
Low-Quality Backlink. The way to do this is to earn quality backlinks—links that are from other websites, as opposed to ads or spam. But not all backlinks are created equal. If Google views a backlink as low quality, it devalues it and the site, making it less likely to rank above the competition. Countless factors determine the quality of a backlink, including the type of website, when the link was created, when the page was last updated, and more.
Conclusion
In summary, backlinks are neither expensive nor cheap. The most important thing is quality because high-quality backlinks will bring you real organic traffic, which brings real conversions.
SEO, or “search engine optimization,” is one of the most critical aspects of digital marketing. It’s what helps your website rank higher on the search engine results page (SERPs), which means more visitors and potential customers. But what many business owners don’t realize is that off-page factors also play a significant role in SEO ranking. You will always want to improve SEO ranking and get on top of Google’s search algorithm. So if you’re looking to boost your Google search results, be sure to focus on these three factors as well!
First, let’s look at SEO ranking holistically. How does SEO ranking work? What do you need to do off-page to boost your search engine ranking? Do you need to change the website structure for search engine crawlers? Write high-quality web content? Do I need to know all the search queries?
We can achieve good Google rankings for a website in many ways. In addition to on-page SEO (quality content, image optimization, core web vitals, site speed, page speed, technical SEO, etc.), off-page SEO is among the most important.
When looking into this for your own website, keep in mind top search results to increase your website visitors. This will help you get an in-depth understanding of website optimization, and search engine results pages. If you would like to learn more, read our other blog here.
But many people ignore the importance of off-site optimization. However, a comprehensive approach and good SEO require each factor to complement each other nicely and effectively improve organic traffic and your website’s Google rankings. Let’s look at three of the most essential factors of off-site optimization.
1. Is SEO page ranking linked to your website’s domain authority?
Each website is rated for its Domain Authority in Google’s algorithm. In short, the higher the domain authority, the better the search engine rankings.
To give this a bit of context: Ahrefs has researched 200K websites to find out the relationship between website authority and keyword ranking. The results show that there is definitely a strong correlation between website domain authority and keyword search engine ranking. In the world of search engine optimization, domain authority is an important ranking factor.
But what constitutes a website’s authority, and how do you improve it? The most straightforward answer is to simply turn to Google and see what factors they use to judge how much a website is trusted.
For example, well-known brands often have websites that Google trusts and assigns a high level of authority, such as the official websites of Apple and Microsoft. In addition, websites that use a .edu or .gov domain are given a high level of authority. But what if you’re neither an educational nor governmental organization? How can I improve my website’s authority and make Google trust it in the same way that Apple or Microsoft is trusted?
The answer is backlinks. If you would like search rankings to improve, looking at backlinks is an SEO ranking factor to consider.
2. What role do backlinks play in search engine rankings?
External backlinks (Link Building or external links) are an integral part of SEO ranking. It is an essential factor contributing to website domain authority. Getting your external links right can really help improve organic traffic and your SEO ranking. This, of course, will lead to more traffic
Imagine a candidate that gets the vast majority of votes. It means that more people trust him and agree with his ideals. The concept of backlinking is similar.
The more backlinks a website has, the more Google trusts it, and in turn, the more authoritative these external links are, the better the website ranking. Increasing the number of external backlinks is a vital search engine optimization off-page factor, and one note to be forgotten.
Natural Links: they are naturally established links that webmasters cannot edit the content of. For example, if a travel blogger writes an article and then adds a link to the restaurant or accommodation they recommend.
Manually Built Links: Intentionally obtained backlinks. This includes connecting customers to your website or asking a KOL (Key Opinion Leader) to share your website content.
Self-created Links: Self-created backlinks on forums, blogs, etc. It should be noted that the creation of many self-created links can be regarded as black hat SEO, which has been recognized and criticized by Google, so be careful.
Google is smart. Your search engine ranking will drop sharply if you start excessively creating self-created backlinks. Google can understand and differentiate artificial and random backlinks and can punish the website. The critical takeaway is that quantity isn’t going to help. On the contrary, low-quality or spammy links will make the website fall behind, and you won’t be getting more traffic.
Source: gotchseo.com
3. Is social media important with search engine rankings?
On the surface, social media may not appear to have anything to do with search engine results. However, it may serve as a link between websites, bringing in additional prospective users and organic traffic. From this perspective, social media is among the most important ranking factors and any search engine.
To improve clients’ perceptions of your business, try to establish your social media, produce new material, upload appealing pictures, and even promotional content. You may even ask customers to share material from your website on their social media networks.
This activity is similar to backlinks in that it can help your website to some level if individuals with a decent following share your material.
Remember that an essential SEO off-page aspect is social media, which should constantly be considered.
What else can you do to improve your search results?
There are also a number of other ways to improve search ranking. These include:
Ensure that you know about search intent
As anyone who has ever tried to search for something online knows, search engines are complicated beasts. They take into account a multitude of factors, from the relevance of the results to the user’s location, in order to determine the best possible outcome.
However, one of the most important factors that search engines take into account is search intent. In other words, what is the user looking for? Are they looking for information, or are they looking to make a purchase?
Understanding search intent is essential for a good SEO ranking. Local businesses, for example, should focus on local SEO in order to ensure that their website appears when people in their area are searching for relevant keywords.
Similarly, e-commerce sites should focus on keywords associated with buying intent in order to appear at the top of search results. Understanding search intent is essential for any business that wants to rank well on search engines.
Get on top of your mobile ranking factor (Mobile first indexing)
With mobile phones becoming the primary device for most people online, it’s no surprise that mobile ranking factors are starting to play a more important role for a good SEO ranking.
With mobile first indexing, Google is now taking mobile compatibility into account when ranking websites. This means that if your website isn’t mobile-friendly, you’re likely to see a drop in your SEO ranking.
In addition, mobile phones are generally used on the go, which means that people are more likely to look for quick, convenient results. As a result, say a mobile ranking factor like as load time, and click-through rate are becoming increasingly important.
If you want to ensure a good SEO ranking for your website, it’s essential to make sure that it’s ready for mobile first indexing, has mobile-friendly images and is optimized for mobile users.
Have internal links in your website
When it comes to SEO, most people focus on external factors, such as building links from high-authority websites. However, internal linking is also an important ranking factor that should not be overlooked.
Internal links and your internal link structure help Google understand the structure of your website and find new pages. They also provide a way for visitors to navigate your website and find the information they want.
As a result, internal linking can positively impact your SEO ranking and your website’s usability. When adding internal links, be sure to use relevant keywords and links to relevant pages. We highly recommend that you consider forming an internal link structure strategy. This will help improve your website’s visibility in search results and make it easier for users to find the information they need.
Use local SEO and local ranking factors to your advantage
Local SEO and local search is essential for good search engine rankings. Here’s why: when someone does a Google search, the Google algorithm looks at several factors to determine what results to show.
One of those factors is the location of the searcher. So, if someone in Hong Kong searches for a “plumber,” Google is more likely to show results for plumbers in Hong Kong than plumbers in Singapore.
This is where local ranking factors come in. Local SEO is the practice of optimizing your website and online presence to rank higher in google search results for searches done by people in your local area.
By Optimizing your Local search and local search results, you can increase your chances of getting search visibility from people who are searching for businesses like yours. And, as we all know, traffic = conversions.
So, Local SEO on Google search is not only important for good search visibility, but it’s also important for getting search queries that generate leads and sales for your business. If you’re not optimizing your Local search, you’re missing out on potential local organic traffic – and customers.
Make sure your website has quality content
Quality content is essential for a good SEO ranking. The Google algorithm looks for a variety of factors when determining where to rank websites in the search results, and quality content is one of the most important factors.
Websites with high-quality, informative, and keyword-rich content are more likely to rank higher in the search results than those with low-quality, thin, or duplicate content.
In addition, quality content helps to build trust and credibility with potential customers and clients, which can lead to higher conversion rates.
Quality content is an essential component of any successful SEO strategy, and businesses should focus on creating quality content if they want to improve their SEO ranking.
Final thoughts
While on-page ranking factors (quality content, image optimization, core web vitals, site speed, page speed, technical SEO, etc.) are important SEO ranking factors, off-page factors are also vital to achieve good google rankings.
In order to improve your website’s search engine ranking, it is essential to focus on building high-quality links and developing a solid social media presence.
By following the tips we’ve outlined in this blog post, you can start improving your website’s visibility and driving more organic traffic your way. Moreover, search engine crawlers will love your website too!
Do you have any questions about how to improve your website’s search ranking and search results? Want to know how First Page uses SEO strategies to help you achieve higher rankings for your search results on Google? Feel free to contact us for a free SEO analysis report!
Off page ranking factors FAQs: Get help with your SEO strategy
What are some SEO tools that can help with off page SEO?
There are many tools you can use. Here are our recommendations:
What role can Google Search Console play in off page SEO?
Google Search Console is a powerful tool that can help you improve your SEO ranking. By tracking search visibility for your website, you can identify potential issues and take steps to fix them. In addition, Google Search Console can help you understand how the Google works and make sure that your website is compliant with all the latest changes. As a result, Google Search Console can be an essential part of your SEO strategy.
How can I use Google image search to improve SEO?
Google image search is a powerful tool that can be used to improve your SEO ranking. By including relevant keywords in the tags and descriptions of images, Google will be more likely to include those images in search results. In addition, Google’s algorithm considers the number and quality of links to an image when determining its ranking. As a result, optimizing images for image search can help to improve a website’s position in SERP. Finally, image search can also be used to generate traffic to a website. By including links to websites in the tags and descriptions of images, Google image searchers will be directed to those websites. As a result, using Google image search can help increase SEO ranking and website traffic.
What are web core vitals?
Google’s web core vitals are a set of metrics that measure the performance of a website. They include things like loading time, interactivity, and stability. Google uses these metrics to help determine SEO rankings and search visibility. The web core vitals are an important part of Google, and they can have a big impact on a website’s traffic. That’s why it’s important for website owners to understand what web core vitals are and how they can improve their website’s performance. By optimizing their website for web core vitals, they can ensure that their site is visible in search and attract more traffic.
How important is keyword research in SEO?
If you want to improve your ranking and have better search visibility, keyword research is essential. By understanding what people are searching for, you can ensure that your content is optimized for the right keywords. This will help you to attract more organic traffic and improve your SEO ranking. Furthermore, keyword research can also help you to understand the latest trends and changes in Google’s and other search engine algorithms. By keeping up-to-date with this information, you can make sure that your website is always compliant with the latest rules and regulations. In short, keyword research is an essential part of off page SEO and should not be overlooked.
We are going to share with you 7 simple SEO tips. These tips are going to get your search results on the up. You’ve probably heard of all the good things search engine optimization (SEO) can do for your website. In fact, optimizing your website for search engines (like Google) is one of the most effective ways of increasing website traffic. You will see that come of these tips show how content for SEO will benefit your rankings too.
With more visitors comes more conversions – and then more growth for your business.
But the complexity of SEO can be intimidating. In reality, SEO can be as simple or as complicated as you make it.
Some of the more simple and accessible SEO tasks can be done by anyone that has access to the website. These simple steps will have significant effects on how well your page ranks on search engines and can get your foot in the door when it comes to SEO.
At First Page, we work with clients in a wide range of industries and sizes. If you don’t know how to SEO your website and lack the budget to hire a professional SEO agency, read these 7 simple SEO tips. They will make your web pages faster, rank higher, and drive more organic (free!) traffic to your website.
How can crafting new content or optimizing old copy with target keywords help?
This is key when it comes to simple SEO tips. Content for SEO on your website is one of the biggest ranking factors in the eyes of search engines like Google. Every search query has a search term or keyword. By including these keywords in your content, you can help Google identify the fact that your content is relevant and can help the searcher – think of it as a little indicator for Google’s algorithm. Following this, Google will then place your web page higher in the search results.
Knowing which keywords to target can be difficult, but there is plenty of software out there that simplifies the process and allows you to target a range of keywords to grow your traffic. Google’s own Keyword Planner is a useful tool, while using the search bar simplifies it even further – simply see what Google suggests.
How readable is your content and does it offer value?
Google’s algorithm rewards websites with readable content that offers some form of value to users. If your page has a lot of long paragraphs without headings, it’s likely overwhelming and people won’t be encouraged to read it, and therefore get value from it. Making your content readable is one of the simple SEO tips to implement.
When we think about content for SEO, it is not just about keywords. Your content needs to add value to the reader. By value, it means to help solve a pain point for the reader. Readability is also key for content for SEO. Your sentences should be short and concise.
Remember to split up your content with clear headlines and write content that provides a new or unique angle to what already exists. The most effective way to do this is to put yourself in the shoes of your potential customer when you write. Think about the keywords you’re targeting and what they reveal about the searcher’s intent – aka what they actually want to know – not what you want to tell them.
How can including a healthy amount of external and internal links help?
External links help with ranking. This includes not only adding more content from different sources, but linking out to them in passing throughout the content.
External links to other high-authority websites help build your own website’s credibility, and are vital for SEO.
Internal links, on the other hand, are key for helping users find their way through your website. Having a well-structured website that is easily navigable is a cornerstone of any properly optimised website.
Can simple SEO tips like getting other websites to link to your page (backlinks) help?
The best way to get backlinks is by building a quality website that has something of value. Once you have a good web presence, people will naturally want to share it.
However, there are several other ways to get other websites to link back to yours. You can, of course, pay for links – but this is not recommended as websites are less likely to be relevant to yours. One tried and tested method is guest posting on other high-ranking sites that are relevant to yours. In return for your content, the website host will link back to your website.
Why is ensuring all your SEO technical aspects are in line important?
There’s plenty going on behind-the-scenes in a website that we don’t notice on a daily basis, many of which have an effect on your SEO. While it’s true that some of these (such as schema.org markups) require a more in-depth understanding of SEO, some are quite simple. Here’s a couple big ones to watch out for:
URL structure
Choose a static, not dynamic URL, that you edit yourself.
Make sure that your URLs don’t contain numbers unless necessary, whether it be in a date or if the page is in a listicle format. Numbers can quickly get outdated, and updating URLs will hamper your SEO efforts.
Use hyphens not underscores to separate words
Here’s what our URL structures look like for our blogs. The obvious exception here is the number 404, which is a name and therefore will not change in time.
Check for broken redirects
These are essentially dead-ends for users, and they will likely leave your entire website if they encounter one. Make sure that all redirects are working as intended.
Remember to not forget about off-page content
Not all the content you write will appear on your actual web page. Two important yet commonly undervalued aspects of a web page are its meta title and meta description.
Your meta title and description should be enticing and concisely sell what the page is about. It’s important that your meta title has one of your target keywords in it so when people are searching for something on Google or another search engine they will find and make a connection to your page. Likewise with the meta description – this should provide context as well as include any keywords you might have been targeting throughout your content.
Is compressing image files to improve page speed helpful?
Pages with large file sizes will load much slower than pages with smaller file sizes, which means visitors might get frustrated and leave your website before they see the content they were looking for. This can lead to lower conversion rates on your website.
Fortunately, speeding up a web page is easy once you know about it – compressing images is one of the most effective and quickest methods to do so. Use websites like https://compressjpeg.com and don’t forget to reduce the resolution to only what you need. Aim for around 100-300kb per image.
In sum, what can these simple SEO tips do for you?
Following these tips will help you get your web pages ranking on the first page of Google more often. If you want to learn more about SEO or think you could benefit from a fully-fledged SEO campaign, don’t hesitate to get in touch with First Page.
Have you ever found yourself scrolling through search engine results, swiftly passing over a dull meta description in favor of one that catches your eye and entices you to click?
The same principle applies to your own website – an irresistible meta description is key to improve search engine rankings and ultimately driving more traffic to your site.
But how do you go about it when you write meta descriptions? Here is a summary:
Firstly, make sure it accurately reflects the content on the corresponding page – no click-bait allowed!
Secondly, incorporate keywords that potential visitors might use when searching for your product or service.
Finally, don’t be afraid to inject some personality and creativity into your meta description – set yourself apart from the sea of generic blurbs out there and make readers eager to learn more about what you have to offer.
Just a reminder, this is part 2 of our series on page titles and meta descriptions. These are the two key components of SERP content that you have control over. If you want to learn more about page titles, please read part 1.
We have more tips to help you make a better-than-good meta description. So read on, give those meta descriptions a makeover and watch those search results soar.
Before we get started with meta descriptions, here’s a quick recap of what they are and where they appear.
The SERP is a list of top results given to you by your search engine based on your search query. The page title is the header tag (usually in blue), and the meta description appears as a sentence or two below it.
SEO page title tips: 7 tips for writing compelling meta descriptions
Meta descriptions are like a miniature blurb of a book.
They will always be read after the page title, and should therefore complement them. Why is are meta descriptions important?
Simply put, a great meta description provides a further glimpse into what the page offers and again encourages the reader to click on the page.
Chances are they’re reading your meta description because your title was convincing… but not convincing enough to warrant a click straight away.
What this means is that meta descriptions are absolutely vital to snag every last visitor you can from the SERP. In fact, pages with meta descriptions are reported to have a 5.8% higher CTR than those without – so pay attention to the next few tips.
1. Watch the meta description length
Similar to page titles, meta descriptions are very limited in terms of length.
However, you’ve got a bit longer to work here with roughly 156 characters being the upper limit for length.
We suggest not going over this, or you risk having a truncated description – which is bad for CTR.
Equally, having a meta description that is too short probably means you haven’t fully described your page or written a very persuasive description.
Striking the perfect balance will set you up for success.
2. ALWAYS use the active voice
After page titles, meta descriptions are the next part of your page that searchers will interact with.
Writing in the active voice and in an engaging tone is one of the easiest ways to boost the performance of your meta description and take it to the next level. It doesn’t require you to change any of the details or content – just how it’s written.
Here are some meta description examples, say:
“Help your website find the traffic it deserves by learning how to write irresistible page titles and meta descriptions. Read more to find out how.”
Rather than:
“Learning how to write irresistible page titles and meta descriptions can help your website find the traffic it deserves. Read more to find out why.”
3. Include keywords in the meta description tag
Similar to page titles, including keywords in your meta description can boost your SEO efforts while also appealing to the searcher.
If search engines accurately understand the contents of your page (through keyword usage), they can present it to searchers who would more likely be interested in it.
Similarly, if a searcher sees a relevant keyword in your meta description, they have a much higher chance of thinking the content will be helpful.
As a reminder, do not duplicate meta descriptions across pages! Each should be a unique meta description for each web page.
4. Use statistics & figures
You have a little more room to work within meta descriptions. Think about including a key statistic or figure.
Saying that your product drives a 102% return on investment can catch the attention of searchers. Moreover, this can make your page sound more authoritative.
If done tastefully and appropriately, a key statistic in the meta description can set your page apart from the rest and drive a higher CTR.
5. Keep it unique & matched to the content of the page
As a general rule of thumb – if your meta description could apply to another page with different content, it probably isn’t descriptive enough. Try to adjust it so that it reveals more in detail what the page offers readers.
6. Keep it specific but also encourage curiosity
We’ve already discussed the limitations of a short word count – but remember to strike a balance between specificity and encouraging curiosity.
A meta description that is too broad or general could lose the interest of the reader, and have them skipping onto the next result.
On the other hand, a meta description that is so specific that it answers a users query may have them either leave the SERP altogether, or potentially dismiss your page as one lacking detail – since you managed to answer their query in 156 characters or less.
Keep your reader engaged by speaking directly to them. This will make for a compelling meta description and one that Google Search will love.
Tell them what your page offers them if they read it.
7. Include a call to action
A great way to engage readers and drive curiosity is to include a call to action in your meta description. Usually at the end, they encourage the reader to click on your page. Popular CTAs include:
Read more
Find out more
Learn more
Sign up
Book now
Get started
Join us
… and so on.&
Often, CTAs are simply irresistible and we can’t help but click on them – even if we’re aware that they are CTAs. Humans have a primal instinct that drives curiosity, and CTAs are simply playing upon that.
Writing a good meta description: In Closing
Writing a proper page title and meta description is a vital part of boosting your search engine results and making sure you web page SEO performance and the user experience are at their best.
When it comes to SEO, a lot of the focus is on keywords and backlink building. But let’s not forget about the humble meta description – after all, it’s your chance to show off what your website or blog post has to offer.
Including relevant keywords in your meta description can improve your search engine rankings and increase website traffic.
Plus, when users see an enticing and informative description in their search results, they’re more likely to click through to your site. So don’t underestimate the power of a great meta description – it may just be the key to upping your search engine game.
Follow these tips for great results from your meta descriptions. It’s vital to make a positive first impression to avoid losing traffic to other sites – many of which may not even have as good content as you.
If you need help, please call us for a consultation. It is obligation free.
What else can you do to improve your digital marketing apart from writing awesome meta descriptions?
As you are well aware, keeping ahead of the competition requires constant investment. Having great metas will improve your on page SEO and search result for each web page on your web site (and drive web traffic). What more can you do to improve your marketing ROI? We have some great marketing blogs that can guide you to marketing success:
If you are a busy small business owner or entrepreneur, you probably have a lot on your plate. If this is the case, we encourage you to review some of our strategic marketing services to drive more sales and keep you ahead of the competition:
Our network of partners gives us access to first in-market media products, collaboration plans and inside intel, so we can keep you ahead of your competition.
